Florida Realty of Miami

What Florida Realty of Miami does

Florida Realty of Miami is a private real estate brokerage founded in 2003 and headquartered at 9415 Sunset Dr #236 in Miami, Florida. The firm operates a 100% commission model in which affiliated realtors retain the entirety of their earned commission and pay the company a flat $299 per closed transaction (reduced from $399), with no monthly desk fees, percentage splits, or floor-time requirements. As of 2025 the brokerage supports a network of 2,200+ realtors active across Miami-Dade County, the broader state of Florida, and Puerto Rico, and ranks #2 in Miami-Dade sales volume within the Miami Association of Realtors while placing in the NAR Top 75 nationally.

The company delivers its services through a web-based platform that supports fully online operations — agents can onboard, transmit documents, attend training, and close via the title company without physically visiting the office. Around the commission structure, the firm has built a multi-layer agent services stack: 6-8 live Zoom classes per week in English and Spanish (with twice-weekly in-person sessions), a password-protected on-demand training video library, downloadable forms, and a capped-fee mentor program in which mentors receive 30% of a new agent's first transaction (capped at $2,500). Bilingual capacity and a 21-year-experienced instructor are explicit selling points against larger franchise competitors.

Revenue is generated almost entirely through transaction fees at the agent level and a margin share on mentorship commissions for first transactions; pricing is publicly disclosed and operates on a pay-as-you-go billing cadence. Go-to-market is sales-led against competing brokerages, with phone outreach, web/contact-form capture, and in-person appointments used to recruit realtors, while consumer-side services (buyer and seller representation) are delivered through the same agent network. The company has no disclosed parent, institutional investors, funding rounds, M&A activity, or public ticker, and is described in source material as the largest 100%-commission agency in Florida.

Name

Florida Realty of Miami

Legal name

Florida Realty of Miami

Website

https://floridarealtyofmiami.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Florida Realty of Miami is a private Miami-based real estate brokerage running a 100% commission model, where affiliated realtors pay a flat $299 per closed transaction and gain access to fully online operations, bilingual training, and a capped mentor program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Real estate agent services
• Realtor training programs
• Home buyer representation
• Home seller services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Transaction Fees: Agents pay a flat fee of $299 (previously $399) per transaction. No percentage-based commission splits. No monthly fees. This is the primary revenue stream, leveraging volume from over 2,200 realtors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Florida Realty of Miami is a 100% commission real estate brokerage headquartered in Miami that recruits independent realtors and provides them with brokerage infrastructure, training, transaction support, and a flat-fee pricing model. Agents retain 100% of their commission and pay a flat $299 per-transaction fee instead of percentage-based commission splits. The firm also delivers home buying and home selling representation services directly to consumers in the Miami-Dade market through its multilingual agent network.

Product overview

Florida Realty of Miami operates as a 100% commission real estate brokerage offering a unified platform of services for realtors and home buyers/sellers. The core offering is the commission structure (100% commission retention with $299 flat transaction fee), supported by a comprehensive training ecosystem comprising live Zoom classes, in-office sessions, mentor program, and a video library. The company also provides direct real estate services for home buyers and sellers, connecting them with multilingual agents throughout the Miami area.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Commission Real Estate Platform Commission-based brokerage platform where realtors retain 100% of their commission earnings and pay only a flat $299 transaction fee per closed deal, with no monthly fees, no percentage commission splits, and no floor time requirements. Operations are conducted entirely online, including document handling and remote closings.
• Realtor Training Program Comprehensive training program featuring 6-8 live classes weekly delivered via Zoom (90% Zoom, 10% in-office), a password-protected on-demand video library, and twice-weekly in-office sessions. All content is available in English and Spanish and taught by a 21-year experienced instructor. The program covers procedures such as foreclosure processes and other real estate operations.
• Mentor Program One-on-one mentorship program for new realtors that provides paperwork assistance, transaction supervision, and professional guidance. Mentors receive 30% of commission on the agent's first transaction only, capped at a maximum of $2,500, distinguishing the program from competitors that take 50%+ of commission.
• Home Buying Services Agent-assisted home purchasing services for buyers in the Miami area, including local market analysis, property search, expert negotiation, and guidance through the closing process. Buyers are served by multilingual realtors with deep knowledge of Miami-Dade neighborhoods and pricing.
• Home Selling Services Agent-assisted home selling services for homeowners in the Miami area, including property valuation, marketing, buyer-side negotiation, and full transaction management through closing. The service is positioned to achieve the best possible sale price and fastest timeline for sellers.

Quantifiable outcome

• Agents can save $86,400+ annually compared to 70/30 commission split at franchise companies (example: $800k sale at 3% commission)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Realtor Associations (Florida and Puerto Rico)coreOthersFlorida Realty of Miami is a member of Realtor associations throughout the state of Florida and Puerto Rico, providing agents with professional credentials and network access.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eXp Realty: eXp Realty is a cloud-based, 100% commission real estate brokerage operating a model nearly identical to Florida Realty of Miami — agents retain the bulk of commission and pay a flat transaction/cap fee. It is the most directly comparable peer given shared business model, technology-led remote operations, and recruiter-style agent acquisition GTM.
• HomeSmart: HomeSmart is a large national brokerage operating on a 100% commission / flat-fee model similar to Florida Realty, recruiting agents from traditional split-model competitors. It competes head-to-head for the same agent-recruitment funnel that drives Florida Realty's growth.
• Realty ONE Group: Realty ONE Group operates a 100% commission / flat-fee model and has rapidly scaled a franchise-like agent network across the U.S. It is comparable to Florida Realty in commission structure and agent-first positioning, with national brand reach.
• United Real Estate: United Real Estate is a national 100% commission brokerage with a similar flat-fee, agent-recruitment-focused GTM. It is a directly comparable peer competing for the same type of agents (those fleeing traditional franchise splits).

Broad incumbents

• Compass: Compass is a tech-enabled national residential brokerage that competes for high-producing agents in major metros including Miami. While it operates a more traditional split model, it competes for the same buyer/seller transactions and agent talent in Florida Realty's core market.
• RE/MAX: RE/MAX is a globally recognized franchise brokerage with strong Florida and Miami presence. While it operates a traditional commission split model, it competes for the same consumer transactions and agent pool, and serves as the incumbent alternative from which Florida Realty recruits agents.
• Coldwell Banker: Coldwell Banker is a major national franchise brokerage with significant Miami-Dade market share. It competes for both home buyer/seller clients and agents, and is one of the traditional brokerages Florida Realty targets for agent recruitment.
• Keller Williams Realty: Keller Williams is the largest real estate franchise in the U.S. by agent count, with substantial Florida operations. It is a comparable incumbent competitor on the agent-recruitment side and competes in the same residential transaction market.
• Redfin: Redfin is a tech-enabled residential brokerage and consumer-facing real estate portal operating in major U.S. metros including Miami. It competes with Florida Realty for buyer and seller clients through its direct-to-consumer model and employed-agent structure.
• Douglas Elliman: Douglas Elliman is a residential brokerage with a particularly strong Florida and Miami luxury market presence. It competes with Florida Realty for high-end Miami-Dade transactions and the experienced agents that serve them.

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/florida-realty-of-miami

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Realty of Miami