Krav

Name

Krav

Legal name

Krav

Website

https://krav.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Krav is Sweden's leading member-owned organic and sustainability certification organization, certifying food products across 16 production areas with KRAV-labeled farms representing 80% of Sweden's organically farmed land, serving farmers, processors, retailers, and conscious consumers.

Ownership category

akta.pro rank

Product category

Organic Certification Services

akta.pro primary industry

Organic Certification Services (AFALAMAA)

akta.pro secondary industry

Food Safety & Quality Scheme Certifications (GFSI Programs) (AFALAMAI)

Keywords

• Organic food certification
• Sustainability labeling
• Eco-label certification
• Organic farming standards
• Third-party certification

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Certification and Licensing Fees: KRAV generates revenue through license fees charged to certified companies for use of the KRAV label. After several years of unchanged pricing, a price adjustment was made for 2026 to cover cost development and sustain the value and credibility of the certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

KRAV is Sweden's leading third-party organic and sustainability certification organization. It certifies farms, food producers, processors, and food businesses against standards stricter than EU organic regulations, and licenses the KRAV certification mark for use on compliant products. Founded in 1985, KRAV is owned by 23 member organizations representing the entire organic food supply chain.

Product overview

KRAV is a Swedish third-party sustainability and organic food certification organization, not a technology product company. Its core product is the KRAV certification mark — a label applied to food products produced on an organic basis with additional requirements for biodiversity, reduced climate impact, animal welfare, and better working conditions. The organization offers a comprehensive certification system covering 16 production areas (farming, livestock, fishing, wild-harvesting, food processing, restaurants, and social responsibility), governed by detailed rulebooks published at regler.krav.se. Certified businesses access the Mitt KRAV portal for certification management, and consumers engage via Konsumentforum (a Q&A platform) and the main krav.se website. KRAV also publishes annual reporting tools including the Ekobarometer, Effektrapport, and ekorankning. The organization is member-owned by 23 entities spanning the food supply chain, including Arla, Axfood, Coop, ICA, LRF, Naturskyddsföreningen, Lidl, and Arvid Nordquist. Product categories certified under the KRAV mark span milk/dairy, meat/poultry, eggs, fish/shellfish, bread/cereals, fruit/vegetables, beverages, wild-harvested foods, honey, and Christmas trees.

Differentiator

Problem solved

Functional benefit

Products and services

• KRAV Certification Mark The licensed KRAV certification mark used on food products that meet KRAV's standards stricter than EU organic regulations. Licensed to certified farms, processors, and food businesses in Sweden.
• KRAV Primary Production Certification Certification service for primary producers (farmers) covering organic crop production, animal husbandry, beekeeping, and aquaculture against KRAV's stricter-than-EU standards.
• KRAV-certified Foods Processing Certification Certification for food processors, manufacturers, repackagers, importers, and storage/transport handlers seeking to produce, handle, or distribute KRAV-certified products.
• KRAV Standards and Rules (Regelbok) The official KRAV standards and rule book covering 16 production areas (crop production, animal husbandry, beekeeping, aquaculture, processing, etc.), structured as the authoritative reference for all certified operators.
• Mitt KRAV Portal Online self-service portal for KRAV-certified operators to manage their certification, access documentation, and interact with KRAV's administration.
• KRAV Web-based Training Web-based training programs delivered through krav.se for KRAV-certified operators, staff, and prospective licensees needing to understand and apply KRAV standards.

