CRMC

What CRMC does

Coffee Regional Medical Center (CRMC) is a non-profit, community-based acute care hospital headquartered in Douglas, Georgia, operating a 98-bed main campus founded in 1953 and serving Coffee County and surrounding South Georgia communities. It runs a vertically integrated regional health system spanning a 24/7 emergency department, five operating rooms, two cardiac catheterization labs, an in-house infusion center and retail pharmacy, and an extensive network of affiliated physician practices across South Georgia (Alma, Waycross, Valdosta, Fitzgerald, Baxley) covering primary care, cardiology, oncology/hematology, orthopedics, women's health and maternal care, general surgery, ENT, neurology, pediatrics, urology, pain management, bariatric/metabolic medicine, nephrology, gastroenterology, and industrial/occupational medicine. Additional non-acute assets include a walk-in clinic, the CRMC Wellness Center (cardiac, pulmonary, and oncology rehabilitation plus corporate fitness memberships), a school-based health clinic at Coffee Middle School, and the Open Arms Clinic for uninsured and low-income residents of Coffee and Atkinson counties.

CRMC's underlying technology stack combines vendor-provided clinical infrastructure with custom process automation: a FollowMyHealth patient portal and Athenahealth physician practice portal for electronic health record access, EarlySense continuous contact-free monitoring on general care beds, a barcode-matched robotic pharmacy, 3D mammography, a telemedicine program connecting to 40+ specialists across the Southeast plus eICU collaboration with Emory Healthcare, LifePak EMS-to-ED cardiac telemetry, the Lucas chest compression system, and ActiveLinxx computerized workout tracking in the Wellness Center. Accreditations include DNV NIAHO with ISO 9001 integration, Level II Emergency Cardiac Care and Level 1 Maternal Care from the Georgia Department of Public Health, Commission on Cancer, DNV Orthopedic Center of Excellence, MBSAQIP, Corazon cardiac cath accreditation, ACS Surgical Quality Partner, and six consecutive Leapfrog Grade A Hospital Safety designations through Fall 2025.

CRMC's revenue model mixes standard fee-for-service acute and ambulatory care billed to Medicare, Medicaid, and commercial insurers with subscription-style wellness memberships (corporate and individual), charitable contributions through the CRMC Foundation and Georgia HEART Rural Hospital Tax Credit program, and a safety-net indigent care trust fund. Distribution is direct-to-consumer, anchored by the Douglas campus and multi-site physician practices, with tertiary/quaternary care routed to Emory via the network affiliate relationship. CRMC is governed by an independent community board under the leadership of President & CEO Vicki Lewis and is preparing to launch its inaugural Internal Medicine Residency class in Summer 2026.

Name

CRMC

Legal name

Coffee Regional Medical Center

Website

https://coffeeregional.org

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

251–500 employees

Short description

CRMC is a non-profit, 98-bed community hospital in Douglas, Georgia, serving Coffee County and surrounding South Georgia communities with acute care, multi-specialty physician practices, emergency, cardiac, oncology, and maternal services via an Emory Healthcare Network affiliate model.

Ownership category

akta.pro rank

Product category

Community Acute Care Hospital

NAICS

Outpatient Care Centers (6214)

SIC

Services-Hospitals (8060)

akta.pro primary industry

Public/County Primary Care Clinics (HLAFAGAI)

Keywords

• Acute care hospital
• Emergency medical services
• Cardiac care services
• Primary care medicine
• Oncology treatment services

Headquarters

HQ city

Douglas

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hospital Services: Inpatient and outpatient medical services billed to patients and insurance providers including Medicare, Medicaid, and commercial insurance
2. Patient Payments: Out-of-pocket payments from uninsured and underinsured patients, with financial assistance programs available through Indigent Care Trust Fund
3. Wellness Center Memberships: Fitness memberships and personal training services; corporate memberships with discounts offered to local employers
4. Foundation Donations: Charitable donations through CRMC Foundation and Georgia HEART Rural Hospital Tax Credit program

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Coffee Regional Medical Center (CRMC) is a 98-bed non-profit community hospital in Douglas, Georgia, providing acute inpatient care, 24/7 emergency services, surgical procedures, cardiac catheterization, oncology infusion, maternal care, orthopedic surgery, bariatric medicine, and primary/specialty outpatient services across multiple physician practice locations in South Georgia. The hospital operates specialty centers including the Heart & Vascular Center, Hanna Family Cancer Center, Bariatric & Metabolic Center, Women's Health/Labor & Delivery unit, and a CRMC Wellness Center, supported by advanced medical technology and a regional telemedicine network.

Product overview

Coffee Regional Medical Center (CRMC) is a 98-bed community hospital in Douglas, Georgia, offering a comprehensive range of acute care and outpatient medical services. The hospital operates as a multi-service healthcare system including emergency care, surgical services, cardiac catheterization labs, infusion therapy, and diagnostic imaging. Key clinical facilities include the Heart & Vascular Center with two cardiac cath labs, the Hanna Family Cancer Center for oncology services, the Bariatric & Metabolic Center (MBSAQIP-accredited), the Women's Health/Labor & Delivery unit (Level 1 Maternal Care designation), and an Orthopedic Center of Excellence (DNV-certified). CRMC provides advanced medical technology including a Robotic Pharmacy, EarlySense continuous patient monitoring, 3D mammography, and an extensive telemedicine program connecting with over 40 specialists. The hospital operates the CRMC Wellness Center offering cardiac, pulmonary, and oncology rehabilitation, plus a network of primary care and specialty physician practices. CRMC is DNV NIAHO accredited (integrated with ISO 9001) and is an affiliate of the Emory Healthcare Network.

Differentiator

Problem solved

Functional benefit

Products and services

• Telemedicine Services One of the largest telemedicine programs in Georgia, connecting CRMC physicians with over 40 specialists throughout the Southeast for remote consultations, diagnosis, and treatment collaboration; available to patients across South Georgia.
• 3D Mammography Revolutionary 3D breast imaging technology offered through CRMC Mammography that improves early detection of breast cancer; available to women in the South Georgia service region.
• CRMC Wellness Center Community fitness and rehabilitation facility offering cardiac, pulmonary, and oncology rehabilitation, personal training, group fitness classes, ActiveLinxx computerized workout tracking, SilverSneakers, and corporate wellness memberships; open to local residents and employer groups.
• Bariatric & Metabolic Center Comprehensive surgical and non-surgical weight management program accredited by MBSAQIP, serving patients seeking bariatric care with a multidisciplinary team approach.
• Heart & Vascular Center Level II Emergency Cardiac Care facility with two cardiac catheterization labs offering cardiac prevention, diagnosis, intervention, and cardiac rehabilitation services; accredited by Corazon, Inc. for coronary intervention.
• Hanna Family Cancer Center / Infusion Center Commission on Cancer-accredited cancer program offering immunotherapy, targeted therapy, chemotherapy, and infusion services in a dedicated oncology facility.
• Women's Health / Labor & Delivery Level 1 Maternal Care designated unit with renovated birthing suites, labor and delivery, breastfeeding support, and maternal-fetal medicine telehealth consultations via Ouma Health for high-risk pregnancies.
• Orthopedic Center of Excellence DNV-designated center offering comprehensive orthopedic and spine care including hip/knee replacement, shoulder surgery, and spine surgery with certification programs.
• Patient Portal (FollowMyHealth) Secure online patient portal providing access to electronic health records, lab results, procedures, allergies, and prescribed medications via the FollowMyHealth platform.
• Hospitalist Program Physician-led 24/7 inpatient care coordination program staffed by hospitalists working with primary physicians and specialists during a patient's hospital stay.
• Pain Management Services Non-invasive treatment options for spine, musculoskeletal, and nerve disorder pain led by a fellowship-trained interventional pain specialist (Dr. Kate Paylo).
• Primary Care / Family Medicine Family-oriented primary care services for patients of all ages from birth through senior years, delivered through the CRH Family Medicine Group across multiple locations.
• Coffee Regional First Care Walk-In Clinic After-hours urgent care center providing accessible care for sudden, less serious medical problems without the need for an appointment.
• Internal Medicine Residency Program Graduate medical education program training future physicians in internal medicine, with the inaugural class starting Summer 2026.
• Occupational / Industrial Medicine Industrial medicine services including DOT exams, drug screening, and worker compensation care offered to local businesses and industries.
• Open Arms Clinic (Indigent Care) Non-emergent medical care for uninsured and low-income residents of Coffee and Atkinson counties, supported by the Indigent Care Trust Fund and partners including Truist.
• CRH School Based Health Clinic School-based health clinic at Coffee Middle School staffed by a board-certified nurse practitioner providing healthcare services to students, faculty, and staff.

