Eyeconic
Eyeconic is a US-based, VSP-owned direct-to-consumer e-commerce platform selling prescription eyeglasses, sunglasses, and contact lenses, integrated with VSP, MetLife, and Cigna vision insurance benefits and backed by a network of 38,000+ in-network doctors.
- Company typePrivate
- Founded2011
- HeadquartersSacramento, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Eyeconic does
Eyeconic operates a direct-to-consumer e-commerce platform for prescription and non-prescription eyewear and contact lenses, built as the official online store of Vision Service Plan (VSP). Founded in 2011 in Sacramento, USA, the company is a wholly-owned subsidiary of VSP and is operated as "a VSP Vision company." Its catalog spans eyeglasses, sunglasses, and contact lenses from more than 20 designer and mass-market brands (Ray-Ban, Nike, Oakley, Gucci, Prada, Maui Jim, Kendra Scott, Calvin Klein, Mykita, Vontelle, among others), supported by specialty sizing categories (Large Fit, Small Fit, Low Bridge, High Rx) and lens options including single vision, progressive, anti-glare, blue-light reduction, and SunSync light-reactive coatings. Frames ship with prescription lenses included under an all-in pricing model, with entry frames starting at $139 and premium designer SKUs exceeding $1,000. The technical platform is a Demandware/Salesforce Commerce Cloud storefront with a Virtual Try-On feature that uses the device camera, a linked-account prescription management flow, and integrations to vision insurance eligibility and benefits.
Eyeconic's go-to-market is product-led and insurance-anchored. The site integrates directly with VSP, MetLife (VSP Choice plans), and Cigna vision benefits, allowing members to apply in-network allowances and discounts at checkout. VSP members receive an additional 20% off eyewear, students and teachers receive 10% off, and FSA/HSA funds are accepted. Customers with expired prescriptions can check renewal eligibility through a partnership with Visibly. Acquisition is supported by content marketing (blog and how-to guides), organic SEO, social media (Facebook, Twitter, Instagram, Pinterest), email, and a $50-bilateral referral program. Post-purchase, customers receive complimentary glasses adjustment or contact-lens consultation through more than 38,000-43,000 VSP network doctors nationwide, blending online fulfillment with offline service.
The revenue model is one-time unit sales of glasses, sunglasses, and contact lenses, with optional application of insurance benefits or FSA/HSA funds. The company reports 501-1,000 employees, operates exclusively online at eyeconic.com within the US, and has no disclosed funding rounds, M&A, or leadership changes in the input data. The economic model depends on capturing insured demand that would otherwise be transacted at optometrist offices or independent online retailers, using the parent's network and brand as the primary moat.
Eyeconic firmographics
Firmographics- Name
- Eyeconic
- Legal name
- Eyeconic, Inc.
- Website
- https://eyeconic.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eyeconic is a US-based, VSP-owned direct-to-consumer e-commerce platform selling prescription eyeglasses, sunglasses, and contact lenses, integrated with VSP, MetLife, and Cigna vision insurance benefits and backed by a network of 38,000+ in-network doctors.
- Ownership category
- akta.pro rank
Eyeconic industry classification
Industry- Product category
- Online Eyewear Retail
- NAICS
- Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where Eyeconic is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Markets served
Eyeconic business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Product Sales - Eyeglasses: Direct sales of prescription eyeglasses, sunglasses, and frames. Revenue generated through one-time product purchases with optional insurance benefit utilization.
- Product Sales - Contact Lenses: Sales of contact lenses with annual supply discount options. One-time purchase model with insurance benefits applicable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Affordable Glasses - $139 |
| Unit Pricing | Pay-as-you-go | Mid-Range Glasses - $150-$259 |
| Unit Pricing | Pay-as-you-go | Premium Glasses - $260+ |
| Unit Pricing | Pay-as-you-go | Contact Lenses - Save up to $200 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Eyeconic product offering
Product offeringCore offering
Eyeconic is the official VSP in-network online eyewear store, selling prescription eyeglasses, prescription and non-prescription sunglasses, and contact lenses directly to consumers through its e-commerce platform at eyeconic.com. The storefront integrates vision insurance benefits from VSP, MetLife, and Cigna at checkout, features a Virtual Try-On tool, bundles prescription lenses into the frame price, and offers free shipping, free returns, and complimentary in-person frame adjustments at VSP network doctors.
