Hannay Reels
Hannay Reels Inc., founded in 1933 and headquartered in Westerlo, New York, manufactures industrial hose and cable reels for fire and rescue, fuel delivery, aviation, food and beverage, agriculture, mining, maritime, and general industrial customers via a global specialty dealer network and direct sales.
- Company typePrivate
- Founded1933
- HeadquartersWesterlo, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hannay Reels does
Hannay Reels Inc. is a privately held industrial machinery manufacturer founded in 1933 and headquartered in Westerlo, New York. The company designs and builds industrial hose reels and cable reels in steel, stainless steel, and aluminum constructions, offering spring rewind, manual rewind, and power rewind (electric, air, hydraulic) mechanisms across thousands of standard models in series such as N700, N800, 1500, 1800, 6000, 8000, and 9000, plus specialty lines for aviation, fire and rescue, LP gas, petroleum, DEF, welding, food and beverage, grounding, sewer and waste, maritime, mining, agriculture, and work truck applications. Its Custom Shop capability extends the range to extreme-size reels up to 8 feet in diameter, multi-passage swivel joints, and offshore floater configurations, supported by a 431+ SKU replacement parts directory.
Hannay operates a dual go-to-market combining direct sales (phone, website quote request forms, sales engineers handling custom requirements) with a specialty-categorized authorized dealer network spanning North America, South America, Europe, the Middle East, Asia Pacific, Africa, and Central America. Customer testimonials span fire equipment distributors, breathing air system integrators, fire-truck OEMs (KIMTEK Corporation, CustomFIRE), fuel delivery operators, government animal services, urban agriculture nonprofits, and spray equipment manufacturers. Pricing is quote-based with no public price list.
The business model is predominantly one-time hardware sales complemented by recurring replacement-parts revenue and engineered-to-order custom reel services. The company holds at least one registered trademark (Guidemaster®) and has integrated with partners such as Full-Circle for UL Listed flanged swivel options. Made in the USA positioning and 90+ years of continuous operation are central to its brand proposition, with no public ticker, no disclosed investors, and no acquisitions or funding rounds on record.
Hannay Reels firmographics
Firmographics- Name
- Hannay Reels
- Legal name
- Hannay Reels Inc.
- Website
- https://hannay.com
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hannay Reels Inc., founded in 1933 and headquartered in Westerlo, New York, manufactures industrial hose and cable reels for fire and rescue, fuel delivery, aviation, food and beverage, agriculture, mining, maritime, and general industrial customers via a global specialty dealer network and direct sales.
- Ownership category
- akta.pro rank
Where Hannay Reels is headquartered
LocationHeadquarters
- HQ city
- Westerlo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hannay Reels business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hose and Cable Reel Sales: Hannay Reels generates revenue through the sale of industrial hose reels, cable reels, and associated accessories. Products range from standard models to highly customized solutions for specialized industrial applications. Revenue is primarily one-time hardware sales with replacement parts as a secondary stream.
- Reel Packages: Pre-configured reel packages with hose or cable already installed, offering convenient installation-ready solutions. These packages include various configurations for Air/Water, Lube/Hydraulic, Welding, Grease, Live Cable, DEF, and Fuel applications.
- Replacement Parts: Replacement parts directory offering over 431 common replacement parts including swivel joints, motors, bearings, brakes, cables, chains, drums, frames, rollers, and spring components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Reel Models |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Hannay Reels product offering
Product offeringCore offering
Hannay Reels manufactures industrial hose and cable reels for fluid transfer, air, water, hydraulic, fuel, welding, chemical, and electrical cable management applications. The company offers thousands of standard models across multiple product series with manual, spring, and power rewind mechanisms, plus a Custom Shop for specialized and extreme-size reels. Products are built in steel, stainless steel, or aluminum and distributed through a global authorized dealer network and direct sales.
Product overview
Hannay Reels is a manufacturer of industrial hose and cable reels offering thousands of standard models across multiple product series including N Series (N700, N800, N500, N400), 1000 Series, 1500 Series, 1800 Series, 6000 Series, 8000 Series, 9000 Series, and specialty series for aviation (V Series), firefighting (F Series), LP Gas (PB Series), petroleum, DEF, chemical, and welding applications. The product portfolio includes spring rewind, manual rewind, and power rewind (electric, air, hydraulic) mechanisms. Reels are available in steel, stainless steel, or aluminum construction. The company offers a Custom Shop for designing extreme-size or specialized reels, and pre-configured Reel Packages with hose or cable already installed. Founded in 1933 and headquartered in Westerlo, New York, Hannay serves industries including agriculture, aviation, fire & rescue, fuel delivery, food & beverage, industrial, mining, maritime, utilities, and work trucks.
