Pasona Group

What Pasona Group does

Pasona Group Inc. (株式会社パソナグループ, TYO: 2168) is a Tokyo-headquartered holding company founded in 1976 that operates 70+ subsidiaries across Japan and 12 international markets, employing 20,000+ people. The company provides integrated human resource and business process outsourcing solutions spanning temporary staffing, permanent placement, HR consulting, payroll and attendance management, BPO, recruitment process outsourcing, and global mobility services. Its primary customers are large Japanese enterprises (notably NTT Group companies and Mitsubishi Heavy Industries Group), government entities, and individual job seekers, with revenue generated through subscription/recurring staffing fees, managed BPO contracts, and professional services engagements.

The group's product portfolio blends traditional HR services with newer technology-augmented offerings. Pasona Avatar Work Service combines AI with remote human operators to deliver avatar-based customer reception, multilingual guidance, and concierge services; deployed at Awaji City, Kansai International Airport, Kiraboshi Bank, Takamatsu Park Hotel, and Asakusa Tobu Hotel. Wellness Cloud, developed with Doctors Inc., applies predictive analytics to health check-up and working-hour data to quantify presenteeism-related economic losses. Career Gate, launched June 2026, is the first product in the 'Career Series' HR AI family, providing AI-automated initial interview screening. The group also operates Pasona Digital Academy (DX training), Life Solutions (nursery, eldercare, domestic services), and a Regional Revitalization business centered on Awaji Island encompassing theme parks, agriculture, tourism facilities, and a new national web platform launched June 2026.

The business model is diversified across five revenue streams: temporary staffing (core, JPY-denominated subscription/recurring), BPO (managed services contracts), HR consulting (professional services), Regional Revitalization (managed services anchored on Awaji Island assets), and Life Solutions (managed services for childcare and eldercare). GTM is primarily enterprise field sales targeting large corporations and government, supplemented by inside sales for mid-market accounts and self-service job-search portals for individuals. FY2025 net sales were JPY 309.24 billion (operating loss of JPY 1.237 billion), and FY2025/26 guidance was revised downward to JPY 308.5 billion revenue with a JPY 1.15 billion projected operating loss, reflecting weakness in core temporary staffing and an underperforming gaming venture in the Regional Revitalization segment.

Name

Pasona Group

Legal name

株式会社パソナグループ

Website

https://pasonagroup.co.jp

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Pasona Group is a Tokyo-headquartered holding company operating 70+ subsidiaries that provide temporary staffing, BPO, HR consulting, global mobility, childcare/eldercare, and regional revitalization services to large Japanese enterprises, government entities, and individual job seekers across Japan and 12 international markets.

Ownership category

akta.pro rank

Product category

Human Resources Services

NAICS

Administrative and Support Services (561), Offices of Real Estate Agents and Brokers (5312), Office Administrative Services (5611)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Association Compliance, Governance & Board Support Services (BPAJAHAN)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Temporary staffing services
• HR business process outsourcing
• Talent placement solutions
• Regional revitalization services
• Corporate health management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Temporary Staffing Services: Core temporary staffing business providing派遣・請負 services across various industries including NTT group, telecommunications, construction, and general office work.
2. BPO Services: Business process outsourcing services including HR administration, payroll processing, contract management, and facilities management.
3. HR Consulting: HR consulting services including career placement, outplacement, and HR technology implementation support.
4. Regional Revitalization: Regional revitalization initiatives including theme parks, resort facilities, agricultural businesses, and tourism solutions across Awaji Island, Tohoku, and Kyotango regions.
5. Life Solutions: Childcare, eldercare, and domestic services including operation of certified nursery facilities, childcare support, and welfare services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pasona Group is a holding company that delivers human resources and business process outsourcing solutions, including temporary staffing (派遣・請負), permanent placement, HR consulting, payroll/attendance administration, and corporate digital transformation support. It also operates a portfolio of AI-enabled products (Pasona Avatar Work Service, Wellness Cloud, Career Series AI) and complementary life services (childcare, eldercare, housekeeping) plus regional revitalization businesses centered on Awaji Island. Revenue is generated primarily through service fees from enterprise and government clients, with international staffing and consulting delivered through overseas subsidiaries in North America and Asia-Pacific.

Product overview

Pasona Group is a comprehensive HR and BPO solutions provider operating as a holding company with multiple business segments. The core offerings include HR/BPO solutions (temporary staffing, placement, consulting), DX HR/BPO solutions, and specialized business process outsourcing. Key product lines include the PASONA AVATAR WORK SERVICE (AI-powered avatar customer service), Wellness Cloud (corporate health management platform), and Career Series AI products for HR automation. The group also operates Life Solutions (childcare, elder care), Regional Revitalization initiatives centered on Awaji Island, and Global Solutions for international expansion. Pasona Digital Academy provides DX training programs. The portfolio is structured as platform-plus-modules architecture with AI-powered digital products augmenting traditional HR services.

