Moser Baer

What Moser Baer does

Moser Baer is a digital storage media brand currently operated under license by Vinpower, Inc. following the 2020 acquisition. The company manufactures and distributes recordable optical discs (CD-R, DVD-R, Blu-ray BD-R) and flash media products (USB drives, SD/MicroSD cards, SSDs), serving both professional-grade media users (audio/video production, archival, enterprise storage) and price-sensitive consumer-grade buyers. The product lines include the authentic Moser Baer Media Identification Code (MID) on optical discs and flash media that has been subject to rigorous quality control testing. Products are sold globally through wholesale distribution channels and the moserbaer.com e-commerce site.

The original Moser Baer was founded in New Delhi in 1983, initially producing Time Recorder units before pivoting to floppy disks in 1985, optical discs in 1999, Blu-ray in 2007, and later adding solar panels and LED lighting. The historical entity became the world's second-largest optical disc manufacturer, exporting approximately 85% of production to over 100 countries, and was listed among Indian technology companies of significant scale. A 2016 partnership with NAND flash controller supplier Phison Electronics expanded the flash media portfolio. The original company entered bankruptcy and was ordered liquidated on September 20, 2018.

The current revenue model combines hardware sales of optical and flash storage products with brand licensing arrangements under Vinpower's ownership. The go-to-market motion is primarily OEM-embedded, with products distributed globally under the Moser Baer branding through Vinpower's established distribution infrastructure, supplemented by direct online sales through the company website. Customer concentration is split across a horizontal segmentation between professional and consumer segments, with no disclosed anchor enterprise customers. There are no publicly disclosed pricing models, revenue figures, or certifications in the available data.

Name

Moser Baer

Legal name

Moser Baer

Website

https://moserbaer.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Moser Baer is a digital storage media brand manufacturing recordable optical discs (CD-R, DVD-R, Blu-ray) and flash media (USB, SD/MicroSD, SSD) for professional and consumer buyers worldwide. The brand is currently operated by Vinpower, Inc. following a 2020 acquisition, with products distributed globally through wholesale and e-commerce channels.

Ownership category

akta.pro rank

Product category

Digital Storage Media

NAICS

Manufacturing and Reproducing Magnetic and Optical Media (33461), Computer Storage Device Manufacturing (334112)

SIC

Magnetic & Optical Recording Media (3695), Computer Storage Devices (3572)

akta.pro primary industry

Optical Media & Drives (CD/DVD/Blu-ray) (HDACAIAE)

akta.pro secondary industries

Legacy Removable Media (Floppy/Zip/Jaz) (HDACAIAK), Memory Cards (SD/microSD/CFexpress) (HDACAIAD), Internal Storage Components (SSD/HDD, M.2, controllers) (HDACAGAH)

Keywords

• Optical storage media
• Flash memory products
• Recordable discs
• Digital storage media
• LED lighting products

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Optical Disc Sales: Sale of recordable optical media including CD-Rs, DVD recordables, and Blu-ray discs (BD-R). The company was historically the second largest global optical disc manufacturer.
2. Flash Media Sales: Sale of flash media products including USB drives, SD/MicroSD cards, and SSDs. The flash media offerings were expanded in 2016 through partnership with Phison Electronics.
3. LED Lighting Products: Production and sale of LED lighting for both professional and consumer installation, diversifying the product portfolio beyond storage media.
4. Solar Panel Manufacturing: Manufacturing of solar panels initiated in 2007 as part of product portfolio diversification.
5. Brand Licensing: Following acquisition by Vinpower in 2020, the Moser Baer brand is licensed for use on digital storage products produced by Vinpower globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Moser Baer manufactures and sells digital storage media, primarily recordable optical discs (CD-Rs, DVD recordables, Blu-ray BD-R) and flash media products (USB drives, SD/MicroSD cards, SSDs). The company also previously produced LED lighting and solar panels. Following Vinpower's 2020 acquisition, products are offered globally in both professional-grade and consumer-grade lines under the Moser Baer brand.

Product overview

Moser Baer is a digital storage media manufacturer that produces optical discs (CD-Rs, DVD recordables, and Blu-ray discs) and flash media products (USB, SD/MicroSD cards, and SSDs). Originally founded in 1983 as a Time Recorder manufacturer, it pivoted to data storage in 1985 and became the second largest global optical disc manufacturer. After bankruptcy and liquidation in 2018, Vinpower acquired the brand in 2020 and now produces both professional-grade and consumer-grade digital storage media under the Moser Baer name. The company also previously offered LED lighting and solar panels as part of its diversified portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Optical Storage Media Recordable optical discs including CDs (CD-Rs), DVDs (DVD recordables), and Blu-ray discs (BD-R) for data storage and media playback, offered in both professional-grade and consumer-grade lines with authentic Moser Baer Media Identification Code (MID).
• Flash Drive Flash media storage products including USB drives, SD/MicroSD cards, and SSDs for portable and high-speed data storage, extensively tested through rigorous quality control processes.
• LED Lighting LED lighting products manufactured for both professional and consumer installation, introduced in 2007 to diversify the company's portfolio beyond storage media.
• Solar Panels Solar panels manufactured and sold as part of strategic product portfolio diversification initiated in 2007.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Vinpower, Inc.coreOEM/ Whitelabel/ Licensing Partner · 1 January 2020In 2020, Vinpower, Inc. acquired and took over full production of the most common slate of Moser Baer media commodities, primarily optical discs and flash media. Vinpower leveraged the global brand recognition of Moser Baer to fulfill market demand for both high-quality professional grade media and affordable consumer grade options. Products are now available globally under the Moser Baer branding.
• Phison ElectronicscoreTechnology or Integration · 1 January 2016In 2016, Moser Baer partnered with NAND flash device controller supplier Phison Electronics to expand its flash media offerings. This partnership enabled the company to enhance its USB, SD/MicroSD, and SSD product lines with quality flash controller technology.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Verbatim: Verbatim (Mitsubishi Chemical/MCC-owned) is a global optical storage media brand offering CD-R, DVD-R, and Blu-ray recordable discs alongside flash media — directly overlapping Moser Baer's core product portfolio and serving the same professional and consumer archive markets.
• CMC Magnetics: CMC Magnetics is the world's largest optical disc manufacturer (CD/DVD/Blu-ray) and one of the primary Asian low-cost producers competing directly with Moser Baer's optical disc lines across professional and consumer segments.
• RITEK Corporation: RITEK is a major Taiwanese optical disc manufacturer (Ridata brand) producing recordable CD/DVD/Blu-ray media globally — directly competing with Moser Baer in both branded and OEM optical media supply.
• Taiyo Yuden: Taiyo Yuden is a Japanese optical media manufacturer specializing in high-grade recordable CDs, DVDs, and Blu-ray discs — competing with Moser Baer's professional-grade optical media tier in archival and professional applications.
• Maxell: Maxell manufactures optical discs, tapes, and flash storage products under a global brand — overlapping Moser Baer's optical disc and removable media portfolio and serving similar professional/consumer archive segments.
• Kingston Technology: Kingston is a global leader in USB flash drives, SD cards, and SSD products — directly competing with Moser Baer's flash media lines enabled by the Phison controller partnership.

Broad incumbents

• Sony Storage Media: Sony manufactures branded optical media (Blu-ray recordable discs) as part of a broader electronics and media portfolio — a broad incumbent that overlaps with Moser Baer's Blu-ray disc offering through a wider consumer electronics footprint.
• Philips Storage: Philips is a broad incumbent brand in optical media and storage, often licensing its name to third-party manufacturers — analogous to Moser Baer's brand-licensing model under Vinpower and overlapping in professional optical disc markets.
• SanDisk (Western Digital): SanDisk, now part of Western Digital, is a leading global flash memory brand for SD cards, USB drives, and SSDs — a broader incumbent whose flash media catalog directly overlaps Moser Baer's USB/SD/SSD portfolio.
• Samsung Memory: Samsung Memory produces NAND flash and SSDs (including SD/microSD cards under the EVO/Pro lines) — a broad incumbent whose flash storage portfolio competes with Moser Baer's USB, SD, and SSD product lines in both consumer and enterprise segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/moserbaerled

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moser Baer