Evoca

What Evoca does

Evoca Group is a privately held Italian manufacturer of professional coffee machines and out-of-home vending machines, headquartered in Valbrembo (Bergamo), Italy, with operating subsidiaries across nine European countries and distribution reaching more than 135 countries. The group sells through three go-to-market motions in parallel: direct sales via wholly-owned regional subsidiaries and 30+ strategic service hubs, channel sales through dealer/distributor/reseller networks, and event-driven demand generation anchored on hospitality trade shows such as HOST Milano and SIGEP. Its revenue model rests primarily on hardware sales of bean-to-cup and traditional espresso machines, automatic coffee and snack vending machines, portioned-coffee systems, and a growing layer of digital services — Breasy mobile payments, Sophia telemetry, and the Giga machine-management software — delivered through its wholly-owned digital subsidiary Newis. A B2C-facing e-commerce channel sells spare parts and accessories to registered service technicians, generating recurring revenue from an installed base across roughly 10,000 customers in HORECA, corporate offices, and public-sector sites (universities, hospitals, transport hubs).

The company operates a multi-brand architecture built on acquisitions and heritage brands dating back to 1924: Gaggia (manual and self-service for HORECA), Necta (vending for coffee, snacks, and cold drinks), Saeco (office machines), Cafection and Wittenborg (high-volume workplace systems in North America and northern Europe), Futurmat and Visacrem (traditional bar/restaurant machines), and SGL (capsule/pod). Underlying technology includes patented bean-to-cup brewers, a Ducale-developed vacuum bean-preservation system, electronically managed milk-foam technologies, and an ISO 14067-certified Product Carbon Footprint Tool launched in April 2026. Evoca invests more than €100m cumulatively in R&D since 2019 and holds 700+ international patents.

Customer concentration is structurally low, served through long-tail HORECA operators, vending machine operators, dealers, distributors, and coffee roasters. The group's sustainability posture is unusually strong for its category — top-1% EcoVadis Platinum (86/100, second consecutive year), CDP A- Climate Change rating, SBTi-validated near-term targets, ISS ESG Prime Status, Sustainalytics Industry Top Rated, and full ISO 9001/14001/45001/14067 coverage — which is increasingly becoming a procurement requirement across European enterprise and public-sector customers.

Name

Evoca

Legal name

Evoca S.p.A.

Website

https://evocagroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Evoca Group is a privately held Italian manufacturer of professional coffee machines and out-of-home vending machines, selling nine brands including Gaggia, Necta, Saeco, and Wittenborg to roughly 10,000 HORECA, office, and public-sector customers across 135+ countries, with a growing proprietary digital-services layer for payments and remote management.

Ownership category

akta.pro rank

Product category

Professional Coffee and Vending Machines

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging) (FSAMADAE)

akta.pro secondary industry

Smart Home Software, Apps & Subscriptions Retail (CRACAGAM)

Keywords

• Professional coffee machines
• Vending machines
• Out-of-home coffee
• Bean-to-cup brewers
• Commercial espresso equipment

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Professional Coffee Machines: Sale of professional coffee machines including manual, automatic, super-automatic, and self-service machines for the out-of-home market. Includes brands Gaggia, Saeco, Necta, Cafection, Futurmat, Visacrem, Wittenborg, and SGL.
2. Vending Machines: Production and sale of vending machines for coffee, snacks, and cold drinks serving companies, universities, and public organizations.
3. Digital Services: Cashless payment systems (Breasy), telemetry and remote management (Sophia), data collection and analysis for machine interaction and use patterns.
4. Spare Parts and Accessories: E-commerce platform for spare parts sales to service technicians and maintenance providers.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Evoca manufactures and distributes professional coffee machines, espresso machines, and vending machines designed for out-of-home consumption across the HORECA, corporate, and public-space channels. The company sells through a portfolio of brands including Gaggia, Necta, Saeco, Cafection, Futurmat, Visacrem, Wittenborg, SGL, and Newis, and complements its hardware with digital services such as telemetry (Sophia) and cashless payments (Breasy).

