Greener Energy Group

What Greener Energy Group does

Greener Energy Group Ltd is a privately held UK renewable energy installation company headquartered in Paisley, Scotland, founded in 2014 by Peter Chalmers. The company designs, supplies, and installs residential solar photovoltaic systems, battery storage solutions, and air source heat pumps for homeowners across Scotland and North-East England, and has completed over 6,000 installations for more than 6,824 customers since inception. Its offering is bundled with government grant application assistance — having secured over £22 million in customer grants at a reported 99% success rate — and with low-rate finance arranged via FCA-authorized credit broking (Register no. 751568) and a Capital Credit Union green-loan partnership.

The company's go-to-market is a direct-to-homeowner sales motion: an online suitability questionnaire, an adviser call, a free in-home assessment, and installation by in-house trained engineers, supported by a dedicated aftercare service division. Distribution is amplified through strategic channel partnerships — notably as an official Octopus Energy Trusted Partner and Cosy Accredited Installer (the second UK company to earn Cosy status, and 2026 UK Installer of the Year), and as Scotland's exclusive Hive Trusted Partner for "Works with Hive" installations. Marketing leans on a 4.6 Trustpilot score, a £200 referral bonus, and a consecutive multi-year award record (Global 100 Winner 2019-2022; Best in Home Energy Saving Solutions 2024).

Greener Energy Group is regulated by the Financial Conduct Authority for credit broking, holds Microgeneration Certification Scheme (MCS) registration (NAP-33259), Cosy Accredited Installer status, and HIES consumer protection accreditation. Revenue is one-time installation-led, supplemented by ancillary gas-boiler installations, ancillary service fees, and finance/grant brokerage commissions; total revenue is not publicly disclosed. The company employs 51-100 staff and is founder-led, with Peter Chalmers serving as CEO.

Name

Greener Energy Group

Legal name

Greener Energy Group Ltd

Website

https://greenerenergygroup.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Greener Energy Group Ltd is a Paisley, Scotland-based residential renewable energy installer founded in 2014, serving homeowners across Scotland and North-East England with solar PV, battery storage, and air source heat pump installations, government grant assistance, and finance brokerage.

Ownership category

akta.pro rank

Headquarters

HQ city

Paisley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Renewable Energy Installation Services: One-time installation of solar PV panels, battery storage, and air source heat pumps for homeowners. Revenue generated through installation fees with low-rate finance options available.
2. Grant Facilitation Services: Assistance securing government energy grants for customers, with 99% success rate in funding applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greener Energy Group installs residential renewable energy systems for homeowners across Scotland and North-East England, including Solar PV panels with battery storage, air source heat pumps, Octopus Cosy Heat Pumps, and supplementary high-efficiency gas boilers. The company also provides government grant application assistance (99% success rate) and FCA-regulated low-rate finance options to make upgrades affordable.

Product overview

Greener Energy Group operates as a multi-product renewable energy installation company offering a portfolio of complementary solutions: Solar PV and Battery Storage systems (for energy generation and storage), Air Source Heat Pumps and Octopus Cosy Heat Pumps (for efficient heating), and Efficient A+ Rated Gas Boilers (as supplementary heating options). The company provides government grant assistance to help customers secure funding for upgrades, and offers FCA-regulated financing options. The product portfolio is designed to help homeowners lower energy bills, reduce carbon footprint, and transition toward Net Zero, with services spanning initial assessment through installation and ongoing aftercare support.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar PV and Battery Storage Combined solar photovoltaic panel installation with battery storage systems, enabling homeowners to generate, store, and use their own renewable energy to lower energy bills and reduce carbon footprint.
• Air Source Heat Pumps Heat pump technology installations that extract heat from outside air to provide efficient heating and hot water for homes, reducing reliance on traditional gas boilers.
• Octopus Cosy Heat Pumps Specialized heat pump installation program in partnership with Octopus Energy, offering government-funded energy efficiency upgrades through the Cosy Homes scheme.
• Efficient A+ Rated Gas Boilers High-efficiency gas boiler installations for homeowners seeking alternative or supplementary heating solutions alongside renewable energy systems.
• Government Funding Assistance Grant application support service helping customers secure funding for energy efficiency upgrades, with a reported 99% success rate and over £22 million in grants secured for customers.
• Low-Rate Finance Options Financing solutions offered in partnership with FCA-authorized lenders to make energy efficiency upgrades more affordable for homeowners.

Quantifiable outcome

• 99% success rate in helping customers secure grant funding
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Octopus EnergycoreChannel Partner/ Reseller/ DistributorOfficial Octopus Trusted Partner and Cosy Accredited Installer. The company was the second UK company to achieve Cosy Accredited Installer status for Octopus's heat pump and was awarded Cosy Installer of the Year 2026. Supports installation of Heat Pumps and Solar PV systems across Scotland and North East England.
• HivecoreChannel Partner/ Reseller/ DistributorScotland's exclusive Hive Trusted Partner. Delivers professional Solar PV and Battery Storage installations that complement all 'Works with Hive' Products. Scottish-based, certified engineers ensure seamless setup.
• Capital Credit UnionminorOthersPartnership for providing green loans to customers for renewable energy installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PassivSystems: UK residential installer of solar PV, battery storage, and heat pumps with grant scheme expertise. Directly comparable mid-sized regional competitor targeting homeowners with multi-product energy upgrade packages.
• Joju Solar: UK-based installer specialising in solar PV, battery storage, EV chargers, and air source heat pumps for residential customers. Closely comparable in product mix, customer segment, and grant-supported business model.
• Geo Green Power: UK-based renewable energy installer offering solar PV, battery storage, and heat pumps for homeowners with grant funding assistance. Directly comparable mid-sized competitor with similar product portfolio and customer base.
• SNRG (Solar and Renewables Group): UK residential and commercial installer of solar panels, battery storage, and heat pumps with national coverage. Comparable in product offering and grant-supported installation model, though operating at broader geographic scale.

Broad incumbents

• British Gas / Centrica (Home Heating & Renewables): British Gas installs heat pumps, solar PV, and battery storage under its Home Services division, leveraging scale, financing, and brand reach. Competes with Greener Energy Group for the same residential renewable upgrade customer in the UK.
• E.ON UK (Home Solutions): E.ON's UK home solutions division installs solar panels, batteries, and heat pumps for residential customers at national scale, supported by strong grant scheme participation. Directly comparable in product offering and customer segment.
• EDF (UK Renewable Installation): EDF operates a large UK residential solar PV, battery storage, and heat pump installation business serving homeowners nationally. Comparable customer base (UK homeowners) and overlapping product portfolio (solar, batteries, heat pumps).
• HomeServe (Heat Pump & Solar Installation): HomeServe's UK home energy division installs heat pumps and solar panels for residential customers, leveraging its national home services infrastructure. Comparable in customer base and overlapping product mix, though operating at significantly larger scale.
• Octopus Energy (Installation Services): Octopus Energy is Greener Energy Group's core partner but also operates its own in-house heat pump and solar installation arm. The overlap in residential heat pump and solar PV deployment across the UK makes it both a critical channel and a direct competitive threat.

Others

• Capital Credit Union: Existing financing partner of Greener Energy Group providing green loans for renewable installations. Adjacent ecosystem participant whose customer base and lending products enable affordability for the same end customers Greener Energy Group serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenerEnergyGroup
• LinkedInlinkedin.com/company/greenerenergygroup
• Instagraminstagram.com/greenerenergygroup
• Xx.com/groupgreener

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greener Energy Group