What SIREM does

SIREM is a privately held French industrial company founded in 1928 and headquartered in Saint-Maurice-de-Beynost (near Lyon, Ain department), specializing in custom electric motorization solutions for demanding environments. The company designs and manufactures AC, BLDC, and PMSM motors ranging from 100W to 10kW and 12V to 400V, integrated with mechanical gear reducers (80–1,200 Nm torque, 2–200 rpm output), waterproofing technology up to IPX8 (submerged operation, including seawater immersion to 30 meters), and control systems. Its product portfolio spans submersible pool cover motors under the COVEO brand, counter-current swimming turbines (SWIMEO), pool filtration and industrial pumps, gear motors for access control (gates, barriers), tubular industrial motors, milk-tank motorizations for agri-food, and connected wellness products under the Aquafit sub-brand.

SIREM operates a three-tier engagement model: Standard catalog products, Adapted (modified existing platforms), and full Specific OEM development from feasibility study through industrialization and series production of 100–10,000 units per year. Revenue is generated through direct OEM sales for custom development projects and through a 'Certified Partner' distributor network with dedicated verticals for industry and milk-tank applications. The company holds ISO 9001 certification across its integrated value chain and reports a sub-1% product return rate with 100% expert assessment of returns, plus approximately 25,000 spare parts sold annually as evidence of long-term lifecycle support. Marketing is primarily conducted through trade shows (Piscine Global, Aquanale) and the company website. The operating geography is principally France with a mainly European supplier ecosystem, and no external funding rounds, M&A activity, or public listing have been disclosed.

Name

SIREM

Legal name

SIREM

Website

https://sirem.fr

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

51–100 employees

Short description

SIREM is a privately held French industrial firm, founded in 1928 and based near Lyon, that designs and manufactures custom and catalog electric motorization systems — including submersible motors, gear reducers, pumps, and connected control products — for OEMs and distributors across pool/wellness, agri-food, nautics, access control, and industrial verticals.

Ownership category

akta.pro rank

Product category

Industrial Electric Motorization

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)

SIC

Motors & Generators (3621), Electrical Industrial Apparatus (3620)

akta.pro primary industry

DC Motors (Brushed, Brushless DC) (IMAGACAB)

akta.pro secondary industry

Motor Drive & Motion Control Electronics Manufacturing Services (VFDs, servo drives, controllers) (IMAGAGAJ)

Keywords

• Electric motorization systems
• Gear motors manufacturing
• Submersible motor design
• Industrial pumps production
• OEM motor development

Headquarters

HQ city

Saint-maurice-de-beynost

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom OEM Motorization Solutions: Full-cycle revenue from feasibility studies through design, development, industrialization, and series production of custom electric motorization solutions. Revenue generated from engineering services, prototyping, and subsequent production series.
2. Standard Product Catalog: Off-the-shelf motorization products including motors, gear motors, pumps, and control units for swimming pools, agricultural, industrial, and access control applications.
3. Engineering and Feasibility Studies: Technical consulting services for OEM projects including specification drafting, technical characterization, architecture studies, and validation planning with QCD (Quality, Cost, Delivery) commitments.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

SIREM designs and manufactures electric motorization systems, including gear motors, pumps, and BLDC/PMSM motors, for demanding industrial environments such as swimming pool equipment, agri-food processing, nautical applications, and access control. The company sells a standard catalog of submersible motors, pool pumps, counter-current turbines, and gear motors, and separately provides full custom OEM motorization development from feasibility studies through industrialization and series production.

Product overview

SIREM is an integrated French company (100% PMI intégrée et fabrication française) specializing in custom electric motorization solutions for demanding environments. The product portfolio centers on four main areas: (1) Swimming Pool Products under the COVEO brand including submersible motors (80Nm-600Nm), control boxes, and pool pumps, plus SWIMEO counter-current swimming turbines with smartphone connectivity; (2) Industrial Products including gear motors (Types D, F, H, L, M, N, P), tubular motors (120Nm-600Nm), and industrial pumps; (3) Agricultural/Food Processing including milk tank gear motors and washing pumps; and (4) Access Control products for gates and barriers. SIREM also offers fully custom OEM motorization development from feasibility studies through industrialization, with series production from 100 to 10,000 units per year. The company holds ISO 9001 certification and invests 8-10% of annual revenue in innovation.