Quantifiable outcome

• Leapfrog Grade A Hospital Safety recognition for 6 consecutive terms
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Emory Healthcare NetworkcoreStrategic or Co-development Partner · 1 January 2017CRMC is a proud affiliate of Emory Healthcare Network, collaborating on quality and safety initiatives to offer patients more healthcare options while staying close to home. The relationship allows CRMC patients to access advanced expertise while maintaining local care, including eICU telemedicine collaboration.
• DNVcoreOthersDNV provides hospital accreditation through its NIAHO program, which integrates ISO 9001 Quality Management System with Medicare Conditions of Participation.
• Ouma HealthcoreTechnology or IntegrationTelehealth partnership for advanced maternal-fetal medicine consultations, allowing high-risk pregnancy patients to receive expert evaluations without traveling.
• WorkSource GeorgiaminorGTM or Marketing PartnerCollaboration on specialty service line video production highlighting Bariatric, Metabolic, Orthopedic, and Infusion Center services.
• South Georgia State CollegeminorOthersHigher education institution in the region serving as employment landscape and educational opportunity for the community.
• Wiregrass Georgia Technical CollegeminorOthersTechnical college serving the region as educational resource and employment opportunity for the community.
• TruistcoreGTM or Marketing PartnerTruist's generous support helps sustain the Open Arms Clinic, providing non-emergent medical care to uninsured and low-income residents of Coffee and Atkinson counties.
• Georgia HEARTcoreOthersGeorgia HEART Rural Hospital Tax Credit program allows businesses to direct state tax credits to CRMC, supporting rural healthcare services.
• Coffee County Board of EducationcoreStrategic or Co-development PartnerPartnership to operate a health clinic at Coffee Middle School staffed with a board-certified nurse practitioner providing healthcare services to students, faculty, and staff.
• Georgia Rural Health Innovation Center at Mercer University School of MedicineminorStrategic or Co-development PartnerCRMC participates in the Rural Hospital Emergency Department Collaborative Meeting for rural KidsABC hospitals, strengthening pediatric emergency care capabilities.

Scale indicators7 records

Recent moves13 records

Expansion highlights6 records

Direct peers

• Tift Regional Medical Center: Sub-200-bed non-profit community hospital in Tifton, GA offering comparable breadth including cardiac, oncology, surgical, and women's services with similar multi-county rural catchment. Most directly comparable in scale and mission to CRMC's South Georgia positioning.
• Colquitt Regional Medical Center: Community non-profit hospital in Moultrie, GA of similar bed count and rural South Georgia footprint, offering multi-specialty acute care including cardiology, orthopedics, and women's health. Closest geographic and scale analog to CRMC.
• South Georgia Medical Center (SGMC): Regional referral health system anchored in Valdosta, GA serving South Georgia with similar service line breadth and competing for the same Coffee/Atkinson/Bacon/Ware referral base as CRMC. Directly overlapping on cardiology, oncology, orthopedics, and primary care.
• Phoebe Putney Memorial Hospital: Large regional safety-net hospital in Albany, GA (Dougherty County) that pulls tertiary referrals from Coffee County and surrounding areas. Competes for higher-acuity cases that CRMC must either retain via telemedicine or lose to a larger regional referral system.
• Archbold Medical Center: Multi-hospital non-profit system based in Thomasville, GA with John D. Archbold Memorial Hospital as flagship. Operates in same South Georgia region with overlapping rural catchment, similar service mix, and comparable community-hospital mission profile.
• Wayne Memorial Hospital (Jesup, GA): Non-profit community hospital in Jesup, GA of similar rural scale, offering comparable multi-specialty services. Direct peer for rural Georgia acute care delivery and financial benchmarking.
• Memorial Health Meadows Hospital (Vidalia): Rural Southeast Georgia hospital under HCA, providing similar community-hospital services including cardiology, orthopedics, and women's health. Comparable geographic and demographic profile to CRMC's service area.

Broad incumbents

• Emory Healthcare Network: Large academic health system in Atlanta, GA where CRMC is a network affiliate. Same parent affiliation drives quality standards and eICU collaboration; broader footprint offers specialty services CRMC cannot internally sustain.
• Atrium Health Navicent: Regional tertiary health system in Macon, GA (part of Atrium/Advocate Health) pulling higher-acuity referrals from central and South Georgia rural communities. Indirect competitor for specialty cases that CRMC does not retain.
• HCA Healthcare (Southeast Georgia Division): National for-profit health system with multiple Southeast Georgia facilities serving same general patient population. Larger scale and capital base create payer leverage and recruiting advantages CRMC lacks, but with a different mission profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/coffee-regional-medical-center

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRMC