Willrich Precision Instrument Company

What Willrich Precision Instrument Company does

Willrich Precision Instrument Company is a family-owned, Cresskill, New Jersey–headquartered specialty distributor of precision dimensional measurement and metrology equipment founded in 1971. The company sells, services, and supports a portfolio spanning more than 40 product categories — from basic hand tools (calipers, micrometers, bore gages, height gages, thread gages, ID/OD gages) through advanced systems (coordinate measuring machines, optical comparators, video measuring machines, computed tomography scanners, structured-light 3D scanners, laser micrometers, surface roughness testers, and roundness/form machines) — distributing products from major global brands including Mitutoyo, Starrett, Mahr Federal, Renishaw, Werth, Fowler, Trimos, Bowers, Brown & Sharpe, and VICIVISION. Willrich holds ISO 9001:2015 certification, ISO/IEC 17025:2017 accreditation for on-site calibration, ITAR registration, and CMMC Level 2 cybersecurity certification, positioning it as an approved supplier to aerospace, defense, medical device, and general manufacturing customers.

Revenue is generated through a hybrid model: one-time equipment sales via an e-commerce storefront, two showroom locations (Cresskill, NJ and Paradise, PA), and direct enterprise field sales; complemented by recurring professional services including ISO/IEC 17025 on-site calibration, CMM first-article contract inspection, repair (with 90-day guarantee), and on-site CMM software training (Mitutoyo MCOSMOS, Geomeasure). Pricing is unit-based across a range from roughly $110 to $65,120 depending on category. Customer segments are vertical-led, primarily manufacturing with material exposure to aerospace & defense (including recognition as a strategic partner by General Dynamics on the 155mm artillery production line), medical devices (dental and orthopedic implant measurement), and tool & mold making. The company is currently owned and operated by the second generation of the founding Chitos family (George and Richard D Chitos), has no external investors, and has continued independent operation for over 50 years.

Name

Willrich Precision Instrument Company

Legal name

Willrich Precision Instrument Company

Website

https://willrich.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Willrich Precision Instrument Company is a family-owned, Cresskill, NJ–based specialty distributor of precision metrology and dimensional measurement equipment, serving U.S. aerospace, defense, medical device, and manufacturing customers with instruments, ISO/IEC 17025 calibration, contract inspection, and repair services.

Ownership category

akta.pro rank

Product category

Precision Measurement and Metrology Instruments

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Metrology & Dimensional Measurement (CMMs, laser trackers, gauges, surface/roughness) (IMAGAFAD)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Precision measurement instruments
• Metrology equipment
• Coordinate measuring machines
• Industrial calibration services
• Dimensional gaging tools

Headquarters

HQ city

Cresskill

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Precision Measurement Equipment Sales: Sale of precision measurement instruments including air gages, bore gages, calipers, micrometers, CMMs, CT scanners, optical comparators, video measuring machines, laser micrometers, surface roughness testers, thread gages, and related accessories. Products are sold through e-commerce and direct sales with pricing ranging from hundreds to tens of thousands of dollars.
2. Calibration Services: ISO/IEC 17025 accredited on-site calibration services for measurement equipment including optical comparators, microscopes, hardness testers, CMMs, vision systems, and various gages. Also includes A2LA ISO 17025 calibration to NIST for repaired gages.
3. Contract Inspection Services: First article inspection services including CMM, vision measurement, CT scanner, white light non-contact, laser non-contact inspection, optical comparator, surface finish measurements, 3D solid model representation, reverse engineering with CAD export, and capability studies.
4. Repair Services: Repair services for precision measuring instruments with free evaluation and 90-day guarantee. Specializes in Brown and Sharpe Micro Hite height gages and Tesa Hite height gages repairs.
5. CMM Software Training: On-site training for Coordinate Measuring Machine software packages including Mitutoyo MCOSMOS and Geomeasure, with basic, beginner, and advanced programming levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Willrich Precision distributes precision dimensional measurement and metrology instruments — including calipers, micrometers, bore gages, height gages, CMMs, optical comparators, video measuring machines, CT scanners, and surface roughness testers — for industrial manufacturing and defense customers. The company also provides ISO/IEC 17025 accredited on-site calibration, contract inspection, custom gaging, and CMM software training services.

Product overview

Willrich Precision Instrument Company offers a comprehensive portfolio of precision measurement instruments spanning basic hand tools to advanced metrology technologies. The company operates as a single-source provider model offering over 40 product categories including: Core dimensional inspection tools (Air/Bore Gages, Calipers, Micrometers, Height Gages, Thread Gages, ID/OD Gages); Advanced measurement systems (Coordinate Measuring Machines, Optical Comparators, Video Measuring Machines, CT Scanners, Structured Light 3D Scanners); Specialized inspection equipment (Shaft/Profile Measurement, Roundness/Form Machines, Contour Measurement, Gear Measurement, Surface Roughness Testers); Support infrastructure (Calibration Equipment, Custom Gages, Fixtures, Data Collection/SPC Systems, Force/Torque Gages); And complementary services (On-Site Calibration, CMM Software Training, Contract Inspection, Repairs). The portfolio ranges from portable hand tools to sophisticated automated inspection cells, with the company serving as distributor for major brands including Mitutoyo, Starrett, Mahr Federal, Fowler, VICIVISION, Werth, Renishaw, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Coordinate Measuring Machines (CMMs)
• Computed Tomography (CT) Scanners
• Optical Comparators & Video Measuring Machines
• Hardness Testers
• Surface Roughness Testers
• Profile and Shaft Measurement Systems
• Laser Micrometers
• Flaw Detection - Automated (AI-Based Visual Quality Inspection)
• Thread Gages
• Custom Gages & Fixturing
• On-Site Calibration Services
• Contract Inspection Services
• Repairs and Calibration
• CMM Software Training

