Neuroth
Neuroth is a privately held Austrian hearing care company founded in 1907 that sells hearing aids, custom hearing protection, and audiology services through 140+ specialist institutes across 7 European countries for individual consumers with hearing loss or protection needs.
- Company typePrivate
- Founded1907
- HeadquartersLebring, Austria
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Neuroth does
Neuroth GmbH is an Austrian, privately held hearing care company founded in 1907 and headquartered in Lebring (with corporate presence in Vienna), specializing in hearing aids, custom hearing protection, and related audiology services. The company operates more than 140 specialist institutes (Neuroth-Fachinstitute) across Austria, Germany, Switzerland, Slovenia, Croatia, Serbia, and Bosnia, supported by a multi-language website and e-commerce shop. Its product portfolio centers on smart hearing aids sourced from Oticon (notably the Oticon Intent line) and its own Viennatone brand, plus exclusive distribution of Earwear custom-made hearing protection, complemented by tinnitus therapy devices and hearing implant service.
Revenue is generated through three streams: one-time hearing aid sales bundled with professional fitting, hardware sales of hearing protection products, and ongoing professional services (hearing tests, consultation, fitting, maintenance, and repair). The go-to-market is direct-to-consumer via the physical Fachinstitute network, supplemented by online appointment booking, an online hearing test, and a referral program (Hörstärke-Bonus) that rewards existing customers with a €50 voucher for successful introductions.
The company has no parent, no disclosed institutional or venture capital investors, and no public listing. Strategic focus is on extending the brand's 115+ year heritage, deepening multi-country clinic density in DACH and Southeastern Europe, and broadening the clinical service offering beyond device retail into tinnitus therapy and implant support. Core technology dependence sits with third-party OEMs (primarily Demant/Oticon) for the underlying hearing aid hardware, while the proprietary layer is the Viennatone brand, the Earwear exclusive distribution, the clinic network, and the service workflow.
Neuroth firmographics
Firmographics- Name
- Neuroth
- Legal name
- Neuroth GmbH
- Website
- https://at.neuroth.com
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Neuroth is a privately held Austrian hearing care company founded in 1907 that sells hearing aids, custom hearing protection, and audiology services through 140+ specialist institutes across 7 European countries for individual consumers with hearing loss or protection needs.
- Ownership category
- akta.pro rank
Neuroth industry classification
Industry- Product category
- Retail Hearing Healthcare
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)
Keywords
Where Neuroth is headquartered
LocationHeadquarters
- HQ city
- Lebring
- HQ country
- Austria
- HQ region
- Europe
Offices8 records
Markets served
Neuroth business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hearing Aids Sales: Sale of hearing aids including Oticon Intent and Viennatone brands. Products are sold through physical Fachinstitute with professional consultation and fitting services included.
- Hearing Protection Products: Custom-made and standard hearing protection products sold through Neuroth Fachinstitute and online shop.
- Hearing Services: Professional services including hearing tests, consultation, hearing aid fitting, maintenance, and repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Oticon Intent promotion - save up to €1,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Neuroth product offering
Product offeringCore offering
Neuroth sells hearing aids (including Oticon Intent and Viennatone brands), custom-made hearing protection through Earwear, and provides professional audiology services including hearing tests, personal hearing consultation, hearing aid fitting, maintenance, repair, and tinnitus therapy. Products and services are delivered through a network of 140 specialist institutes across multiple European countries and through an online shop for accessories.
Product overview
Neuroth is a hearing solutions specialist offering a comprehensive portfolio centered around hearing aids and hearing protection. The core product lineup includes Oticon Intent smart hearing aids, Viennatone branded hearing aids, and general smart hearing aids, all adapted to individual hearing needs. The company also offers Earwear custom-made hearing protection exclusively. Services include hearing tests (including online options), personal hearing consultations, hearing aid maintenance and repair, hearing implant services, and a referral bonus program. Neuroth operates approximately 140 specialist institutes across Austria, providing a unified service experience across their product ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Viennatone: Hearing aids brand offered by Neuroth, described as 'Hören next Level' (Hearing next level)
Products and services
- Oticon Intent Hearing Aids (Oticon Intent Hörgeräte) Smart hearing aids with advanced audio processing technology, sold through Neuroth Fachinstitute with professional consultation and fitting included, available with a 14-day free trial and a promotional saving of up to €1,000.
- Viennatone Hearing Aids (Viennatone Hörgeräte) Neuroth's own-brand hearing aids positioned as next-level ('Hören next Level') technology, individually adapted to personal hearing needs and sold with professional fitting.
- Smart Hearing Aids (Smarte Hörgeräte) Innovative, connected smart hearing solutions adapted to individual hearing needs, offered alongside Oticon Intent and Viennatone at Neuroth Fachinstitute.
- Hearing Aid Accessories (Hörgeräte-Zubehör) Accessories for hearing aids including batteries, cleaning tools, and other supplementary products, sold through the online shop and Fachinstitute.
