Assetlink

What Assetlink does

Assetlink is an Australian integrated facilities services (IFS) provider headquartered in Rhodes, NSW, founded in 1993 (originally as Retailink, rebranded during 2005-2010) by Aurora and Franco Fonte, who remain actively involved in leadership. The company delivers bundled outsourced services — cleaning, security, maintenance, grounds, waste management, hygiene, catering, and customer service — through dedicated on-site teams to enterprise, institutional, and government clients across all Australian states and New Zealand. It operates via three core divisions: Assetlink Services (core IFS delivery), AssetFuture (a SaaS platform for whole-of-life asset management, condition audits, lifecycle costing, and GIS-integrated asset intelligence), and AssetProjects (capital works, refurbishment, and design-and-construct services), plus a specialized Assetlink Village Services line serving remote mining accommodation in Western Australia.

The company serves more than 350 named clients (and claims 1,200-1,500 customers in its own fast facts), including BHP Billiton, GPT, QIC, Dexus, Lendlease, Scentre Group, Sydney, Auckland, Perth and Wellington Airports, Investa, NAB, USYD, and UniSC, spanning property/real estate, resources/industrial, health/aged care, education, commercial, and retail verticals. Assetlink holds comprehensive ISO certifications (9001, 14001, 27001, 45001, 55001, last renewed/updated March-May 2025) and master security licenses across all Australian states and New Zealand. Its go-to-market is sales-led, targeting large property portfolios, government agencies, and institutional clients through strategic account management, with services delivered under tailored contract arrangements; specific pricing is not publicly disclosed. Revenue is derived from managed services contracts (core IFS), professional services (AssetProjects), recurring SaaS subscriptions (AssetFuture), and specialized mining village management. The company remains privately held and founder-controlled with no disclosed institutional funding or M&A activity.

Name

Assetlink

Legal name

Assetlink Services Pty Limited

Website

https://assetlink.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Assetlink is an Australian integrated facilities services provider delivering cleaning, security, maintenance, and asset management to enterprise, government, and resources clients across Australia and New Zealand, serving 350+ named clients including BHP, GPT, Lendlease, and major airports via on-site teams and the AssetFuture SaaS platform.

Ownership category

akta.pro rank

Product category

Integrated Facilities Management

NAICS

Facilities Support Services (5612), Services to Buildings and Dwellings (5617)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Facilities management services
• Integrated property services
• Asset management software
• Cleaning and maintenance
• Building refurbishment services

Headquarters

HQ city

Gladesville

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Integrated Facilities Services: Core revenue from providing integrated facilities services including cleaning, security, maintenance, grounds maintenance, customer service, waste management, hygiene and sanitary services, pest control, catering, and housekeeping to enterprise and government clients.
2. AssetProjects - Capital and Refurbishment: Project and construction management services including design and construct, demolition, structural works, building works, mechanical, hydraulic, fire services, commercial fitout, and refurbishment services.
3. AssetFuture SaaS Subscriptions: Subscription-based software-as-a-service for asset intelligence, asset management, and data analytics provided to clients for ongoing asset lifecycle management.
4. Village Management Services: Bespoke village management services delivered to the Mining industry in regional and remote locations across Western Australia, including accommodation management and support services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Assetlink delivers integrated facilities services including cleaning, security, maintenance, grounds maintenance, waste management, hygiene services, catering, and customer service to enterprise and government clients through dedicated on-site teams across Australia and New Zealand. The company also sells AssetFuture, a SaaS platform for whole-of-life asset management, and AssetProjects for capital works and refurbishment, supported by a 24/7 in-house help desk.

