SimpliFaster
SimpliFaster is a private e-commerce aggregator founded in 2015 that curates and resells 35+ third-party brands of athletic performance, recovery, and data-management equipment to professional coaches, athletic directors, and training programs across North America.
- Company typePrivate
- Founded2015
- HeadquartersAlachua, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What SimpliFaster does
SimpliFaster is an Alachua, Florida-based e-commerce aggregator and reseller (founded 2015) that curates and distributes third-party athletic performance and recovery equipment to professional coaches, strength and conditioning coaches, athletic directors, and training programs. The company operates a single direct-to-consumer storefront at store.simplifaster.com with a quote-based channel for custom and enterprise orders, supported by a U.S. sales/consultation phone line and a 30-day risk-free return policy with a Price Match Guarantee.
Its catalog spans six training verticals — Sprint Faster, Jump Higher, Build Explosive Power, Recover Faster, Manage Data, and Develop New Skills — distributed across more than 35 partner brands including Dashr (timing gates), GymAware (VBT hardware and software), Normatec and Hyperice (recovery), Keiser (pneumatic resistance), Hawkin Dynamics, VALD, KINVENT, Vitruve (force plates and VBT sensors), Exxentric, Perch (camera-based form analysis), B Strong, Firefly Recovery, Freelap, Ancore, Dartfish, RockDaisy, TeamBuildr, and others. SimpliFaster does not develop proprietary hardware; its technical contribution is curation, vendor vetting, brand-agnostic advisory, and pre-/post-purchase support through the setup to first-testing cycle.
The business model is primarily transactional hardware resale with single-digit-margin accessories through high-ticket kit systems (e.g., Enode Team System at $3,050, Freelap Tx Pro Team Advanced Kit at $1,599). A small recurring-revenue layer exists via GymAware's tiered annual software subscriptions ($325–$1,095) and a 5%-back rewards program. Distribution is exclusively direct via the e-commerce site and phone/quote consultation; customer acquisition is content-led through in-house podcasts (Freelap Friday Five, Just Fly Performance Podcast), a multi-author blog, buyer's guides, and an editorial job board for coaches. Reporting entity is private with 1–10 employees and no disclosed ownership, investors, or revenue.
SimpliFaster firmographics
Firmographics- Name
- SimpliFaster
- Legal name
- SimpliFaster
- Website
- https://simplifaster.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SimpliFaster is a private e-commerce aggregator founded in 2015 that curates and resells 35+ third-party brands of athletic performance, recovery, and data-management equipment to professional coaches, athletic directors, and training programs across North America.
- Ownership category
- akta.pro rank
Where SimpliFaster is headquartered
LocationHeadquarters
- HQ city
- Alachua
- HQ country
- United States
- HQ region
- North America
Markets served
SimpliFaster business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Product Sales: SimpliFaster generates revenue through direct product sales of athletic performance equipment including timing systems, force plates, recovery devices, resistance training equipment, and data management platforms. Products range from individual accessories to complete system kits.
- Rewards Program: Customers earn 5% of order value (excluding shipping, taxes, fees) in reward points that can be redeemed for items in the shop. Points are tracked via myCred rewards system.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with Price Match Guarantee |
| Subscription | Annual | GymAware Software Subscriptions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SimpliFaster product offering
Product offeringCore offering
SimpliFaster operates an e-commerce platform that curates, vets, and resells athletic performance training equipment from 35+ third-party brands to coaches, strength and conditioning staff, and athletic programs. Its catalog covers timing systems, force plates, velocity-based training tools, resistance training machines, recovery devices, athlete management software, and coach education resources, sold online with a price match guarantee, 30-day returns, and a 5% rewards program.
Product overview
SimpliFaster is an e-commerce platform and distributor of sports performance training equipment for coaches and athletes. The company offers a curated selection of tools across six training categories: Sprint Faster (timing gates, laser systems), Jump Higher (force plates, contact mats, jump systems), Build Explosive Power (velocity-based training sensors, resistance machines), Recover Faster (compression therapy, percussion massage, ice therapy), Manage Data (athlete management systems, video analysis, software subscriptions), and Develop New Skills (career development resources). The platform distributes multiple branded product lines including Dashr, GymAware, Normatec, Hyperice, Keiser, VALD, Hawkin Dynamics, and others, functioning as a one-stop shop where coaches can research, compare, and purchase vetted training equipment with expert guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Dashr Timing Systems Laser-based athletic timing systems for measuring sprint times, agility, reaction, and vertical jump performance, including gate systems, jump measurement devices, biometric stations, and roster management software. Sold to coaches and athletic programs through SimpliFaster's store.
- GymAware Velocity-Based Training (VBT) Velocity-based training system combining an iPad app and hardware unit for measuring free-weight bar velocity, providing real-time lift feedback, tracking performance, managing athletes, and generating reports. Targets strength and conditioning coaches.
- Normatec Compression Therapy Pulse pneumatic compression recovery systems including Normatec 3 and Normatec Go devices for legs, hips, and arms, using dynamic air compression with overlapping zones for gapless compression. Sold to athletes and programs for recovery.
- Hyperice Recovery Products Handheld percussion massage devices (Hypervolt series), heat and vibration wearables (Venom), and ice compression therapy (ICT) for athletic recovery and muscle relief, distributed through SimpliFaster.
