Betfair Australia
Betfair Australia is an online betting agency and subsidiary of Crown Resorts, offering sports betting and exchange wagering to the Australian market. The company is re-launching the CrownBet fixed-odds brand in 2026 with exclusive technology from BetMakers under a five-year deal.
- Company typePrivate
- Founded2006
- HeadquartersMelbourne, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Betfair Australia does
Betfair Australia is an online betting agency headquartered in Melbourne, Australia, founded in 2006 and operating as a subsidiary of Crown Resorts, an Australian casino and entertainment conglomerate. The company serves the Australian wagering market, offering online sports betting and betting exchange services. The brand traces its corporate lineage to The Stars Group, which owned the Betfair exchange globally and was acquired by Flutter Entertainment in 2019 for approximately $6 billion; Crown Resorts subsequently established Betfair Australia within its wagering portfolio.
The company's product surface historically centered on the exchange model, with fixed-odds wagering previously addressed through the CrownBet brand (majority stake sold for A$150 million in 2017, brand now defunct). In December 2025, Crown Resorts signed a five-year exclusive technology partnership with Australian wagering technology company BetMakers to re-launch the CrownBet fixed-odds brand in early 2026, with BetMakers serving as exclusive technology provider for Betfair Australia. Under the agreement, BetMakers supplies its Apollo wagering platform, trading, risk services, and content engine under a hybrid fixed-fee and revenue-share model.
Betfair Australia employs 51-100 staff and operates exclusively within the Australian regulatory perimeter, serving the Australian Wagering Market as its primary segment. The business is private and does not disclose revenue or pricing. The company has no disclosed AI/ML capabilities, no disclosed certifications or compliance regimes, and operates under the doing-business-as name CrownBet alongside its Betfair Australia legal identity. Co-founder Andrew Black is identified as a co-founder and director.
Betfair Australia firmographics
Firmographics- Name
- Betfair Australia
- Legal name
- Betfair Australia
- Website
- https://fairbet9.co.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Betfair Australia is an online betting agency and subsidiary of Crown Resorts, offering sports betting and exchange wagering to the Australian market. The company is re-launching the CrownBet fixed-odds brand in 2026 with exclusive technology from BetMakers under a five-year deal.
- Ownership category
- akta.pro rank
Betfair Australia industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Other Gambling Industries (713290)
- akta.pro primary industry
- Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL)
- akta.pro secondary industries
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), In-Play (Live) Betting Exchanges (MPAEAIAD)
Keywords
Where Betfair Australia is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Betfair Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel
Betfair Australia product offering
Product offeringCore offering
Betfair Australia is an online betting agency operating in the Australian wagering market, offering sports betting and exchange betting services. It functions as a subsidiary of Crown Resorts, with BetMakers serving as the exclusive technology provider supplying its Apollo wagering platform, trading, risk services, and content engine under a five-year hybrid fixed-fee and revenue-share arrangement. The unit is set to launch the CrownBet fixed-odds betting brand in early 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting
- Exchange Betting
- CrownBet Fixed-Odds Betting
Companies that use Betfair Australia
Customer profileSegments1 record
Ideal customer profiles1 record
Betfair Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Betfair Australia partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BetMakerscoreBetMakers signed a five-year deal with Crown Resorts to serve as exclusive technology provider for Crown subsidiary Betfair Australia. BetMakers will supply its Apollo wagering platform, trading, risk services, and content engine under a hybrid fixed-fee and revenue-share model for the CrownBet brand launch.
Recent moves6 records
Expansion highlights3 records
Betfair Australia competitors and assessment
Company assessmentBroad incumbents
- Sportsbet: Sportsbet is the dominant Australian online wagering operator owned by Flutter Entertainment. It is a direct competitor to Betfair Australia in sports betting and exchange-style products, with far larger marketing scale and proprietary technology.
- bet365: bet365 is one of the largest global online wagering operators with a significant Australian presence. It competes directly with Betfair Australia across sportsbook and in-play markets and dwarfs it in headcount and product breadth.
- TAB (Tabcorp): TAB, operated by Tabcorp, is Australia's largest retail and online wagering brand and totalisator operator. It is a broad incumbent competitor to Betfair Australia across sports betting, racing, and exchange-adjacent products.
Direct peers
- Ladbrokes Australia: Ladbrokes Australia, owned by Entain, is a major fixed-odds sportsbook operator in Australia. It competes head-to-head with Betfair Australia in the same regulated Australian wagering market across the same customer base.
- PointsBet Australia: PointsBet Australia is an Australian-listed online sportsbook operator offering fixed-odds and same-game-multi products. It directly competes with Betfair Australia's planned CrownBet fixed-odds offering for the same Australian customer base.
- Neds: Neds is an Australian online sportsbook operator owned by Entain. It is a direct competitor to Betfair Australia in the fixed-odds sports betting segment and targets the same Australian consumer wagering market.
- Unibet Australia: Unibet Australia, operated by Kindred Group, is a regulated online sportsbook serving the Australian market. It competes directly with Betfair Australia for sports betting customers in the same geography.
Emerging players
- BetMakers Technology Group: BetMakers is the exclusive technology partner supplying the Apollo platform, trading, and risk services to Betfair Australia under a five-year deal. As a B2B wagering infrastructure provider, it is closely linked to Betfair Australia's technology stack and the upcoming CrownBet brand.
- BlueBet Holdings: BlueBet is an Australian-listed online sportsbook operator focused on the domestic wagering market. It competes with Betfair Australia in sports betting and is comparable as a mid-scale Australian-focused operator.
Others
- Flutter Entertainment: Flutter Entertainment is the global parent of Sportsbet and acquired the original Betfair brand via The Stars Group in 2019. Although Flutter divested the Australian Betfair subsidiary to Crown Resorts, it remains a structural comparable as the global owner of competing wagering brands and exchange heritage IP.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights5 records
Customer concentration
Betfair Australia social profiles
Digital presenceBetfair Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betfair Australia leadership team
Management profileNumber of profiles
Profiles1 record
Betfair Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betfair Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betfair Australia
What does Betfair Australia do?
Betfair Australia is an online betting agency operating in the Australian wagering market, offering sports betting and exchange betting services. It functions as a subsidiary of Crown Resorts, with BetMakers serving as the exclusive technology provider supplying its Apollo wagering platform, trading, risk services, and content engine under a five-year hybrid fixed-fee and revenue-share arrangement. The unit is set to launch the CrownBet fixed-odds betting brand in early 2026.
Is Betfair Australia a public or private company?
Betfair Australia is a private company. It is classified as corporate owned and is currently operating.
When was Betfair Australia founded?
Betfair Australia was founded in 2006. It employs 51 to 100 people.
Where is Betfair Australia based?
Betfair Australia is headquartered in Melbourne, Australia, in the Oceania region.
Who are Betfair Australia's main competitors?
Broad incumbents on record are Sportsbet, bet365 and TAB (Tabcorp). Direct peers are Ladbrokes Australia, PointsBet Australia, Neds and Unibet Australia. Emerging players are BetMakers Technology Group and BlueBet Holdings. Flutter Entertainment is listed as an others.
Does Betfair Australia have an API?
No public API is recorded for Betfair Australia.
What industry is Betfair Australia in?
Betfair Australia's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAL, Betting Exchanges & Peer-to-Peer Sports Betting, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 713290.