Product overview

Assetlink is an Australian integrated facilities services provider offering a portfolio of distinct service lines and technology products. The core offering is Assetlink Services — integrated facilities management including cleaning, security, maintenance, grounds, waste, and hygiene. This is complemented by AssetFuture, a SaaS asset management platform for whole-of-life asset planning and information systems, and AssetProjects, covering capital works, maintenance, and refurbishment services. Assetlink Village Services provides specialized remote accommodation management for mining operations. The three main divisions operate both independently and in an integrated manner to deliver bundled solutions to clients across government, commercial, resources, health, education, and retail sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Assetlink Services Integrated facilities management services including cleaning, security, maintenance, grounds maintenance, waste management, hygiene services, catering, and customer service delivered to enterprise and government clients through dedicated on-site teams across Australia and New Zealand, supported by a 24/7 in-house help desk.
• AssetFuture SaaS platform for whole-of-life asset management and asset information systems, providing condition audits, lifecycle costing, budget forecasting, and GIS integration for enterprise and government asset owners managing property portfolios.
• AssetProjects Capital works, maintenance, and refurbishment project services including design management, engineering, building approvals, defect management, structural works, building works, mechanical, hydraulic, fire services, and commercial fitout for property owners across Australia and New Zealand.
• Assetlink Village Services Bespoke village management services delivered to the mining industry in regional and remote locations across Western Australia, including accommodation management and support services for mining workforces.

Quantifiable outcome

• Erina Fair achieved 18.6% reduction in slip and fall incidents and 37.5% reduction in slip and fall incidents from foodstuff
• +2 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• TEFMA (Tertiary Education Facilities Management Association)minorOthersAssetlink is a member of TEFMA, connecting with higher education facilities management professionals and accessing industry benchmarking and networking resources.
• VECCI (Victorian Employers' Chamber of Commerce and Industry)minorOthersMember of VECCI for Victorian business community engagement and employer resources.
• Property Council of AustraliaminorOthersMember of Property Council of Australia for property industry engagement and advocacy.
• FMA (Facility Management Association of Australia)minorOthersMember of FMA for facilities management industry connection and professional development.
• AMMA (Australian Mines and Metals Association)minorOthersMember of AREEA (formerly AMMA) for resources and energy industry workforce engagement.
• Supply NationminorOthersProud member of Supply Nation, committed to identifying and creating business opportunities for Indigenous businesses and demonstrating support for Indigenous suppliers.
• Australian Defence Force ReservesminorOthersSupportive Employer of the Australian Defence Force Reserves, recognized through SEADFR membership, supporting reservist employees.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spotless Group: Spotless is the most direct Australian and New Zealand peer, providing integrated facility services (cleaning, catering, maintenance, security) to government, resources, retail, and commercial property clients. It overlaps almost line-for-line with Assetlink's core service portfolio and target verticals.
• Programmed (Persol APAC): Programmed is a major Australian integrated FM, property maintenance, and staffing provider serving commercial, government, resources, and aged-care customers. It competes head-to-head with Assetlink in outsourced cleaning, maintenance, and whole-of-life asset services across ANZ.
• Downer Group: Downer is an ASX-listed Australian infrastructure and facility services provider that delivers cleaning, maintenance, and asset management services to government, transport, and utilities customers — directly comparable to Assetlink's government and AssetProjects lines.
• Ventia: Ventia (formerly Broadspectrum) is a leading ANZ infrastructure and facility services provider, spun out of CIMIC, with strong government, defence, and resources exposure. It competes directly with Assetlink for government FM contracts and large remote-site engagements.

Broad incumbents

• ISS A/S: ISS is a global integrated facility services giant with established Australia and New Zealand operations. It competes with Assetlink for enterprise and government contracts at the upper end of deal size, offering a broader global footprint and procurement leverage.
• Sodexo Australia & New Zealand: Sodexo is a global FM and food services incumbent with significant ANZ presence, particularly in resources, education, and corporate accounts. It overlaps with Assetlink's catering, cleaning, and remote-site services but operates with a much larger international footprint.
• Compass Group Australia: Compass Group is a global contract food services and support services provider with substantial ANZ operations across corporate, healthcare, education, and remote-site catering. Its food and support services portfolio directly competes with Assetlink's catering and integrated services lines.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with a property and facilities management practice that competes with Assetlink's property services lines (and is also listed as an Assetlink client). Its integrated platform targets the same institutional property owners.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm with a substantial facilities management business serving the same institutional property investors (Dexus, GPT, Investa) that Assetlink services. JLL is also an Assetlink customer, illustrating the partner/competitor overlap typical of the sector.
• CBRE Group: CBRE is a global real estate services and investment firm with a global workplace and facilities management offering. It competes with Assetlink for integrated FM mandates from major commercial property occupiers and owners across Australia and New Zealand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2125737
• Xx.com/assetlinknews

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assetlink