Quantifiable outcome

• Saves 5 to 15 minutes per part in complex shaft measurements
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• VICIVISION AmericacoreChannel Partner/ Reseller/ Distributor · 5 June 2026Willrich Precision announced partnership with VICIVISION America to distribute advanced optical shaft measurement systems for shop-floor dimensional inspection. The systems support measurement of components from 1mm to 250mm diameter and up to 2000mm in length, enabling manufacturers to complete detailed shaft measurements in seconds and save 5-15 minutes per part. The collaboration expands Willrich's metrology portfolio with VICIVISION's globally recognized optical scanning technology.
• MitutoyomajorTechnology or IntegrationMajor brand partner offering CMMs, hardness testers, surface roughness testers, calipers, micrometers, and other precision measurement equipment through Willrich distribution.
• StarrettmajorTechnology or IntegrationKey brand partner for optical comparators, video measuring machines, indicators, depth gages, and precision measurement tools.
• Mahr FederalmajorTechnology or IntegrationBrand partner for bore gages, contour measurement systems, roundness machines, and digital indicators.
• RenishawmajorTechnology or IntegrationBrand partner for CMM probes and styli, fixturing systems, calibration spheres, and automation solutions.
• Fowler High PrecisionmajorTechnology or IntegrationBrand partner for height gages, calipers, micrometers, and precision measurement equipment.
• WerthmajorTechnology or IntegrationBrand partner for CT scanners and multi-sensor coordinate measuring machines using X-ray tomography technology.
• Brown & SharpecoreTechnology or IntegrationBrand partner for coordinate measuring machines, bore gages, and precision measurement equipment.
• TrimoscoreTechnology or IntegrationBrand partner for electronic height gages and portable measuring arms.
• BowerscoreTechnology or IntegrationBrand partner for universal bore gages and internal/external measuring equipment.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renishaw Inc. Global supplier of CMM probing, fixturing, encoders, and additive manufacturing metrology. Relevant because Renishaw is a Willrich principal whose probes, styli, and calibration spheres are central to CMM installations, and Renishaw's direct sales compete on larger systems integration.
• Werth Messtechnik (Werth Inc.): Specialist in metrology-grade CT scanning and multi-sensor coordinate measuring machines using X-ray tomography. Highly comparable because CT scanners are a Willrich growth category and Werth sells direct into aerospace, medical device, and automotive inspection buyers.
• Titan Tool Supply: Long-standing US specialty distributor of precision measuring instruments, borescopes, and optical comparators. Directly comparable as a similarly-sized, similarly-positioned regional distributor serving aerospace, defense, and precision manufacturing buyers in the Northeast and Mid-Atlantic.
• Heidenhain Corporation: Manufacturer of precision linear and angle encoders, length gauges, and CNC inspection systems. Comparable as a premium precision-measurement brand selling into the same aerospace, machine tool, and metrology lab customers Willrich serves.
• Fowler High Precision (Sylvac / Fowler): Manufacturer and distributor of calipers, micrometers, height gages, and bore gages. Directly comparable as Willrich is a Fowler distributor; the two companies overlap heavily on product line and on mid-market industrial buyers in North America.
• Quality Vision International (QVI): Manufacturer of optical comparators, video measuring machines, and vision systems under the StockerYale, NIKON Metrology-adjacent, and other legacy brands. Directly comparable as Willrich distributes optical comparators and vision systems and competes with QVI for shop-floor and lab inspection deals.

Broad incumbents

• Starrett (L.S. Starrett Company): Iconic US precision tool and metrology manufacturer (calipers, micrometers, optical comparators, video measuring machines, force gages). Both a Willrich principal and a competitor, with direct US sales that overlap with Willrich's customer base in aerospace, defense, and metalworking.
• Mahr Federal Inc. US arm of German precision metrology manufacturer (Federal Products lineage) supplying bore gages, contour/roundness systems, surface roughness testers, and digital indicators. Both a Willrich principal and a peer competing on higher-end dimensional measurement in the same customer verticals.
• MSC Industrial Direct Co. Large US industrial MRO and metalworking distributor carrying precision measuring tools, gages, and inspection equipment. Comparable as a broad-line industrial distributor that overlaps with Willrich on hand-tool and basic metrology categories and competes for the same manufacturing buyer.
• Mitutoyo America Corporation: US arm of the world's largest precision metrology manufacturer. Directly relevant because Mitutoyo is both a Willrich principal and a competitor that sells direct, offering CMMs, calipers, micrometers, and vision systems to the same manufacturing and aerospace customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WillrichPrec
• Facebookfacebook.com/Willrich-Precision-Instrument-Company-Inc-296341907158793
• LinkedInlinkedin.com/company/willrich-precision-instrument-company-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willrich Precision Instrument Company