Differentiator

Problem solved

Functional benefit

Brands

• COVEO: Motorization systems for automatic swimming pool covers
• SWIMEO
• AQUAFIT TECHNOLOGIE
• AQUAFIT

Products and services

• COVEO Pool Cover Motors Submersible motorization systems for automatic swimming pool covers, offered in torque capacities from 80 Nm to 600 Nm, designed for OEMs and installers needing wet-environment reliability.
• SWIMEO Counter-Current Swimming Turbines Counter-current swimming turbines that enable continuous swimming in pools of any size, with smartphone app connectivity for control and monitoring.
• Swimming Pool Filtration Pumps Pool filtration pumps in multiple type variants (Type N, K, H, J, F, A, L) for different pool sizes and flow requirements.
• Industrial Gear Motors (Motoréducteurs) Industrial gear motors in multiple series (Types D, F, H, L, M, N, P) designed for gates, barriers, industrial machinery, and agricultural applications.
• Industrial Tubular Motors Industrial tubular motors from 120 Nm to 600 Nm torque capacity, intended for automated applications requiring compact, integrated drive units.
• Industrial Pumps Industrial pumps including centrifugal, vertical, and application-specific configurations for manufacturing and process-industry use.
• Milk Tank Motorization (Tank à Lait) Gear motors for agitators and washing pumps designed for milk cooling tanks, meeting hygiene and robustness requirements for dairy applications.
• Barrier and Gate Gear Motors (Motoréducteurs Barrière) Gear motors (Types N, M, H, P) for automated gates and barriers, intended for access control system manufacturers and installers.
• Custom OEM Motorization Development Bespoke electric motorization projects for OEMs, covering specification drafting, feasibility studies, architecture design, prototyping, industrialization, and series production at 100–10,000 units per year.

Quantifiable outcome

• Product returns below 1% with expert assessment of all returns
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Certified Partners (Industry Distributors)coreChannel Partner/ Reseller/ DistributorNetwork of certified distributor partners reselling SIREM standard industrial motorization products. The 'Certified Partner' charter program establishes standards and support for distributors in the industrial sector.
• Certified Partners (Milk Tank Distributors)coreChannel Partner/ Reseller/ DistributorDedicated network of certified distributor partners specializing in agricultural and food processing equipment, specifically distributing motorization products for milk cooling tank applications.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonfiglioli: Italian manufacturer of gear motors, drive systems, and gearboxes serving industrial automation, mobile machinery, and OEM applications across similar power ranges. Closely comparable to SIREM in core product (gear motors) and OEM-direct business model, though larger in scale and more globally distributed.
• Dunkermotoren: German manufacturer of small BLDC and DC motors, gear motors, and integrated mechatronic drives in the 1W to 1.5kW range. Comparable to SIREM in BLDC/PMSM motor expertise and custom OEM development for niche industrial applications.
• Nord Drivesystems: German manufacturer of gear motors, frequency inverters, and drive electronics for industrial applications. Directly comparable to SIREM in integrated motor-gear-inverter offerings and focus on industrial OEM customers.
• IMO (Sumitomo Drive Technologies): German-based manufacturer of gear motors, servo drives, and motion control products, now part of Sumitomo Heavy Industries. Directly comparable to SIREM in gear motor manufacturing and industrial OEM focus, particularly in European markets.

Broad incumbents

• Nidec: Japanese global leader in BLDC motors and small precision motors across automotive, appliance, and industrial markets. Comparable BLDC motor technology to SIREM but at massive scale and broader end-market exposure, particularly in automotive electrification.
• WEG: Brazilian global manufacturer of motors, gear motors, drives, and pumps with comprehensive industrial portfolio. Comparable motor and pump products to SIREM but operating at substantially larger scale with global manufacturing and distribution.
• Ebm-papst: German global manufacturer of high-efficiency electric motors, fans, and pumps with strong presence in HVAC, refrigeration, and pool/spa applications. Comparable to SIREM in motor/pump products serving pool and industrial customers, though at significantly larger scale.
• SEW-Eurodrive: Global market leader in drive technology, gear motors, and drive electronics with much larger scale and worldwide presence. Comparable product portfolio to SIREM but with broader portfolio, larger R&D, and global service network — competes for the same industrial OEM customers at a different scale tier.
• Leroy-Somer (Regal Rexnord): French-origin manufacturer of electric motors, gear motors, and alternators, now part of US-based Regal Rexnord. Comparable product portfolio (motors, gear motors) with French heritage and EU manufacturing footprint, but operating at materially larger scale than SIREM.

Regional players

• Crouzet (Custom Sensors & Technologies): French manufacturer of control components, motors, and automation products. Comparable in French heritage and motor/control integration, with overlapping industrial and access control customer segments in the same geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siremofficiel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIREM