Assetlink
Assetlink is an Australian integrated facilities services provider delivering cleaning, security, maintenance, and asset management to enterprise, government, and resources clients across Australia and New Zealand, serving 350+ named clients including BHP, GPT, Lendlease, and major airports via on-site teams and the AssetFuture SaaS platform.
- Company typePrivate
- Founded1993
- HeadquartersGladesville, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Assetlink does
Assetlink is an Australian integrated facilities services (IFS) provider headquartered in Rhodes, NSW, founded in 1993 (originally as Retailink, rebranded during 2005-2010) by Aurora and Franco Fonte, who remain actively involved in leadership. The company delivers bundled outsourced services — cleaning, security, maintenance, grounds, waste management, hygiene, catering, and customer service — through dedicated on-site teams to enterprise, institutional, and government clients across all Australian states and New Zealand. It operates via three core divisions: Assetlink Services (core IFS delivery), AssetFuture (a SaaS platform for whole-of-life asset management, condition audits, lifecycle costing, and GIS-integrated asset intelligence), and AssetProjects (capital works, refurbishment, and design-and-construct services), plus a specialized Assetlink Village Services line serving remote mining accommodation in Western Australia.
The company serves more than 350 named clients (and claims 1,200-1,500 customers in its own fast facts), including BHP Billiton, GPT, QIC, Dexus, Lendlease, Scentre Group, Sydney, Auckland, Perth and Wellington Airports, Investa, NAB, USYD, and UniSC, spanning property/real estate, resources/industrial, health/aged care, education, commercial, and retail verticals. Assetlink holds comprehensive ISO certifications (9001, 14001, 27001, 45001, 55001, last renewed/updated March-May 2025) and master security licenses across all Australian states and New Zealand. Its go-to-market is sales-led, targeting large property portfolios, government agencies, and institutional clients through strategic account management, with services delivered under tailored contract arrangements; specific pricing is not publicly disclosed. Revenue is derived from managed services contracts (core IFS), professional services (AssetProjects), recurring SaaS subscriptions (AssetFuture), and specialized mining village management. The company remains privately held and founder-controlled with no disclosed institutional funding or M&A activity.
Assetlink firmographics
Firmographics- Name
- Assetlink
- Legal name
- Assetlink Services Pty Limited
- Website
- https://assetlink.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Assetlink is an Australian integrated facilities services provider delivering cleaning, security, maintenance, and asset management to enterprise, government, and resources clients across Australia and New Zealand, serving 350+ named clients including BHP, GPT, Lendlease, and major airports via on-site teams and the AssetFuture SaaS platform.
- Ownership category
- akta.pro rank
Assetlink industry classification
Industry- Product category
- Integrated Facilities Management
- NAICS
- Facilities Support Services (5612), Services to Buildings and Dwellings (5617)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where Assetlink is headquartered
LocationHeadquarters
- HQ city
- Gladesville
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Assetlink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Integrated Facilities Services: Core revenue from providing integrated facilities services including cleaning, security, maintenance, grounds maintenance, customer service, waste management, hygiene and sanitary services, pest control, catering, and housekeeping to enterprise and government clients.
- AssetProjects - Capital and Refurbishment: Project and construction management services including design and construct, demolition, structural works, building works, mechanical, hydraulic, fire services, commercial fitout, and refurbishment services.
- AssetFuture SaaS Subscriptions: Subscription-based software-as-a-service for asset intelligence, asset management, and data analytics provided to clients for ongoing asset lifecycle management.
- Village Management Services: Bespoke village management services delivered to the Mining industry in regional and remote locations across Western Australia, including accommodation management and support services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Assetlink product offering
Product offeringCore offering
Assetlink delivers integrated facilities services including cleaning, security, maintenance, grounds maintenance, waste management, hygiene services, catering, and customer service to enterprise and government clients through dedicated on-site teams across Australia and New Zealand. The company also sells AssetFuture, a SaaS platform for whole-of-life asset management, and AssetProjects for capital works and refurbishment, supported by a 24/7 in-house help desk.
Product overview
Assetlink is an Australian integrated facilities services provider offering a portfolio of distinct service lines and technology products. The core offering is Assetlink Services — integrated facilities management including cleaning, security, maintenance, grounds, waste, and hygiene. This is complemented by AssetFuture, a SaaS asset management platform for whole-of-life asset planning and information systems, and AssetProjects, covering capital works, maintenance, and refurbishment services. Assetlink Village Services provides specialized remote accommodation management for mining operations. The three main divisions operate both independently and in an integrated manner to deliver bundled solutions to clients across government, commercial, resources, health, education, and retail sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Assetlink Services Integrated facilities management services including cleaning, security, maintenance, grounds maintenance, waste management, hygiene services, catering, and customer service delivered to enterprise and government clients through dedicated on-site teams across Australia and New Zealand, supported by a 24/7 in-house help desk.
- AssetFuture SaaS platform for whole-of-life asset management and asset information systems, providing condition audits, lifecycle costing, budget forecasting, and GIS integration for enterprise and government asset owners managing property portfolios.
- AssetProjects Capital works, maintenance, and refurbishment project services including design management, engineering, building approvals, defect management, structural works, building works, mechanical, hydraulic, fire services, and commercial fitout for property owners across Australia and New Zealand.
- Assetlink Village Services Bespoke village management services delivered to the mining industry in regional and remote locations across Western Australia, including accommodation management and support services for mining workforces.
