Time4Advice
Time4Advice provides CURO, an end-to-end practice management SaaS built on Microsoft Dynamics 365 and Power Platform, serving UK financial advice and wealth management firms with CRM, back-office, client portal, and automated portfolio rebalancing capabilities.
- Company typePrivate
- Founded2010
- HeadquartersNorwich, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Time4Advice does
Time4Advice is a UK-based vertical SaaS provider serving financial advice and wealth management firms through its flagship product CURO, an end-to-end practice management solution encompassing CRM, client portal, advice workflows, back-office functionality, and portfolio rebalancing. Founded in 2010 and headquartered in Norwich with a distributed UK team, the company serves 80+ firms and 4,000+ users across mid-sized financial planning practices (10-50 staff) and large wealth managers (50+ staff), as well as a secondary tier of advisers' networks and aggregators. Since being acquired by IntegraFin Holdings plc (parent of the Transact Platform) in January 2021, Time4Advice has operated as a separate legal entity retaining its brand and product autonomy.
CURO is built natively on Microsoft Dynamics 365 and deployed on the Microsoft Power Platform and Dataverse, with co-funding from Microsoft and strategic-partner status among a small global cohort. The platform integrates with Word, Outlook, Excel, SharePoint, Teams, and Power BI, and incorporates an open API suite with documented agnosticism toward third-party providers. Differentiated components include the industry's first intergenerational wealth client portal, an automated portfolio re-balancing module with DocuSign-driven suitability reports, Power BI-enabled business intelligence, and an AI/automation layer leveraging Microsoft CoPilot Studio and Power Automate.
The business model is pure subscription SaaS with publicly disclosed per-seat pricing of £160 per user per month (Standard) and £195 per user per month (Advanced), subject to a firm-level minimum of £1,635 per month. Licensing is bundled: client portal, training, hosting, fee reconciliation, and the Learning Management System are included. Go-to-market combines direct enterprise sales (web demos, phone), an Accredited Partner Programme for consultancy and implementation firms, and channel reach via the IntegraFin/Transact parent. The firm markets the CURO platform primarily against legacy back-office systems it characterizes as 20-25 years old, positioning digital transformation around Consumer Duty compliance, data unification, and operational efficiency.
Time4Advice firmographics
Firmographics- Name
- Time4Advice
- Legal name
- Time4Advice Limited
- Website
- https://time4advice.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Time4Advice provides CURO, an end-to-end practice management SaaS built on Microsoft Dynamics 365 and Power Platform, serving UK financial advice and wealth management firms with CRM, back-office, client portal, and automated portfolio rebalancing capabilities.
- Ownership category
- akta.pro rank
Time4Advice industry classification
Industry- Product category
- Wealth Management Practice Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Customer Success & Account Management CRM (HDAEAFAD)
- akta.pro secondary industries
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK), Sales Force Automation (SFA) CRM (HDAEAFAA)
Keywords
Where Time4Advice is headquartered
LocationHeadquarters
- HQ city
- Norwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Time4Advice business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Licensing (CURO): Time4Advice charges a single clear and transparent licence fee for all functionality. Fee reconciliation, Client Portal, Training, Hosting and access to the Learning Management System are all included. Prices start at £160 per user, per month for Standard Licences and £195 for Advanced (Super User) Licence. Firm level minimum monthly payment is £1,635 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Monthly | Standard Licence - £160 per user per month |
| Per seat | Monthly | Advanced (Super User) Licence - £195 per user per month |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Time4Advice product offering
Product offeringCore offering
Time4Advice sells CURO, an end-to-end practice management solution built on Microsoft Dynamics 365 for UK financial advice and wealth management firms. The platform unifies CRM, client portal, portfolio management, back-office administration, and business intelligence into a single integrated system on the Microsoft Power Platform and Dataverse. The company also delivers an Accredited Partner Programme, implementation and training services, and CURO Data Services to onboard and operate client firms.
