Fred Haas Toyota World

What Fred Haas Toyota World does

Fred Haas Toyota World is a privately-held, single-rooftop Toyota franchise dealership founded in 1970 and headquartered at 20400 I-45 N, Spring, TX 77373, serving the greater Houston metropolitan area including The Woodlands and Conroe. The company sells the full Toyota new vehicle lineup — cars (Camry, Corolla, Prius, GR86, GR Supra, Toyota Crown, Sienna), trucks (Tacoma, Tundra, including i-FORCE MAX hybrid variants), SUVs/crossovers (RAV4, Highlander, 4Runner, Land Cruiser, Sequoia, Grand Highlander, bZ, Corolla Cross, Crown Signia), and electrified models (bZ BEVs, plug-in hybrids, and standard hybrids) — alongside pre-owned and Toyota Certified Pre-Owned inventory. Revenue is generated across four streams: (1) new vehicle sales gross, (2) pre-owned and CPO sales, (3) F&I income routed through Toyota Financial Services financing and lease products, and (4) service, parts, and collision center work, augmented by a wholly-owned customization subsidiary called Fred Haas No Limit Customs. Supporting infrastructure includes the Smartpath online shopping platform, a Trade-in Valet valuation widget, Botdoc for encrypted document exchange, the Fred Haas Family Plan loyalty program, and ToyotaCare/Express Maintenance service tiers.

The go-to-market is direct-to-consumer via the physical showroom supplemented by online inventory browsing, online financing applications, trade-in valuation, and service scheduling. The dealership differentiates on three axes: massive on-site inventory (1,232+ new vehicles, including 164 Tacomas, 20 Tacoma i-FORCE MAX, and 257 Tundras), Sunday opening hours, and bilingual (English/Spanish) sales staff. Self-reported claims position the store as the #1 Toyota Dealer in Texas, #1 Toyota Truck Dealer in Texas, and #1 Tundra Dealer in the World based on year-average Total Dealer Stock volume per GST 2025. Marketing is a mix of location-targeted SEO/SEM, manufacturer-incentivized listing ads, organic social, and email; the customer base is overwhelmingly individual consumers in the Houston MSA, with a secondary commercial/business segment. Operationally, the business is family/founder-owned with no disclosed private equity, no public listing, no parent company, and no institutional capital, and revenue is not publicly disclosed.

Name

Fred Haas Toyota World

Legal name

Fred Haas Toyota World

Website

https://fredhaastoyota.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Fred Haas Toyota World is a privately-held Toyota franchise dealership in Spring, Texas, founded 1970, selling new, pre-owned, and certified pre-owned Toyotas to Houston-area individual and commercial buyers, with on-site service, parts, collision, and customization (No Limit Customs) operations.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

New & Used Auto Purchase Loans (FSAKADAA), Fleet & Commercial Vehicle Finance (FSAKADAE), Hybrid System Service (ICE-EV Integration, HV Components) (TLAKAMAJ)

Keywords

• New vehicle sales
• Auto service center
• Collision repair
• Vehicle financing leasing
• Toyota dealership

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Revenue from selling new Toyota vehicles, pre-owned vehicles, and certified pre-owned vehicles. Dealership offers trade-in assistance and sells Fred Haas No Limit Customs vehicle customization services.
2. Financing & Leasing: Revenue generated through financing arrangements with Toyota Financial Services, including lease agreements, loans, and related financial products.
3. Service & Parts: Revenue from vehicle maintenance, repairs, collision center services, and genuine Toyota parts and accessories sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Fred Haas Toyota World is an authorized Toyota franchised dealership that sells new Toyota vehicles, pre-owned and certified pre-owned vehicles, and provides factory-trained vehicle maintenance, collision repair, and genuine Toyota parts. The dealership also arranges financing and leasing through Toyota Financial Services and offers in-house vehicle customization via its Fred Haas No Limit Customs division.

Product overview

Fred Haas Toyota World is a Toyota automobile dealership offering a comprehensive automotive sales and service ecosystem. The core offering consists of new Toyota vehicle sales, pre-owned and certified pre-owned vehicle sales, and a full-service maintenance and collision repair center. The dealership sells the complete Toyota lineup including cars (Camry, Corolla), trucks (Tundra, Tacoma), SUVs (RAV4, Highlander, 4Runner), minivans (Sienna), and electrified vehicles (hybrid, plug-in hybrid, and electric models). Supporting products include Toyota Financial Services for financing/leasing, ToyotaCare complimentary maintenance, Fred Haas No Limit Customs for vehicle customization, and dedicated tire and parts services. Toyota sub-brands sold include Safety Sense (safety technology), i-FORCE MAX (hybrid powertrains), GR Series (Gazoo Racing performance vehicles), bZ Series (battery electric vehicles), and the electrified vehicle lineup. The dealership also offers online shopping tools via Smartpath and trade-in valuation through Trade-in Valet integration.

Differentiator

Problem solved

Functional benefit

Brands

• Fred Haas No Limit Customs: Custom vehicle customization division offering vehicle modifications and custom builds
• Fred Haas Toyota World Collision Center

Products and services

• New Toyota Vehicles
• Pre-Owned Vehicles
• Toyota Certified Pre-Owned Vehicles
• Toyota Service Center
• Toyota Collision Center
• Toyota Parts and Accessories
• Toyota Finance and Lease Center
• Fred Haas No Limit Customs

Quantifiable outcome

• Over 50 years serving the Houston market

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Toyota Motor Sales, U.S.A. Inc.coreChannel Partner/ Reseller/ DistributorAuthorized Toyota franchise dealership representing Toyota brand. Purchases vehicles from Toyota for resale, operates under Toyota brand standards, participates in Toyota Financial Services financing programs, and follows Toyota factory certification requirements for service and parts.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AutoNation: Largest automotive retailer in the US with 250+ franchised stores across multiple OEMs including Toyota. Comparable new/used vehicle, F&I, service, and parts business model, though diversified across many brands and geographies.
• Sonic Automotive: Public automotive retailer with 140+ franchised dealerships and EchoPark used vehicle stores, including significant Texas Toyota exposure. Comparable franchised retail model and franchise rights value focus.
• Group 1 Automotive: Public, Fortune 500 automotive retailer with 200+ dealerships across the US and UK, including Toyota franchises in Texas. Comparable franchised auto retail model at large scale, though operates multiple brands and geographies.
• Asbury Automotive Group: Public automotive retailer with 150+ franchised dealerships and Clicklane digital retail, including Texas stores. Comparable new/used vehicle, F&I, service, and parts model across multiple OEMs.
• Lithia Motors: One of the largest US automotive retailers with 300+ stores across most major OEMs. Comparable franchise dealership model with broad new, used, F&I, service, and parts operations; operates in Texas including Houston.

Direct peers

• Toyota of Plano: High-volume Toyota franchised dealer in the Dallas-Fort Worth metro, another large Texas Toyota store comparable in franchise mix, electrification inventory, and service capacity.
• Sterling McCall Toyota: Large Toyota franchised dealership in the Houston metro area, part of the broader Sterling McCall Auto Group. Directly comparable franchise model with significant scale and service operations.
• Joe Myers Toyota: Authorized Toyota franchise dealership located in the Houston metro area, offering new, certified pre-owned, and used Toyotas plus service, parts, and financing. Directly competes with Fred Haas Toyota World for Houston-area Toyota buyers.
• Don McGill Toyota: Long-standing Toyota franchised dealership serving the Houston market with new and used Toyota sales, factory service, parts, and financing. Comparable franchise-only Toyota retail model in same metro.
• Toyota of Katy: Houston-area Toyota franchised dealer with full new, pre-owned, service, parts, and F&I operations. Competes head-to-head for West Houston/Katy Toyota shoppers and represents the same OEM franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fredhaastoyota
• Facebookfacebook.com/fredhaastoyota
• LinkedInlinkedin.com/company/fred-haas-toyota-world

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fred Haas Toyota World