What Facta does

Facta Research, Inc. is a privately held, San Francisco-headquartered market research, business intelligence, and consulting firm founded in 1979 that serves the healthcare industry — specifically pharmaceutical, biotechnology, and medical device companies — with a focused emphasis on emerging markets across Asia Pacific, Latin America, Eastern Europe, the Middle East, and Africa. The firm employs 11-50 people and operates through physical offices in San Francisco, North Miami Beach, São Paulo, Mexico City, and Shanghai, complemented by fieldwork coverage in 20+ countries via its Globalliance Research Group partnership network and staff fluent in 9+ languages. Its core offerings span three integrated lines: Market Research (ad-hoc and syndicated qualitative and quantitative programs using methodologies including in-depth interviews, focus groups, CATI, CAPI, CAWI, and patient case histories), Business Intelligence delivered through its DataStore online platform of premium market analysis reports on emerging markets, and Consulting Services covering marketing strategy, clinical development guidance, regulatory strategy, and post-approval research and marketing programs.

Facta generates revenue primarily through professional services engagements with enterprise healthcare clients, using a direct enterprise field-sales motion and quote-based, project-by-project pricing for custom research and consulting work. The DataStore BI offering introduces a subscription/recurring revenue stream layered on top of the project-based core. Go-to-market relies on direct outreach ([email protected]), an inbound website, a content blog ("A matter of fact(a)") targeting pharmaceutical marketing in emerging markets, organic social presence on LinkedIn, Twitter, and Facebook, and active participation in industry conferences such as PMRG, PBIRG, and EphMRA events. The company positions itself as an independent provider unaffiliated with any stakeholder, with deep local-market expertise as its principal differentiator versus generalist competitors.

The firm maintains professional memberships in ESOMAR, EphMRA, PBIRG, PMRG, and CASRO, underscoring adherence to market research industry standards. There is no public disclosure of revenue, funding, or ownership structure beyond confirmation of private status, and no verifiable recent strategic activity beyond the dated 2012-era expansion into Brazil and Asia Pacific.

Name

Facta

Legal name

Facta Research, Inc.

Website

https://factaresearch.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Facta Research is an independent, San Francisco-based healthcare market research, business intelligence, and consulting firm serving pharmaceutical, biotechnology, and medical device companies with specialized coverage of emerging markets across 20+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Market Research Services: Facta designs and implements scientifically rigorous ad-hoc and syndicated research programs customized to meet each client's specific needs. Services span from project design and data collection to analysis and presentation of results. Both full-service and modular approaches are offered.
2. Business Intelligence Solutions: Facta BI offers a full suite of business intelligence solutions to pharmaceutical, medical device, and biotechnology industries, transforming real-time data into winning product marketing strategies. DataStore provides premium market analysis reports on emerging markets.
3. Consulting Services: Comprehensive consulting approach addressing all marketing-related business challenges. Consultants provide deep technical skills for marketing issues, guiding clinical development, regulatory strategies, and post-approval research and marketing programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Facta is a full-service market research, business intelligence, and consulting firm serving the healthcare industry (pharmaceutical, biotechnology, and medical device companies) with a particular emphasis on emerging markets. It designs and implements scientifically rigorous ad-hoc and syndicated research programs, delivers the DataStore online business intelligence platform for emerging market analysis, and provides consulting on clinical development, regulatory strategy, and post-approval marketing. Services are delivered through both full-service and modular approaches with local staff across 20+ countries.

Product overview

Facta offers a unified full-service research and consulting portfolio comprised of three core integrated offerings: Market Research (MR) designs and implements rigorous qualitative and quantitative research programs; Business Intelligence (BI) provides a full suite of knowledge services including the DataStore platform for emerging market intelligence; and Consulting Services complements these offerings with deep expertise in marketing strategy, clinical development, and regulatory guidance. The three services work together as an integrated solution, with research informing business intelligence products, and both feeding into consulting engagements for strategic advisory.

Differentiator

Problem solved

Functional benefit

Brands

• facta MR: Facta MR designs and implements scientifically rigorous ad-hoc and syndicated research programs customized to meet each of our clients' specific needs.
• facta BI
• facta BI DataStore

Products and services

• Market Research (MR) Designs and implements scientifically rigorous ad-hoc and syndicated research programs customized to meet client needs, supporting decision-making at each stage of product marketing from market opportunity identification through sales forecasting. Available through both full-service and modular approaches.
• Business Intelligence (BI) Full suite of business intelligence solutions for pharmaceutical, medical device, and biotechnology industries, transforming real-time data into winning product marketing strategies, including the DataStore online platform.
• DataStore One-stop source for the latest business intelligence information on emerging markets, delivered through a state-of-the-art online application providing premium market analysis reports developed by a dedicated team of industry experts.
• Consulting Services Comprehensive consulting approach addressing all marketing-related business challenges, providing integrated solutions with deep technical skills for clinical development, regulatory strategies, and post-approval research and marketing programs.

Quantifiable outcome

• 30+ years of experience conducting research in emerging markets
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Globalliance Research GroupcoreStrategic or Co-development PartnerInternational network of experienced and professional fieldwork teams across major emerging markets. Through this partnership, Facta's clients benefit from the continuity of a single source to develop programs integrated at a global level, while leveraging comprehensive knowledge of local healthcare markets.
• ESOMAR (European Society for Opinion and Market Research)minorOthersActive affiliation with ESOMAR to stay abreast of the latest trends and changes within the market research industry.
• EphMRA (European Pharmaceutical Marketing Research Association)minorOthersActive membership enabling participation in expert panels, advisory committees, and review boards within the pharmaceutical research industry.
• PBIRG (Pharmaceutical Business Intelligence and Research Group)minorOthersActive membership with opportunities to participate on expert panels and advisory committees shaping the industry.
• PMRG (Pharmaceutical Marketing Research Group)minorOthersActive membership providing access to industry trends and participation opportunities.
• CASRO (Council of American Survey Research Organizations)minorOthersMember and adherent to Code of Ethics ensuring accurate results and reliable information at all times.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kantar Health: Healthcare-focused market research and consulting firm serving global pharma, biotech, and medical device clients. Closely comparable to Facta in vertical focus, MR+consulting model, and global client base.
• Cegedim Health Data: Provides healthcare market research, real-world data, and business intelligence solutions to pharma and life sciences clients. Comparable to Facta's MR and BI/DataStore offerings and pharma-focused customer base.
• SKIM: Healthcare-focused market research agency with strong emerging markets capabilities, offering qualitative and quantitative research plus consulting to global pharma clients. Directly comparable in vertical, methodology mix, and EM strength.
• M3 Global Research: Healthcare market research provider operating global physician and patient panels, serving pharma and biotech clients. Comparable in pharma MR focus and multinational reach, though delivery model is more panel-based.
• Borderless Access: Market research and digital insights provider specializing in emerging and hard-to-reach markets across APAC, LATAM, EMEA. Highly comparable to Facta in EM-first positioning and multinational fieldwork capabilities.
• PharmaForce International: Competitive intelligence and market research firm focused on pharmaceutical and biotech clients, including emerging markets coverage. Directly comparable in pharma MR and competitive intelligence focus.
• Instar (formerly Research Now Asia): Emerging markets market research firm with on-the-ground fieldwork across APAC, LATAM, and other regions. Comparable to Facta's emerging markets reach and B2B research services.

Broad incumbents

• IQVIA: Global leader in healthcare data, analytics, technology, and market research. Overlaps with Facta across pharma MR and BI but operates at vastly greater scale and breadth as a broad incumbent.

Emerging players

• Gerson Lehrman Group (GLG): Expert network serving consulting, investment, and life sciences clients with on-demand expert insights. Adjacent to Facta's expert-interview-based MR work, especially in healthcare, but operates a different primary delivery model.
• Guidepoint: Expert network and primary research provider with strong healthcare and life sciences coverage, including emerging markets. Overlaps with Facta's expert-driven research methodologies, though core model is expert network rather than full-service MR.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FactaResearch
• Facebookfacebook.com/home.php?#!/pages/Facta-Research/147189311983310
• LinkedInlinkedin.com/company/facta-research

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Facta