Differentiator
Problem solved
Functional benefit
Products and services
- Hose Reels
Quantifiable outcome
- 35 minutes saved per day per employee through efficient hose reel use
Companies that use Hannay Reels
Customer profileNamed customers9 records
Segments13 records
Ideal customer profiles4 records
Hannay Reels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hannay Reels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Full-CirclecoreFull-Circle provides flanged connection swivel options for Hannay Reels. The flanged swivel is UL Listed for LP-gas, Natural Gas, and Anhydrous Ammonia applications, expanding product safety certifications.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hannay Reels competitors and assessment
Company assessmentBroad incumbents
- Hubbell: Hubbell is a diversified industrial manufacturer with electrical, utility, and communications product lines. Its cable management and utility products overlap with Hannay's cable reel and grounding reels in adjacent verticals.
- Kuriyama of America: Kuriyama is a major manufacturer and distributor of industrial hoses and accessories. While not a direct reel specialist, its complementary hose and fittings portfolio addresses the same end customers and overlaps with Hannay at the system level.
- Greenlee (Emerson): Greenlee, part of Emerson, manufactures professional tools and equipment for electrical and utility trades, including cable pulling and management products. Its broader electrical/utility portfolio overlaps with Hannay's cable reel and utility grounding lines.
- Eaton (Hose & Reels): Eaton's industrial hose and reel offerings address fluid handling in heavy industrial and mobile applications. As a broad industrial incumbent, Eaton competes with Hannay in select hose and reel categories across OEM and aftermarket channels.
Direct peers
- Coxreels: Coxreels is a US manufacturer of industrial hose, cable, and cord reels serving similar industrial, agricultural, and mobile applications. Headquartered in Tempe, Arizona, it is one of Hannay's closest direct competitors in spring rewind and motorized reels.
- Reelcraft Industries: Reelcraft is a US manufacturer of hose reels, cord reels, and cable reels serving industrial, automotive, agricultural, and fleet markets. Its product range, including spring-driven and motorized reels, directly competes with Hannay's core catalog.
- Aero Reels: Aero Reels is a US manufacturer of heavy-duty hose and cable reels used in mobile and industrial applications. It competes directly with Hannay in spring-driven and motorized reels for fuel, hydraulic, and general industrial use.
- Conductix-Wampfler: Conductix-Wampfler manufactures cable and hose reels for industrial material handling, ports, mining, and crane electrification. Its engineered reels overlap with Hannay's heavy-duty and power-rewind product lines, particularly in mining and offshore.
- Nederman: Nederman manufactures hose and cable reels alongside fume extraction, filtration, and industrial air quality solutions. Its hose reel product line directly competes with Hannay, particularly in industrial and vehicle-exhaust applications.
Emerging players
- Piranha Hose Products: Piranha manufactures high-pressure thermoplastic and sewer cleaning hoses, often used with jetting and pressure washing reels. It addresses the same end-use applications as Hannay's jetting/water blasting reels in the sewer and waste vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hannay Reels social profiles
Digital presenceHannay Reels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hannay Reels leadership team
Management profileNumber of profiles
Hannay Reels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hannay Reels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hannay Reels
What does Hannay Reels do?
Hannay Reels manufactures industrial hose and cable reels for fluid transfer, air, water, hydraulic, fuel, welding, chemical, and electrical cable management applications. The company offers thousands of standard models across multiple product series with manual, spring, and power rewind mechanisms, plus a Custom Shop for specialized and extreme-size reels. Products are built in steel, stainless steel, or aluminum and distributed through a global authorized dealer network and direct sales.
Is Hannay Reels a public or private company?
Hannay Reels is a private company. It is classified as unknown and is currently operating.
When was Hannay Reels founded?
Hannay Reels was founded in 1933. It employs 101 to 250 people.
Where is Hannay Reels based?
Hannay Reels is headquartered in Westerlo, United States, in the North America region.
How does Hannay Reels make money?
Three revenue lines are on record. Hose and Cable Reel Sales are the primary driver. The others are reel Packages and replacement Parts.
Who are Hannay Reels's main competitors?
Broad incumbents on record are Hubbell, Kuriyama of America, Greenlee (Emerson) and Eaton (Hose & Reels). Direct peers are Coxreels, Reelcraft Industries, Aero Reels, Conductix-Wampfler and Nederman. Piranha Hose Products is listed as an emerging player.
Does Hannay Reels have an API?
No public API is recorded for Hannay Reels.