Neuroth

Retail Hearing Healthcareat.neuroth.com

Neuroth is a privately held Austrian hearing care company founded in 1907 that sells hearing aids, custom hearing protection, and audiology services through 140+ specialist institutes across 7 European countries for individual consumers with hearing loss or protection needs.

Company typePrivate
Founded1907
HeadquartersLebring, Austria
Headcount101–250
GTM typeB2C
OfferingServices

What Neuroth does

Neuroth GmbH is an Austrian, privately held hearing care company founded in 1907 and headquartered in Lebring (with corporate presence in Vienna), specializing in hearing aids, custom hearing protection, and related audiology services. The company operates more than 140 specialist institutes (Neuroth-Fachinstitute) across Austria, Germany, Switzerland, Slovenia, Croatia, Serbia, and Bosnia, supported by a multi-language website and e-commerce shop. Its product portfolio centers on smart hearing aids sourced from Oticon (notably the Oticon Intent line) and its own Viennatone brand, plus exclusive distribution of Earwear custom-made hearing protection, complemented by tinnitus therapy devices and hearing implant service.

Revenue is generated through three streams: one-time hearing aid sales bundled with professional fitting, hardware sales of hearing protection products, and ongoing professional services (hearing tests, consultation, fitting, maintenance, and repair). The go-to-market is direct-to-consumer via the physical Fachinstitute network, supplemented by online appointment booking, an online hearing test, and a referral program (Hörstärke-Bonus) that rewards existing customers with a €50 voucher for successful introductions.

The company has no parent, no disclosed institutional or venture capital investors, and no public listing. Strategic focus is on extending the brand's 115+ year heritage, deepening multi-country clinic density in DACH and Southeastern Europe, and broadening the clinical service offering beyond device retail into tinnitus therapy and implant support. Core technology dependence sits with third-party OEMs (primarily Demant/Oticon) for the underlying hearing aid hardware, while the proprietary layer is the Viennatone brand, the Earwear exclusive distribution, the clinic network, and the service workflow.

Neuroth firmographics

Firmographics

Name: Neuroth
Legal name: Neuroth GmbH
Website: https://at.neuroth.com
Company type: Private
Founded year: 1907
Operating status: Operating
Headcount range: 101–250 employees
Short description: Neuroth is a privately held Austrian hearing care company founded in 1907 that sells hearing aids, custom hearing protection, and audiology services through 140+ specialist institutes across 7 European countries for individual consumers with hearing loss or protection needs.
Ownership category
akta.pro rank

Neuroth industry classification

Industry

Product category: Retail Hearing Healthcare
NAICS: Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
SIC: Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)
akta.pro primary industry: Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI)

Keywords

Hearing aids
Hearing protection
Audiology services
Hearing tests
Hearing implants

Where Neuroth is headquartered

Location

Headquarters

HQ city: Lebring
HQ country: Austria
HQ region: Europe

Offices8 records

Markets served

Neuroth business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

Hearing Aids Sales: Sale of hearing aids including Oticon Intent and Viennatone brands. Products are sold through physical Fachinstitute with professional consultation and fitting services included.
Hearing Protection Products: Custom-made and standard hearing protection products sold through Neuroth Fachinstitute and online shop.
Hearing Services: Professional services including hearing tests, consultation, hearing aid fitting, maintenance, and repair services.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Oticon Intent promotion - save up to €1,000

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Neuroth product offering

Product offering

Core offering

Neuroth sells hearing aids (including Oticon Intent and Viennatone brands), custom-made hearing protection through Earwear, and provides professional audiology services including hearing tests, personal hearing consultation, hearing aid fitting, maintenance, repair, and tinnitus therapy. Products and services are delivered through a network of 140 specialist institutes across multiple European countries and through an online shop for accessories.

Product overview

Neuroth is a hearing solutions specialist offering a comprehensive portfolio centered around hearing aids and hearing protection. The core product lineup includes Oticon Intent smart hearing aids, Viennatone branded hearing aids, and general smart hearing aids, all adapted to individual hearing needs. The company also offers Earwear custom-made hearing protection exclusively. Services include hearing tests (including online options), personal hearing consultations, hearing aid maintenance and repair, hearing implant services, and a referral bonus program. Neuroth operates approximately 140 specialist institutes across Austria, providing a unified service experience across their product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

Viennatone: Hearing aids brand offered by Neuroth, described as 'Hören next Level' (Hearing next level)