- Earwear Custom Hearing Protection (Earwear Gehörschutz) Custom-made hearing protection exclusively available at Neuroth, made from skin-friendly materials with modern technology, designed for sleep, concentration, work noise protection, and music listening.
- Hearing Test (Hörtest) Professional hearing tests conducted in three different ways, including an online hearing test option, for assessment of hearing status.
- Personal Hearing Consultation (Hörberatung) One-on-one consultation services focused on individual hearing needs, helping customers discover their personal hearing strengths and identify suitable solutions.
- Hearing Aid Service (Hörgeräte-Service) Comprehensive aftercare service for hearing aids including maintenance, repair, and cleaning, delivered through Neuroth Fachinstitute.
- Hearing Implant Service (Hörimplantat-Service) Specialized service for hearing implants providing dedicated support for implant users.
- Tinnitus Therapy (Tinnitus-Therapie) Specialized hearing aids or noisers that provide relief for tinnitus sufferers, helping customers find the right therapy path against tinnitus.
Companies that use Neuroth
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Neuroth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Neuroth partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OticoncoreOticon is a leading hearing aid manufacturer. Neuroth offers Oticon Intent hearing aids as part of their product portfolio. Current promotion includes savings of up to €1,000 on Oticon Intent hearing aids, with a 14-day free trial offer.
- EarwearcoreEarwear provides custom-made hearing protection products exclusively distributed through Neuroth. Products include custom-fitted earplugs for sleep, concentration, work noise protection, and music listening. Earwear products are manufactured using modern technology and skin-friendly materials.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Neuroth competitors and assessment
Company assessmentBroad incumbents
- GN Hearing: Danish-listed manufacturer of ReSound, Beltone, and Interton hearing aids. Comparable multi-brand hearing-aid portfolio serving retail partners and consumers globally.
- Demant: Danish-listed parent of Oticon, Bernafon, and Sonic, and owner of Audika retail. Directly comparable hearing-aid brand portfolio (Neuroth is an Oticon partner) and global retail reach.
- Sonova: Swiss-listed hearing-care leader (Phonak, Unitron) with both hearing-aid manufacturing and owned retail (e.g., AudioNova). Comparable end-to-end hearing-care value chain; broader scale and vertically integrated.
- WS Audiology (Widex / Signia): Global hearing-aid group formed from Sivantos and Widex, owning Signia and Widex brands plus retail interests. Comparable as a multi-brand hearing-aid portfolio with retail/service touchpoints, but with global manufacturing scale.
Direct peers
- Amplifon: World's largest dedicated hearing-care retailer with thousands of stores across Europe, the Americas, and APAC. Directly comparable as a multi-country audiology retail and service operator selling leading hearing-aid brands, just at significantly greater scale.
- Geers Hörakustik: Major German hearing-aid retail chain with hundreds of branches. Comparable DACH specialty retail footprint, multi-brand positioning, and audiology service offering.
- KIND Hörgeräte: Germany's leading independent hearing-aid retailer with ~600+ Fachgeschäfte. Closely comparable specialty retail model, multi-brand hearing-aid portfolio, and adjacent service bundling in the DACH region.
- Audika: Demant-owned hearing-care retail chain operating across France and other European countries. Comparable retail-store-based audiology service model, though concentrated in France rather than DACH/SEE.
Regional players
- Hidden Hearing: One of the UK's largest private hearing-care retailers. Comparable retail-store audiology service model, but focused on the UK/Ireland market rather than DACH/SEE.
Others
- Specsavers Hearcare: Optician-led retailer that has built a significant hearing-care service arm in the UK and several European markets. Comparable as a multi-channel hearing-test and hearing-aid provider leveraging a large existing retail footprint, though anchored in optometry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Neuroth social profiles
Digital presenceNeuroth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neuroth leadership team
Management profileNumber of profiles
Neuroth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neuroth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neuroth
What does Neuroth do?
Neuroth sells hearing aids (including Oticon Intent and Viennatone brands), custom-made hearing protection through Earwear, and provides professional audiology services including hearing tests, personal hearing consultation, hearing aid fitting, maintenance, repair, and tinnitus therapy. Products and services are delivered through a network of 140 specialist institutes across multiple European countries and through an online shop for accessories.
Is Neuroth a public or private company?
Neuroth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neuroth founded?
Neuroth was founded in 1907. It employs 101 to 250 people.
Where is Neuroth based?
Neuroth is headquartered in Lebring, Austria, in the Europe region.
How does Neuroth make money?
Three revenue lines are on record. Hearing Aids Sales are the primary driver. The others are hearing Protection Products and hearing Services.
Who are Neuroth's main competitors?
Broad incumbents on record are GN Hearing, Demant, Sonova and WS Audiology (Widex / Signia). Direct peers are Amplifon, Geers Hörakustik, KIND Hörgeräte and Audika. Hidden Hearing is listed as a regional player. Specsavers Hearcare is listed as an others.
Does Neuroth have an API?
No public API is recorded for Neuroth.
What industry is Neuroth in?
Neuroth's product category is Retail Hearing Healthcare. Its primary akta.pro industry code is HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621340 and its SIC code is 3845.