Azumi

What Azumi does

Azumi is a privately-held contemporary Japanese restaurant group operating two full-service locations in the United States: one inside the Four Seasons Hotel in Baltimore's Harbor East neighborhood and another at the entrance of Houston's River Oaks District. The company is operated under the Atlas Restaurant Group umbrella. Azumi's menu centers on premium Japanese cuisine including sushi, sashimi, Wagyu beef from Miyazaki, and seafood flown in from Tokyo's Tsukiji Fish Market, supported by an extensive sake and craft cocktail program. Differentiated sub-products include the Flame Room teppanyaki experience in Baltimore and a monthly 18-course Omakase dinner priced at $225 per person at a 10-seat sushi counter.

The business operates a direct-to-consumer restaurant model generating revenue through on-premise dining, online ordering for pickup and delivery (via Toast Tab), private dining events for up to 20 guests, and the premium Omakase experience. Customers span affluent individual diners, corporate/private event clients, and culinary enthusiasts, with reservations managed through OpenTable. Pricing is unit-based (pay-as-you-go) across menu categories, with happy hour pricing at bar locations. Distribution is entirely physical within two U.S. markets (Maryland and Texas), with marketing conducted through the company website, email newsletter, and social channels.

In October 2025, Azumi Ltd. announced a strategic partnership with Abu Dhabi-based luxury hospitality investment firm DIAFA, followed by DIAFA's November 2025 acquisition of a 49 percent stake in the company. The stated purpose is to accelerate international expansion, evolve Azumi's flagship brands, and develop new restaurant concepts, signaling a transition from a two-unit domestic operator toward a multi-concept international hospitality group.

Name

Azumi

Legal name

Azumi Ltd.

Website

https://azumirestaurant.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Azumi is a privately-held Japanese restaurant group operating two premium full-service locations in Baltimore's Four Seasons Hotel and Houston's River Oaks District, serving affluent diners with sushi, sashimi, teppanyaki, and omakase experiences under Atlas Restaurant Group.

Ownership category

akta.pro rank

Product category

Japanese Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Chef’s Table & Tasting Menu Restaurants (THAFACAG), Fine Dining Restaurants (THAFACAA)

Keywords

• Japanese fine dining
• Sushi and sake
• Omakase experience
• Teppanyaki hibachi
• Private dining events

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. On-premise dining: Revenue from guests dining at the restaurant, including sushi bar, main dining room, and teppanyaki tables (Flame Room). One-time transaction per visit with varying check averages based on menu selections.
2. Private dining and events: Revenue from hosting private events, business meetings, and special occasions in the private dining room. Space accommodates up to 20 guests with AV equipment.
3. Omakase experience: Premium monthly omakase dinner experience priced at $225 per person, featuring approximately 18 courses of nigiri-sushi exclusive menu with premium ingredients.
4. Online ordering and takeout: Revenue from online food ordering for pickup and delivery through the restaurant's digital ordering platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Azumi operates a portfolio of upscale Japanese restaurants offering contemporary sushi, sashimi, hot kitchen dishes, and an extensive sake list, with two U.S. locations in Baltimore and Houston. The group supplements its core dining service with premium experiences including an interactive Flame Room teppanyaki offering, a monthly 18-course Omakase dinner, and a private dining room for up to 20 guests equipped for business events.

Product overview

Azumi is a contemporary Japanese restaurant group operated by Atlas Restaurant Group, offering a unified dining experience across two U.S. locations in Baltimore and Houston. The core product combines traditional and modern Japanese cuisine centered on expertly crafted sushi, premium seafood, and wagyu beef. The portfolio includes the main Azumi restaurant as the flagship offering, supplemented by premium sub-products such as the Flame Room teppanyaki experience and Omakase Dinner at the Baltimore location, plus private dining services at both locations. The restaurant group also recently announced a strategic partnership with Abu Dhabi-based luxury hospitality investment firm DIAFA for global expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Azumi Restaurant Contemporary Japanese restaurant brand offering expertly crafted sushi, sashimi, hot kitchen dishes, craft cocktails, and an extensive sake list, available at two U.S. locations in Baltimore and Houston.
• Azumi Baltimore Azumi restaurant location at 725 Aliceanna St in Baltimore's Four Seasons Hotel, Harbor East neighborhood, featuring a sushi bar, outdoor bar with Inner Harbor views, and direct sourcing from the Tsukiji Fish Market.
• Azumi Houston Azumi restaurant location at 4444 Westheimer Rd Suite G130 in Houston's River Oaks District, serving dinner, brunch, and lunch with seafood flown in daily from Tokyo and Wagyu beef from Miyazaki.
• Flame Room (Teppanyaki) Interactive teppanyaki/hibachi dining experience at five tables where chefs prepare fresh meats, seafood, vegetables, and rice on a solid-surface iron griddle in front of guests. Available at the Baltimore location only.

Quantifiable outcome

• Fish sourced from Tsukiji Fish Market in Tokyo
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nobu Restaurants: Globally recognized luxury Japanese-Peruvian fine dining brand with multi-location presence and aspirational positioning. Closely comparable to Azumi on cuisine category, premium check averages, and international expansion playbook.
• Morimoto Restaurant: Celebrity-chef-driven Japanese fine dining concept offering omakase, sushi, and teppanyaki-style experiences. Directly comparable premium positioning and experiential dining approach to Azumi's Flame Room and omakase programming.
• Sushi Nakazawa: Premium omakase counter restaurant operating at high check averages in luxury settings. Highly comparable to Azumi's $225, 18-course monthly Omakase Dinner experience.
• Sugarfish: Multi-location premium Japanese sushi brand focused on traditional edomae-style offerings. Comparable in cuisine focus, multi-location scaling model, and chef-driven programming.
• Katsuya: Upscale Japanese restaurant and sushi lounge concept located in luxury hotel and retail districts. Directly comparable on premium real estate strategy and lounge-style Japanese dining format.
• BondST: NYC-based upscale Japanese restaurant offering sushi, sashimi, and izakaya-style dishes in a high-end hospitality setting. Comparable premium positioning and broader Asian fine-dining menu approach.
• Masa: Three-Michelin-star sushi counter offering ultra-premium omakase with globally sourced ingredients and Japanese-imported seafood. Comparable as a benchmark for high-end Japanese omakase programming similar to Azumi's monthly Omakase Dinner.
• Sushi Yasuda: Long-standing NYC edomae sushi-ya recognized for ingredient quality and minimalist Japanese aesthetics. Comparable in traditional Japanese fine-dining positioning and premium ingredient sourcing discipline.

Broad incumbents

• Atlas Restaurant Group: Parent hospitality group of Azumi, operating multiple restaurant concepts across premium U.S. markets. Comparable as a broader incumbent operator that provides shared services and brand portfolio scale.
• Major Food Group: Large hospitality group operating premium dining concepts including Japanese- and Asian-inspired venues. Comparable in scale strategy, experiential fine-dining focus, and international expansion ambitions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/azumibaltimore
• Facebookfacebook.com/AzumiBaltimore

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azumi