- Keiser Resistance Equipment Pneumatic and magnetic resistance training equipment including the A300 Squat, A300 Belt Squat, A300 Runner, Functional Trainer, Half Rack, and M3i Indoor Bikes featuring dynamic variable resistance technology.
- Hawkin Dynamics Force Plates Dual force plates for measuring jump height, force production, and explosive power metrics. Sold to performance coaches and athletic programs.
- VALD Performance Testing Equipment
- Ancore Resistance Training Device Exercise resistance training device with labeled weight settings and strap handle for strength training workouts.
- Exxentric Flywheel Training Flywheel-based strength training equipment including the kBox4 for eccentric overload and power training.
- FLEX Resistance Training Equipment Resistance training equipment brand offering strength training solutions.
- Vitruve Velocity-Based Training Sensor Velocity-based training sensor and app for measuring barbell velocity and workout metrics.
- Perch Camera-Based Training System Camera-based training system mounted on squat racks for capturing and analyzing exercise form and performance data.
- Just Jump Systems Contact mat systems for measuring vertical jump height and other plyometric metrics.
- KINVENT Measuring Equipment Measuring equipment for assessing movement, strength, and physical performance progression.
- Dartfish Video Analysis Video analysis tools and devices for performance analysis and technique coaching.
- RockDaisy Athlete Management System Athlete Management System for tracking and managing athlete data and performance.
- TeamBuildr Training Platform Training and strength and conditioning management platform for coaches and athletes.
- B Strong Blood Flow Restriction Training Blood flow restriction training system for enhancing strength gains and recovery.
- Firefly Recovery Devices Muscle recovery devices using targeted compression and heat therapy.
Companies that use SimpliFaster
Customer profileSegments1 record
Ideal customer profiles1 record
SimpliFaster technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SimpliFaster partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
SimpliFaster competitors and assessment
Company assessmentRegional players
- Physical Company: UK-based distributor and retailer of fitness and functional training equipment serving gyms, schools, and coaches. Comparable distribution-led model serving the same trainer buyer, but in a different geographic market.
- Fitness Depot: Canada's largest fitness equipment retailer operating showroom and online channels. Comparable catalog and customer profile but geographically distinct from SimpliFaster's North American focus.
Direct peers
- Fringe Sport: Specialty fitness equipment retailer focused on functional training, competition, and CrossFit-style gear. Comparable as a curated online retailer of niche performance equipment for coaches and serious athletes.
- Perform Better: Retailer and distributor of functional training, rehabilitation, and athletic performance equipment serving coaches and trainers. Closely comparable as a multi-brand catalog retailer targeting the same strength and conditioning coach segment.
- EliteFTS: Strength training equipment retailer and content publisher serving competitive lifters and strength coaches. Comparable because it combines an equipment storefront with deep educational content targeting the same coach niche.
- Rogue Fitness: Large online retailer of strength and conditioning equipment including racks, barbells, and conditioning tools. Comparable as a direct-to-consumer performance equipment retailer, though larger and more strength-focused than SimpliFaster.
- REP Fitness: DTC fitness equipment retailer offering strength machines, racks, and accessories with a strong content and community presence. Comparable e-commerce model serving home and facility buyers, though broader than SimpliFaster's performance niche.
- Sorinex: Athletic strength and conditioning equipment manufacturer and retailer selling racks, barbells, and training gear to college and pro programs. Comparable niche focus on high-performance training facilities and similar coach buyer.
- Power Systems: Athletic performance and training equipment retailer offering a broad catalog of conditioning, agility, and recovery products to coaches, schools, and fitness facilities. Directly comparable e-commerce and catalog model serving similar buyers.
Broad incumbents
- Body-Solid: Long-established commercial and home fitness equipment manufacturer and retailer with a broad multi-category catalog. Comparable product line (strength and conditioning equipment) but at much larger scale and broader scope than SimpliFaster's curated niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
SimpliFaster social profiles
Digital presenceSimpliFaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpliFaster leadership team
Management profileNumber of profiles
SimpliFaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpliFaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpliFaster
What does SimpliFaster do?
SimpliFaster operates an e-commerce platform that curates, vets, and resells athletic performance training equipment from 35+ third-party brands to coaches, strength and conditioning staff, and athletic programs. Its catalog covers timing systems, force plates, velocity-based training tools, resistance training machines, recovery devices, athlete management software, and coach education resources, sold online with a price match guarantee, 30-day returns, and a 5% rewards program.
Is SimpliFaster a public or private company?
SimpliFaster is a private company. It is classified as unknown and is currently operating.
When was SimpliFaster founded?
SimpliFaster was founded in 2015. It employs 1 to 10 people.
Where is SimpliFaster based?
SimpliFaster is headquartered in Alachua, United States, in the North America region.
How does SimpliFaster make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are rewards Program.
Who are SimpliFaster's main competitors?
Regional players on record are Physical Company and Fitness Depot. Direct peers are Fringe Sport, Perform Better, EliteFTS, Rogue Fitness, REP Fitness, Sorinex and Power Systems. Body-Solid is listed as a broad incumbent.
Does SimpliFaster have an API?
No public API is recorded for SimpliFaster.