MartinoRossi
MartinoRossi produces and supplies flour and plant-based semi-finished products for the food industry.
- Company typePrivate
- Founded1954
- HeadquartersPieve, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What MartinoRossi does
MartinoRossi S.p.A. is a privately held, family-controlled Italian food-ingredients company founded in 1954 and headquartered in Malagnino (Cremona), with a secondary US entity (MartinoRossi America Inc., New York/Chicago). The company produces and supplies flour, plant-based semi-finished products, and natural plant proteins to the food industry, operating a fully controlled Italian supply chain across more than 16,000 hectares and 700+ contracted farms in nine Italian regions. Its B2B product portfolio spans four lines: gluten-free cereal and legume flours (native and heat-treated), natural plant-based protein concentrates and texturates (HTP Pro 50/55, Nativa Pro 60, TNP), functional ingredients (FiberPlus fibers, M-Nat stabilizer, HTS roasted legume flours), and customized plant-based mixes (nuclei) for egg alternatives, vegan mayonnaise, cream cheese, nuggets, burgers, and minced-meat analogues. Differentiated technology includes a patented Underdrip sub-irrigation system (validated with the Universities of Piacenza and Milan), natural protein extraction without water or solvents, and controlled-atmosphere CO2 storage, all backed by an unusually deep certification stack (BRCGS, IFS Higher Level at 98.05%, Kosher, Halal, Naturland, Non-GMO, ISO 22005).
The business operates four revenue streams: (1) B2B sale of industrial ingredients to over 600 food-industry clients across 1,100+ SKUs; (2) branded retail packaged goods under the Beamy, Goodly, Mr.Beans, and Mais Corvino sub-brands (the last acquired in 2022); (3) the MartinoRossi Professional food-service line for Ho.Re.Ca. (restaurants, hotels, caterers); and (4) the Campi d'Italia agricultural services program supplying seeds, biostimulants, and agronomic support to partner farms. Go-to-market is primarily direct enterprise field sales with quote-based B2B pricing, complemented by sub-brand websites, downloadable product catalogs, and active social channels for retail demand generation. The company invested in B2C capacity (automated packaging lines, 2022), internalized plant-protein/TVP production (2024), established an experimental R&D farm (Agrifuture, 2021), and launched a 36-month Eco-Food Uganda international cooperation project in January 2026, indicating active expansion across geographies, products, and ESG positioning.
MartinoRossi firmographics
Firmographics- Name
- MartinoRossi
- Legal name
- MartinoRossi SpA.
- Website
- https://www.martinorossispa.it
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MartinoRossi produces and supplies flour and plant-based semi-finished products for the food industry.
- Ownership category
- akta.pro rank
MartinoRossi industry classification
Industry- Product category
- Food Ingredients
- NAICS
- Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824), Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)
- SIC
- Grain Mill Products (2040), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours) (AFAKABAD)
- akta.pro secondary industries
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF), Plant-Based Dairy-Alternative Ingredients & Bases Manufacturing (Emulsions, Fat Systems, Protein/Starch Bases for B2B) (AFAHAJAI)
Keywords
Where MartinoRossi is headquartered
LocationHeadquarters
- HQ city
- Pieve
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
MartinoRossi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Food Industry Ingredients: Sale of industrial ingredients including gluten-free flours, functional ingredients, natural plant-based proteins, plant-based mixes, and customized powder mixes to food manufacturing companies. The company supplies over 600 food industry clients with 1,100 products.
- Packaged Consumer Products - Retail: Sale of branded packaged products through retail channels under brands Beamy (plant-based mixes), Goodly (oat-based products), Mr. Beans (legume snacks and spreads), and Mais Corvino (ancient corn products).
- Food Service / Ho.Re.Ca. Products: MartinoRossi Professional line offering plant-based mixes, corn flours, gluten-free mixes, and legume flours for hospitality professionals including restaurants, hotels, and caterers.
- Campi d'Italia Agricultural Services: Agricultural support services to partner farms including seed provision, biostimulants, agronomic support, and crop management across 16,000 hectares of controlled supply chain.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
MartinoRossi product offering
Product offeringCore offering
MartinoRossi manufactures and supplies gluten-free flours, plant-based proteins, functional ingredients, and customized powder mixes to the food industry (B2B), while also distributing branded packaged consumer products and food-service lines through dedicated sub-brands. The company operates a fully controlled Italian supply chain spanning more than 16,000 hectares and 700 partner farms, with in-house plant-protein extraction, heat-treatment processing, and patented sub-irrigation agronomic technology.
