Willow Health Care
Willow Health Care is a 501(c)(3) nonprofit operating a five-community network of skilled nursing, assisted living, independent living, home health, and rural clinic services for seniors across Southern Missouri, governed by a 7-member Board and employing 501-1000 staff.
- Company typePrivate
- Founded1976
- HeadquartersWillow Springs, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Willow Health Care does
Willow Health Care Inc. is a 501(c)(3) not-for-profit senior care organization founded in 1976 in Willow Springs, Missouri, and incorporated in 1978. The company operates a network of five communities across Southern Missouri (Willow Springs, Mountain View, West Plains, Ozark, and Rogersville), providing a full continuum of senior care services that includes skilled nursing facilities (Willow Care, Mountain View Healthcare, Brooke Haven Healthcare, Ozark Riverview Manor, Copper Rock Village), independent and assisted living apartments (Willow West, Park Place, Park Ridge, Riverview Residential Place), home health services (Westwood Home Health covering seven counties), non-medical home care (Westwood Home Care), and a rural health clinic (Westwood Rural Health Clinic with NHSC affiliation). Clinical technology includes advanced rehabilitation equipment, a therapeutic pool at Mountain View, and an automated pharmacy management system with individualized packaging, while therapy services are delivered through a core partnership with Aegis Therapies using the 'Restore, Compensate, Adapt' evidence-based care model. The organization is governed by a 7-member Board of Directors and employs 501-1000 staff.
Revenue is generated primarily through monthly all-inclusive rates at residential facilities and Medicare/Medicaid reimbursement for skilled nursing and home health services, supplemented by private pay arrangements across independent and assisted living tiers. Distribution is direct-to-consumer through facility tours, phone inquiries, website contact forms, and a network of hospital and physician referral relationships; marketing is supported by Localwood retargeting advertising and a Facebook presence. Westwood Rural Health Clinic additionally offers a sliding fee scale for underserved patients. The customer base is a long-tail of individual seniors and their families rather than enterprise contracts, and the integrated campus model (e.g., the co-located Ozark Riverview Manor and Riverview Residential Place on 7.5 acres of Finley River bank) supports internal care-level transitions as resident acuity changes. No AI/ML capabilities, venture funding, M&A activity, or public ownership are disclosed; the organization operates as a stable, mission-driven nonprofit focused on rural Southern Missouri senior care.
Willow Health Care firmographics
Firmographics- Name
- Willow Health Care
- Legal name
- Willow Health Care Inc.
- Website
- https://willowhealthcare.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Willow Health Care is a 501(c)(3) nonprofit operating a five-community network of skilled nursing, assisted living, independent living, home health, and rural clinic services for seniors across Southern Missouri, governed by a 7-member Board and employing 501-1000 staff.
- Ownership category
- akta.pro rank
Willow Health Care industry classification
Industry- Product category
- Senior Care and Skilled Nursing Services
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Memory Care Units within Assisted Living Communities (HLADACAB), Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC)
Keywords
Where Willow Health Care is headquartered
LocationHeadquarters
- HQ city
- Willow Springs
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Willow Health Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Senior Living and Nursing Care Services: Willow Health Care generates revenue through residential senior care fees at its skilled nursing facilities and assisted living communities. Services include long-term care, memory care, short-term rehabilitation, and independent/assisted living apartments. The all-inclusive rate model simplifies billing for residents.
- Home Health Services: Westwood Home Health and Westwood Home Care provide in-home medical and non-medical care services, generating revenue through Medicare/Medicaid reimbursement and private pay arrangements.
- Medicare and Medicaid Certified Care: Brooke Haven Healthcare and other facilities accept Medicare and Medicaid, generating revenue through government healthcare reimbursement programs for eligible senior care services.
- Home Care Services: Non-medical in-home care services including bathing, dressing, meal preparation, housekeeping, and companionship on an hourly, temporary, or long-term basis.
- Rural Health Clinic Services: Westwood Rural Health Clinic provides family practice services including wellness care, immunizations, physicals, illness treatment, and chronic disease management, accepting insurance and offering discounted/sliding fee scale options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All Inclusive Rate at Brooke Haven Healthcare |
| Subscription | Monthly | All-Inclusive Rate at Park Place Apartments |
| Subscription | Monthly | All-Inclusive Rate at Park Ridge Apartments |
| Other | Monthly | Sliding Fee Scale at Westwood Rural Clinic |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Willow Health Care product offering
Product offeringCore offering
Willow Health Care operates a network of senior care communities across five Southern Missouri locations, providing skilled nursing facility services, assisted and independent living apartments, specialized Alzheimer's and dementia memory care, short-term post-acute rehabilitation, long-term residential care, in-home skilled nursing and therapy services, non-medical in-home caregiver services, and rural primary care clinic services. Revenue is generated through resident fees, private pay, Medicare and Medicaid reimbursements, and an all-inclusive monthly rate model at most residential properties.
Product overview
Willow Health Care is a not-for-profit organization operating a network of senior living communities and healthcare facilities across five communities in Southern Missouri (Willow Springs, Mountain View, West Plains, Ozark, and Rogersville). The company offers a comprehensive continuum of care including skilled nursing facilities (Willow Care, Mountain View Healthcare, Brooke Haven Healthcare, Ozark Riverview Manor, Copper Rock Village), independent and assisted living apartments (Willow West, Park Place, Park Ridge, Riverview Residential Place), home health services (Westwood Home Health), non-medical home care (Westwood Home Care), a rural health clinic (Westwood Rural Health Clinic), and therapy services powered by Aegis Therapies. The organization provides both short-term rehabilitation and long-term care options with specialized memory care units.