Differentiator

Problem solved

Functional benefit

Brands

• パソナアバターワークサービス (Pasona Avatar Work Service): Avatar-based reception and consultation services using AI and remote operators for corporate, municipal, and hospitality sectors
• パソナデジタルアカデミー (Pasona Digital Academy)
• Wellness Cloud
• ひとり親 働く支援プロジェクト (Single Parent Work Support Project)
• NATUREVERSE

Products and services

• Pasona Avatar Work Service (パソナアバターワークサービス) AI-powered avatar-based remote customer service solution that enables remote operators to provide reception, guidance, and consultation services for corporate, municipal, and hospitality use cases including multilingual inbound tourism support.
• Wellness Cloud (ウェルネス クラウド) Corporate health management support platform developed in collaboration with Doctors Inc. that centrally manages employee health check-up results, working hours, and survey data to help organizations analyze health risks and presenteeism-related economic losses.
• Pasona Digital Academy (パソナデジタルアカデミー) DX human resources development program offering training courses including Executive Retreat, AX Leaders Program, DX Beginners Program, and IT Passport Success Program, with workshops and collaborative learning for digital transformation leadership.
• Career Gate (Career Series first product) AI-powered interview service that supports first-round interview efficiency and standardized candidate evaluation for corporate HR departments; first product in Pasona's HR AI 'Career Series.'
• Pasona JOB HUB Talent sharing platform and HR tech solution providing professional talent placement, external director placement, and remote worker utilization support services.
• Pasona Group DX Digital transformation services for businesses, providing DX strategy consulting, implementation support, and digital workforce solutions.
• Pasona Global Solution (グローバル) International human resources services delivered through overseas offices (US, Canada, Taiwan, Hong Kong, China, Korea, Vietnam, Indonesia, Thailand, Singapore, Malaysia, India) including overseas recruitment, global talent placement, expatriate management, and consulting for companies expanding internationally.
• Pasona Regional Revitalization (地方創生) Regional revitalization initiative centered on Awaji Island (Pasona Vacation Hub, Pasona Family Office, Dream Stage Office, Global Hub Square, theme parks, agricultural businesses) and parallel programs in Tohoku and Kyotango, creating new industries through culture, arts, food, health, and education to generate employment and activate local economies.
• Single Parent Work Support Project (ひとり親 働く 支援プロジェクト) Program supporting single parents with employment opportunities on Awaji Island, offering annual salary JPY 3.5-6 million (including social insurance and twice-yearly bonuses), plus transportation allowance up to JPY 30,000/month and overtime pay.
• Pasona HR・BPO Solution Comprehensive human resources and business process outsourcing solution including temporary staffing, placement, HR consulting, payroll calculation, attendance management, and HR tech implementation support across various industries and specialized roles.

Quantifiable outcome

• 11 group companies certified as Health Management Excellent Corporation 2026
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Itoki CorporationmajorStrategic or Co-development Partner · 10 June 2026Collaboration on DX human resources development, implementing cross-border training programs for next-generation management candidates at Awaji Island facilities.
• Doctors Inc.coreStrategic or Co-development Partner · 23 March 2026Collaboration to launch Wellness Cloud corporate health management platform. Doctors Inc. provides medical expertise for the platform which centrally manages employee health checkup results, working hours, and survey data to help analyze health risks and presenteeism-related economic losses.
• SYNTH Inc.coreTechnology or IntegrationTechnology partner providing avatar technology for Pasona Avatar Work Service, enabling natural expressions and movements in the avatar system.
• Kansai International Airport (KIX)majorStrategic or Co-development PartnerAwaji City avatar tourist information service operated at KIX, demonstrating public sector deployment of avatar technology for inbound tourism support.
• Awaji Youth Federation (AYF)coreStrategic or Co-development PartnerPartnership for cultivating highly skilled foreign talent in Japan through practical training programs on Awaji Island, supporting international human resources development.
• Oita PrefectureminorStrategic or Co-development PartnerPartnership agreement with Oita Prefecture and two private companies to promote side jobs and concurrent employment in the prefecture.
• Impact HUB TokyominorGTM or Marketing PartnerCo-sponsorship of Intra-League program supporting intra-entrepreneurs across corporate boundaries, fostering collaboration and knowledge sharing for new business development.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Hays plc: Global professional staffing and recruitment firm with presence in Japan and Asia. Comparable to Pasona's professional placement and overseas HR services, though primarily operates outside Japan as its core market.

Broad incumbents

• Adecco Group: Global staffing and HR solutions leader with significant presence in Japan (Adecco Japan). Comparable as a broad incumbent in the staffing/HR services space, though larger and more geographically diversified than Pasona.
• Randstad: Global HR services leader providing staffing, outsourcing, and consulting. Comparable to Pasona's enterprise HR services and BPO business, particularly through Randstad's Japan operations.
• Robert Half International: Global specialized staffing and consulting firm in finance, accounting, technology, and legal. Comparable to Pasona's professional staffing and HR consulting offerings, though primarily serves Western markets.
• ManpowerGroup: Global staffing and workforce solutions company with Japan operations (ManpowerGroup Japan). Comparable in core temporary staffing and talent solutions, though operates at a much larger global scale.

Direct peers

• Persol Holdings: Major Japanese staffing and HR solutions group (formerly Temp Holdings), with strong positions in temporary staffing, placement, and BPO. Operates similar enterprise HR services customer base and serves as the closest direct Japanese competitor to Pasona's core business.
• TechnoPro Holdings: Japanese engineering and IT staffing specialist serving large enterprises with technical talent. Comparable to Pasona's professional staffing segments and enterprise customer focus in Japan.
• Meitec Corporation: Japanese engineering staffing and BPO provider focused on design and development engineers. Comparable to Pasona's professional staffing and BPO offerings for enterprise customers.
• Outsourcing Inc. Japanese HR services and BPO provider offering temporary staffing, placement, facility management, and overseas outsourcing. Comparable to Pasona's BPO and international HR services offerings.
• Recruit Holdings: Japan's largest HR services and staffing company, operating across temporary staffing, placement, HR technology (Indeed, Glassdoor), and broader matching platforms. Most directly comparable to Pasona in core staffing/BPO and as a Japanese-listed HR peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pasonagroup.jp
• Instagraminstagram.com/pasona_csr/?hl=ja

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pasona Group