Morgan Li
- Company typePrivate
- Founded1943
- HeadquartersChicago Heights, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
Morgan Li firmographics
Firmographics- Name
- Morgan Li
- Legal name
- Morgan Li
- Website
- https://morganli.com
- Company type
- Private
- Founded year
- 1943
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Morgan Li is headquartered
LocationHeadquarters
- HQ city
- Chicago Heights
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Morgan Li business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Fixtures and Furniture Manufacturing: Morgan Li designs, engineers, produces, and installs custom fixtures, furniture, and casegoods for retail and hospitality clients. Projects range from one-off prototypes to global rollouts, with work completed on a project-by-project basis. Revenue is generated through custom manufacturing contracts with major brands.
- Custom Graphics Production: Print production and graphics installation services for retail and hospitality spaces
- Project Management and Professional Services: Dedicated account supervision, project management, and customer service throughout the manufacturing and installation process
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Morgan Li product offering
Product offeringCore offering
Morgan Li manufactures and installs custom retail fixtures, hospitality furniture and casegoods, and branded graphics for enterprise retail and hospitality clients. Work spans one-off prototypes to global multi-location rollouts and is delivered through an integrated service stack covering design, engineering, metal fabrication, wood fabrication, powder coating, print production, logistics, and installation.
Product overview
Morgan Li is a custom manufacturing company offering a unified portfolio of physical products and services centered on fixtures, furniture, and graphics. The core offerings consist of Fixtures (retail displays, shelving, cash wraps), Furniture (custom casegoods, beds, seating for hospitality and retail), and Graphics (wall graphics, signage, print production). These are supported by a comprehensive suite of service modules including Metal Fabrication, Powder Coating, Wood Fabrication, Print Production, Design + Engineering, Domestic + International Production, Logistics + Distribution, and Project Management + Customer Service. The company operates manufacturing facilities totaling 500,000 square feet domestically in Chicago Heights and 3.5 million square feet globally, serving retailers, hospitality brands, and design teams from concept through installation.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Retail Fixtures Custom retail fixtures including displays, shelving systems, perimeter displays, cash wraps, and point of sale counters designed and manufactured for retailers and hospitality brands undertaking store builds, remodels, or rollouts.
- Custom Furniture and Casegoods Custom furniture and casegoods including beds, headboards, vanities, desks, tables, chairs, closets, and kitchenette solutions manufactured for hospitality properties and retail spaces.
- Custom Graphics and Signage Custom graphics and signage solutions including wall graphics, displays, and printed materials produced and installed to transform retail and hospitality spaces.
Companies that use Morgan Li
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Morgan Li technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Morgan Li partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered key partner, community partner, agency partner, design partner, developer partner and brand partner.
- Principal Construction Corp.key partnerLeading design/build general contractor for Morgan Li's new 240,000 square foot Class A facility construction project in Chicago Heights
- Designhaus, Inc.key partnerArchitectural design firm specializing in commercial, industrial, and residential projects, worked on Morgan Li's new facility
- Urban Initiativescommunity partnerChicago-based nonprofit that uses sport and play to drive healing-centered programming. 2023 recipient of Morgan Li's Nonprofit Nice List space makeover, receiving custom shelving, furniture, fixtures, and graphics
- NEWish Retailagency partnerRetail design agency that works with emerging DTC brands to chart a course in-store. Partnered with Morgan Li on Away Boston and other DTC brand projects
- Curiosodesign partnerInterior design firm that designed The Wheelhouse Hotel (Chicago Collection Wrigleyville), working with Morgan Li on award-winning custom furniture and casegoods
- Aeternum Design Studiodesign partnerDesign studio partner for Temple University student housing project at 1310 N Broad St
- R+M Developmentdeveloper partnerDevelopment partner for Temple University student housing project
- Choice Hotels (Ascend Collection)brand partnerMorgan Li provides furniture and casegoods for Infinity Hotel SF, part of the Ascend Collection by Choice Hotels
- Marriott International / Hiltonbrand partnerMorgan Li provides custom furniture for The Madison DC, a Marriott property affiliated with Hilton family
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Morgan Li competitors and assessment
Company assessmentDirect peers
- Displayit: Displayit manufactures custom retail displays, fixtures, and signage for brands and event environments. Comparable as a custom fixture and graphics provider serving brand-driven retail rollouts.
- Kason Industries: Kason produces specialty hardware, hinges, latches, and fixture components for commercial refrigeration, food service, and retail display cases. Comparable as a fixture component manufacturer supplying similar end markets.
- Madix Inc. Madix manufactures metal store fixtures, shelving systems, and gondolas for retail and commercial customers. Comparable to Morgan Li's metal fabrication arm serving large retail rollouts and refurbishment programs.
- Franklin Fixtures: Franklin Fixtures produces custom retail fixtures, displays, and cabinetry for boutiques, flagship stores, and specialty retailers. Directly comparable in custom millwork and fixture fabrication for premium retail environments.
- Streater LLC: Streater is a custom manufacturer of retail fixtures, displays, and store environments for major retailers and brands. Directly comparable to Morgan Li as a US-based custom store fixture producer serving enterprise retail customers with design-through-installation capability.
- Shelby Williams: Shelby Williams manufactures indoor and outdoor furniture, casegoods, and seating for hospitality, gaming, and senior living markets. Comparable as a custom hospitality casegoods and furniture manufacturer.
Broad incumbents
- Hussmann: Hussmann is a large manufacturer of refrigerated and non-refrigerated display cases for grocery and retail. A broader incumbent that overlaps with Morgan Li on retail fixture programs for grocery and convenience formats.
- Kimball International: Kimball International produces commercial furniture, casegoods, and hospitality furnishings across multiple brands. Comparable to Morgan Li on the hospitality furniture and casegoods side, with a broader commercial furniture portfolio.
- Lozier Corporation: Lozier is one of the largest US manufacturers of store fixtures, shelving, and related products for retail. A broader incumbent that competes with Morgan Li on custom and modular fixture programs across grocery, convenience, and big-box retail.
Others
- Process Retail Group: Process Retail Group provides retail design, fixture sourcing, and project management services. Adjacent peer offering design and project management capabilities that overlap with Morgan Li's design+engineering and account management services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Morgan Li social profiles
Digital presenceMorgan Li financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morgan Li leadership team
Management profileNumber of profiles
Profiles16 records
Morgan Li funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morgan Li M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morgan Li
What does Morgan Li do?
Morgan Li manufactures and installs custom retail fixtures, hospitality furniture and casegoods, and branded graphics for enterprise retail and hospitality clients. Work spans one-off prototypes to global multi-location rollouts and is delivered through an integrated service stack covering design, engineering, metal fabrication, wood fabrication, powder coating, print production, logistics, and installation.
Is Morgan Li a public or private company?
Morgan Li is a private company. It is classified as family owned and is currently operating.
When was Morgan Li founded?
Morgan Li was founded in 1943. It employs 101 to 250 people.
Where is Morgan Li based?
Morgan Li is headquartered in Chicago Heights, United States, in the North America region.
How does Morgan Li make money?
Three revenue lines are on record. Custom Fixtures and Furniture Manufacturing is the primary driver. The others are custom Graphics Production and project Management and Professional Services.
Who are Morgan Li's main competitors?
Direct peers on record are Displayit, Kason Industries, Madix Inc., Franklin Fixtures, Streater LLC and Shelby Williams. Broad incumbents are Hussmann, Kimball International and Lozier Corporation. Process Retail Group is listed as an others.
Does Morgan Li have an API?
No public API is recorded for Morgan Li.