MVP Group

What MVP Group does

MVP Group Corp is a privately held commercial foodservice equipment manufacturer headquartered in Fort Lauderdale, Florida, with a parallel Canadian operation in Pointe-Claire, Quebec. The company has operated continuously for over 60 years and serves distributors, franchise systems, hospitality operators, institutional kitchens, and supermarkets across North America and Latin America. Its commercial model is anchored by a multi-brand equipment portfolio spanning ten sub-brands: VORTEX and Sierra (cooking equipment), Jet-Tech (warewashing), Axis (cooking and preparation), Kool-It and Kool-It Infinity (refrigeration), Ikon (combined refrigeration and cooking), Primo (food preparation), Hydra-Kool (refrigerated display merchandising), and Osion (ice equipment). Customers include Subway, Burger King, Marriott, and Best Western, indicating penetration into global QSR chains and major hotel brands.

MVP Group generates revenue through three streams: hardware sales of capital equipment, replacement parts, and managed aftermarket service delivered through authorized service partners offering 24/7 coverage across North America. The company manufactures and distributes through a dealer and distributor network supported by multiple warehouses and inventory centers that enable parts accessibility. Go-to-market is sales-led and channel-driven, with MVP Canada having formalized a Minimum Advertised Price and Minimum Sell Price policy effective December 1, 2024, setting pricing floors at 25% above standard dealer net pricing, and a 2025 strategic reorientation toward four core brands (Jet-Tech, Axis, Ikon, Kool-It). Pricing on commercial equipment is quote-based rather than publicly disclosed.

The company's value proposition centers on being a leader in value-engineered projects in the Americas, combining cost-efficient product design with a six-decade service network and parts infrastructure. Operational discipline is reflected in formalized policies including a 60-day return window with 35% restocking fee, a dedicated Retro Logistics Department for freight claims, and downloadable warranty, catalogue, and discount-program resources for the dealer channel. The technology base is conventional industrial equipment manufacturing with no disclosed AI, software, or connected-equipment capabilities.

Name

MVP Group

Legal name

MVP Group Corp

Website

https://mvpgroupcorp.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

MVP Group Corp is a 60-year-old, privately held commercial foodservice equipment manufacturer with US and Canadian operations, selling a multi-brand portfolio of refrigeration, cooking, warewashing, and food-prep equipment through dealers and distributors to franchise systems, hospitality operators, and institutional kitchens across North America.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ)

akta.pro secondary industries

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Commercial Refrigeration & HVAC (Foodservice) Wholesale (AFAIALAI)

Keywords

• Commercial foodservice equipment
• Commercial refrigeration
• Commercial cooking equipment
• Warewashing equipment
• Food preparation equipment

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: MVP Group generates revenue through the sale of commercial foodservice equipment across multiple brands including Vortex, Jet-Tech, Axis, Ikon, Kool-It, Kool-It Infinity, Hydra-Kool, Primo, and Sierra. Products include warewashing equipment, refrigeration units, cooking equipment, and food preparation machinery.
2. Parts and Service: Revenue generated from replacement parts sales and technical service support for equipment. Company maintains multiple warehouses and inventory centers across North America for parts availability.
3. Aftermarket Support: Service department evaluates defective items and schedules service calls. Authorized service partners provide 24-hour service, 7 days a week across North America.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MVP Group Corp manufactures and distributes commercial foodservice equipment through nine sub-brands covering refrigeration, cooking, warewashing, and food preparation categories. The company sells warewashing equipment under Jet-Tech, commercial refrigeration under Kool-It, Kool-It Infinity, Hydra-Kool, and Ikon, cooking equipment under Vortex, Sierra, Axis, and Ikon, and food preparation equipment under Primo and Axis. Distribution is handled through an authorized dealer and distributor network with direct relationships with major franchise and hospitality operators across North America and Latin America.

Product overview

MVP Group Corp is a commercial foodservice equipment manufacturer spanning over six decades, representing a portfolio of industry-leading brands delivering dependable refrigeration, cooking, warewashing, and food preparation equipment supported by a distribution and service network across North and Latin America. The company operates as a master distributor and manufacturer offering nine core equipment sub-brands: VORTEX (premium cooking: pizza deck ovens, griddles, char-broilers), Jet-Tech (warewashing: dishwashers, glass washers, pan washers), Primo (food prep: processors, slicers, planetary and spiral mixers), Axis (cooking: combi ovens, convection ovens, dough sheeters, mixers, pasta cookers, meat grinders, slicers, vertical broilers), Sierra (cooking: char broilers, fryers, ranges, griddles, pizza/conveyor ovens, salamanders), Kool-It (refrigeration: display cases, glass door coolers/freezers, reach-in units, prep tables, chef bases), Kool-It Infinity (premium refrigeration: reach-in, worktop, prep tables, undercounter units), Ikon (performance line: refrigeration and cooking equipment), and Hydra-Kool (refrigerated display merchandising: bakery cases, deli cases, gelato cases, seafood cases). Products are designed for distributors, franchise systems, and hospitality professionals including hotels, restaurants, schools, government institutions, and major chains like Subway, Burger King, Marriott, and Best Western.

Differentiator

Problem solved

Functional benefit

Brands

• Vortex: Cooking equipment line including pizza deck ovens, thermostatic griddles, manual griddles, and radiant char-broilers.
• Jet-Tech
• Axis
• Kool-It
• Kool-It Infinity
• Ikon
• Primo
• Sierra
• Hydra-Kool
• Osion

Products and services

• VORTEX VORTEX is MVP Group's premium cooking equipment sub-brand featuring pizza deck ovens, thermostatic griddles (chrome gas, manual gas, gas), and radiant char-broilers for high-volume commercial kitchens. The line is intended for distributors, franchise systems, and hospitality operators running commercial kitchen operations.
• Jet-Tech Jet-Tech is MVP Group's warewashing equipment sub-brand offering commercial dishwashers (F-18DP, 737E, X-33, F-22, FX-44, EV-18, EV-22, 757EV, 757E), glass washers (XG-37, F-16DP, F-14, 727E), pan washers (787, 777, 747HH), and export models (F16C, F18C, F22C). The line targets commercial kitchens needing industrial dish and glass washing capacity.
• Primo Primo is MVP Group's food preparation equipment sub-brand featuring food processors (PVC-500, PDR-16), meat slicers (PS-10, PS-12, PS-12D, PS-12DQ), planetary mixers (PM-7, PM-10, PM-20, PM-30), and spiral mixers (PSM-40E, PSM-50E, PSM-60E, PSM-80E, PSM-120E). The line is designed for commercial food preparation operations.
• Axis Axis is MVP Group's commercial cooking and preparation equipment sub-brand offering combi ovens (AX-CL06M, AX-CL06D, AX-CL10M, AX-CL10D), convection ovens (AX-513, AX-513RH, AX-513RHD, AX-514, AX-514RH, AX-514RHD, AX-824RH, AX-824RHD, AXIS RAPIDO), dough sheeters (AX-TDS, AX-PZR17), mixers (AX-M7, AX-M12, AX-M20, AX-M30, AX-M40, AX-M60, AX-M60P, AX-M80), pasta cookers (AX-GPC-1, AX-GPC-2), proofers (AX-PR5, AX-PR8), meat grinders (AX-MG12, AX-MG22), meat slicers (AX-S9U, AX-S10U, AX-S12U, AX-S12BA, AX-S13G, AX-S13GA, AX-S13GAiX, AX-S14 Ultra, AX-VOL12-14), and vertical broilers (AX-VB3, AX-VB4).
• Sierra Sierra is MVP Group's commercial cooking equipment sub-brand offering char rock broilers (SRCB-24, SRCB-36, SRCB-48), cheese melters (SRCM 24, SRCM 36), hot plates (SRHP-2-12, SRHP-4-24, SRHP-6-36), fryers (FRYSTAR400, FRYSTAR500, FRYSTAR750, SRF series), gas convection ovens (SRCO, SRCO-E), gas ranges (SR-4-24, SR-6-36, SR-10-60, SR-4B-36G-60, SR-6B-24G-60, SR-6B-24RG-60, SR-4B-24G-48), griddles (SRMG and SRTG series), pizza ovens (deck ovens, conveyor ovens C1418E, C1830, C1840, C3236, C3248, C3260, C1624E-IM, C1832E-SB, C3240E-IM), radiant broilers (SRRB series), salamanders (SRS-24, SRS-36), stock pot ranges (SRSP-18), and proofer/heater cabinets (SHPN, SHPI).
• Kool-It Kool-It is MVP Group's commercial refrigeration equipment sub-brand for foodservice, including display cases (KCD, KOM-24-SS, KOM-36-SS, KOM-36BK, KOM-36XBK, KOM-48-SS, KOM-48XBK, KBF, KII-280/350/420, KMC-48/72), glass door coolers (KGM series, KSM series, KGR series), glass door freezers (KGF series), reach-in refrigerators and freezers (KBSR, KBSF, KTSR, KTSF series), glass door merchandisers (LX series), chef bases (KCB series), sandwich prep tables (KST series), megatop sandwich prep tables (KSTM series), pizza tables (KPT series), and undercounter refrigerators and freezers (KUCR, KUCF series).
• Kool-It Infinity Kool-It Infinity is MVP Group's premium refrigeration equipment sub-brand offering reach-in refrigerators and freezers, worktop refrigerators and freezers, sandwich/salad prep tables (standard and megatop), undercounter units, chef base refrigerators, and glass door refrigerators and freezers. The line targets operators seeking higher-end commercial refrigeration.
• Ikon Ikon is MVP Group's performance equipment sub-brand combining refrigeration (IB and IT series reach-in units, back bars IBB, bottle coolers IBC, chef bases ICBR, glass door coolers, sandwich/pizza prep tables, undercounter units) and cooking equipment (IGF fryers, IR gas ranges, ISP stock pot ranges, IRB radiant broilers, IMG/ITG griddles, IHP hot plates, ISB salamanders, IGCO/IECO convection ovens, IC countertop ovens, C1832E-SB/C3240E-SB conveyor ovens).
• Hydra-Kool Hydra-Kool is MVP Group's refrigerated display merchandising equipment sub-brand offering curved glass (CG) and flat glass (FG) bakery cases (KBD series), deli cases (KFM series, KPM series), gelato cases (KFM-GL series), glass door wall type units (KGV series), open display merchandisers (KGH-OF, KGL-RS, KGL-RM, KGL-OU series), and seafood cases (KFM-SC, KFM-SF, KFM-SO). The line serves supermarket, deli, and bakery merchandising applications.
• Osion Osion is MVP Group's ice maker and ice storage bin equipment sub-brand offering commercial ice-making and storage solutions for foodservice operations. The line is part of MVP Group's broader equipment portfolio.
• Parts and Aftermarket Service Parts and aftermarket service is MVP Group's offering of replacement parts and technical service for its installed equipment base. The company maintains multiple warehouses and inventory centers across North America for parts availability, operates a service department that evaluates defective items and schedules service calls, and runs an authorized service partner network providing 24-hour service 7 days a week across North America. The line targets existing equipment owners and dealers needing replacement parts and technical support.

Quantifiable outcome

• 24-hour service, 7 days a week support availability
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Authorized Service PartnerscoreImplementation/ SI/ Consulting PartnerLong-lasting and dedicated service agent partnerships throughout North America. Authorized service partners are positioned within arm's length to serve clients and their customers. Service partners available for Canadian market and Florida region with downloadable partner lists.
• Dealers & DistributorscoreChannel Partner/ Reseller/ DistributorMVP Canada maintains list of authorized resellers required to adhere to MAP/MSP pricing policies established December 1, 2024. Dealers expected to maintain minimum 25% pricing above standard dealer net pricing.
• Retro Logistics DepartmentminorOthersHandles freight damage claims and logistics for goods shipped prepaid by MVP Group. Contact via (844) 218-8477 (US) or (888) 275-4538 (Canada) or email [email protected] or [email protected]

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ITW Food Equipment (Vulcan, Hobart, Traulsen, Wolf): ITW's food equipment group manufactures commercial cooking, refrigeration, and warewashing brands used by the same QSR and institutional customers MVP serves. Overlaps directly with MVP's cooking and refrigeration categories.
• Middleby Corporation: Largest pure-play commercial foodservice equipment manufacturer in North America, with brands spanning cooking, refrigeration, and warewashing. Competes head-to-head with MVP for QSR and hospitality chain business, but at materially greater scale.
• Dover Corporation (Refrigeration & Food Equipment): Diversified industrial manufacturer with foodservice refrigeration and cooking equipment operations (including brands formerly under the Manitowoc umbrella). Competes with MVP in commercial refrigeration and cooking for chain accounts.
• Ali Group: Italian-owned global foodservice equipment conglomerate with dozens of brands across refrigeration, cooking, and warewashing. Competes with MVP in value-engineered mid-market segments through brands like Beverage-Air and Hoshizaki-aligned lines.
• Electrolux Professional: Global commercial foodservice and laundry equipment manufacturer. Competes with MVP across cooking, warewashing, and food preparation equipment categories, particularly in North American and Latin American dealer channels.
• Welbilt (formerly Manitowoc Foodservice): Manufacturer of commercial cooking, refrigeration, and beverage equipment brands (Convotherm, Frymaster, Manitowoc Ice, Garland, Merrychef). Overlaps directly with MVP's cooking and warewashing categories at enterprise QSR accounts.

Direct peers

• True Manufacturing: US manufacturer of commercial refrigeration including reach-ins, prep tables, display cases, and undercounter units. Direct overlap with MVP's Kool-It, Kool-It Infinity, and Hydra-Kool refrigeration product lines sold through dealers.
• Hoshizaki America: Manufacturer of commercial refrigeration, ice machines, and warewashing equipment sold through foodservice dealers across North America. Direct competitor to MVP's Kool-It, Hydra-Kool, and Jet-Tech lines in dealer-channel accounts.
• Avantco Equipment: Value-engineered commercial refrigeration, cooking, and food prep equipment brand sold through online and dealer channels in North America. Closely positioned to MVP's value-engineered mid-market offering for small and mid-sized foodservice operators.

Emerging players

• Rational AG: German specialist manufacturer of combi ovens dominant in European and high-end North American foodservice. Competes with MVP's Axis combi oven line and adjacent cooking categories, particularly in hospitality and institutional accounts.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/mvpgroupcorp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MVP Group