Product overview
MartinoRossi is an Italian food ingredients company with over 70 years of history that operates as a multi-brand portfolio business serving the food industry (B2B), retail (B2C), and Ho.Re.Ca. channels. Its core B2B offering is organized into four main product lines: (1) Natural Plant-Based Proteins — protein concentrates (HTP Pro 50, HTP Pro 55, Nativa Pro 60) and texturized proteins (TNP) derived from cannellini beans and yellow peas; (2) Plant-Based Mixes (Nuclei Plant-Based) — dry preparations for egg alternatives, vegan mayonnaise, cream cheese alternatives, vegan nuggets, burgers/veggie balls, and minced meat alternatives; (3) Functional Ingredients — FiberPlus fibers, M-Nat corn thickener/stabilizer, and HTS roasted legume flours; and (4) Gluten-Free Flours & Semi-Finished Products — native and heat-treated cereal flours (corn, rice, buckwheat, quinoa, sorghum, amaranth, millet), legume flours (chickpeas, lentils, peas, beans), grits, and pre-formulated mixes for bakery, pizza, fresh pasta, and sweets. For the retail and Ho.Re.Ca. channels, the company markets four consumer-facing sub-brands: Beamy (plant-based mixes), Goodly (oat-based products and plant proteins), Mr.Beans (legume snacks and spreads), and Mais Corvino (ancient black corn pasta, cookies, polenta, and beer, acquired in 2022), plus the MartinoRossi Professional line for food service. The company manages a fully controlled Italian supply chain spanning over 16,000 hectares and 700+ farms, with R&D capabilities (Agrifuture experimental farm), patented Underdrip sub-irrigation technology, and internal plant protein extraction capacity.
Differentiator
Problem solved
Functional benefit
Brands
- Beamy: Plant-based mixes for simple, quick, and flavorful recipes, ideal for anyone looking for plant-based alternatives to meat and eggs.
- Goodly
- Mr.Beans
- Mais Corvino
- MartinoRossi Professional
Products and services
- Natural Plant-Based Proteins (HTP Pro 50, HTP Pro 55, Nativa Pro 60, TNP) A line of protein concentrates (HTP Pro 50 cannellini bean, HTP Pro 55 yellow pea, Nativa Pro 60 raw yellow pea) and texturized proteins (TNP) produced via natural extraction without water or solvents, with 50-60% protein content and neutral sensory profiles. Sold to food manufacturers for bakery, pasta, beverages, snacks, and plant-based meat alternatives.
- Plant-Based Mixes (Nuclei Plant-Based) Dry plant-based, clean-label, allergen-free mix preparations for industrial customers to produce egg alternatives, vegan mayonnaise, cream cheese alternatives, vegan nuggets, burgers/veggie balls, and minced meat alternatives. Customizable and long-shelf-life formulations for food manufacturers.
- Functional Ingredients (FiberPlus, M-Nat, HTS)
Quantifiable outcome
- 60% reduction in water consumption through Underdrip system
- +4 more outcomes
Companies that use MartinoRossi
Customer profileSegments4 records
Ideal customer profiles4 records
MartinoRossi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MartinoRossi partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and supporting.
- CBM (Christian Blind Mission)flagshipLead partner in Eco-Food Uganda project. 36-month international cooperation initiative (January 2026 - December 2028) for sustainable rural development and social inclusion in Uganda's West Nile region. Project funded 90% through non-repayable grant. MartinoRossi is the sole private partner in a primarily NGO partnership.
- Africa Mission NGOcorePartnership supporting sustainable rural development activities in Uganda, promoting sustainable agriculture and food security for local communities.
- EnvironomicacoreLong-term partnership for reforestation and CO2 compensation through the 'MartinoRossi For the Planet' project. Plants over 12,000 trees annually in the Amazon rainforest in Colombia to offset emissions from product transport and delivery. Environomica is an Italian NGO active in international cooperation for ecosystem conservation and sustainable rural development.
- University of PiacenzacoreAcademic partnership for development and testing of the patented Underdrip sub-irrigation system. Collaborated on research validating water efficiency and sustainability benefits of the precision irrigation technology.
- University of MilancoreAcademic partnership for development and testing of the patented Underdrip sub-irrigation system. Contributed to research validating environmental and agricultural benefits.
- ERSAF (Ente Regionale per i Servizi all'Agricoltura e alle Foreste)supportingRegional agricultural authority partnership for research, experimental field activities, and applied research in sustainable agriculture.
- Università Cattolica del Sacro Cuore (Piacenza and Cremona)coreLong-standing structured relationships with Cattolica University for shared projects, field experimentation, and applied research activities. Integrates advanced scientific expertise with production reality.
- Università degli Studi di MilanosupportingAcademic partnership contributing to research activities and applied research related to agricultural innovation and sustainability.
- CEFORD (Community Empowerment for Rural Development)coreUgandan NGO coordinating 37 local farmer cooperatives in Adjumani district for the Eco-Food Uganda project. Manages farmer relationships and local implementation.
