Sit Means Sit Dog Training
Sit Means Sit Dog Training is a Cicero, NY-based dog training service founded in 1998, offering obedience, protection sports, and working dog training under founder and CEO Fred Hassen, a PSA Level 3 World Champion.
- Company typePrivate
- Founded1998
- HeadquartersCicero, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sit Means Sit Dog Training does
Sit Means Sit Dog Training is a U.S. private, for-profit dog training business headquartered in Cicero, New York. The company was founded in 1998 and operates with 51-100 employees, suggesting an operation broader than a single location, though the available data anchors its Syracuse/Cicero, NY franchise territory as documented by the Syracuse-area web URL. The company delivers professional dog training services with a stated specialization in obedience training, working dog sports, and protection sports, serving dog owners interested in competitive-level training and championship preparation.
The company's competitive positioning is heavily concentrated in the personal brand and expertise of its founder and CEO, Fred Hassen. Hassen is a recognized elite competitor in protection sports, having placed third in the PSA competition in 2022 and winning the PSA Level 3 World Championship on November 15-16, 2025, in Nashville, Tennessee, with his Belgian Malinois, Ruin. This credential underpins the company's value proposition for customers seeking championship-level preparation and advanced working-dog training.
Business model details are limited in the available data: pricing is not publicly disclosed, no productized offerings or technology platform is described, and no revenue, funding, or financial figures are available. Revenue appears to be generated through direct service delivery (training sessions, likely in both group and private formats typical of the dog training category), and the customer base is described horizontally as dog owners seeking protection sports and obedience training. No marketing channels, partnerships, distribution infrastructure, or app/digital product offerings are documented, and the company does not have a mobile app or disclosed API.
Sit Means Sit Dog Training firmographics
Firmographics- Name
- Sit Means Sit Dog Training
- Website
- https://sitmeanssit.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sit Means Sit Dog Training is a Cicero, NY-based dog training service founded in 1998, offering obedience, protection sports, and working dog training under founder and CEO Fred Hassen, a PSA Level 3 World Champion.
- Ownership category
- akta.pro rank
Where Sit Means Sit Dog Training is headquartered
LocationHeadquarters
- HQ city
- Cicero
- HQ country
- United States
- HQ region
- North America
Markets served
Sit Means Sit Dog Training business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Sit Means Sit Dog Training product offering
Product offeringCore offering
Sit Means Sit Dog Training provides professional dog training services centered on obedience training, working dog sports, and protection sports instruction. Training is delivered directly by the company's trainers, with programs shaped by founder and CEO Fred Hassen's championship-level expertise in PSA Level 3 protection sports. Services are targeted at dog owners seeking advanced obedience, working dog conditioning, or competition-level protection sports preparation.
Product overview
Sit Means Sit Dog Training is a professional dog training company that provides training services for dogs, with a focus on working dog sports and obedience training. The company was founded by Fred Hassen, who serves as CEO. The source data does not provide details on distinct products, modules, or a platform architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Protection Sports Training Professional training program preparing dogs and owner-handlers for Protection Sports Association (PSA) competitions, including the highest challenge levels such as PSA Level 3. Built around founder Fred Hassen's championship-level expertise and intended for serious competitive handlers.
- Obedience Training Professional obedience training for dogs, designed to instill reliable commands and behavior in pet and working dogs. Intended for individual dog owners seeking structured, professional instruction beyond basic pet classes.
- Working Dog Sports Training Training for working dog sports, focused on conditioning and handling dogs for performance disciplines including protection-oriented work. Intended for owners pursuing working-sport capability or competition beyond basic obedience.
Quantifiable outcome
- Won PSA Level 3 World Championship 2025
- +1 more outcomes
Companies that use Sit Means Sit Dog Training
Customer profileSegments1 record
Ideal customer profiles1 record
Sit Means Sit Dog Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sit Means Sit Dog Training partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Sit Means Sit Dog Training competitors and assessment
Company assessmentRegional players
- Camp Bow Wow: Multi-location pet care franchise combining daycare, boarding, and training services. Comparable as a pet services operator whose training offerings overlap with Sit Means Sit's service mix, often anchored in specific regional markets.
Emerging players
- Dogtopia: National dog daycare franchise with training add-ons and enrichment programs. Comparable as a scaled, multi-location pet services brand where training is part of a broader daycare-and-boarding offering; intersects with the daycare-with-training category.
Direct peers
- Off Leash K9 Training: National dog training franchise offering obedience and behavior modification services. Directly comparable as a multi-location dog training brand with a similar franchise-style operating model and comparable core obedience offering.
- Bark Busters Home Dog Training: Global in-home dog training franchise providing obedience and behavioral services. Directly comparable as a multi-territory dog training service targeting pet owners seeking professional instruction.
- Sit Means Sit (National Franchise): The national franchise system under which this Cicero location operates. Directly comparable because it sells the same brand, curriculum, and dog training services through other franchisees in different geographies, competing for the same brand-level customer pool.
Broad incumbents
- Petco Dog Training: Major pet retailer's dog training services including group classes and private lessons. Comparable as a high-volume, lower-priced obedience training alternative that competes with independents on accessibility and price.
- PetSmart Dog Training: Big-box pet retailer's in-store dog training program offering group obedience classes. Comparable as a scaled competitor in the basic-to-intermediate obedience training segment with national reach, though positioned as a broader pet retailer.
Others
- Animal Behavior College: Online and hands-on dog trainer certification school that trains the supply of professional dog trainers. Comparable as an ecosystem participant shaping the competitive landscape for certified dog training services nationally.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Sit Means Sit Dog Training social profiles
Digital presenceSit Means Sit Dog Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sit Means Sit Dog Training leadership team
Management profileNumber of profiles
Profiles1 record
Sit Means Sit Dog Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sit Means Sit Dog Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sit Means Sit Dog Training
What does Sit Means Sit Dog Training do?
Sit Means Sit Dog Training provides professional dog training services centered on obedience training, working dog sports, and protection sports instruction. Training is delivered directly by the company's trainers, with programs shaped by founder and CEO Fred Hassen's championship-level expertise in PSA Level 3 protection sports. Services are targeted at dog owners seeking advanced obedience, working dog conditioning, or competition-level protection sports preparation.
Is Sit Means Sit Dog Training a public or private company?
Sit Means Sit Dog Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sit Means Sit Dog Training founded?
Sit Means Sit Dog Training was founded in 1998. It employs 51 to 100 people.
Where is Sit Means Sit Dog Training based?
Sit Means Sit Dog Training is headquartered in Cicero, United States, in the North America region.
Who are Sit Means Sit Dog Training's main competitors?
Camp Bow Wow is listed as a regional player. Dogtopia is listed as an emerging player. Direct peers are Off Leash K9 Training, Bark Busters Home Dog Training and Sit Means Sit (National Franchise). Broad incumbents are Petco Dog Training and PetSmart Dog Training. Animal Behavior College is listed as an others.
Does Sit Means Sit Dog Training have an API?
No public API is recorded for Sit Means Sit Dog Training.