True Temper Sports

What True Temper Sports does

True Temper Sports, LLC is a privately held US golf equipment manufacturer specializing in golf shafts and grips, operating a multi-brand portfolio that includes True Temper, Project X, SteelFiber (formerly AeroTech), ACCRA, Grafalloy, HZRDUS, HandCrafted, and ICON grips. Founded in 1941 with the introduction of the original True Temper Dynamic steel shaft (later renamed Dynamic Gold in 1980), the company has manufactured steel shafts in Amory, Mississippi since 1964 and handcrafted graphite shafts in San Diego, California, with corporate headquarters in Memphis, Tennessee and regional offices in Canada, Japan, and Europe. True Temper claims the #1 trusted shaft position on men's global professional tours, with 78% average weekly tour field penetration and 37 of 39 Tour Winners in the 2025 season using True Temper products.

The company's technology centers on proprietary steel manufacturing (a signature austempering process creating a seamless 360-degree tube), advanced graphite engineering (Ascending Mass Technology, SteelFiber hybrid steel-graphite construction with ~59 miles of steel fiber per shaft, Synex multi-axial carbon fiber matrix), and handcrafted production methods. Products span iron, wedge, hybrid, wood, and putter shafts across multiple brand tiers, plus grips and accessories, with pricing ranging from $6.50 (ICON grips) to $250 (limited editions) and core shafts clustered at $30-$60.

True Temper operates a hybrid go-to-market model combining an authorized dealer network (including PFC Professional Club Fitter dealers) with direct-to-consumer e-commerce through truetemper.com, shipping to US and Canada. The True Certified Program, designated as a PGA of America Pre-Approved Education Provider, trains fitters and PGA members on shaft fitting and product knowledge, creating channel depth and brand preference. Customer segments span professional golfers, serious amateurs, recreational players, female golfers (via the Artemis line), and high swing speed players. Revenue is generated through hardware sales across shafts, grips, and accessories; revenue figures are not publicly disclosed.

Name

True Temper Sports

Legal name

True Temper Sports, LLC

Website

https://truetemper.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Short description

True Temper Sports is a privately held US golf shaft and grip manufacturer operating brands including True Temper, Project X, SteelFiber, and ACCRA, with manufacturing in Mississippi and California, global dealer distribution across 37+ countries, and dominant presence on professional tours (78% weekly field penetration).

Ownership category

akta.pro rank

Product category

Golf Shafts & Golf Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Grips, Shafts & Components Retail (CRAMAGAJ)

Keywords

• Golf shaft manufacturing
• Steel golf shafts
• Graphite golf shafts
• Golf club grips
• Custom club fitting

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Golf Shaft Sales: Direct-to-consumer and dealer sales of golf shafts across multiple brands (True Temper, Project X, AeroTech SteelFiber, ACCRA). Products sold include steel shafts, graphite shafts, and hybrid options for irons, wedges, hybrids, woods, and putters.
2. Grip Sales: Sales of ICON golf grips and accessories including putter grips, standard grips, midsize grips, and pistol grips.
3. Accessories: Merchandise including tumblers, water bottles, hats, and headcovers branded under Project X and other product lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

True Temper Sports manufactures and sells golf shafts (steel and graphite) and golf grips through multiple brands including True Temper, Project X, SteelFiber, ACCRA, Grafalloy, and ICON. Products span iron, wedge, hybrid, wood, and putter shafts for irons, wedges, hybrids, woods, and putters. The company sells direct-to-consumer via truetemper.com and through an authorized dealer and certified club fitter network globally.

Product overview

True Temper Sports is a golf equipment company that operates as a multi-brand portfolio under a single corporate umbrella. The company offers golf shafts (steel and graphite) and grips through four distinct brands: True Temper (steel shafts including Dynamic Gold, DG MID, AMT, Elevate), Project X (frequency-based loading shafts including TITAN, Denali Frost, HandCrafted, HZRDUS, Grafalloy), AEROTECH (SteelFiber technology combining graphite and steel), and ACCRA (premium fitting-focused shafts including Artemis for women, ARC, Tour Z, iSteel). Products span iron shafts, wedge shafts, putter shafts, hybrid shafts, and wood/driver shafts, with offerings ranging from tournament-grade Tour Issue products to consumer-accessible lines. The company manufactures in Amory, Mississippi (steel shafts since 1964) and San Diego, California (HandCrafted graphite), with global distribution across 37+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Project X: Golf shaft brand featuring TITAN, Denali, HZRDUS, Cypher, Grafalloy, and HandCrafted graphite shafts. Engineered for players seeking tight dispersion and controlled feel.
• SteelFiber
• ACCRA
• Dynamic Gold
• ICON

