SharePeople
- Company typePrivate
- Founded2015
- HeadquartersDriebergen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
SharePeople firmographics
Firmographics- Name
- SharePeople
- Legal name
- SharePeople B.V.
- Website
- https://sharepeople.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SharePeople industry classification
Industry- Product category
- Disability Income Protection Insurance
- NAICS
- Insurance and Employee Benefit Funds (5251), Health and Welfare Funds (525120), Other Individual and Family Services (624190)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Worksite Disability Insurance (STD/LTD) (FSAIAMAD)
- akta.pro secondary industries
- Short-Term Disability (STD) Insurance (FSAIAIAC), Group Disability Income Insurance (Employer-Sponsored) (FSAIAIAB), Companion Care & Social Support (non-clinical) (HLADAGAB)
Keywords
Where SharePeople is headquartered
LocationHeadquarters
- HQ city
- Driebergen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SharePeople business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Monthly Participation Fees: All members pay a fixed monthly participation fee of €15 (excl. VAT). This covers platform operations, guidance by Adviseurs Werkvermogen, prevention offerings, donation management, and administration.
- Registration Fees: One-time registration fee of €75 (excl. VAT) charged upon signup. Occasionally waived during promotional campaigns.
- Mutual Donations: Healthy members make monthly donations to sick members. Donation amounts vary based on income level and current sickness percentage in the risk group. Average example: €56/month for €2,000 income level at 2.8% sickness rate. These are mandatory per the Belofte & Verklaring commitment.
- AOV Insurance Premiums: For SharePeople AOV and SharePeople Compleet products, members pay insurance premiums to Acture Verzekeringen via a group policy. Premiums are income-deductible in income tax as 'other income provisions.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | SharePeople 2 jaar: donations-based income protection for first 2 years of illness |
| Subscription | Monthly | SharePeople AOV: group insurance for disability lasting longer than 2 years |
| Hybrid | Monthly | SharePeople Compleet: combined donations + AOV insurance |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
SharePeople product offering
Product offeringCore offering
SharePeople provides income protection during illness for Dutch self-employed professionals (zzp'ers) through a hybrid model that combines a peer-to-peer mutual donation system (covering the first two years of illness from month three) with a group disability insurance policy (groepspolis) underwritten by AFM-licensed partner Acture Verzekeringen (covering long-term disability up to pension). Members also receive preventive wellness support via Adviseurs Werkvermogen, the Gezond Ondernemen platform, the FiveSteps mental fitness app, and a TNO-developed ZZP-zelftest.
Product overview
SharePeople is a Dutch cooperative platform offering income protection and disability insurance solutions for self-employed entrepreneurs (zzp'ers, freelancers, and part-time entrepreneurs). The product portfolio consists of three core insurance/savings products — SharePeople 2 jaar (mutual donation-based income protection for up to 24 months), SharePeople AOV (a collective group disability insurance policy via Acture Verzekeringen for coverage beyond 2 years to pension), and SharePeople AOV Plus (combining both mechanisms) — bundled together under SharePeople Compleet as a unified platform offering. The platform is layered with a prevention and wellness program (Gezond Ondernemen) providing monthly check-ins, mental fitness via the FiveSteps-app, a TNO-developed ZZP-zelftest, stress self-scans, and preventive conversations with Adviseurs Werkvermogen, plus a standalone Zelfstandigentoets tool for assessing genuine self-employment status under the Dutch Zelfstandigenwet.
Differentiator
Problem solved
Functional benefit
Brands
- SharePeople 2 jaar: Mutual donations system for income protection during illness for the first 2 years.
- SharePeople AOV
- SharePeople Compleet
- Gezond Ondernemen (Healthy Entrepreneurship)
Products and services
- SharePeople 2 jaar A mutual donation-based income protection product where healthy members financially support ill members in the same risk group and income level, providing income replacement for up to 24 months from the third month of illness (first 2 months are self-funded). Target users: Dutch self-employed professionals (zzp'ers) seeking short-to-medium term income protection.
- SharePeople AOV A collective group insurance policy (groepspolis) for long-term disability lasting beyond 2 years, offered through AFM-licensed insurer Acture Verzekeringen, covering income up to pension age (capped at €2,500/month / €30,000/year from insurance, can be supplemented with donations for higher income levels). Target users: zzp'ers needing long-term disability coverage that complements the 2-jaar donation system.
- SharePeople Compleet A combined package bundling the SharePeople 2 jaar mutual donations with the SharePeople AOV group insurance policy, providing continuous income protection from day 1 of illness through to pension age with no coverage gap and premiums/payouts that do not increase with inflation or age. Target users: zzp'ers wanting full-stack, lifelong income protection in one product.
- Preventie en Gezond Ondernemen Programma A prevention program for self-employed members including monthly check-ins, mental fitness training via the FiveSteps app, self-scans for stress signals and pseudo-self-employment risk, preventive conversations with Adviseurs Werkvermogen, and masterclasses on mental health, finances, and entrepreneurial skills. Target users: all SharePeople members seeking to maintain health and avoid income-loss events.
- Zelfstandigentoets (Self-Employment Test) A 5-question online test based on Dutch Zelfstandigenwet criteria that assesses whether freelancers meet legal requirements for genuine self-employment; successfully completing the test yields a Certificaat van Zelfstandigheid. Target users: Dutch freelancers and zzp'ers needing to demonstrate genuine self-employment status to clients and authorities to mitigate schijnzelfstandigheid risk.
