JTBC
JTBC is a South Korean cable broadcasting company owned by JoongAng Group that produces dramas, variety shows, news, and live sports programming for domestic audiences and distributes its content internationally through Netflix, Disney+, Amazon Prime Video, and TVING.
- Company typePrivate
- Founded2011
- HeadquartersMapo, South Korea
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
JTBC firmographics
Firmographics- Name
- JTBC
- Legal name
- 제이티비씨(주)
- Website
- https://jtbc.co.kr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- JTBC is a South Korean cable broadcasting company owned by JoongAng Group that produces dramas, variety shows, news, and live sports programming for domestic audiences and distributes its content internationally through Netflix, Disney+, Amazon Prime Video, and TVING.
- Ownership category
- akta.pro rank
Where JTBC is headquartered
LocationHeadquarters
- HQ city
- Mapo
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
JTBC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual VOD episode rental |
| Subscription | Monthly | LG Uplus U+tv Basic Broadcast Pass |
| Subscription | Monthly | LG Uplus U+tv Premium Broadcast Pass |
Distribution channels4 records
Marketing channels4 records
JTBC product offering
Product offeringCore offering
JTBC is a South Korean cable television broadcaster that produces and airs dramas, variety/entertainment programs, news, and documentaries, monetized via advertising, VOD episode rentals, IPTV bundling, and content licensing to global streaming platforms. It also holds exclusive Korean broadcasting rights to the Olympics (2026-2032) and FIFA World Cup (through 2030).
Differentiator
Problem solved
Functional benefit
Brands
- JTBC 드라마: JTBC's drama programming division producing popular K-dramas
- JTBC 엔터테인먼트
- JTBC 뉴스
Products and services
- JTBC Linear Cable Broadcast Channel JTBC's flagship cable TV channel airing dramas, variety shows, news, and documentaries on a fixed schedule for South Korean general audiences.
- JTBC VOD Portal (vod.jtbc.co.kr) Proprietary video-on-demand platform offering full episodes and clips for purchase/rental, priced at 1,650 KRW per episode, targeting individual Korean viewers.
- JTBC News (JTBC 뉴스룸) JTBC's news division producing current-affairs coverage, the Newsroom program, and digital news content via news.jtbc.co.kr.
- 2026 FIFA World Cup Broadcast Exclusive Korean broadcast of the 2026 FIFA World Cup, produced with co-broadcast partner KBS, aired on JTBC's linear channel and digital properties.
- 아파트 (Apartment) Drama Weekend drama premiered July 2026 featuring Ji Sung, Ha Yoon-kyung, Moon So-ri, and Park Byung-eun; centers on a former gangster running for apartment complex president to expose corruption.
- 연애전쟁 (Love War) Entertainment program launched June 2026 in which couples participate as 'relationship diplomats' to mediate and resolve conflicts.
- 아는 형님 (Knowing Bros) Long-running variety/talk-show entertainment program with guest appearances, a flagship JTBC entertainment title.
- 냉장고를 부탁해 (Please Take Care of My Refrigerator) Cooking variety program featuring celebrity chefs preparing dishes from guests' refrigerator contents.
- 이혼숙려캠프 (Divorce Settlement Camp) Variety program in which couples in conflict undergo mediation and counseling to consider reconciliation or divorce.
Companies that use JTBC
Customer profileSegments2 records
Ideal customer profiles3 records
JTBC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
JTBC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- LG UplusmajorLG Uplus launched 'U+tv Broadcast Pass' on July 1, aggregating paid VOD content from four South Korean broadcasters—KBS, MBC, SBS, and JTBC—into a single subscription on its U+tv IPTV platform. Provides bundled access to dramas, entertainment programs, news, and factual content without additional per-title charges. Basic tier at 19,800 KRW/month, premium at 22,000 KRW/month.
- NetflixmajorMulti-platform drama distribution partnership. 'Good Boy' (Park Bo Gum, Kim So Hyun) premiered on JTBC simultaneously with Netflix worldwide on May 31. 'Still Shining' also available globally on Netflix. Netflix serves as international VOD distributor for JTBC-produced dramas.
- Disney+majorInternational multi-platform distribution partner for JTBC dramas. 'Good Boy' released simultaneously on Disney+ worldwide alongside Netflix and JTBC linear broadcast on May 31, 2025.
- Amazon Prime VideomajorInternational multi-platform distribution partner. 'Good Boy' released simultaneously on Amazon Prime Video in over 240 countries and territories alongside Netflix, Disney+, and JTBC broadcast.