Products and services

• Dynamic Gold The flagship steel iron shaft and most successful shaft in golf history. Sold globally through True Temper dealers and direct online to consumers seeking low launch, controlled spin, and maximum consistency.
• Dynamic Gold MID Lighter weight steel shaft delivering tour caliber accuracy in 90g, 100g, 115g, and 130g options. Features unique shaft geometry creating a stiffer mid-section with active tip section for increased launch and spin versus standard Dynamic Gold.
• AMT (Ascending Mass Technology)
• Elevate
• Tour Issue Premium production shafts manufactured to ultra-tight weight tolerances ensuring every shaft in a set performs identically for unmatched consistency and precision for elite players and fitters.
• ICON Grips
• TITAN
• Denali Frost
• Project X Steel
• Project X LZ
• HandCrafted
• HZRDUS
• Denali
• Cypher
• Grafalloy
• SteelFiber
• Nexus
• SteelFiber Private Reserve
• Artemis
• ARC
• Tour Z
• GX Series
• Shogun
• iSteel
• iSeries
• TZi
• Limited Edition Shafts
• Accessories

Quantifiable outcome

• 78% market penetration on weekly professional tours
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Graphite Design: Graphite Design produces premium Tour AD and other high-end graphite shafts used on professional tours. The brand targets the same elite player, OEM, and fitter customer base as True Temper's premium graphite lines and competes head-to-head for tour validation.
• Aldila: Aldila is a longstanding US-based graphite golf shaft manufacturer whose Rogue, RIP, and Ascent lines compete directly with True Temper's graphite offerings. Both companies supply OEMs and pursue the same tour-validated, fitter-recommended positioning in the premium graphite category.
• Fujikura: Fujikura is one of the most prominent premium graphite golf shaft manufacturers globally, competing head-to-head with True Temper's Project X, HZRDUS, and HandCrafted lines in OEM and aftermarket channels. Both brands derive significant brand equity from professional tour validation and target the same elite amateur and club-fitter customer base.
• UST Mamiya: UST Mamiya manufactures Attas, Recoil, and other graphite and hybrid shaft lines serving tour, OEM, and fitter channels. It is a direct competitor to True Temper's SteelFiber, Project X graphite, and HandCrafted products, particularly in the graphite iron and wood shaft segments.
• KBS (Kai Shafts): KBS manufactures steel and graphite shafts (KBS Tour, C-Taper, MAX) and is the most direct competitor to True Temper's Dynamic Gold family in the steel iron shaft category. KBS aggressively courts tour players and club fitters with similar premium positioning, frequently named as the primary alternative to True Temper at the fitting bench.
• Nippon Shaft: Nippon Shaft produces steel and graphite shafts (N.S. PRO, Modus3 series) widely used on professional tours and valued for consistency and feel. It competes with True Temper for both tour and amateur share, particularly in the steel iron shaft category among better players and club fitters worldwide.
• Mitsubishi Chemical Golf: Mitsubishi Chemical produces Diamana, Tensei, and other high-end graphite shafts widely used on professional tours. It directly competes with True Temper's premium graphite portfolio for tour players, OEM contracts, and fitter recommendation, particularly in the low-launch/low-spin segment.

Emerging players

• Paderson Golf: Paderson is a smaller, niche-focused shaft manufacturer offering custom-built shafts with a focus on personalized fitting and proprietary materials. It overlaps with True Temper's HandCrafted and ACCRA premium offerings in the bespoke fitting segment, targeting a more limited but high-touch customer base.

Broad incumbents

• TaylorMade Golf: TaylorMade is a leading golf OEM selling complete club sets and increasingly promoting proprietary shaft offerings (e.g., Ventus in partnership with Fujikura). It is both a customer of and partial competitor to True Temper at the fitting bench, and its scale enables significant fitter-channel influence that can squeeze independent shaft brands.
• Callaway Golf: Callaway is a major golf equipment OEM that also offers proprietary shaft brands (e.g., Project X Chrome, designed in partnership with True Temper historically) across its full club lineup. While Callaway is also a customer of True Temper, its in-house shaft programs and fitting carts create competitive overlap in the fitter recommendation channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/truetempergolf
• LinkedInlinkedin.com/company/truesports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Temper Sports