Products and services

Oticon Intent Hearing Aids (Oticon Intent Hörgeräte) Smart hearing aids with advanced audio processing technology, sold through Neuroth Fachinstitute with professional consultation and fitting included, available with a 14-day free trial and a promotional saving of up to €1,000.
Viennatone Hearing Aids (Viennatone Hörgeräte) Neuroth's own-brand hearing aids positioned as next-level ('Hören next Level') technology, individually adapted to personal hearing needs and sold with professional fitting.
Smart Hearing Aids (Smarte Hörgeräte) Innovative, connected smart hearing solutions adapted to individual hearing needs, offered alongside Oticon Intent and Viennatone at Neuroth Fachinstitute.
Hearing Aid Accessories (Hörgeräte-Zubehör) Accessories for hearing aids including batteries, cleaning tools, and other supplementary products, sold through the online shop and Fachinstitute.
Earwear Custom Hearing Protection (Earwear Gehörschutz) Custom-made hearing protection exclusively available at Neuroth, made from skin-friendly materials with modern technology, designed for sleep, concentration, work noise protection, and music listening.
Hearing Test (Hörtest) Professional hearing tests conducted in three different ways, including an online hearing test option, for assessment of hearing status.
Personal Hearing Consultation (Hörberatung) One-on-one consultation services focused on individual hearing needs, helping customers discover their personal hearing strengths and identify suitable solutions.
Hearing Aid Service (Hörgeräte-Service) Comprehensive aftercare service for hearing aids including maintenance, repair, and cleaning, delivered through Neuroth Fachinstitute.
Hearing Implant Service (Hörimplantat-Service) Specialized service for hearing implants providing dedicated support for implant users.
Tinnitus Therapy (Tinnitus-Therapie) Specialized hearing aids or noisers that provide relief for tinnitus sufferers, helping customers find the right therapy path against tinnitus.

Companies that use Neuroth

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Neuroth technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Neuroth partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

OticoncoreTechnology or IntegrationOticon is a leading hearing aid manufacturer. Neuroth offers Oticon Intent hearing aids as part of their product portfolio. Current promotion includes savings of up to €1,000 on Oticon Intent hearing aids, with a 14-day free trial offer.
EarwearcoreOEM/ Whitelabel/ Licensing PartnerEarwear provides custom-made hearing protection products exclusively distributed through Neuroth. Products include custom-fitted earplugs for sleep, concentration, work noise protection, and music listening. Earwear products are manufactured using modern technology and skin-friendly materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Neuroth competitors and assessment

Company assessment

Broad incumbents

GN Hearing: Danish-listed manufacturer of ReSound, Beltone, and Interton hearing aids. Comparable multi-brand hearing-aid portfolio serving retail partners and consumers globally.
Demant: Danish-listed parent of Oticon, Bernafon, and Sonic, and owner of Audika retail. Directly comparable hearing-aid brand portfolio (Neuroth is an Oticon partner) and global retail reach.
Sonova: Swiss-listed hearing-care leader (Phonak, Unitron) with both hearing-aid manufacturing and owned retail (e.g., AudioNova). Comparable end-to-end hearing-care value chain; broader scale and vertically integrated.
WS Audiology (Widex / Signia): Global hearing-aid group formed from Sivantos and Widex, owning Signia and Widex brands plus retail interests. Comparable as a multi-brand hearing-aid portfolio with retail/service touchpoints, but with global manufacturing scale.

Direct peers

Amplifon: World's largest dedicated hearing-care retailer with thousands of stores across Europe, the Americas, and APAC. Directly comparable as a multi-country audiology retail and service operator selling leading hearing-aid brands, just at significantly greater scale.
Geers Hörakustik: Major German hearing-aid retail chain with hundreds of branches. Comparable DACH specialty retail footprint, multi-brand positioning, and audiology service offering.
KIND Hörgeräte: Germany's leading independent hearing-aid retailer with ~600+ Fachgeschäfte. Closely comparable specialty retail model, multi-brand hearing-aid portfolio, and adjacent service bundling in the DACH region.
Audika: Demant-owned hearing-care retail chain operating across France and other European countries. Comparable retail-store-based audiology service model, though concentrated in France rather than DACH/SEE.

Regional players

Hidden Hearing: One of the UK's largest private hearing-care retailers. Comparable retail-store audiology service model, but focused on the UK/Ireland market rather than DACH/SEE.

Others

Specsavers Hearcare: Optician-led retailer that has built a significant hearing-care service arm in the UK and several European markets. Comparable as a multi-channel hearing-test and hearing-aid provider leveraging a large existing retail footprint, though anchored in optometry.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Neuroth financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Neuroth leadership team

Management profile

Number of profiles

Neuroth funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Neuroth M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neuroth

What does Neuroth do?

Is Neuroth a public or private company?

Neuroth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Neuroth founded?

Neuroth was founded in 1907. It employs 101 to 250 people.

Where is Neuroth based?

Neuroth is headquartered in Lebring, Austria, in the Europe region.

How does Neuroth make money?

Three revenue lines are on record. Hearing Aids Sales are the primary driver. The others are hearing Protection Products and hearing Services.

Who are Neuroth's main competitors?

Broad incumbents on record are GN Hearing, Demant, Sonova and WS Audiology (Widex / Signia). Direct peers are Amplifon, Geers Hörakustik, KIND Hörgeräte and Audika. Hidden Hearing is listed as a regional player. Specsavers Hearcare is listed as an others.

Does Neuroth have an API?

No public API is recorded for Neuroth.

What industry is Neuroth in?

Neuroth's product category is Retail Hearing Healthcare. Its primary akta.pro industry code is HLAKAMAI, Audiology & Hearing Services (ENT-Affiliated). Its NAICS code is 621340 and its SIC code is 3845.