Product overview

Evoca Group is a world-leading producer of professional coffee machines and vending machines for out-of-home consumption, operating a portfolio of nine distinct brands. The core product portfolio centers on three main brands: Gaggia (manual and automatic machines for baristas and self-service), Necta (vending machines for coffee, snacks and cold drinks), and Saeco (small automatic machines for offices and meeting rooms). Supporting these are regional brands including Cafection and Wittenborg (professional machines for high-demand workplaces in North America and northern Europe), and Futurmat and Visacrem (traditional machines for bars and restaurants). SGL offers semi-automatic portioned coffee machines for offices. Digital capabilities are delivered through Newis, which provides cashless payment systems, mobile apps (including Breasy for mobile payments), and the Sophia telemetry management platform. The company has also launched its first ISO-certified Product Carbon Footprint Tool (April 2026) for sustainability measurement. Core technologies include patented bean-to-cup brewers, tea brewers, vacuum systems, milk technologies, and Giga software for remote machine management.

Differentiator

Problem solved

Functional benefit

Brands

• Gaggia: Manual machines for baristas and automatic, self-service coffee machines, principally serving the hotel, restaurant and café sector.
• Necta
• Saeco
• Cafection
• Futurmat
• Visacrem
• Wittenborg
• SGL
• Newis
• Breasy
• Sophia

Products and services

• Gaggia professional espresso and coffee machines

Quantifiable outcome

• 42% reduction of absolute Scope 1, 2, and 3 greenhouse gas emissions by 2030 (from 2022 base year)
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• NewiscoreTechnology or IntegrationDigital services subsidiary providing tailored digital solutions including cashless payment systems (Breasy app), remote digital machine management, and data collection for mapping use patterns of Evoca machines.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bianchi Vending / Bianchi Industry: Italian competitor specialised in OCS (office coffee service) and vending equipment, including hot beverage and snack/food automatic dispensers. Most direct vending peer to Evoca's Necta portfolio across European HORECA and public vending.
• La Marzocco: Italian maker of professional espresso machines for cafés, restaurants, and specialty coffee shops. Highly relevant given Evoca's Gaggia and Futurmat bars/restaurants focus and overlapping HORECA customer base in Europe.
• Franke Coffee Systems: Swiss division of Franke Group producing fully automatic professional coffee machines for offices, hospitality, and convenience retail. Highly comparable to Evoca's Saeco and Wittenborg office solutions and Necta self-service units.
• De'Longhi Group: Italian-headquartered manufacturer of coffee machines, including a professional/HO.RE.CA range and small domestic machines. Directly comparable because it competes with Evoca's Gaggia, Saeco, and Necta lines across both home and out-of-home channels, with overlapping espresso technology.
• Gruppo Cimbali: Italian manufacturer of professional espresso and cappuccino machines (La Cimbali, Faema). Comparable to Evoca's Gaggia and Futurmat brand portfolio serving HORECA espresso accounts globally.
• Bunn-O-Matic Corporation: US-based commercial beverage equipment maker specialising in coffee brewers and dispensers for foodservice and convenience channels. Comparable in target market (US workplaces, foodservice) to Evoca's Cafection brand and broader Necta snack/coffee dispensing.
• SandenVendo (Sanden Corporation): Global manufacturer of vending machines for cold drinks, snacks, and coffee, with presence across Europe. Comparable to Evoca's Necta snack-and-drink vending machines and to the broader OOH self-service equipment category.
• Rancilio Group: Italian espresso machine manufacturer (Rancilio, Egro, Promac brands) serving bars, restaurants, offices, and self-service. Comparable for traditional espresso machines and super-automatic office segments overlapping with Gaggia, Saeco, and SGL.
• Thermoplan AG: Swiss manufacturer of high-volume professional coffee machines and a leading Starbucks supplier. Comparable to Evoca on bean-to-cup technology for high-demand workplaces and quick-service restaurants.

Broad incumbents

• Lavazza Professional: Ho.Re.Ca arm of the Lavazza coffee group producing capsule and bean-to-cup machines bundled with coffee supply. Comparable to Evoca as a competitor for office and HORECA accounts, with the added leverage of Lavazza's roasting heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Evoca_Group
• YouTubeyoutube.com/c/EvocaGroup
• Facebookfacebook.com/EvocaGroup
• LinkedInlinkedin.com/company/evoca-group
• Instagraminstagram.com/evocagroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evoca