Redrock Entertainment
Redrock Entertainment is a Burbank-based entertainment services firm offering creative development, live event production, broadcast media, and talent management to enterprise clients including major studios, networks, streaming platforms, and consumer brands across global markets.
- Company typePrivate
- Founded2001
- HeadquartersBurbank, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Redrock Entertainment does
Redrock Entertainment is a privately held, Los Angeles-based entertainment services company organized around four integrated divisions: Redrock Creative (creative development), Redrock Live (live event production), Redrock Media (broadcast media), and Redrock Talent (talent management), with Redrock Safety supporting live operations. The company serves enterprise clients across entertainment, media, and consumer brand verticals, producing movie premieres (Wicked: For Good), music festivals (When We Were Young), industry conferences (Billboard Latin Music Week), IP-led experiences (Netflix Stranger Things Drive-Into Experience, Riot Games x Arcane Undercity Nights), and food festivals (Chainfest). It claims 30+ years of industry experience, 10,000+ domestic and 400+ global events produced, 1,000+ vendor relationships, 400+ iconic artist relationships, and 30+ major network and studio relationships.
The business model is professional services with project-based fees. Redrock generates revenue through four streams: custom creative development for brand experiences and IP activations, end-to-end live event production including talent booking commissions, broadcast and streaming content production contracts, and talent management fees. Engagement is consultative and direct-to-enterprise, with clients engaging either single divisions or the full integrated platform. Pricing is not publicly disclosed and is quote-based per project. Headcount is 51-100 employees and the headquarters is at 435 S San Fernando Blvd, Burbank, CA. Ownership and capital structure are not disclosed; there is no evidence of venture capital, private equity backing, or acquisition history in the source material.
The company does not operate a technology platform. Core operations rely on industry relationships, vendor networks, and creative and production expertise rather than proprietary software or AI tooling. No patents, certifications, API offerings, or app products are disclosed. Distribution is direct enterprise sales supported by a portfolio-driven website and industry event presence, with no evidence of channel partners, resellers, or productized distribution.
Redrock Entertainment firmographics
Firmographics- Name
- Redrock Entertainment
- Legal name
- Redrock Entertainment
- Website
- https://redrockla.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Redrock Entertainment is a Burbank-based entertainment services firm offering creative development, live event production, broadcast media, and talent management to enterprise clients including major studios, networks, streaming platforms, and consumer brands across global markets.
- Ownership category
- akta.pro rank
Redrock Entertainment industry classification
Industry- Product category
- Entertainment Production Services
- NAICS
- Other Performing Arts Companies (71119), Other Performing Arts Companies (711190)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Corporate Event Production & A/V Services (Staging, Lighting, Sound) (MPAGAHAN)
- akta.pro secondary industries
- Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF), Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC)
Keywords
Where Redrock Entertainment is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Redrock Entertainment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Creative Development Services: Custom creative development for brand experiences, IP-led activations, and content creation. Revenue generated through project-based fees for creative conceptualization and production.
- Live Events Production: End-to-end live event production including music festivals, movie premieres, conferences, and corporate events. Revenue from production fees, event management services, and talent booking commissions.
- Broadcast Media Production: Television and streaming content production services for networks and studios. Revenue generated through production contracts and media services.
- Talent Management: Representation and management of talent including performers, chefs, and personalities. Revenue from management fees and commission arrangements with represented talent.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Redrock Entertainment product offering
Product offeringCore offering
Redrock Entertainment is a Los Angeles-based, multi-faceted entertainment services company operating four integrated divisions — Redrock Creative (creative development and concepts), Redrock Live (live event production), Redrock Media (broadcast and streaming content production), and Redrock Talent (talent management and representation), supported by Redrock Safety (event safety services). The company delivers end-to-end entertainment solutions or individual division support for enterprise clients including networks, studios, major brands, and entertainment properties, producing high-profile events such as movie premieres, music festivals, conferences, and IP-led experiences.
Product overview
Redrock Entertainment is a multi-faceted entertainment company operating as a unified platform with four distinct divisions that work together to provide end-to-end entertainment solutions. The company offers Creative Development (Redrock Creative), Live Events (Redrock Live), Broadcast Media (Redrock Media), and Talent Management (Redrock Talent) services. A fifth division, Redrock Safety, supports the live events operations. The divisions can be engaged individually or as an integrated end-to-end solution tailored to client needs. Notable featured work includes movie premieres (Wicked: For Good), music festivals (When We Were Young), conferences (Billboard Latin Music Week), IP-led experiences (Netflix Stranger Things Drive-Into Experience, Riot Games x Arcane), and food festivals (Chainfest).
