What Measurement Incorporated does

Measurement Incorporated is a private, employee-owned educational assessment company founded in 1980 by Dr. Henry Scherich in Durham, North Carolina. The company provides large-scale scoring, psychometric, test development, and school improvement services primarily to U.S. state departments of education, assessment consortia, school districts, and federal research bodies, serving more than 30 state departments and hand-scoring tens of millions of student responses annually through its Virtual Scoring Center.

Name

Measurement Incorporated

Legal name

Measurement Incorporated

Website

https://measurementinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Measurement Incorporated is a private, employee-owned educational assessment company providing automated and handscoring services, psychometric support, and the PEG and MI Write platforms to U.S. state departments of education, assessment consortia, and K-12 schools and districts.

Ownership category

akta.pro rank

Product category

Educational Assessment Services

NAICS

Testing Laboratories and Services (54138), Educational Support Services (611710), Educational Services (611)

SIC

Services-Testing Laboratories (8734), Services-Educational Services (8200)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment & Test Data Integration and Reporting (EDADAIAE), Classroom Assessment & Grading (Formative/Summative) (EDAJAFAC)

Keywords

• Educational assessment services
• Automated essay scoring
• Psychometric consulting
• K-12 testing services
• Writing evaluation software

Headquarters

HQ city

Durham

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Assessment Services Contracts: State departments of education and testing companies contract MI for comprehensive assessment services including scoring, test development, psychometric services, and reporting. Revenue generated through multi-year government contracts.
2. MI Write Subscriptions: Schools, districts, parents, and educational entities subscribe to MI Write automated writing evaluation platform. Subscription-based access to AWE software for student writing assessment and practice.
3. On-Demand Essay Scoring Services: Researchers and organizations can request reliable essay scores using the same automated scoring models used in MI Write. Contact-based service for scoring essays on any informational, narrative, or persuasive prompt.
4. Evaluation & School Improvement Services: Program evaluation, technical assistance, and professional development services delivered to school districts and educational organizations, including the two-year contract with Pueblo School District 60.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Measurement Incorporated provides educational assessment services to state departments of education, testing consortia, and K-12 schools, including automated and hand scoring of student tests using its proprietary PEG engine and Virtual Scoring Center, psychometric and test development services, and evaluation and school improvement consulting. It also offers MI Write, a subscription-based automated writing evaluation platform for grades 3-12.

Product overview

Measurement Incorporated offers a comprehensive suite of educational assessment products and services. The core portfolio includes MI Write, an automated writing evaluation program for grades 3-12 that provides immediate automated scoring and feedback using the PEG (Project Essay Grade) engine; the Virtual Scoring Center (VSC), a secure web-based platform for managing the handscoring process; and handscoring, automated scoring, and hybrid scoring services. MI also provides psychometric services, item and test development, and evaluation and school improvement services through its subsidiary website. The company serves over 30 state departments of education and various educational organizations.

Differentiator

Problem solved

Functional benefit

Brands

• MI Write: MI Write is Measurement Incorporated's automated writing evaluation (AWE) program that provides automated scores and feedback to students' writing for grades 3-12.
• PEG Writing
• Utah Compose
• NYS CFSS

Products and services

• MI Write Automated writing evaluation platform for grades 3-12 that delivers immediate automated scores and feedback aligned with the 6+1 Trait Writing Model. Provides pre-packaged and custom writing prompts, peer review tools, interactive student lessons, and usage and performance reports. Used by schools, districts, parents, and educational entities via subscription-based access.
• Virtual Scoring Center (VSC) Secure web-based platform integrating all aspects of the scoring process. Includes VSC Capture (response acquisition from paper tests), VSC Train (rater training platform), and VSC Score (scoring management and real-time reporting). Used by MI to hand-score tens of millions of student responses annually.
• Handscoring Services High-volume handscoring of student responses using the Virtual Scoring Center. Includes rangefinding proceedings, scoring material development, recruitment, training, and supervision of scoring personnel, plus real-time monitoring with automated scorer feedback. Tens of millions of student responses scored annually.
• Automated Scoring Automated essay scoring solutions powered by the PEG (Project Essay Grade) engine. Uses computational linguistics, machine learning, natural language processing, LSA, LDA, and features derived from fine-tuned large language models. Trained exclusively on responses scored by most accurate raters for highest validity.
• Hybrid Scoring Integrated approach combining PEG automated scoring with human rater expertise. Includes confidence measures for each response, dynamic assessments of scorer accuracy, and intelligent response routing where low-confidence responses are automatically flagged for human review.
• On-Demand Essay Scoring Services Scoring services for researchers and others seeking reliable, generalizable essay scores. Uses the same automated essay scoring models as MI Write to score grade 3-12 essays in response to informational, narrative, or persuasive prompts, providing trait scores for Conventions, Ideas, Organization, Sentence Fluency, Style, and Word Choice.
• Psychometric Services Comprehensive psychometric services including field test planning, operational test design, equating, scaling, classical item analysis, IRT analysis, differential item functioning analysis, alignment studies, reliability and validity analyses, technical report production, and standard setting.
• Assessment Services (Test Development) Comprehensive test development services including item and test specifications, performance and oral assessments, observation checklists, administration manuals, scoring criteria, and interpretation guides. Also includes project and program management and document production, distribution, receipt, and storage.
• Evaluation & School Improvement Services Program evaluation, technical assistance, and professional development services for school districts. Includes needs assessment, tiered technical assistance, site-based and remote consultation, workshops, conferences, and resources in areas such as Special Education, MTSS, Early Literacy, Leadership Development, Bullying Prevention, and School Safety.