Quantifiable outcome
- €32,000,000+ in mutual donations paid out to sick members
- +3 more outcomes
Companies that use SharePeople
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
SharePeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SharePeople partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- Acture VerzekeringencoreActure Verzekeringen provides the group insurance policy for SharePeople AOV and SharePeople Compleet products. They are an AFM-licensed insurer providing the long-term disability coverage (beyond 2 years) that complements the donation-based short-term coverage. The partnership allows SharePeople to offer a complete income protection solution from day 1 of illness until pension.
- FiveStepssupportingFiveSteps provides mental fitness training, focus exercises, stress management, and resilience building integrated into SharePeople's prevention and wellness offering. Available to all members as part of the Gezond Ondernemen program.
- TNO (Nederlandse Organisatie voor toegepast wetenschappelijk onderzoek)supportingTNO collaborated with SharePeople to develop the ZZP-zelftest (Entrepreneur Self-Assessment Test) that provides insights into resilience and potential risks. The test was co-developed specifically for SharePeople members and is part of the prevention platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
SharePeople competitors and assessment
Company assessmentDirect peers
- Broodfonds: Broodfonds operates the largest pre-existing mutual-donation AOV alternative for Dutch zzp'ers with a similar risk-group based contribution model. The comparison is direct: SharePeople explicitly benchmarks its €42/month/€75 registration price against Broodfonds' higher pricing in its value proposition.
- Univé: Univé is a Dutch cooperative insurer offering personal AOV products with member-oriented service. Comparable as a cooperative-structured insurer serving Dutch self-employed, though with a much broader product portfolio than SharePeople's targeted focus.
- FBTO (Achmea): FBTO is Achmea's digital-first insurance brand, offering modular AOV policies online. Comparable as a digital self-serve AOV competitor with a strong online acquisition model that mirrors SharePeople's PLG motion.
Broad incumbents
- Nationale Nederlanden AOV: A large incumbent Dutch insurer offering traditional AOV products to self-employed professionals across multiple distribution channels. Comparable because SharePeople positions itself as a cheaper, more personal alternative; NN represents the type of legacy provider SharePeople is disrupting.
- Movir: Movir specializes in AOV for Dutch healthcare professionals and self-employed, scoring 2.4 on Trustpilot (used by SharePeople in competitive benchmarking). It is a traditional AOV incumbent targeted by SharePeople's trust and personal-support positioning.
- A.S.R. Verzekeringen: A.S.R. is a major Dutch insurer offering AOV among its broader product set, scoring 1.2 on Trustpilot per SharePeople's competitive analysis. Comparable as a scaled incumbent that may digitize lower-cost AOV products in response to wet BAZ demand.
- De Goudse Verzekeringen: De Goudse is a long-standing Dutch insurer with AOV products targeting self-employed professionals, scoring 1.6 on Trustpilot in SharePeople's benchmark. Comparable as a traditional AOV provider sharing the same target segment with very different NPS.
- Centraal Beheer (Achmea): Centraal Beheer is a household-name Dutch direct-to-consumer insurer offering AOV among its broad product range. Comparable as a large incumbent competing for the same self-employed AOV customer through scalable direct channels.
Emerging players
- FiveSteps: FiveSteps provides mental fitness training that SharePeople has integrated into its Gezond Ondernemen prevention offering. Listed as a partner; also adjacent as an emerging mental wellness platform with potential standalone competition for self-employed mental health support.
Others
- TNO: TNO is a Dutch applied research organization that co-developed the ZZP-Zelftest with SharePeople. Adjacent as a research/innovation enabler, not a competitor; included to reflect their role in validating SharePeople's prevention product with scientific rigor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SharePeople social profiles
Digital presenceSharePeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
SharePeople leadership team
Management profileNumber of profiles
Profiles1 record
SharePeople funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SharePeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SharePeople
What does SharePeople do?
SharePeople provides income protection during illness for Dutch self-employed professionals (zzp'ers) through a hybrid model that combines a peer-to-peer mutual donation system (covering the first two years of illness from month three) with a group disability insurance policy (groepspolis) underwritten by AFM-licensed partner Acture Verzekeringen (covering long-term disability up to pension). Members also receive preventive wellness support via Adviseurs Werkvermogen, the Gezond Ondernemen platform, the FiveSteps mental fitness app, and a TNO-developed ZZP-zelftest.
Is SharePeople a public or private company?
SharePeople is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SharePeople founded?
SharePeople was founded in 2015. It employs 1 to 10 people.
Where is SharePeople based?
SharePeople is headquartered in Driebergen, Netherlands, in the Europe region.
How does SharePeople make money?
Four revenue lines are on record. Monthly Participation Fees are the primary driver. The others are registration Fees, mutual Donations and AOV Insurance Premiums.
Who are SharePeople's main competitors?
Direct peers on record are Broodfonds, Univé and FBTO (Achmea). Broad incumbents are Nationale Nederlanden AOV, Movir, A.S.R. Verzekeringen, De Goudse Verzekeringen and Centraal Beheer (Achmea). FiveSteps is listed as an emerging player. TNO is listed as an others.
Does SharePeople have an API?
No public API is recorded for SharePeople.
What industry is SharePeople in?
SharePeople's product category is Disability Income Protection Insurance. Its primary akta.pro industry code is FSAIAMAD, Worksite Disability Insurance (STD/LTD), with a secondary code of FSAIAIAC, Short-Term Disability (STD) Insurance. Its NAICS code is 5251 and its SIC code is 6411.