Product overview
Time4Advice offers CURO, an end-to-end Practice Management Solution for financial planning and wealth management businesses, built on Microsoft Dynamics 365 and deployed on the Microsoft Power Platform and Dataverse. The core CURO platform integrates CRM, client management, back-office functionality, and client portal capabilities into a unified system that is natively integrated with Microsoft applications (Excel, Word, Outlook, Teams, SharePoint, Power BI). Key sub-products and modules include CURO Client Portal (the first intergenerational wealth client portal), CURO Portfolio Manager (automated model portfolio re-balancing), CURO Business Intelligence (Power BI integration), CURO Marketing & Events (ClickDimensions integration), integrated research tools (FE Analytics, Oxford Risk, iPipeline), CURO Artificial Intelligence (CoPilot Studio-powered), e-services for remuneration reconciliation, integrated telephony (RingCentral), data services, and an Accredited Partner Programme. Time4Advice operates a monthly development and release cycle, continuously enhancing CURO functionality.
Differentiator
Problem solved
Functional benefit
Brands
- CURO: CURO is the company's primary enterprise CRM and practice management solution built on Microsoft Power Platform and Dataverse, designed for forward-thinking financial advice and wealth management businesses.
Products and services
- CURO Practice Management Solution End-to-end practice management software for UK financial advice and wealth management firms, built natively on Microsoft Dynamics 365 and the Power Platform. Unifies CRM, client portal, portfolio management, back-office administration, and business intelligence into a single integrated system, sold as a per-user monthly subscription (Standard £160/user/month, Advanced £195/user/month) with a £1,635/month firm minimum.
- Accredited Partner Programme
Quantifiable outcome
- Firms can provide effective multi-channel advice and service more clients
- +2 more outcomes
Companies that use Time4Advice
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
Time4Advice technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature12 records
Time4Advice partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core/flagship and minor.
- Jigsaw TreestrategicFirst firm to become CURO accredited through Time4Advice's Accredited Partner Programme. Jigsaw Tree is a specialist consultancy and outsourcing business providing consultation, training, template creation, and outsourcing services to CURO clients.
- Microsoftcore/flagshipTime4Advice has a strategic relationship with Microsoft as one of just a handful of partners chosen globally to expand strategic footprint in financial services, specifically UK financial advice and wealth management. Microsoft co-funded CURO development on Power Platform including Dynamics CRM and Office 365. CURO is natively integrated with the full Microsoft application suite.
- WASP (Wealth Applications Solutions Partnership)strategicTime4Advice partnered with WASP to offer comprehensive Wealth Management solution including CURO (Client On-boarding & Management), IMiX (Portfolio Management) and DCI (On-going data cleansing and management).
- Click DimensionsstrategicStrategic integration partner for 360-degree automated marketing capabilities. Time4Advice conducted a webinar with Click Dimensions showcasing the integration.
- iPipeline (SolutionBuilder)strategicIntegration partnership with iPipeline's SolutionBuilder enabling efficient protection business processes for CURO users.
- GuiideminorFinTech company helping consumers understand retirement options. Guiide refers consumers seeking financial advice to a panel of financial advice firms. Technology available for whitelabel by advisers.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Time4Advice competitors and assessment
Company assessmentDirect peers
- Intelliflo: One of the largest UK providers of back-office and practice-management software for financial advisers. Directly comparable to Time4Advice as a UK-focused financial advice CRM/back-office platform competing for the same mid-market and enterprise advice firms (e.g., Menzies Wealth Management migrated from Intelligent Office to CURO).
- PractiFi: CRM and practice-management platform purpose-built for financial advisers and wealth managers. Directly comparable to Time4Advice/CURO in serving mid-market advisory firms with integrated CRM, client portal, and back-office functionality, though with a stronger presence in North America and Australia than the UK.
- Wealthbox: CRM designed specifically for financial advisors, with practice management, workflows and integrations for RIAs and wealth managers. Directly comparable to Time4Advice in being an advisor-centric CRM/playbook platform, primarily serving the US RIA market.