Differentiator
Problem solved
Functional benefit
Brands
- Willow Care: Skilled nursing facility located in Willow Springs, MO with specialized memory care unit and rehabilitation services.
- Mountain View Healthcare
- Willow West Apartments
- Brooke Haven Healthcare
- Park Place Apartments
- Park Ridge Apartments
- Ozark Riverview Manor
- Riverview Residential Place
- Copper Rock Village
- Westwood Home Health
- Westwood Home Care
- Westwood Rural Health Clinic
Products and services
- Willow Care
Quantifiable outcome
- Integrated care across 5 communities in Southern Missouri serving seniors for 4 decades
- +3 more outcomes
Companies that use Willow Health Care
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Willow Health Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Willow Health Care partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Aegis TherapiescoreWillow Health Care partners with Aegis Therapies to provide Enhanced Therapy Services. Aegis therapists utilize the latest therapy treatments and equipment to execute evidence-based therapy plans tailored to individuals. The partnership utilizes a 'Restore, Compensate, Adapt' model of care, considering functional abilities improvement and environmental modifications. Specialized training in treatment of older adults is a key component.
- National Health Service Corps (NHSC)coreWestwood Rural Health Clinic displays the NHSC logo, indicating participation in the National Health Service Corps program which helps underserved communities access healthcare professionals through loan repayment and scholarship programs.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Willow Health Care competitors and assessment
Company assessmentDirect peers
- Genesis HealthCare: Major skilled nursing operator with rehabilitation and assisted living service lines. Comparable SNF-anchored model with short-term rehabilitation focus, although larger and for-profit.
- LHC Group: Home health, hospice, and home- and community-based services provider with strong rural market presence. Closely comparable to Willow's rural home health strategy across multi-county service areas.
- Amedisys: Major home health and hospice operator. Directly comparable to Westwood Home Health's Medicare-certified skilled home health service line and rural market focus.
- The Evangelical Lutheran Good Samaritan Society: Nation's largest nonprofit senior care provider, operating SNFs, assisted living, and home-based services. Directly comparable as a 501(c)(3) nonprofit delivering a multi-state continuum of senior care services.
- National HealthCare Corporation: Operates skilled nursing facilities, assisted living communities, home health, and hospice services, primarily across the Southeastern U.S. Closely comparable to Willow's continuum-of-care operating model and SNF-anchored service mix.
Broad incumbents
- Five Star Senior Living: Operates senior living communities including independent living, assisted living, and memory care. Comparable assisted living and memory care offerings, though broader geographic footprint.
- Encompass Health: Largest U.S. operator of inpatient rehabilitation hospitals and a significant home health/hospice provider. Comparable rehabilitation and home health service lines, though at far greater scale.
- Brookdale Senior Living: Largest U.S. senior living operator with broad assisted living, independent living, memory care, and home health services. Comparable service breadth, though nationally scaled and primarily for-profit.
Regional players
- Mercy (Mercy Health): Catholic nonprofit health system with significant Missouri footprint including hospitals, clinics, and senior services. Comparable regional Missouri presence and nonprofit model, with overlapping referral dynamics.
- CoxHealth: Not-for-profit health system headquartered in Springfield, Missouri, operating hospitals and outpatient services across Southwest Missouri. Comparable geography and nonprofit profile, and a likely referral partner to Willow facilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Willow Health Care social profiles
Digital presenceWillow Health Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Willow Health Care leadership team
Management profileNumber of profiles
Willow Health Care subsidiaries and ownership
Company hierarchySubsidiaries12 records
Willow Health Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Willow Health Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Willow Health Care
What does Willow Health Care do?
Willow Health Care operates a network of senior care communities across five Southern Missouri locations, providing skilled nursing facility services, assisted and independent living apartments, specialized Alzheimer's and dementia memory care, short-term post-acute rehabilitation, long-term residential care, in-home skilled nursing and therapy services, non-medical in-home caregiver services, and rural primary care clinic services. Revenue is generated through resident fees, private pay, Medicare and Medicaid reimbursements, and an all-inclusive monthly rate model at most residential properties.
Is Willow Health Care a public or private company?
Willow Health Care is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Willow Health Care founded?
Willow Health Care was founded in 1976. It employs 501 to 1,000 people.
Where is Willow Health Care based?
Willow Health Care is headquartered in Willow Springs, United States, in the North America region.
How does Willow Health Care make money?
Five revenue lines are on record. Senior Living and Nursing Care Services are the primary driver. The others are home Health Services, medicare and Medicaid Certified Care, home Care Services and rural Health Clinic Services.
Who are Willow Health Care's main competitors?
Direct peers on record are Genesis HealthCare, LHC Group, Amedisys, The Evangelical Lutheran Good Samaritan Society and National HealthCare Corporation. Broad incumbents are Five Star Senior Living, Encompass Health and Brookdale Senior Living. Regional players are Mercy (Mercy Health) and CoxHealth.
Does Willow Health Care have an API?
No public API is recorded for Willow Health Care.
What industry is Willow Health Care in?
Willow Health Care's product category is Senior Care and Skilled Nursing Services. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 62311 and its SIC code is 8051.