- TVING (CJ ENM)majorDomestic streaming partnership through CJ ENM's TVING platform. 'Good Boy' available on TVING in South Korea as part of JTBC's partnership with CJ ENM for domestic VOD distribution.
- KBS (Korean Broadcasting System)coreJoint broadcast agreement for the 2026 FIFA World Cup. JTBC holds the primary rights and partnered with KBS for co-broadcast coverage. The deal is reportedly worth 14 billion won ($10.2 million). JTBC planned to dispatch a large-scale production team overseas, with KBS sending commentators including former national team player Lee Young-pyo.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
JTBC competitors and assessment
Company assessmentEmerging players
- Wavve: Korean streaming platform backed by SK Telecom and Korean broadcasters, offering subscription access to terrestrial and cable content including JTBC competitors. Wavve competes with JTBC's VOD portal and bundled offerings for Korean digital viewers.
- TVING (CJ ENM): CJ ENM's domestic Korean streaming platform and a JTBC distribution partner for dramas such as 'Good Boy.' TVING overlaps with JTBC's VOD portal as a competing streaming destination, and both chase the same Korean viewer attention and content pipeline.
Direct peers
- MBN (Maeil Broadcasting Network): Korean cable broadcaster and a structural peer of JTBC within the consolidated cable network segment. MBN competes for advertisers, drama commissions, and audience share on a comparable scale.
- tvN (CJ ENM): CJ ENM's flagship Korean cable TV network and JTBC's closest direct competitor. Both operate premium Korean cable channels producing acclaimed K-dramas, variety shows, and entertainment programming for the same domestic audience, and CJ ENM operates the TVING streaming platform that competes with JTBC's VOD portal.
- Channel A: One of the three other dedicated Korean cable news/entertainment broadcasters alongside JTBC, TV Chosun, and MBN. Channel A competes directly with JTBC in the cable channel ad market and for premium content commissions.
- TV Chosun: Korean cable broadcaster and direct competitor to JTBC within the same programming segment (drama, news, entertainment). TV Chosun competes for the same advertisers and content rights, and is structurally similar in size and audience.
Broad incumbents
- Netflix Korea: Global streaming incumbent and a major distribution partner for JTBC premium dramas. While a partner, Netflix also competes with JTBC's VOD portal for paid Korean viewer time, and its Korean content investments affect JTBC's licensing leverage and drama commissions.
- MBC (Munhwa Broadcasting Corporation): One of Korea's 'Big 3' terrestrial broadcasters, distributed alongside JTBC in the LG Uplus IPTV bundle. MBC competes head-to-head with JTBC for drama commissions, variety show talent, sports rights, and advertiser spend.
- KBS (Korean Broadcasting System): Korea's public broadcaster and the co-broadcast partner with JTBC for the 2026 FIFA World Cup. KBS is one of the 'Big 3' terrestrial broadcasters and is bundled alongside JTBC in the LG Uplus U+tv pass; it competes for the same sports rights, drama commissions, and audiences.
- SBS (Seoul Broadcasting System): Korea's third major terrestrial broadcaster and the fourth member of the LG Uplus U+tv bundle. SBS competes with JTBC across news, drama, variety, and entertainment, with comparable scale and a longer operating history.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
JTBC social profiles
Digital presenceJTBC financial estimates
Financial estimateRevenue estimate
Valuation estimate
JTBC leadership team
Management profileNumber of profiles
Profiles1 record
JTBC subsidiaries and ownership
Company hierarchySubsidiaries2 records
JTBC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JTBC M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JTBC
What does JTBC do?
JTBC is a South Korean cable television broadcaster that produces and airs dramas, variety/entertainment programs, news, and documentaries, monetized via advertising, VOD episode rentals, IPTV bundling, and content licensing to global streaming platforms. It also holds exclusive Korean broadcasting rights to the Olympics (2026-2032) and FIFA World Cup (through 2030).
Is JTBC a public or private company?
JTBC is a private company. It is classified as corporate owned and is currently operating.
When was JTBC founded?
JTBC was founded in 2011. It employs 501 to 1,000 people.
Where is JTBC based?
JTBC is headquartered in Mapo, South Korea, in the Asia region.
Who are JTBC's main competitors?
Emerging players on record are Wavve and TVING (CJ ENM). Direct peers are MBN (Maeil Broadcasting Network), tvN (CJ ENM), Channel A and TV Chosun. Broad incumbents are Netflix Korea, MBC (Munhwa Broadcasting Corporation), KBS (Korean Broadcasting System) and SBS (Seoul Broadcasting System).
Does JTBC have an API?
No public API is recorded for JTBC.