Product overview
Eyeconic is a VSP In-Network online eyewear store offering a comprehensive e-commerce platform for prescription eyeglasses, sunglasses, and contact lenses. The platform features three core product lines: Eyeglasses (with single vision, progressive, and non-prescription lenses), Sunglasses (prescription and non-prescription), and Contact Lenses from major brands. The company operates on an all-in pricing model where prescription lenses are included with every frame purchase. Key features include a Virtual Try-On tool for virtual frame fitting, lens enhancements (Anti-Glare, Blue Light Reduction, SunSync Light-Reactive), and specialty sizing options (Large Fit, Small Fit, Low Bridge, High Rx). Eyeconic integrates with VSP, MetLife, and Cigna vision insurance plans, accepts FSA/HSA funds, and partners with Visibly for prescription renewals. The platform offers frames from over 20 designer and popular brands including Ray-Ban, Nike, Oakley, Gucci, Kendra Scott, Calvin Klein, Coach, and Vontélle, with free shipping, returns, and complimentary frame adjustments through over 38,000 VSP network doctors.
Differentiator
Problem solved
Functional benefit
Brands
- Easy Eyes: A trademark of Vision Service Plan associated with Eyeconic, as noted in the footer.
Products and services
- Prescription Eyeglasses Prescription eyeglasses with frames from designer and popular brands, including men's, women's, and kids' collections. Available with single vision, progressive, and non-prescription lenses plus optional enhancements such as anti-glare, blue light reduction, and SunSync light-reactive treatments. Pricing starts at $139 with prescription lenses included and is available to consumers using VSP, MetLife, or Cigna vision insurance.
- Sunglasses Prescription and non-prescription sunglasses from designer brands including Ray-Ban, Gucci, Nike, Oakley, and Maui Jim. Available in men's, women's, and kids' styles with options for single vision, progressive, or non-RX lenses. Insurance benefits apply to prescription versions.
- Contact Lenses Contact lenses from major brands including Acuvue, Air Optix, Avaira Vitality, Bausch + Lomb ULTRA, Biofinity, Biotrue, Dailies, and ethos. Requires a valid prescription and offers annual supply discounts up to $200. Vision insurance benefits apply, and FSA/HSA funds are accepted.
- Free Glasses Adjustment and Contact Lens Consultation Service Complimentary in-person glasses adjustment or contact lens consultation provided with every eyewear or contact lens purchase. Delivered through the VSP network of more than 38,000 eye doctors nationwide, offering customers physical post-purchase service alongside the online purchase.
Quantifiable outcome
- Save up to $300 with vision insurance
- +2 more outcomes
Companies that use Eyeconic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Eyeconic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Eyeconic partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VSP Vision CarecoreEyeconic is the official VSP in-network online store. VSP members can use their vision insurance benefits directly on Eyeconic, saving up to $300 on eyewear and contacts. Eyeconic offers 20% off eyewear for VSP members and provides access to 43,000+ VSP network doctors.
- MetLifecoreEyeconic accepts MetLife vision insurance benefits, allowing MetLife members to use their in-network benefits for online eyewear purchases.
- CignacoreEyeconic accepts Cigna vision insurance benefits. Cigna members can connect their benefits to shop for eyewear with potential savings.
- VSP Network Doctors (43,000+)corePartnership with over 43,000 VSP eye doctors for eye exams, frame adjustments, and contact lens consultations. Free frame adjustment and contacts consultation with purchase.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Eyeconic competitors and assessment
Company assessmentDirect peers
- Warby Parker: Warby Parker is the leading DTC online eyewear retailer, selling prescription glasses, sunglasses, and contacts directly to consumers with a home try-on program. It is Eyeconic's most direct competitor in online optical retail, competing on price, brand, and digital experience, though it lacks Eyeconic's deep in-network insurance integrations.