- NUDIPU (National Union of Disabled Persons of Uganda)supportingUgandan organization supporting inclusion of persons with disabilities in the Eco-Food Uganda project, ensuring social inclusion of vulnerable populations.
- CND (Local NGO in Uganda)supportingLocal NGO managing equipment purchases for the Eco-Food Uganda project to maximize impact of resources allocated to processing and storage facilities at the Alito cooperative.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
MartinoRossi competitors and assessment
Company assessmentBroad incumbents
- Roquette: Global leader in plant-based ingredients (pea protein, starches, polyols) and a major supplier of food ingredients. Comparable to MartinoRossi in plant-protein isolates/concentrates and clean-label B2B ingredients, but at much larger scale and broader geographic footprint.
- Ingredion: US-listed global ingredient solutions provider with a portfolio spanning plant-based proteins, sweeteners, and starches. Overlaps with MartinoRossi's plant-based protein and gluten-free flour offerings, but with a significantly broader product portfolio and global manufacturing footprint.
- Kerry Group: Global taste and nutrition company supplying food and beverage customers with functional and plant-based ingredients. Comparable B2B customer base and clean-label positioning, though broader portfolio and larger scale.
Direct peers
- Glanbia: Irish-headquartered nutrition company with a plant-based protein and flaxseed ingredients business overlapping with MartinoRossi's pea and legume protein concentrates. Both serve B2B food manufacturers with clean-label, functional ingredients.
- Axiom Foods: US-based supplier of plant-based proteins including pea, rice, and mung bean protein concentrates/texturates. Closely comparable to MartinoRossi's HTP Pro and Nativa Pro lines and Textured Natural Proteins (TNP) for meat alternative applications.
- Cosucra: Belgian specialist in pea-based ingredients, including Pisane pea protein isolates and native pea starch. A direct competitor in B2B plant-protein concentrates serving clean-label and gluten-free food manufacturers.
- AGT Food and Ingredients: Canadian supplier of pulse-based ingredients (lentils, peas, chickpeas, beans) with processing and protein extraction capabilities. Comparable business model in pulse protein concentrates and gluten-free flours.
- PURIS Foods: US-based pea protein ingredient manufacturer serving food and beverage customers with isolates, concentrates, and starches. Direct competitor in the B2B plant-based protein category.
Emerging players
- Vibrant Planet Ingredients: European plant-based protein ingredient supplier focused on nutrient-dense, upcycled ingredients. Comparable in offering plant-based protein concentrates and flours to food manufacturers with a sustainability angle.
Others
- Bühler Group: Swiss supplier of food processing equipment and ingredient solutions, including plant-protein extraction and milling technology. Comparable to the technology side of MartinoRossi's operations (Underdrip, natural protein extraction, heat-treated flour processing), though not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MartinoRossi social profiles
Digital presenceMartinoRossi compliance and trust
Trust signalCompliance10 records
MartinoRossi financial estimates
Financial estimateRevenue estimate
Valuation estimate
MartinoRossi leadership team
Management profileNumber of profiles
MartinoRossi subsidiaries and ownership
Company hierarchySubsidiaries2 records
MartinoRossi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MartinoRossi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MartinoRossi
What does MartinoRossi do?
MartinoRossi manufactures and supplies gluten-free flours, plant-based proteins, functional ingredients, and customized powder mixes to the food industry (B2B), while also distributing branded packaged consumer products and food-service lines through dedicated sub-brands. The company operates a fully controlled Italian supply chain spanning more than 16,000 hectares and 700 partner farms, with in-house plant-protein extraction, heat-treatment processing, and patented sub-irrigation agronomic technology.
Is MartinoRossi a public or private company?
MartinoRossi is a private company. It is classified as family owned and is currently operating.
When was MartinoRossi founded?
MartinoRossi was founded in 1954. It employs 51 to 100 people.
Where is MartinoRossi based?
MartinoRossi is headquartered in Pieve, Italy, in the Europe region.
How does MartinoRossi make money?
Four revenue lines are on record. B2B Food Industry Ingredients are the primary driver. The others are packaged Consumer Products - Retail, food Service / Ho.Re.Ca. Products and campi d'Italia Agricultural Services.
Who are MartinoRossi's main competitors?
Broad incumbents on record are Roquette, Ingredion and Kerry Group. Direct peers are Glanbia, Axiom Foods, Cosucra, AGT Food and Ingredients and PURIS Foods. Vibrant Planet Ingredients is listed as an emerging player. Bühler Group is listed as an others.
Does MartinoRossi have an API?
No public API is recorded for MartinoRossi.
What industry is MartinoRossi in?
MartinoRossi's product category is Food Ingredients. Its primary akta.pro industry code is AFAKABAD, Flour & Milling Products Manufacturing (wheat, corn, rice, specialty flours), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311824 and its SIC code is 2040.