Quantifiable outcome

• KRAV-certified farms have on average 50% more species of pollinating insects and 70% more wild plant species than conventional farms
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Arvid NordquistcoreOthers · 1 April 2026Arvid Nordquist, a coffee roastery and food company, joined as a KRAV member in April 2026. As a member, Arvid Nordquist represents KRAV-labeled products imported from other countries, offering KRAV-certified coffee grown organically without synthetic pesticides or fertilizers, with additional rules for better working conditions.
• Pim Bendt (Naturskyddsföreningen)coreOthers · 1 April 2026Pim Bendt, strategist at Naturskyddsföreningen (Swedish Society for Nature Conservation), was elected as a new board member at KRAV's annual meeting on April 23. He brings experience in change processes as a researcher, think tank professional, and private sector consultant, focusing on development projects at the intersection of agricultural business, food chains, and sustainable landscape management.
• Peter Dannqvist (Arvid Nordquist)coreOthers · 1 April 2026Peter Dannqvist, supply chain director at Arvid Nordquist, was elected as a new board member at KRAV's annual meeting on April 23. He previously worked in logistics at Arla, Wella, and Ostkompaniet, with strong interest in sustainable global food production and environmental, social, and economic issues.
• NaturskyddsföreningencoreOthersThe Swedish Society for Nature Conservation (Naturskyddsföreningen) is one of KRAV's 23 member organizations and is represented on KRAV's board. As a member, it contributes to developing KRAV's rules for biodiversity, animal welfare, reduced climate impact, and better working conditions.
• LRF (Lantbrukarnas Riksförbund)coreOthersLRF (the Swedish Federation of Farmers) is one of KRAV's 23 member organizations, representing farmers' interests in KRAV's governance and rule development processes.
• AxfoodcoreOthersAxfood is one of KRAV's 23 member organizations, representing the retail perspective in KRAV's governance and rule development.
• CoopcoreOthersCoop is one of KRAV's 23 member organizations, representing the retail perspective in KRAV's governance and rule development.
• ICAcoreOthersICA is one of KRAV's 23 member organizations, representing the retail perspective in KRAV's governance and rule development.
• LidlcoreOthersLidl joined as a KRAV member in January 2026, representing the retail perspective in KRAV's governance.
• ArlacoreOthersArla is one of KRAV's 23 member organizations, representing dairy farmers' interests in KRAV's governance and rule development processes.
• Marlaw (Advokatbyrån Marlaw)minorGTM or Marketing PartnerKRAV partnered with Marlaw law firm for webinars on new EU sustainability communication legislation. Katarina Ladenfors, attorney at Marlaw, provides legal perspectives on how companies can communicate sustainability claims credibly, legally, and effectively under the new directive.
• Jordbruksverket (Swedish Board of Agriculture)coreOthersJordbruksverket provides official statistics on organic farming in Sweden, which KRAV uses for its eco-rankings. In 2025, 16% of Sweden's agricultural land was organically farmed according to Jordbruksverkets figures.
• ArlaminorGTM or Marketing PartnerMaja Nordström, Brand Manager Organic and Sustainability at Arla, participated as a guest speaker at KRAV's seminar on new sustainability communication directives, sharing experience on implementing new work practices in line with the new directive.
• LantmännencoreOthersLantmännen is one of KRAV's 23 member organizations, co-authored an op-ed in Dagens industri criticizing the EU's proposed ETS2 emissions trading system alongside KRAV, arguing it could raise costs for Swedish farmers without significant climate benefits.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Naturland: Germany-based international organic farmers' association certifying food and non-food products under standards beyond EU organic; directly comparable as a private organic label with licensing revenue and supply-chain-wide coverage.
• Ecocert: France-headquartered global third-party certification body for organic and sustainable products across food, cosmetics, and textiles; directly comparable as a multi-category organic certifier operating a label-licensing model with industry-wide recognition.
• Control Union: Global certification body providing organic, sustainability, and supply-chain integrity certifications across agriculture and food; directly comparable as a third-party certifier with multi-category scope and a licensing/audit-driven business model.
• Soil Association Certification: UK-based organic certification body and charity; directly comparable as a national third-party organic/sustainability label with member-driven governance, multi-category certification (food, farming, forestry), and brand recognition in its home market.
• Bio Suisse: Swiss organic umbrella organization with the Knospe bud label; directly comparable as a national, member-owned private organic standard that exceeds EU baseline requirements and operates a labeling/licensing model across the food chain.
• Demeter International: Global biodynamic agriculture certification label owned by a federation of national member organizations; directly comparable as a stricter-than-EU private organic standard with a multi-stakeholder governance model and labeling/licensing economics.

Broad incumbents

• Bureau Veritas: Global testing, inspection, and certification (TIC) incumbent operating across food, agriculture, and sustainability; comparable as a certification provider to the food industry but offering a much broader service portfolio beyond organic labeling.
• NSF International: Global public health and safety organization with significant food and organic certification operations; comparable as a third-party certifier with licensing revenue in the food chain, but operating at much broader scope including water, consumer products, and pharma.

Regional players

• Quality Assurance International (QAI): US-based organic and sustainability certification provider under NSF; comparable as a third-party organic certifier with licensing economics, though focused primarily on the North American market rather than Europe.

Emerging players

• Rainforest Alliance: International sustainability certification body covering agriculture, forestry, and tourism with a licensing label model; partially comparable as a third-party sustainability certifier operating a label-licensing business, though focused on broader sustainability themes rather than organic specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kravmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krav