- Zenni Optical: Zenni Optical is a major online-only eyewear retailer known for aggressively low price points (glasses starting around $7). It competes with Eyeconic for price-sensitive online prescription eyewear buyers but does not offer in-network insurance integration or premium designer brands at the same scale.
- GlassesUSA: GlassesUSA is an online optical retailer selling prescription glasses, sunglasses, and contacts, with some insurance benefit acceptance. It is a comparable DTC competitor focused on value pricing and broad brand assortment, similar to Eyeconic's mid-market positioning.
- 1-800 Contacts: 1-800 Contacts is the largest online retailer of contact lenses in the US, offering major brands with insurance integration and direct-to-consumer shipping. It is a direct competitor to Eyeconic's contact lens business and shares a similar insurance-benefit-driven GTM motion.
- EyeBuyDirect: EyeBuyDirect is an online eyewear retailer offering affordable prescription glasses and sunglasses across a wide assortment. It targets a similar value-oriented online shopper as Eyeconic's affordable tier ($139 starting) but without strong insurance network integration.
- Frames Direct: Frames Direct is an online optical retailer selling prescription eyewear, sunglasses, and contact lenses with a focus on designer brands and insurance benefit acceptance. It competes directly with Eyeconic in the online premium-eyewear segment and accepts multiple vision insurance plans.
- Coastal.com: Coastal.com is an online eyewear and contact lens retailer offering prescription glasses, sunglasses, and contacts from major brands. It competes with Eyeconic across product categories and serves a similar online, insurance-friendly customer base.
Broad incumbents
- LensCrafters: LensCrafters is the largest US retail optical chain, owned by EssilorLuxottica, offering in-store eye exams, prescription glasses, and contact lenses. It is a broad incumbent competing with Eyeconic primarily in physical retail, and it supplies many of the same designer brands (Ray-Ban, Oakley, Prada) that Eyeconic carries online.
- America's Best Contacts & Eyeglasses: America's Best is a large US discount optical retailer offering eye exams, glasses, and contacts at low price points (two-pair deals). It competes with Eyeconic in the value-conscious segment, though primarily through physical retail rather than online channels.
Emerging players
- Pair Eyewear: Pair Eyewear is a DTC eyewear startup selling customizable prescription glasses with magnetic top frames, targeting younger consumers. It is an emerging competitor in the online prescription eyewear space, with overlapping target customers (parents, kids, young adults) but a differentiated customization model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Eyeconic social profiles
Digital presenceEyeconic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyeconic leadership team
Management profileNumber of profiles
Eyeconic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyeconic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyeconic
What does Eyeconic do?
Eyeconic is the official VSP in-network online eyewear store, selling prescription eyeglasses, prescription and non-prescription sunglasses, and contact lenses directly to consumers through its e-commerce platform at eyeconic.com. The storefront integrates vision insurance benefits from VSP, MetLife, and Cigna at checkout, features a Virtual Try-On tool, bundles prescription lenses into the frame price, and offers free shipping, free returns, and complimentary in-person frame adjustments at VSP network doctors.
Is Eyeconic a public or private company?
Eyeconic is a private company. It is classified as corporate owned and is currently operating.
When was Eyeconic founded?
Eyeconic was founded in 2011. It employs 101 to 250 people.
Where is Eyeconic based?
Eyeconic is headquartered in Sacramento, United States, in the North America region.
How does Eyeconic make money?
Two revenue lines are on record. Product Sales - Eyeglasses are the primary driver. The others are product Sales - Contact Lenses.
Who are Eyeconic's main competitors?
Direct peers on record are Warby Parker, Zenni Optical, GlassesUSA, 1-800 Contacts, EyeBuyDirect, Frames Direct and Coastal.com. Broad incumbents are LensCrafters and America's Best Contacts & Eyeglasses. Pair Eyewear is listed as an emerging player.
Does Eyeconic have an API?
No public API is recorded for Eyeconic.
What industry is Eyeconic in?
Eyeconic's product category is Online Eyewear Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses). Its NAICS code is 456130 and its SIC code is 3851.