Going Public

What Going Public does

Going Public, operated by Crush Capital Inc. (a California C-corp), is an interactive entertainment docuseries platform that combines reality-format content with integrated private-market investment functionality. Across three seasons the series has featured ten issuers — including Hammitt, PROVEN, Saleen Automotive, Nutcase Milk Inc., and Employer.com — enabling viewers to invest in featured companies during episodes under SEC Regulation CF and Regulation D 506(c) frameworks via a "Click-to-Invest" workflow that integrates with Issuance Express for Reg CF transactions and direct company-hosted pages for 506(c) deals. Season 3 is licensed for exclusive streaming on X (formerly Twitter), granting platform-level distribution to X's 500M+ monthly active users, with the partnership publicly endorsed by X CEO Linda Yaccarino.

Revenue is generated primarily through issuer compensation agreements — typically $250,000 cash plus a stock warrant per featured company, with one outlier at $500,000 (Omnico Golf) and another at $1,111,111 warrant with no cash (Employer.com) — supplemented by a 10% commission on gross product sales for Nutcase for six months post-launch and a 30% gross platform revenue share from Issuance Inc., the technology services provider that Darren Marble (Going Public Co-CEO) also leads. Crush Capital Inc. also wholly owns Crush Securities LLC, a FINRA-registered broker-dealer handling securities-related activities, creating a vertically integrated content-to-settlement stack.

Distribution is anchored on celebrity-driven investor engagement — featured participants across seasons include Floyd Mayweather Jr., Mike Tyson, Baron Davis, CC Sabathia, Tyler "Ninja" Blevins, Chris Burch, and Phil Hellmuth — alongside a free GP Network membership that provides priority deal access, IRL events (Season 3 Launch Party in Las Vegas, Season 2 Launch at Spring Place Beverly Hills, Pre-Launch Social in SOHO NYC), the weekly Equity and Entertainment newsletter, and a weekly Venture Verdict X-Spaces session hosted by Darren Marble with Cyan Banister as judge. Capital has been raised from more than a dozen individual investors via Series A Preferred Stock (Chris Burch, $350,000 for 1,912,987 shares), SAFEs (Phil Hellmuth $25,000, Kenny Lam $100,000), convertible notes (Cyan Banister $250,000), common stock purchases (Josh Snow $250,000, Brandon Dutch Mendenhall $500,000, Vitalize $130,000), and warrant grants to advisors (Jeff Greene, Jay Yu, Jeff Hoffman).

Name

Going Public

Legal name

Crush Capital Inc.

Website

https://goingpublic.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Going Public, operated by Crush Capital Inc., is an interactive docuseries enabling retail and accredited investors to invest in featured private companies via Regulation CF and 506(c) offerings while streaming on X.

Ownership category

akta.pro rank

Product category

Financial Entertainment Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

General Entertainment SVOD Platforms (MPACAAAA)

akta.pro secondary industries

Format & Scripted/Unscripted Franchise Distribution (Adaptation Rights) (MPABAMAK), Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)

Keywords

• Interactive docuseries
• Private market investing
• Regulation crowdfunding
• Click-to-Invest platform
• Financial entertainment media

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Issuer Compensation - Cash Fee + Stock Warrant: Crush Capital receives compensation from featured issuers to participate in the series. Standard arrangements include a cash fee plus a stock warrant component. Fees vary by company: $250,000 cash + up to $2,222,222 stock warrant for PROVEN, TREBEL, Hammitt, NGT Academy, Cards and Coffee, Max International, and Saleen; $500,000 cash for Omnico Golf; and $1,111,111 stock warrant for Employer.com.
2. Product Sales Commission: Crush Capital receives a 10% commission on gross product sales for a period of six months from public release for Nutcase Milk Inc. Additionally, Issuance Inc. shares 30% of its gross platform revenues with Crush Capital Inc.
3. Platform Technology Services: Issuance Inc. (CEO Darren Marble) provides technology services for featured companies in Going Public. This creates an integrated ecosystem where the technology platform, entertainment production, and capital raising are vertically aligned.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Going Public is an interactive docuseries platform that allows viewers to invest in featured private companies while watching the show. Produced by Crush Capital Inc., the series streams exclusively on X (formerly Twitter) and combines entertainment content with direct investment access through a Click-to-Invest feature supporting Regulation CF and Regulation D 506(c) offerings. The platform generates revenue by charging featured issuers cash fees plus stock warrants for participation in the show.

Product overview

Going Public is an interactive docuseries platform that enables viewers to invest in private companies while watching. The platform operates across multiple seasons (Season 1, Season 2, Season 3) streaming exclusively on X, featuring companies raising capital via Regulation CF and Regulation D 506(c). Key featured companies include Nutcase (premium cashew milk co-founded by Ninja), Employer.com (AI-driven workforce SaaS), and others. The platform offers a GP Network membership providing early access to deals, exclusive events, and expert insights. Crush Capital Inc. owns and operates the Going Public brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Going Public Docuseries Interactive docuseries platform enabling viewers to watch founders pitch their companies and invest through Regulation CF and Regulation D 506(c) offerings via the Click-to-Invest feature. The series streams seasonally with interactive investment opportunities for retail and accredited investors.
• Going Public Season 3 The third season of Going Public, featuring Nutcase (premium dairy-free cashew milk brand) and Employer.com (AI-driven workforce management platform). Streams exclusively on X platform with 4 weekly episodes plus a LIVE finale, offering interactive Click-to-Invest functionality.
• Going Public Season 2 The second season of Going Public, hosted by Baron Davis (2X NBA All-Star), featuring Saleen Automotive, Max International, and Cards and Coffee through their capital-raising journeys on the interactive docuseries platform.
• Going Public Season 1 The inaugural season of Going Public, hosted by Lauren Simmons, featuring Hammitt (handbag brand), PROVEN (AI-powered CPG brand), TREBEL (M&M Media), and NGT Academy (NEXGENT) companies through their capital-raising journeys.
• GP Network Membership Free membership program offering early access to investment opportunities before public launch, exclusive IRL events, networking with founders and industry experts, and unfiltered market insights from experts including billionaires and Hall of Famers.

Quantifiable outcome

• Season 3 streams to 500M+ Monthly Active Users on X
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• X (formerly Twitter)coreGTM or Marketing Partner · 7 January 2025X has licensed Season 3 of Going Public for exclusive streaming. The show streams digitally on X with significant promotion across the platform to over 500M Monthly Active Users. This is a flagship partnership where X promotes the show to its user base. CEO Linda Yaccarino has publicly endorsed the show, stating it allows audiences to get involved, watch, and actually invest.
• Issuance Inc.coreTechnology or IntegrationIssuance Inc. (CEO Darren Marble, who is also Going Public Co-CEO) provides technology services for featured companies in Going Public. Issuance Express serves as the investment platform for Regulation CF offerings. Issuance Inc. shares 30% of its gross platform revenues with Crush Capital Inc. The platform handles the technical infrastructure for the Click-to-Invest functionality.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Republic: Leading Reg CF and Reg A+ equity crowdfunding platform. Comparable to Going Public in enabling retail investors to access private offerings, though Republic operates as a marketplace rather than an entertainment-led distribution model.
• Wefunder: Major equity crowdfunding platform supporting Reg CF offerings. Direct competitor in democratizing private-company access for retail investors, though without Going Public's docuseries-led content layer.
• StartEngine: Reg CF and Reg A+ crowdfunding platform that has raised capital via its own offering on its platform. Comparable to Going Public in offering structure and retail-investor focus, though distribution is marketplace-driven rather than entertainment-driven.

Emerging players

• Masterworks: Platform offering fractional shares of fine art as an investable asset, with heavy content marketing. Comparable to Going Public in using media-led storytelling to drive retail investment into alternative assets.
• Rally: Platform offering fractional ownership in collectible assets (cars, comics, watches). Comparable to Going Public in blending narrative content with retail-accessible private investments, though focused on collectibles rather than operating companies.

Broad incumbents

• SeedInvest: Equity crowdfunding platform supporting Reg CF and Reg D offerings for startups. Comparable to Going Public in regulatory framework and target issuers, but operates as a traditional SaaS-style marketplace.
• AngelList: Platform for venture fundraising and syndicate investing. Comparable to Going Public in serving the private-market access use case, though primarily focused on accredited investors and syndicates.

Regional players

• Honeycomb Credit: Crowdfunding platform focused on small businesses and local food/beverage operators. Comparable to Going Public in Reg CF mechanics, though skewed toward debt offerings and Main Street issuers.
• MainVest: Crowdfunding platform enabling retail investment into local businesses via revenue-sharing notes. Comparable to Going Public in democratizing access to small/private companies, but with a local-business concentration.

Others

• Issuance Inc. Technology and platform-services provider led by Darren Marble (also Co-CEO of Crush Capital). Adjacent ecosystem participant rather than direct competitor — provides Click-to-Invest infrastructure for Going Public and shares 30% of platform revenues with Crush Capital.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/goingpublic
• LinkedInlinkedin.com/company/goingpublictheseries
• Instagraminstagram.com/goingpublic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Going Public