MRG Wealth Management

What MRG Wealth Management does

MRG Wealth Management is a privately-held, founder-owned wealth management firm headquartered in Calgary, Alberta, operating as a Personal CFO advisory practice for affluent Canadian individuals and families with $500k or more in investable assets. The firm is led by Ryan Gubic, who holds the CFP, CPA, MBA, CIM, and PMP designations together with a registered portfolio manager license and an insurance advisor license, allowing the firm to deliver financial planning, discretionary investment management, insurance advisory, and tax strategy under a single advisor relationship. Investment services are delivered through MRG Investments, an approved trade name of Aligned Capital Partners Inc. (ACPI), a CIPF/CIRO member dealer, which is the structural mechanism that provides regulatory custody and dealer access while MRG remains an independent operating company.

The firm's core product is the Personal CFO service, delivered through the proprietary Vantage System, an integrated wealth management methodology that coordinates investments, taxation, estate planning, and cash flow into one strategy. The product surface spans financial planning, investment management with access to alternative investments, and personal insurance advisory (life, disability, critical illness, travel, and health/dental). Business development is conducted through content marketing, a multi-platform social media presence, email lead nurturing, and referral-driven growth, with client engagement initiated via a 30-minute video introduction call. The firm serves professionals, business owners, and retirees primarily in Calgary with a remote-client reach across Canada.

The revenue model is fee-based, drawing on a percentage of assets under management as the primary recurring stream, supplemented by financial planning and insurance advisory services. The firm reports 1-10 employees, no external funding, no acquisitions, and no AI/technology stack beyond conventional portal and scheduling tools. Revenue and AUM are not publicly disclosed, and the business model is structurally bounded by the founder-advisor capacity model.

Name

MRG Wealth Management

Legal name

MRG Wealth Management Inc.

Website

https://mrgwealth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MRG Wealth Management is a Calgary-based, founder-owned private wealth advisory firm that delivers integrated financial planning, investment management, insurance, and tax strategy as a Personal CFO service to Canadian professionals, business owners, and retirees with $500k+ in investable assets.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAAAAAF

Financial Planning & Goals-Based Advice (Mass Affluent)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

SECONDARYFSAEAAAO

Business Owner & Executive Financial Planning

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYFSAAACAI

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAAAAJ

Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

Keywords

• Wealth management services
• Financial planning
• Investment management
• Personal insurance advisory
• Retirement planning

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Assets Under Management (AUM) Fees: Fee model based on a percentage of assets managed, aligning advisor incentives with client wealth growth. The website indicates they serve clients with $500k+ in investable assets.
2. Financial Planning Services: Comprehensive financial planning integrated with wealth management, covering retirement planning, tax strategy, estate planning, and insurance review as part of the Personal CFO service.
3. Insurance Advisory: Insurance planning services including life, disability, critical illness, and travel insurance as part of the holistic wealth management offering.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MRG Wealth Management delivers a Personal CFO wealth management service that integrates financial planning, investment management, and personal insurance for affluent Canadian households with $500k+ in investable assets. The firm applies its proprietary Vantage System to coordinate investments, taxes, estate planning, and cash flow as one unified strategy under a single advisor with combined CFP, CIM/Portfolio Manager, CPA, MBA, and licensed insurance expertise.

Product overview

MRG Wealth Management offers a unified Personal CFO service model built around their proprietary Vantage System, which integrates financial planning, investment management, and personal insurance into one coordinated approach. The core offering combines five specialist qualifications (CFP, CIM/Portfolio Manager, Licensed Insurance Advisor, MBA, CPA) in a single advisor relationship. Their service portfolio includes comprehensive financial planning, discretionary investment management with access to institutional-quality strategies and alternatives, and personal insurance advisory covering life, disability, critical illness, and travel/health coverage. The firm serves professionals, business owners, and retirees in Calgary and across Canada with a minimum threshold of $500k+ in investable assets.

Differentiator

Problem solved

Functional benefit

Brands

• MRG Investments: An approved trade name of Aligned Capital Partners Inc. (ACPI) through which investment services are provided. Only investment-related products and services are offered through MRG Investments of ACPI and covered by the CIPF.

Products and services

• Personal CFO Services Comprehensive financial advisory service providing integrated wealth management that combines financial planning, investment management, insurance, and tax strategy under one advisor who serves as the primary financial decision-maker for affluent individual and family clients.
• Financial Planning Financial planning service covering cash flow, tax strategies, retirement income, and estate considerations, integrating tax optimization, risk management, investments, and legacy planning for individual clients and families.
• Investment Management Discretionary portfolio management across multiple asset classes, modelled after institutional and ultra-high-net-worth investment strategies, including access to alternative investments for clients with $500k+ in investable assets.
• Personal Insurance Insurance advisory services including life insurance, disability insurance, critical illness insurance, insured retirement plans, travel insurance, and health and dental coverage, integrated into the broader wealth planning offering.

Quantifiable outcome

• 47% of Canadians currently working believe they are at risk of outliving their retirement savings
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Aligned Capital Partners Inc. (ACPI)coreChannel Partner/ Reseller/ DistributorInvestment services are provided through MRG Investments, an approved trade name of ACPI. ACPI is a full-service investment dealer and member of CIPF and CIRO. Only investment-related products and services are offered through MRG Investments of ACPI and covered by CIPF.
• ManulifeminorOthersManulife is referenced for travel insurance and health & dental insurance products. Clients are directed to apply directly through Manulife's website for travel insurance and health/dental coverage.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Nicola Wealth Management: Canadian independent wealth management firm serving high-net-worth and affluent families across Canada with integrated financial planning, investment, and tax services. Directly comparable as a multi-advisor Canadian RIA in the same mass-affluent to HNW segment.
• Cardinal Point Wealth Management: Canadian independent RIA providing discretionary portfolio management and financial planning to affluent individuals and families. Comparable target market, fee model, and integrated planning value proposition.
• Altus Private Wealth: Canadian independent wealth management firm offering financial planning, investment management, and tax-strategy services to high-net-worth families across Canada. Directly comparable as a boutique Canadian wealth advisory.
• Aligned Capital Partners: Canadian dealer and partnership platform through which MRG delivers investment services; supports multiple independent advisor teams with CIRO dealer infrastructure. Comparable as a multi-advisor Canadian wealth platform.

Emerging players

• Wealthsimple: Canadian digital wealth manager serving mass-affluent and younger affluent clients with managed portfolios and financial planning. Competes with MRG for the same $500k+ Canadian cohort, though primarily via a low-cost digital model rather than a Personal CFO approach.

Broad incumbents

• IG Wealth Management: One of Canada's largest wealth management firms (Investors Group), serving mass-affluent and affluent Canadians with planning, investment, and insurance. Comparable target market but at far greater scale and via a captive advisor network.
• CI Direct Investing / CI Wealth: Canadian wealth and investment platform from CI Financial serving affluent retail and HNW clients. Competes directly for the same demographic with a broader product shelf and digital tools.
• Edward Jones Canada: Branch-based Canadian wealth advisory targeting mass-affluent investors with personalized financial planning and investment services. Closely comparable service model and target client, though at significantly larger advisor count.
• RBC Wealth Management: Wealth management arm of Royal Bank of Canada serving affluent and high-net-worth Canadians. MRG explicitly cites clients migrating from 'one of the big banks' like RBC; competes for the same $500k+ client segment with vastly larger scale.
• Connor, Clark & Lunn Financial Group: Canadian independent private-wealth and institutional investment manager with a Private Wealth group serving affluent and HNW families across Canada. Comparable Canadian integrated wealth platform with planning and discretionary management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@mrgwealth
• Facebookfacebook.com/MRGWealth
• LinkedInlinkedin.com/company/mrgwealth
• Instagraminstagram.com/mrgwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MRG Wealth Management