Quantifiable outcome

• 22-36% improvement in student writing quality when using PEG Writing intervention
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pueblo School District 60coreStrategic or Co-development Partner · 10 November 2023Two-year contract with Pueblo School District 60 to support district leadership with school improvement efforts. MI provides evaluation services, needs sensing, and customized professional learning to over 1200 educators, focusing on MTSS implementation, classroom management, and social-emotional-behavioral support.
• University of Delaware (Dr. Josh Wilson)coreStrategic or Co-development Partner · 3 October 2023Research collaboration with Dr. Josh Wilson from University of Delaware on automated writing evaluation studies. Co-authored articles on AWE for English learners and conducted multiple research studies on PEG Writing efficacy and implementation.
• New York State Education Department (NYSED)coreStrategic or Co-development Partner · 1 June 2023MI operates the NY State Center for School Safety (NYS CFSS) under a long-standing contract with NYSED. MI co-led the inaugural School Safety Summit in Albany in partnership with NYSED Office of Student Support Services, providing professional development and technical assistance to districts across New York State.
• National Center for Education Statistics (NCES)coreStrategic or Co-development Partner · 9 February 2022MI participated in the NAEP Automated Scoring Challenge sponsored by NCES and was one of four grand prize winners with the most accurate score predictions. Partnership involves ongoing research collaboration on automated scoring technology.
• National Council on Measurement in Education (NCME)minorStrategic or Co-development PartnerDr. Michael Bunch authored ITEMS module for NCME's professional development portal on planning and conducting standard setting. MI staff actively participate in NCME conferences and serve on NCME committees.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Riverside Insights: Riverside Insights (formerly Riverside Assessments) develops and scores K–12 assessments such as Iowa Assessments and aimswebPlus. It competes with MI on both state-level scoring and school/district-level assessment products, with comparable psychometric capabilities.
• Cambium Assessment: Cambium Assessment is a specialized K–12 assessment vendor that delivers large-scale state testing programs including scoring, item development, and reporting. It is one of MI's closest direct competitors for state-level scoring and assessment services contracts.
• Data Recognition Corporation (DRC): DRC provides large-scale assessment design, scoring, and reporting for state departments of education, including customized statewide testing programs. It directly competes with MI in the state assessment scoring market and offers similar integrated scoring and psychometric services.
• NWEA: NWEA develops and scores adaptive K–12 assessments (e.g., MAP Growth) used widely by districts and states. It is comparable to MI as a provider of large-scale student assessment with sophisticated psychometric scoring, and an emerging competitor in formative/interim assessment adjacent to MI Write.
• Questar Assessment: Questar Assessment (now part of the InterQuest family / formerly under ETS ownership) provides K–12 summative assessment scoring, test development, and psychometric services to states. It is a direct competitor in the state assessment scoring space that MI operates in.
• ACT: ACT develops and administers large-scale assessments (including the ACT and state summative programs) and provides psychometric, scoring, and reporting services. It is directly comparable to MI in serving state departments of education with high-stakes assessment programs and validity-focused measurement services.

Broad incumbents

• Educational Testing Service (ETS): ETS operates one of the largest educational measurement programs in the U.S., offering end-to-end assessment design, delivery, scoring, and psychometric services. MI competes with ETS for state and consortium scoring contracts, but ETS offers a broader portfolio (e.g., GRE, TOEFL, Praxis) and full-stack next-generation assessment platforms.
• CTB / McGraw-Hill (now part of Verizon Media K-12 assessments): McGraw-Hill's CTB assessment business historically developed and scored large-scale K–12 assessments. As a broader educational publishing and assessment incumbent, it competes with MI on state and district assessment contracts and shares the high-stakes validity/rigor requirements MI specializes in.
• Pearson Assessment: Pearson is a global education company with a substantial U.S. K–12 assessment business that designs, delivers, and scores large-scale state assessments. It competes with MI directly on state scoring and assessment contracts and can offer integrated content plus scoring solutions that MI cannot match alone.

Emerging players

• Turnitin: Turnitin provides automated writing evaluation, originality checking, and AI-writing detection tools used widely in K–12 and higher education. It overlaps with MI Write in classroom-level writing assessment and feedback, though Turnitin is more focused on detection/integrity than high-stakes summative scoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/measurementinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Measurement Incorporated