- Redtail Technology: CRM platform built specifically for financial advisers, widely adopted by US RIAs. Comparable to Time4Advice in providing an adviser-centric CRM with workflows, client management and integrations, though its geographic focus is the United States.
Broad incumbents
- Iress: Global financial software provider whose Xplan product is a leading financial planning and wealth management platform in the UK. Comparable to Time4Advice in target market (UK advice firms) and product category (advice back-office, CRM, client portal), but operates across broader markets including Australia and Asia.
- Salesforce (Financial Services Cloud): Global CRM leader with a Financial Services Cloud verticalised for wealth management, banking and insurance. Comparable to Time4Advice as a CRM backbone for advisory firms, but operates at much broader scale across multiple industries and is customisable rather than pre-packaged for UK advice.
- Envestnet (Tamarac): Major US wealth management technology platform offering CRM, portfolio management and reporting via its Tamarac suite. Comparable to Time4Advice in addressing end-to-end advisor practice management, but operating at significantly larger scale and primarily in the US RIA market.
- Orion (Orion Advisor Tech): Wealth management technology platform offering CRM, portfolio management, reporting and account aggregation for advisory firms. Comparable to Time4Advice in providing end-to-end advisor practice management technology, primarily to US RIAs and breakaways.
- Addepar: Wealth management technology platform serving large RIAs, family offices and private banks with data aggregation, reporting and CRM-adjacent capabilities. Comparable to Time4Advice as a modern, data-centric platform replacing legacy back-office systems, but targeting much larger wealth managers globally.
Others
- Finastra: Large financial-services software provider covering retail, commercial and wealth management banking. Comparable to Time4Advice as a UK-headquartered financial software vendor serving regulated financial-services customers, though its product focus is broader banking rather than UK advice back-office.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Time4Advice social profiles
Digital presenceTime4Advice compliance and trust
Trust signalCompliance4 records
Time4Advice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Time4Advice leadership team
Management profileNumber of profiles
Profiles4 records
Time4Advice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Time4Advice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Time4Advice
What does Time4Advice do?
Time4Advice sells CURO, an end-to-end practice management solution built on Microsoft Dynamics 365 for UK financial advice and wealth management firms. The platform unifies CRM, client portal, portfolio management, back-office administration, and business intelligence into a single integrated system on the Microsoft Power Platform and Dataverse. The company also delivers an Accredited Partner Programme, implementation and training services, and CURO Data Services to onboard and operate client firms.
Is Time4Advice a public or private company?
Time4Advice is a private company. It is classified as corporate owned and is currently operating.
When was Time4Advice founded?
Time4Advice was founded in 2010. It employs 11 to 50 people.
Where is Time4Advice based?
Time4Advice is headquartered in Norwich, United Kingdom, in the Europe region.
How does Time4Advice make money?
One revenue line is on record: software Licensing (CURO).
Who are Time4Advice's main competitors?
Direct peers on record are Intelliflo, PractiFi, Wealthbox and Redtail Technology. Broad incumbents are Iress, Salesforce (Financial Services Cloud), Envestnet (Tamarac), Orion (Orion Advisor Tech) and Addepar. Finastra is listed as an others.
Does Time4Advice have an API?
Yes. CURO offers an open suite of APIs and has extensive experience with systems integrations. The API enables third-parties to access and use CURO data. Time4Advice explicitly states it maintains agnostic approach to third-party integrations - what it will do for one Provider or Platform it will do for all. The distinction is made between PARTNERSHIPS (where Time4Advice takes active responsibility for User Experience and technical aspects) and INTEGRATIONS (arms-length relationships where Time4Advice provides technical support to enable third-parties to access the API). The API supports real-time, scheduled, ad-hoc and bulk data integrations.
What industry is Time4Advice in?
Time4Advice's product category is Wealth Management Practice Management Software. Its primary akta.pro industry code is HDAEAFAD, Customer Success & Account Management CRM, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.