Differentiator
Problem solved
Functional benefit
Brands
- Redrock Creative: Creative Development division specializing in dreaming without limits
- Redrock Live
- Redrock Media
- Redrock Talent
Products and services
- Redrock Creative Creative development division specializing in conceptual development and dreaming without limits for entertainment projects, brand experiences, and IP-led activations. Service is targeted at brands, networks, studios, and entertainment properties seeking creative conceptualization.
- Redrock Live Live events production division providing end-to-end production of music festivals, movie premieres, corporate events, conferences, and brand activations. Service targets enterprise entertainment clients requiring full-service event execution including talent booking, venue management, and logistics coordination.
- Redrock Media Broadcast media production division delivering television and streaming content production services for major networks and studios. Service targets broadcast and streaming clients requiring professional production capabilities and industry connections to scale major productions.
- Redrock Talent Talent management and representation division providing career management, booking, and brand partnership services for performers, chefs, personalities, and creators. Service is targeted at entertainment talent seeking professional representation.
- Redrock Safety Safety services division providing event safety services for live events and productions, supporting the broader live event operations.
Quantifiable outcome
- 30+ years of entertainment industry experience
- +5 more outcomes
Companies that use Redrock Entertainment
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Redrock Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redrock Entertainment partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Redrock Entertainment competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Leading talent and sports agency that has expanded into brand consulting, IP-led experiences, and content production. Comparable to Redrock Talent and increasingly to Redrock Creative and Live through in-house experiential capabilities.
- Endeavor Group Holdings: Owner of WME, IMG, and PIMG — combining talent representation, experiential production, and sports/event ownership at much larger scale. Overlaps with Redrock across talent management and live event production.
- United Talent Agency (UTA): Major talent and entertainment agency with growing brand licensing, sports, and live event practices. Overlaps with Redrock Talent and parts of Redrock Creative for celebrity-driven brand work.
Direct peers
- Live Nation Entertainment: The world's largest live entertainment company, operating concert promotion, festival production (e.g., When We Were Young is a Live Nation event), and venue management. Direct overlap with Redrock Live on festival and concert production work.
- MKG: Independent experiential marketing agency producing brand activations, IP-led experiences, and live events for major brands. Direct peer to Redrock Creative and Redrock Live on experiential and brand activation work.
- AEG Presents: Global live event promoter and producer (festivals, tours, premieres) and operator of major venues. Competes directly with Redrock Live for high-profile event production mandates.
- Premier Global Production: Specialized corporate event and live production company providing staging, lighting, sound, and A/V services. Direct peer to Redrock Live's event production and A/V capabilities.
- Mosaic: Large experiential marketing agency producing events, activations, and trade show experiences for Fortune 500 brands. Comparable to Redrock Live and Redrock Creative on B2B experiential engagements.
- Sparks: Experiential marketing agency that designs and produces brand experiences, launches, and pop-ups globally. Overlaps directly with Redrock Creative and Redrock Live on brand experience and corporate event production.
- Done Events: Full-service event production agency producing brand activations, premieres, and corporate events for major entertainment and consumer brands. Comparable across Redrock Creative, Redrock Live, and Redrock Media.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Redrock Entertainment social profiles
Digital presenceRedrock Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redrock Entertainment leadership team
Management profileNumber of profiles
Redrock Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redrock Entertainment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redrock Entertainment
What does Redrock Entertainment do?
Redrock Entertainment is a Los Angeles-based, multi-faceted entertainment services company operating four integrated divisions — Redrock Creative (creative development and concepts), Redrock Live (live event production), Redrock Media (broadcast and streaming content production), and Redrock Talent (talent management and representation), supported by Redrock Safety (event safety services). The company delivers end-to-end entertainment solutions or individual division support for enterprise clients including networks, studios, major brands, and entertainment properties, producing high-profile events such as movie premieres, music festivals, conferences, and IP-led experiences.
Is Redrock Entertainment a public or private company?
Redrock Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redrock Entertainment founded?
Redrock Entertainment was founded in 2001. It employs 51 to 100 people.
Where is Redrock Entertainment based?
Redrock Entertainment is headquartered in Burbank, United States, in the North America region.
How does Redrock Entertainment make money?
Four revenue lines are on record. Creative Development Services are the primary driver. The others are live Events Production, broadcast Media Production and talent Management.
Who are Redrock Entertainment's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), Endeavor Group Holdings and United Talent Agency (UTA). Direct peers are Live Nation Entertainment, MKG, AEG Presents, Premier Global Production, Mosaic, Sparks and Done Events.
Does Redrock Entertainment have an API?
No public API is recorded for Redrock Entertainment.
What industry is Redrock Entertainment in?
Redrock Entertainment's product category is Entertainment Production Services. Its primary akta.pro industry code is MPAGAHAN, Corporate Event Production & A/V Services (Staging, Lighting, Sound), with a secondary code of MPAIAFAF, Touring & Production Services (Staging, Lighting, Sound, Video). Its NAICS code is 71119 and its SIC code is 7990.