Burmax
Burmax is a family-owned wholesale distributor founded in 1948 that supplies professional beauty products, equipment, and custom-assembled kits to beauty schools and product distributors across the United States, Canada, Latin America, and the Caribbean.
- Company typePrivate
- Founded1948
- HeadquartersHoltsville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Burmax does
Burmax, formally The Burmax Company, Inc., is a family-owned wholesale distributor of professional beauty supplies, incorporated and headquartered in Holtsville, New York. Established in 1948, the company operates a B2B distribution platform serving two primary segments: beauty schools (via a dedicated School Division) and professional beauty product distributors (via a Dealer Division), with a secondary reach into professional salons, spas, and barber shops.
The company's core product is a wholesale catalog of professional beauty supplies spanning apparel, electricals (clippers, dryers, styling tools), cosmetics, manicure/pedicure products, skincare, eyelash extensions, waxing products, implements, salon furniture, and training mannequins. The underlying technology stack consists of an account-based e-commerce portal (burmax.com) supporting self-service ordering, quotes, standing orders, order approval, and rewards, complemented by an annual printed catalog (Burmax Catalog 2026). Burmax distributes 150+ national and exclusive brands including Andis, Ardell, BaBylissPRO, Wahl, Wella, Rusk, and private-label Burmax brands. A custom kit assembly service configures beauty school student kits from thousands of items to school-defined specifications.
Burmax monetizes through wholesale product sales (transaction-based, minimum order $150), custom kit assembly fees, and freight allowance structures (prepaid freight on orders above $1,595 to the continental U.S. or above $900 in the NY metro). Credit terms of Net 30 are available to qualified accounts. Distribution is executed through a regional field sales force (school sales consultants and dealer regional managers per territory) supplemented by international dealer networks in Canada, Latin America, the Caribbean, and the southern/western U.S. Pricing is currently calibrated to a June 30, 2026 horizon in response to pending tariffs.
Burmax firmographics
Firmographics- Name
- Burmax
- Legal name
- The Burmax Company, Inc.
- Website
- https://burmax.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Burmax is a family-owned wholesale distributor founded in 1948 that supplies professional beauty products, equipment, and custom-assembled kits to beauty schools and product distributors across the United States, Canada, Latin America, and the Caribbean.
- Ownership category
- akta.pro rank
Burmax industry classification
Industry- Product category
- Professional Beauty Supply Wholesale Distribution
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industry
- Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)
Keywords
Where Burmax is headquartered
LocationHeadquarters
- HQ city
- Holtsville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Burmax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wholesale Product Sales: Primary revenue from selling professional beauty supplies at wholesale prices to verified distributors, beauty schools, and dealers. Minimum order of $150. Standard credit terms are Net 30 days for qualified accounts.
- Custom Kit Assembly Services: Custom kit assembly services for beauty schools, creating specialized kits based on school specifications.
- Freight Allowances: Freight cost recovery through minimum order thresholds and freight allowances built into pricing structure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Wholesale Pricing |
| Subscription | Annual | Net 30 Credit Terms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Burmax product offering
Product offeringCore offering
Burmax is a wholesale-only B2B distributor of professional beauty supplies, operating since 1948 and headquartered in Holtsville, NY. The company supplies verified dealers/distributors and beauty schools with a catalog of over 150 national and exclusive Burmax brands spanning electricals, cosmetics, skincare, implements, manicure/pedicure products, apparel, mannequins, waxing, eyelash extensions, and salon furniture. Its flagship specialized offering is Custom Kit Assembly for beauty school programs, where schools select from thousands of items to build curriculum-aligned student kits.
Product overview
Burmax is a wholesale B2B beauty supply company operating since 1948, offering a comprehensive catalog of professional beauty products through both its website and annual print catalog. The company functions primarily as a distribution platform providing equipment, tools, cosmetics, implements, skincare, and salon essentials to beauty schools and distributors nationwide. The product portfolio spans multiple categories including electricals (clippers, dryers, styling tools), cosmetics, manicure/pedicure products, skincare, eyelash extensions, waxing products, implements (shears, combs, brushes), apparel, and salon furniture. Burmax features over 150 national and exclusive brands including Andis, Ardell, BaByliss PRO, Wahl, Wella, Rusk, Cuccio, and others. The company also offers custom kit assembly services specifically designed for beauty schools, allowing customized product selections for educational programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Kit Assembly Custom kit assembly service for beauty schools allowing programs to select from thousands of items to create curriculum-aligned student kits; premade kits are also available for various programs.
- Mannequin Shop Wholesale product line of training mannequins for cutting, coloring, and styling practice, available in a variety of textures, lengths, and colors for every budget.
- Professional Beauty Supplies Wholesale Distribution Wholesale B2B distribution of professional beauty supplies covering electricals, cosmetics, skincare, implements, manicure/pedicure products, apparel, waxing, eyelash extensions, salon furniture, and salon essentials across 150+ national and exclusive Burmax brands, sold to verified dealers and beauty schools.
Companies that use Burmax
Customer profileSegments3 records
Ideal customer profiles2 records
Burmax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Burmax partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Greg Dawson & AssociatescoreInternational dealer network representing Burmax products in the Southeast, Midwest, Southwest, and West Coast regions.
- All Step Sales & MarketingcoreInternational dealer network representing Burmax products in Puerto Rico, Caribbean, South America, and Central America.
- All In TradingminorDealer network representing Burmax in Eastern Canada.
- NOLIMIT BeautyminorDealer network representing Burmax in Western Canada.
- 150+ Brand PartnerscorePartnerships with over 150 national brands including Andis, Ardell, BaByliss PRO, Barbicide, Cricket, Cuccio, Hot Tools, Milady, Murad, Ofra, Rusk, Scalpmaster, Wella, Wahl, and exclusive Burmax brands.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Burmax competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Burmax social profiles
Digital presenceBurmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burmax leadership team
Management profileNumber of profiles
Profiles9 records
Burmax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burmax M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burmax
What does Burmax do?
Burmax is a wholesale-only B2B distributor of professional beauty supplies, operating since 1948 and headquartered in Holtsville, NY. The company supplies verified dealers/distributors and beauty schools with a catalog of over 150 national and exclusive Burmax brands spanning electricals, cosmetics, skincare, implements, manicure/pedicure products, apparel, mannequins, waxing, eyelash extensions, and salon furniture. Its flagship specialized offering is Custom Kit Assembly for beauty school programs, where schools select from thousands of items to build curriculum-aligned student kits.
Is Burmax a public or private company?
Burmax is a private company. It is classified as family owned and is currently operating.
When was Burmax founded?
Burmax was founded in 1948. It employs 51 to 100 people.
Where is Burmax based?
Burmax is headquartered in Holtsville, United States, in the North America region.
How does Burmax make money?
Three revenue lines are on record. Wholesale Product Sales are the primary driver. The others are custom Kit Assembly Services and freight Allowances.
Does Burmax have an API?
No public API is recorded for Burmax.
What industry is Burmax in?
Burmax's product category is Professional Beauty Supply Wholesale Distribution. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAB, Bath & Shower Products (Soaps, Body Wash, Bath Additives). Its NAICS code is 32561 and its SIC code is 2844.