Surface Hair
Surface Hair is a vegan, color-safe hair care brand selling nature-inspired products through DTC e-commerce and professional salons, offering collections across color, treatment, repair, curls, and men's grooming with proprietary formulation platforms.
- Company typePrivate
- Founded2008
- HeadquartersSaskatoon, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Surface Hair does
Surface Hair is a vegan, color-safe hair care brand that develops and sells nature-inspired hair care products across multiple collections, including the Surface Pure Color professional color line (53+ shades), the Awaken Therapeutic drug-free (minoxidil-free) thinning hair treatment system, the Trinity Bond Repair line built around the Trinity Peptide Complex, the Curls collection, the Surface Men line, and a core retail assortment of shampoos, conditioners, and stylers. The company's formulations are built around proprietary complexes such as Color Vita-Complex and Trinity Peptide Complex, and are positioned as free from sulfates, parabens, gluten, and other commonly avoided ingredients. The brand is endorsed by celebrities including Hilary Duff and Jessica Biel and has received third-party validation through the Beautytap 2025 Awards.
The company operates a dual-channel go-to-market, combining direct-to-consumer e-commerce on Shopify with professional salon distribution. Pricing spans roughly $25 for entry-level SKUs to $141 for the Advanced Treatment System bundle, and the DTC site carries 1,500+ customer reviews. Customer engagement is supported by a Hair Quiz regimen tool and the Surface Rewards loyalty program, both designed to drive multi-SKU adoption and repeat purchase. Surface Hair has also entered a sustainability partnership with the Arbor Day Foundation, signaling an ESG positioning layer.
Surface Hair is privately held, and the available data does not disclose funding history, executive leadership, headcount, founding date, or revenue. Professional distribution is supported by a US-focused salon locator, and the brand ships DTC globally through its e-commerce channel, though specific international market presence is not detailed.
Surface Hair firmographics
Firmographics- Name
- Surface Hair
- Legal name
- Surface Hair
- Website
- https://surfacehair.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Surface Hair is a vegan, color-safe hair care brand selling nature-inspired products through DTC e-commerce and professional salons, offering collections across color, treatment, repair, curls, and men's grooming with proprietary formulation platforms.
- Ownership category
- akta.pro rank
Surface Hair industry classification
Industry- Product category
- Hair Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Shampoo & Scalp Cleansers (CRABABAA)
- akta.pro secondary industries
- Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Conditioners & Hair Masks (CRABABAB), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Professional Hair Color (CRABALAA)
Keywords
Where Surface Hair is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Markets served
Surface Hair business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through direct-to-consumer online sales via the Shopify storefront. Products are sold in standard sizes and liter/bulk sizes at different price points. Current promotion offers 20% off liter sizes using code JULYLITERS.
- Professional Salon Products: Sales of professional-grade products including Pure Color hair color line and Pro Tools to salon professionals through the For Professionals dashboard and authorized resale network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Size Products - Consumer retail pricing for 2oz to 10oz sizes |
| Unit Pricing | Pay-as-you-go | Liter Size Products - Bulk pricing with 20% discount |
| Unit Pricing | Pay-as-you-go | Treatment Systems and Bundles - Multi-product curated sets |
| Unit Pricing | Pay-as-you-go | Professional/Pro Products - Salon-grade sizes and tools |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Surface Hair product offering
Product offeringCore offering
Surface Hair manufactures and sells nature-inspired, vegan, color-safe hair care products through direct-to-consumer e-commerce and professional salon channels. The portfolio includes shampoos, conditioners, bond repair treatments, scalp and thinning hair treatments, curl care, blowout styling, color toning, men's grooming, professional hair color (53+ shades), and styling tools, organized into multiple collections such as Awaken Therapeutic, Trinity Color Care, Bassu Moisture, Curls, Blowout, Pure Color, and Surface Men.
Product overview
Surface Hair is a nature-inspired, vegan, and color-safe hair care brand offering a comprehensive portfolio of hair care products organized into multiple collections. The product line includes: Awaken Therapeutic (scalp care and thinning hair treatments including shampoo, conditioner, treatment, scalp detox, elixir, thickening spray, masque, mousse, and blow dry foam, plus the Advanced Treatment System bundle); Trinity Color Care (bond repair and color protection products including shampoo, conditioner, protein cream, color bonding masque, one shot treatment, and repair tonic); All In (multi-benefit products including leave-in conditioner, shampoo, and conditioner); Bassu Moisture (Babassu oil-based hydrating products including shampoo, conditioner, hydrating oil, masque, moisture bond, gold oil, shine spray, and moisture mist); Curls (Cocoa Butter and Babassu-based curl care including shampoo, conditioner, replenish, frizz free spray gel, serum, smoothing cream, whip mousse, firm mousse, intensive masque, cream wax, cleansing cream, oil gel, finishing spray, and the Curls Box Set); Blowout (blow dry styling products including texture spray, primer, smoothing balm, shampoo, conditioner, finishing spray, firm finishing spray, gel mousse, memory foam, high gloss rinse, dry oil spray, dry shampoo foam, and protective oil); Violet and Rose collections (color-toning products for blonde and rose hair); Purify (clarifying shampoo); Surface Men (shampoo/bodywash, styling mud, hard gel); Styling products (styling powder, sea salt spray, styling paste, texturing paste, wax products, taffy whip, finishing sprays, theory products, impulse finishing spray, reflect styling gel, dry shampoo); Tools (TK2 brushes, combs, paddles, contour brush, detangling comb, bamboo paddle brush, color care tool kit, clips, scalp massage brush, color apron, liter pump); and Professional Pure Color (53+ professional hair color shades, lightening powders, color thickener, and enzyme cream activators). The brand also offers a sustainability initiative through the Arbor Day Foundation tree-planting program.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30+ antioxidants delivered through Awaken therapeutic products
- +3 more outcomes
Companies that use Surface Hair
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles2 records
Surface Hair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Surface Hair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arbor Day FoundationminorSurface Hair partners with Arbor Day Foundation through their '1 Tree' add-on product ($1.00) that plants one tree per purchase. This environmental partnership aligns with the brand's sustainable, earth-conscious ethos and commitment to natural ingredients.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Surface Hair competitors and assessment
Company assessmentBroad incumbents
- Oribe: Oribe is a broad incumbent in luxury professional haircare sold through high-end salons and prestige retail, with extensive styling, color, and treatment collections — competing with Surface Hair at the premium salon tier.
- Kérastase: Kérastase is a broad incumbent in prestige professional haircare under L'Oréal, offering extensive collections across color care, bond repair, and scalp treatments — competing for the same salon professional and premium consumer that Surface Hair targets.
- Redken: Redken is a broad incumbent in professional salon haircare under L'Oréal, offering color, bond repair, and styling lines sold through salons and DTC — comparable to Surface Hair's professional channel ambition and Pure Color breadth.
Emerging players
- Function of Beauty: Function of Beauty is an emerging player in personalized haircare sold DTC through quiz-driven customization, overlapping with Surface Hair's Hair Quiz personalization approach and clean-ingredient positioning.
Direct peers
- Amika: Amika is a direct peer as a Brooklyn-based, vegan, cruelty-free indie haircare brand sold through Sephora and salons with playful positioning and texture-focused collections — closely matching Surface Hair's indie prestige positioning and channel mix.
- Living Proof: Living Proof is a direct peer in prestige science-driven haircare sold through salons and prestige retailers, offering styling, volume, and treatment products — comparable to Surface Hair's Blowout and Trinity positioning.
- Briogeo: Briogeo is a direct peer as a clean-beauty, vegan, sulfate-free indie haircare brand sold through Sephora and DTC with collections across scalp care, curl care, and color — closely matching Surface Hair's nature-inspired positioning and product breadth.
- Olaplex: Olaplex is a direct peer in bond-repair and color-care haircare, offering a patented active ingredient (bis-aminopropyl diglycol dimaleate) marketed around professional salon use and at-home bond repair — directly overlapping with Surface Hair's Trinity Bond Repair and Pure Color positioning.
- Pureology: Pureology is a direct peer as a 100% vegan, color-care professional haircare brand with strong salon distribution and concentrated product lines targeting color-treated hair — closely matching Surface Hair's Trinity and Pure Color value proposition.
- Moroccanoil: Moroccanoil is a direct peer as a prestige hair care brand built around signature oil-based formulations, sold through both salons and DTC — closely matching Surface Hair's Bassu Moisture positioning and dual-channel model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Surface Hair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surface Hair leadership team
Management profileNumber of profiles
Surface Hair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surface Hair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surface Hair
What does Surface Hair do?
Surface Hair manufactures and sells nature-inspired, vegan, color-safe hair care products through direct-to-consumer e-commerce and professional salon channels. The portfolio includes shampoos, conditioners, bond repair treatments, scalp and thinning hair treatments, curl care, blowout styling, color toning, men's grooming, professional hair color (53+ shades), and styling tools, organized into multiple collections such as Awaken Therapeutic, Trinity Color Care, Bassu Moisture, Curls, Blowout, Pure Color, and Surface Men.
Is Surface Hair a public or private company?
Surface Hair is a private company. It is classified as unknown and is currently operating.
When was Surface Hair founded?
Surface Hair was founded in 2008. It employs 11 to 50 people.
Where is Surface Hair based?
Surface Hair is headquartered in Saskatoon, Canada, in the North America region.
How does Surface Hair make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are professional Salon Products.
Who are Surface Hair's main competitors?
Broad incumbents on record are Oribe, Kérastase and Redken. Function of Beauty is listed as an emerging player. Direct peers are Amika, Living Proof, Briogeo, Olaplex, Pureology and Moroccanoil.
Does Surface Hair have an API?
No public API is recorded for Surface Hair.
What industry is Surface Hair in?
Surface Hair's product category is Hair Care Products. Its primary akta.pro industry code is CRABABAA, Shampoo & Scalp Cleansers, with a secondary code of CRABABAC, Styling Products (Gels, Sprays, Mousses, Creams). Its NAICS code is 456120 and its SIC code is 2844.