Burson Auto Parts
Burson Auto Parts is an Australian specialist distributor of automotive aftermarket parts, tools, and workshop equipment serving trade mechanics and workshops across 220+ stores, supported by a 1,200-vehicle delivery fleet and the EzyParts digital ordering platform, with DIY retail as a secondary segment.
- Company typePrivate
- Founded1971
- HeadquartersPreston, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Burson Auto Parts does
Burson Auto Parts is an Australia-headquartered specialist distributor of automotive aftermarket parts, tools, workshop equipment, lubricants, and accessories, serving primarily trade customers (mechanics and independent workshops) and secondarily DIY consumers. The company was founded in 1971 in Melbourne by Garry Johnson and Ron Burgoine; today it is a wholly-owned subsidiary of ASX-listed Bapcor Ltd and operates 220+ stores across Australia and New Zealand, supported by 1,200+ delivery vehicles and approximately 2,000 team members serving more than 40,000 trade accounts. It claims to be the largest automotive aftermarket specialised company in the Asia Pacific region. Revenue is generated predominantly through repeat parts sales via trade accounts (with 30-day payment terms, exclusive pricing, and dedicated field representatives), supplemented by walk-in retail, e-commerce via the EzyParts platform, and tools/equipment sales under the Burson Equipment sub-brand.
The digital product stack is anchored by EzyParts, a web-based electronic parts catalogue and ordering system that supports vehicle search by registration, VIN, or free text, side-by-side parts comparison, and integration with workshop management systems. EzyParts is augmented by two recent modules: EzyData (launched 2025-06, powered by HaynesPro), which provides OEM-sourced technical data, guided diagnostics, technical service bulletins, verified repairs, labour times, wiring diagrams, and ADAS calibration instructions, and Quick Quotes (launched 2026-05), which automatically converts manufacturer scheduled service data into customer-ready workshop estimates. A loyalty program (Burson Rewards / Insiders Club) and motorsport sponsorships (TCR Australia, Top Fuel, S5000, grass roots racing) supplement customer retention and trade mindshare. Distribution combines physical stores, a 1,200-vehicle delivery fleet enabling within-the-hour workshop delivery, dedicated trade account managers, and the EzyParts digital platform with workshop management system integrations (notably the Auxo Workshop integration announced 2026-05).
Burson Auto Parts firmographics
Firmographics- Name
- Burson Auto Parts
- Legal name
- Burson Automotive Pty Ltd
- Website
- https://burson.com.au
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Burson Auto Parts is an Australian specialist distributor of automotive aftermarket parts, tools, and workshop equipment serving trade mechanics and workshops across 220+ stores, supported by a 1,200-vehicle delivery fleet and the EzyParts digital ordering platform, with DIY retail as a secondary segment.
- Ownership category
- akta.pro rank
Burson Auto Parts industry classification
Industry- Product category
- Automotive Aftermarket Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)
- akta.pro secondary industries
- Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ), Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Burson Auto Parts is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Burson Auto Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Automotive Parts Sales: Sale of automotive parts including brakes, filters, and other replacement components to trade customers and DIY enthusiasts through 220+ retail stores and trade accounts.
- Trade Account Services: Subscription-based trade accounts providing exclusive trade pricing, access to EzyParts digital platform, dedicated representatives, and preferential payment terms for mechanics and workshops.
- Tools and Equipment Sales: Sale of workshop tools and equipment through Burson Equipment brand, including Milwaukee tools and other professional equipment brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Retail Pricing |
| Subscription | Monthly | Trade Account Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Burson Auto Parts product offering
Product offeringCore offering
Burson Auto Parts distributes automotive aftermarket parts, accessories, workshop tools, and equipment through 220+ retail stores across Australia and New Zealand, with same-day delivery via 1,200+ vehicles. The company serves primarily trade customers (mechanics, workshops, fleet operators) via dedicated Trade Accounts, account representatives, and the proprietary EzyParts digital catalogue and ordering platform, while also serving DIY consumers through standard in-store retail.
Product overview
Burson Auto Parts is an Australian automotive aftermarket parts, tools, and equipment supplier serving the trade (mechanics, workshops) with 220+ stores nationwide. Its core product is the EzyParts online electronic catalogue and ordering system, which trade account holders use to search parts by vehicle (Registration, VIN, Free Text), compare pricing and availability across stores, and place orders. EzyParts is augmented by two key add-on modules: Quick Quotes (within Logbook Servicing) for automated workshop estimate generation from manufacturer service data, and EzyData (powered by HaynesPro) for technical workshop information including guided diagnostics, wiring diagrams, labour times, and ADAS calibration data. EzyParts also integrates with third-party Workshop Management Systems (e.g., Auxo Workshop). Supporting services include Burson Rewards loyalty program, dedicated Trade Accounts, and sub-brands Burson Equipment and Burson Garage.
Differentiator
Problem solved
Functional benefit
Brands
- EzyParts: Online automotive parts catalogue and product ordering system for trade customers
- Burson Equipment
- Burson Garage
- Burson Rewards (Insiders Club)
- Burson Oil
Products and services
- Burson Auto Parts Retail Stores A network of 220+ physical retail stores across Australia and New Zealand supplying automotive aftermarket parts, accessories, tools, oils, and workshop equipment to trade customers and DIY consumers, supported by 1,200+ delivery vehicles for same-day parts delivery.
- EzyParts Proprietary web-based catalogue and electronic ordering platform giving trade mechanics and workshops access to parts from 100+ suppliers, with real-time pricing, stock availability, electronic ordering, integration with workshop management software (Auxo), and embedded technical repair tools.
- Burson Trade Account A dedicated trade customer account programme offering exclusive trade pricing, dedicated account representatives, same-day delivery service, and access to the EzyParts platform for mechanics, workshops, fleet operators, and other professional automotive businesses across Australia and New Zealand.
- Burson Rewards (Insiders Club) A multi-tier loyalty programme (Insiders Club) offering exclusive discounts, member-only offers, and rewards for trade and DIY customers purchasing automotive parts and accessories from Burson Auto Parts.
- Burson Equipment A sub-brand of Burson Auto Parts supplying professional workshop tools, equipment, and tooling solutions tailored to the needs of automotive repair workshops, heavy commercial operators, and agricultural service providers.
- Burson Garage A sub-brand of Burson Auto Parts targeting DIY consumer motorists with parts, accessories, and project support tailored for home vehicle maintenance and enthusiast repair work.
Quantifiable outcome
- Deliveries to workshop customer base within 30 minutes or at most within the hour
- +1 more outcomes
Companies that use Burson Auto Parts
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles3 records
Burson Auto Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature6 records
Burson Auto Parts partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Auxo WorkshopcoreEzyParts is now integrated directly into Auxo Workshop management software, allowing mechanics and service advisors to access the EzyParts catalogue and place parts orders within the Auxo environment without toggling between separate systems.
- HaynesProcoreBurson EzyData is powered by HaynesPro, providing access to OEM-sourced technical data, labour times, wiring diagrams, ADAS calibration instructions, and OEM recall data for Australian automotive workshops.
Scale indicators8 records
Recent moves10 records
Expansion highlights5 records
Burson Auto Parts competitors and assessment
Company assessmentBroad incumbents
- Advance Auto Parts: Advance Auto Parts is a major North American auto parts retailer and distributor serving professional and DIY customers. Comparable as a large-format aftermarket parts distributor with investments in trade-focused digital tools analogous to Burson's EzyParts.
- NAPA Auto Parts (Genuine Parts Company): NAPA is the North American automotive aftermarket distribution powerhouse under Genuine Parts Company. It is comparable as a globally scaled trade-focused parts distributor with strong private-label and digital capabilities, representing both a competitive reference point and a potential acquirer adjacent to Burson's model.
- O'Reilly Auto Parts: O'Reilly is a leading US-based auto parts retailer/distributor serving both DIY and professional installers via a dense store and distribution network. Comparable as a scaled trade-focused aftermarket parts player with strong private-label brands.
- AutoZone: AutoZone is the largest US aftermarket auto parts retailer, primarily serving DIY customers with a national store footprint. Comparable as a category leader in retail auto parts distribution with growing commercial/trade and digital capabilities.
Others
- Bapcor Trade (parent's other trade brands): Bapcor's other trade-facing brands (e.g., Truckline, Baxters) operate adjacent commercial vehicle and parts businesses under the same parent as Burson. Relevant as ecosystem peers rather than direct competitors and as context for Burson's role inside Bapcor's portfolio.
- HaynesPro: HaynesPro supplies OEM-sourced technical data, wiring diagrams, labour times, and repair procedures that power Burson's EzyData platform. It is a key technology partner/ecosystem participant comparable to the data and software layer behind Burson's workshop offering.
Direct peers
- Repco Australia: Repco is Australia's other dominant automotive aftermarket parts and accessories retailer/wholesaler, operating a similar trade-plus-DIY store network across Australia and New Zealand. It is the closest head-to-head competitor to Burson in both physical distribution and trade account proposition.
- Autobarn: Autobarn is an Australian specialty retailer of automotive parts, accessories, and tools, operating a comparable store-based model with a stronger DIY/consumer tilt than Burson's trade focus but overlapping product categories and customer base.
- Supercheap Auto: Supercheap Auto is an Australian automotive aftermarket retailer (part of Super Retail Group) selling parts, accessories, and tools through a national store network. It competes directly with Burson in parts, tools, and accessories, particularly in the DIY segment.
Regional players
- Repco New Zealand: Repco New Zealand is the New Zealand arm of Repco, directly competing with Burson's NZ operations acquired via Hellaby's. Same trade-plus-retail model but operated primarily in the NZ market rather than Australia.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Burson Auto Parts social profiles
Digital presenceBurson Auto Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burson Auto Parts leadership team
Management profileNumber of profiles
Profiles4 records
Burson Auto Parts subsidiaries and ownership
Company hierarchySubsidiaries2 records
Burson Auto Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burson Auto Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burson Auto Parts
What does Burson Auto Parts do?
Burson Auto Parts distributes automotive aftermarket parts, accessories, workshop tools, and equipment through 220+ retail stores across Australia and New Zealand, with same-day delivery via 1,200+ vehicles. The company serves primarily trade customers (mechanics, workshops, fleet operators) via dedicated Trade Accounts, account representatives, and the proprietary EzyParts digital catalogue and ordering platform, while also serving DIY consumers through standard in-store retail.
Is Burson Auto Parts a public or private company?
Burson Auto Parts is a private company. It is classified as corporate owned and is currently operating.
When was Burson Auto Parts founded?
Burson Auto Parts was founded in 1971. It employs 1,001 to 5,000 people.
Where is Burson Auto Parts based?
Burson Auto Parts is headquartered in Preston, Australia, in the Oceania region.
How does Burson Auto Parts make money?
Three revenue lines are on record. Automotive Parts Sales are the primary driver. The others are trade Account Services and tools and Equipment Sales.
Who are Burson Auto Parts's main competitors?
Broad incumbents on record are Advance Auto Parts, NAPA Auto Parts (Genuine Parts Company), O'Reilly Auto Parts and AutoZone. Others are Bapcor Trade (parent's other trade brands) and HaynesPro. Direct peers are Repco Australia, Autobarn and Supercheap Auto. Repco New Zealand is listed as a regional player.
Does Burson Auto Parts have an API?
No public API is recorded for Burson Auto Parts.
What industry is Burson Auto Parts in?
Burson Auto Parts's product category is Automotive Aftermarket Parts Distribution. Its primary akta.pro industry code is CRAOANAB, Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids), with a secondary code of CRAOANAF, Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables). Its NAICS code is 42312 and its SIC code is 5013.