Quantifiable outcome
- Erina Fair achieved 18.6% reduction in slip and fall incidents and 37.5% reduction in slip and fall incidents from foodstuff
- +2 more outcomes
Companies that use Assetlink
Customer profileNamed customers21 records
Segments6 records
Ideal customer profiles6 records
Assetlink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Assetlink partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- TEFMA (Tertiary Education Facilities Management Association)minorAssetlink is a member of TEFMA, connecting with higher education facilities management professionals and accessing industry benchmarking and networking resources.
- VECCI (Victorian Employers' Chamber of Commerce and Industry)minorMember of VECCI for Victorian business community engagement and employer resources.
- Property Council of AustraliaminorMember of Property Council of Australia for property industry engagement and advocacy.
- FMA (Facility Management Association of Australia)minorMember of FMA for facilities management industry connection and professional development.
- AMMA (Australian Mines and Metals Association)minorMember of AREEA (formerly AMMA) for resources and energy industry workforce engagement.
- Supply NationminorProud member of Supply Nation, committed to identifying and creating business opportunities for Indigenous businesses and demonstrating support for Indigenous suppliers.
- Australian Defence Force ReservesminorSupportive Employer of the Australian Defence Force Reserves, recognized through SEADFR membership, supporting reservist employees.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Assetlink competitors and assessment
Company assessmentDirect peers
- Spotless Group: Spotless is the most direct Australian and New Zealand peer, providing integrated facility services (cleaning, catering, maintenance, security) to government, resources, retail, and commercial property clients. It overlaps almost line-for-line with Assetlink's core service portfolio and target verticals.
- Programmed (Persol APAC): Programmed is a major Australian integrated FM, property maintenance, and staffing provider serving commercial, government, resources, and aged-care customers. It competes head-to-head with Assetlink in outsourced cleaning, maintenance, and whole-of-life asset services across ANZ.
- Downer Group: Downer is an ASX-listed Australian infrastructure and facility services provider that delivers cleaning, maintenance, and asset management services to government, transport, and utilities customers — directly comparable to Assetlink's government and AssetProjects lines.
- Ventia: Ventia (formerly Broadspectrum) is a leading ANZ infrastructure and facility services provider, spun out of CIMIC, with strong government, defence, and resources exposure. It competes directly with Assetlink for government FM contracts and large remote-site engagements.
Broad incumbents
- ISS A/S: ISS is a global integrated facility services giant with established Australia and New Zealand operations. It competes with Assetlink for enterprise and government contracts at the upper end of deal size, offering a broader global footprint and procurement leverage.
- Sodexo Australia & New Zealand: Sodexo is a global FM and food services incumbent with significant ANZ presence, particularly in resources, education, and corporate accounts. It overlaps with Assetlink's catering, cleaning, and remote-site services but operates with a much larger international footprint.
- Compass Group Australia: Compass Group is a global contract food services and support services provider with substantial ANZ operations across corporate, healthcare, education, and remote-site catering. Its food and support services portfolio directly competes with Assetlink's catering and integrated services lines.
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with a property and facilities management practice that competes with Assetlink's property services lines (and is also listed as an Assetlink client). Its integrated platform targets the same institutional property owners.
- JLL (Jones Lang LaSalle): JLL is a global real estate services firm with a substantial facilities management business serving the same institutional property investors (Dexus, GPT, Investa) that Assetlink services. JLL is also an Assetlink customer, illustrating the partner/competitor overlap typical of the sector.
- CBRE Group: CBRE is a global real estate services and investment firm with a global workplace and facilities management offering. It competes with Assetlink for integrated FM mandates from major commercial property occupiers and owners across Australia and New Zealand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Assetlink social profiles
Digital presenceAssetlink compliance and trust
Trust signalCompliance5 records
Assetlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assetlink leadership team
Management profileNumber of profiles
Profiles11 records
Assetlink subsidiaries and ownership
Company hierarchySubsidiaries2 records
Assetlink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assetlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assetlink
What does Assetlink do?
Assetlink delivers integrated facilities services including cleaning, security, maintenance, grounds maintenance, waste management, hygiene services, catering, and customer service to enterprise and government clients through dedicated on-site teams across Australia and New Zealand. The company also sells AssetFuture, a SaaS platform for whole-of-life asset management, and AssetProjects for capital works and refurbishment, supported by a 24/7 in-house help desk.
Is Assetlink a public or private company?
Assetlink is a private company. It is classified as family owned and is currently operating.
When was Assetlink founded?
Assetlink was founded in 1993. It employs 1,001 to 5,000 people.
Where is Assetlink based?
Assetlink is headquartered in Gladesville, Australia, in the Oceania region.
How does Assetlink make money?
Four revenue lines are on record. Integrated Facilities Services are the primary driver. The others are assetProjects - Capital and Refurbishment, assetFuture SaaS Subscriptions and village Management Services.
Who are Assetlink's main competitors?
Direct peers on record are Spotless Group, Programmed (Persol APAC), Downer Group and Ventia. Broad incumbents are ISS A/S, Sodexo Australia & New Zealand, Compass Group Australia, Cushman & Wakefield, JLL (Jones Lang LaSalle) and CBRE Group.
Does Assetlink have an API?
No public API is recorded for Assetlink.
What industry is Assetlink in?
Assetlink's product category is Integrated Facilities Management. Its primary akta.pro industry code is BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 5612 and its SIC code is 8744.