What Kenhub does

Kenhub GmbH is a Berlin-based, bootstrapped educational technology company that operates a subscription-driven online learning platform for human anatomy, physiology, and histology. Founded in 2011, the company serves medical students, healthcare educators, and practicing professionals globally, with content localized across five primary languages (English, German, Portuguese, Spanish, French) and additional sites in Russian and Chinese. The platform supports 7.1M+ registered students and serves over 37M readers annually, with institutional adoption referenced at Charité - Universitätsmedizin Berlin and University of Colorado.

The core product is a web-based learning platform combining an interactive anatomy atlas of thousands of original, medically-reviewed illustrations (produced in collaboration with Netter Award winner Paul Kim), 141+ hours of expert-led video tutorials, and 480+ quizzes built on a spaced repetition system. The company complements its digital core with a printed atlas, an image licensing storefront for educational/commercial use of its illustrations, and an emerging 'Anatomy with AI' learning feature. Content is authored by an in-house team of PhD anatomists, board-certified doctors, and university educators, with Niels Hapke serving as CEO and co-founder.

Kenhub operates a freemium go-to-market model: users can register and access a free tier (atlas, articles, sample content) within 60 seconds, then upgrade to Premium subscriptions at $39/month or $29/month on a 3-month plan, with a discounted $290 lifetime option. The company is privately held, headquartered in Berlin, Germany, with 11-50 employees and no disclosed external funding, indicating a capital-efficient, profitable-growth posture consistent with its 13+ years of independent operation.

Name

Kenhub

Legal name

Kenhub GmbH

Website

https://kenhub.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenhub is a Berlin-based bootstrapped edtech platform that provides a subscription-based, multi-language online learning service for human anatomy, physiology, and histology, serving over 7.1 million medical students, educators, and healthcare professionals globally through interactive illustrations, video tutorials, and spaced-repetition quizzes.

Ownership category

akta.pro rank

Product category

Anatomy Learning Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710), Educational Support Services (61171)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• Anatomy learning platform
• Medical education software
• Human anatomy quiz
• Histology learning tool
• Online anatomy course

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Premium Subscription (Monthly): Monthly subscription offering unlimited access to all platform content including videos, quizzes, articles, atlas, and 24/7 expert support. Auto-renews monthly until cancelled.
2. Premium Subscription (3-Month): Quarterly subscription at discounted rate ($29/month vs $39/month for monthly plan). Provides same full access as monthly plan with savings of $30 over the quarter.
3. Premium Lifetime (One-Time): One-time lifetime payment providing permanent unlimited access to all platform content. Originally priced at $468, discounted to $290 as best value option.
4. Free Content Access: Free tier provides access to anatomy atlas, articles, and sample videos/quizzes. No credit card required. Serves as top-of-funnel for premium conversion.
5. Illustration Licensing: Educational and commercial licensing of anatomical illustrations through the Image License Store (kenhub.com/license_store).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Kenhub is a subscription-based online learning platform for human anatomy and histology that provides medical students and healthcare professionals with expert-reviewed articles, thousands of high-resolution anatomical illustrations, video tutorials, and adaptive quizzes powered by spaced repetition. The platform supports exam preparation through custom quizzes and offers 24/7 expert access, multi-language support (English, German, Portuguese, Spanish, French), and a free tier for onboarding new learners without credit card requirements.

Product overview

Kenhub is a subscription-based online anatomy learning platform offering a unified product with both free and Premium tiers. The core platform centers on an interactive anatomy atlas and thousands of expert-written articles covering anatomy, physiology, and histology. Premium subscribers gain access to 141+ hours of video tutorials, 480+ quizzes including spaced repetition and custom exam-prep options, and 24/7 expert support. The platform also offers supplementary products including a printed atlas, licensed illustration downloads, and AI-powered learning features. Content is organized by body region (upper limb, lower limb, thorax, abdomen, head and neck, neuroanatomy) and by system (skeletal, muscular, nervous, cardiovascular, respiratory, digestive, urinary, reproductive, lymphatic), serving medical students and healthcare professionals globally in multiple languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Kenhub Premium Paid subscription providing unlimited access to the Kenhub anatomy learning platform, including 141+ hours of video tutorials, 480+ quizzes with spaced repetition, custom exam-prep quizzes, expert-written anatomy articles, high-resolution illustrations, and 24/7 expert support. Available in monthly, 3-month, and lifetime one-time payment plans with a 7-day money-back guarantee.
• Image License Store Online service allowing customers to purchase educational and commercial licenses for Kenhub's original high-resolution anatomical illustrations from its Image License Store.
• Printed Atlas of Human Anatomy Physical printed atlas book version of Kenhub's anatomical illustrations and content, sold as a tangible companion product to the digital platform.

Quantifiable outcome

• 7.1M+ students supported worldwide
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lecturio: Medical education video and question bank platform with comprehensive pre-clinical coverage including anatomy — directly competes for medical student exam-prep spend with subscription-based access.
• Visible Body: 3D human anatomy platform providing interactive anatomical models, animations, and reference content to medical students, educators, and healthcare professionals — directly comparable product category and target learner audience as Kenhub.
• Picmonic: Visual storytelling-based learning platform for health professional students covering pharmacology, pathology, and the basic sciences — directly comparable use of memorable visuals and spaced retrieval.
• TeachMeAnatomy: Long-standing online anatomy learning resource featuring articles, quizzes, and a topic-by-topic curriculum for medical students — closely overlapping content format (articles + quizzes) and audience.
• Osmosis (Elsevier): Video-based medical learning platform covering a wide range of pre-clinical and clinical topics with spaced-repetition and exam prep for health professional students — adjacent anatomy coverage but comparable learning model and customer base.
• Complete Anatomy (Elsevier): Elsevier-owned 3D anatomy learning platform with detailed interactive models, courses, and content for medical and health science students — a leading direct competitor in the digital human anatomy learning category.
• Sketchy Medical: Visual mnemonic-based learning platform serving medical students preparing for board exams — directly competes for medical student subscription dollars via engaging visual content formats.

Broad incumbents

• Quizlet: Mass-market digital learning platform with extensive user-generated anatomy flashcard and study content — competes indirectly as a low-cost study alternative for medical and pre-health students.
• Khan Academy Health & Medicine: Large non-profit educational platform with health and medicine content including introductory anatomy — operates at significantly broader scale and serves as both competitor and free alternative funnel for anatomy learners.

Emerging players

• AnatomyZone: Free YouTube-led anatomy education resource with dissection tutorials aimed at medical students — overlaps in subject matter and target learner but operates primarily via free video rather than subscription platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kenHub_com
• Facebookfacebook.com/kenhubcom
• LinkedInlinkedin.com/company/kenhub-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenhub