Audiences

What Audiences does

AUDIENCES is a London-based cloud-native software company, founded in 2023 and operating under the legal entity AUDIENCES Technologies Holdings Limited, that pioneered in-cloud signal distribution for first-party data activation. The platform is deployed entirely inside the customer's own cloud environment (Snowflake, Databricks, Google BigQuery, AWS, Microsoft Azure, Google Cloud) and processes audience signals in real time without moving, copying, or exposing the underlying data, allowing brands to remain data controllers and avoid GDPR processor classification. Outputs are distributed via direct integrations with Meta, Google, TikTok, and Snap Conversion APIs and with CTV inventory including Sky AdSmart, with no-SQL drag-and-drop segment building for marketing teams.

The product portfolio centres on the AUDIENCES Core Platform plus warehouse-specific modules (AUDIENCES for Snowflake Native App, BigQuery, Databricks) and vertical sub-brands for brands, retailers, retail media networks, publishers, SSPs/DSPs, and data providers. Revenue is generated through a flat annual software subscription with no volume- or usage-based pricing ("no data tax"), distributed primarily via direct enterprise field sales and supplemented by the Snowflake Marketplace listing. Named enterprise customers include Pets at Home, SAGA, Becton Dickinson, Parkdean Resorts, and easyJet, with reported outcomes such as 100% client retention over three years, approximately 20x return on licence investment, –42% CPA improvements, and three-week average deployment times.

The company raised a £2.1M seed round in November 2025 led by FirstPartyCapital (first investment from FPC Fund 2) with Haatch, and in 2026 added a CTO (Irin Rahman), two Sales Directors, a Managing Director EMEA, and a three-person strategic advisory board. The Snowflake Native App launched on Snowflake Marketplace on 15 June 2026, marking the company's transition from pure direct sales into a marketplace-led distribution model.

Name

Audiences

Legal name

AUDIENCES Technologies Holdings Limited

Website

https://weareaudiences.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

AUDIENCES is a UK cloud-native platform that enables brands, retailers, publishers, and data providers to activate first-party audience data for advertising in real time without moving it from their own cloud environments, deploying inside Snowflake, Databricks, BigQuery, AWS, and Azure and integrating with Meta, Google, TikTok, Snap, and CTV.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Software Subscription: Flat annual subscription fee model with no volume-based or usage-based penalties. Fixed pricing regardless of data activation volume, eliminating 'data tax' concerns. Single annual fee includes full platform access, deployment, customer success support, and activation capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

AUDIENCES sells a cloud-native SaaS platform that activates first-party audience signals in real time from inside an enterprise's own cloud environment, without moving, copying or processing the underlying data elsewhere. The platform connects customer data sitting in Snowflake, Databricks, Google BigQuery, AWS or Azure to advertising channels such as Meta, Google, TikTok, Snap and CTV via direct Conversion API integrations, with a flat annual subscription and no volume-based pricing.

Product overview

AUDIENCES is a cloud-native software company offering a unified platform for first-party data activation. The core AUDIENCES Core Platform operates entirely within a brand's cloud environment, distributing signals rather than datasets. The portfolio includes specialized modules for different cloud data warehouses (Snowflake Native App, Google BigQuery integration, Databricks integration) and vertical-specific solutions for brands, retailers, retail media networks, publishers, platforms (SSPs/DSPs), and data providers. All products share the same fundamental architecture: activation happens in-cloud without data movement, copying, or third-party processor risk. The platform also includes omnichannel Conversion API (CAPI) integration for Meta, Google, Snap, TikTok, and CTV advertising channels.

Differentiator

Problem solved

Functional benefit

Products and services

• AUDIENCES Core Platform Cloud-native SaaS platform that activates an enterprise's first-party data inside its own cloud environment and distributes audience signals to advertising and marketing channels in real time, without data movement, duplication or third-party processor involvement.
• AUDIENCES for Snowflake (Snowflake Native App) Snowflake Native App that runs inside a customer's Snowflake account to activate first-party audiences directly from the Snowflake AI Data Cloud into media and marketing channels, with zero data copy. Distributed via Snowflake Marketplace.
• AUDIENCES for Google BigQuery Integration of the AUDIENCES platform inside Google BigQuery, allowing business users to build and push first-party audience segments to ad destinations without SQL or data movement.
• AUDIENCES for Databricks Integration of the AUDIENCES platform inside a customer's Databricks Lakehouse, inheriting existing security controls and enabling first-party audience activation with no data movement, no pipeline creation and no external processing.

Quantifiable outcome

• 20x return on AUDIENCES licence investment
• +9 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered flagship, minor and core.

• SnowflakeflagshipTechnology or Integration · 15 June 2026AUDIENCES launched its Snowflake Native App on Snowflake Marketplace, enabling brands and publishers to activate first-party data directly within Snowflake AI Data Cloud without data movement or duplication. Represents a major industry milestone for privacy-first advertising infrastructure. AUDIENCES is the leading Native App of its kind for privacy-first audience activation.
• Francis TurnerminorStrategic or Co-development Partner · 23 April 2026Strategic Advisor appointment bringing over two decades of experience across media, advertising, and technology. Co-Founder of native advertising platform Adyoulike, led commercial strategy through $100M acquisition by OpenWeb. Advisory role supporting AUDIENCES' next phase of growth.
• Steve SimpsonminorStrategic or Co-development Partner · 30 March 2026Strategic Advisor and fractional marketing and technology leader with extensive experience across global agency networks including WPP, Publicis, and Dentsu. Recognised for applying data, analytics, AI, and technology to modern marketing challenges.
• Paul WrightminorStrategic or Co-development Partner · 18 March 2026Strategic Advisor with nearly four decades of experience across start-ups and global platforms including Sky, Amazon, Apple, and Uber. Most recently helped build Uber's advertising business across UK and EMEA. Brings expertise in retail and commerce media.
• DatabrickscoreTechnology or IntegrationCloud data warehouse partner. AUDIENCES lives inside customer Databricks Lakehouse environments with zero data copying, zero pipeline creation, and zero risk. Inherits established security technologies and controls.
• Google (BigQuery)coreTechnology or IntegrationCloud data warehouse partner. AUDIENCES operates within customer BigQuery environments with native security inheritance and no SQL requirement for business teams to create audience segments.
• AWScoreTechnology or IntegrationCloud infrastructure partner supporting AUDIENCES deployment. Part of multi-cloud strategy enabling brands to activate data within their existing AWS environments.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure partner supporting AUDIENCES deployment. Part of multi-cloud strategy enabling brands to activate data within their existing Azure environments.
• CaratminorImplementation/ SI/ Consulting PartnerAgency partner in joint campaign with Parkdean Resorts, combining data activation, audience strategy, and creative excellence to deliver commercial impact through the Northern Digital Awards entry.
• iProspectminorImplementation/ SI/ Consulting PartnerAgency partner working with SAGA plc on data-driven digital transformation and activation across CTV, social, and search channels. Shortlisted for Marketing Week Awards 2025.

Scale indicators5 records

Recent moves7 records

Expansion highlights2 records

Market position

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/@weareaudiences
• LinkedInlinkedin.com/company/audiencetechnologieslimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audiences