Custom Fleet

What Custom Fleet does

Custom Fleet is an Australia and New Zealand fleet management and mobility platform, founded in 1978 and operating as a wholly-owned subsidiary of Element Fleet Management (TSX: ELEF) since 2015. The company delivers end-to-end fleet services across three core product lines — fleet leasing (operating leases, finance leases, novated leasing, sale & leaseback), managed services (maintenance, tyres, fuel cards, insurance, registration, tolls, roadside assistance, accident management, telematics), and strategic advisory (fleet electrification, decarbonisation, mobility consulting) — serving government, corporate, SMB, and individual customers through more than 1,600 active accounts.

The company's technology stack centres on a fleet management platform with telematics integration, secure online customer/driver portals for accident management and infringement handling, and the proprietary Drive App mobile application available on iOS and Android for driver self-service. Custom Fleet's data and analytics layer supports fleet optimisation, EV transition planning, residual value forecasting, and ESG/sustainability reporting, drawing on the operational history of 48 years in the AU/NZ market and the parent company's global dataset of 1M+ vehicles under management.

The business model is anchored in recurring monthly lease payments and managed service fees, with transactional pass-through revenue on fuel, tolls, maintenance, and accident claims. Distribution is primarily direct enterprise field sales supplemented by inside sales for SMB and novated leasing, government procurement panels (including all 6 NZ AoG categories), and channel partners for novated leasing distribution. Global reach for multinational customers is enabled through the Element-Arval Global Alliance covering 55+ countries. Custom Fleet recorded 240% AOI growth between 2016 and 2022, reflecting strong post-Element acquisition scale momentum.

Name

Custom Fleet

Legal name

Custom Fleet Pty Ltd ACN 005 093 701

Website

https://customfleet.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Custom Fleet provides end-to-end fleet management and leasing services across Australia and New Zealand, serving government, corporate, SMB, and individual customers with telematics, accident management, fuel cards, and EV transition support as a subsidiary of Element Fleet Management.

Ownership category

akta.pro rank

Product category

Fleet Management Services

NAICS

Automotive Equipment Rental and Leasing (5321), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Finance Lessors (6172), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Fleet Leasing (Closed-End & Open-End) (THADAKAB)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), Government & Public Sector Fleet Management (THADAKAE), Commercial Fleet Leasing & Management (Trucks/Vans/LCVs) (THADAKAD)

Keywords

• Fleet management services
• Vehicle leasing
• Novated leasing
• Fleet electrification advisory
• Telematics solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Leasing: Operating and finance lease solutions for vehicles including commercial fleets, novated leases for individuals, and sale & leaseback arrangements. Revenue generated through monthly lease payments over contract terms.
2. Fleet Management Services: Comprehensive fleet management including maintenance, tyres, fuel cards, insurance, registration, roadside assistance, tolls, and infringement management. Recurring service fees plus transactional costs passed through.
3. Accident Management: Claims handling and accident management services with associated service fees.
4. Strategic Advisory: Strategic consulting services for fleet electrification, decarbonisation, and mobility optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Custom Fleet provides end-to-end fleet management and vehicle leasing solutions across Australia and New Zealand, including novated leases for individuals, full-service operating leases for corporate and government fleets, sale and leaseback arrangements, accident management, and strategic advisory services covering fleet electrification and optimization.

Product overview

Custom Fleet is an intelligent mobility platform providing end-to-end fleet management services across Australia and New Zealand. The offering operates as an integrated platform-plus-modules architecture, combining core leasing products (Lease Options, Sale & Leaseback, Next Lease, Novated Leasing) with a comprehensive suite of management services including Accident Management, Telematics, Fuel Cards, Insurance, and Maintenance & Tyres. The platform extends into optimisation capabilities (Fleet Decarbonisation, Telematics, Vehicle Utilisation) and strategic services (Strategic Advisory Services, Fleet Electrification, Mobility Consultations), all supported by the Drive App mobile application for drivers. The portfolio is unified under the Element Fleet Management global network, providing local expertise with international scale through the Element-Arval Global Alliance.

Differentiator

Problem solved

Functional benefit

Brands

• Drive App: Mobile application for drivers to manage their fleet vehicles, access services, and roadside assistance.

Products and services

• Full-Service Operating Lease (Lease Options) Full-service operating lease offering for corporate and government fleets that bundles vehicle financing with maintenance, management, and end-of-term return handling, allowing customers to convert fleet ownership into a managed operating expense.
• Sale and Leaseback
• Novated Leasing
• Accident Management
• Strategic Fleet Advisory Services
• Next Lease

Quantifiable outcome

• EV fleet transitions - Department of Internal Affairs achieved 87% EV fleet within 3 years
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ReforestcoreStrategic or Co-development Partner · 1 January 2025Partnership with Reforest, a social enterprise for tree planting programs, launched in 2025. Supports nature-positive action through local tree planting projects with transparent real-time progress tracking. Focus on carbon capture, biodiversity, and habitat restoration.
• MaxmeminorStrategic or Co-development Partner · 1 January 2024Partnership with Maxme for the Green Light program - women's leadership development initiative delivering nine weeks of virtual workshops to cultivate female leadership talent.
• Arval (Element-Arval Global Alliance)coreStrategic or Co-development PartnerElement's global alliance with Arval provides access to the world's largest fleet management network, enabling Custom Fleet to support customers in 55+ countries with consistent service standards globally.
• Supply Nation (Australia)minorStrategic or Co-development PartnerMembership in Supply Nation connects Custom Fleet with verified Indigenous and First Nations owned businesses, supporting supplier diversity initiatives and increased procurement spend with diverse suppliers.
• Amotai (New Zealand)minorStrategic or Co-development PartnerPartnership with Amotai in New Zealand for Indigenous supplier diversity, connecting with verified Māori and Pasifika owned businesses for supply chain diversity.
• The Salvation ArmyminorOthersCommunity partner supported through Custom Cares volunteer program, focusing on minority communities and people in need.
• Brotherhood of St LaurenceminorOthersCommunity partner supported through Custom Cares volunteer and fundraising network.
• Killara FoundationminorStrategic or Co-development PartnerPartnership providing education and career pathway support for Aboriginal and Torres Strait Islander peoples. Custom Fleet sponsors scholarships and provides mentoring opportunities through this foundation.
• Middlemore Foundation (NZ)minorOthersNew Zealand community partner focused on healthcare and community support.
• The Cancer CouncilminorOthersCommunity partner supported through Custom Cares volunteer program.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• SG Fleet: ASX-listed (SGF) fleet management and leasing company operating in Australia, New Zealand and the UK. Direct competitor with overlapping product suite including novated leasing, operating leases, and end-to-end fleet management for government and corporate clients.
• FleetPartners: Australian fleet leasing and management provider (formerly FleetCorp/GE Capital's Australian consumer fleet business). Direct ANZ competitor offering novated leasing, operating leases, and fleet management to corporate and consumer customers.
• Eclipx Group: ASX-listed fleet and asset finance group operating across Australia and New Zealand, providing novated leasing, fleet management, and remarketing. Direct competitor with similar customer segments and product mix.

Broad incumbents

• LeasePlan: Global fleet management and car-as-a-service company (now part of Ayvens following merger with ALD Automotive). Operates broadly across ANZ and globally; overlapping offering in fleet leasing, EV transition advisory, and managed mobility.
• ALD Automotive (Ayvens): Global fleet leasing and mobility provider (merged with LeasePlan to form Ayvens). Competitor and potential alliance partner for multinational ANZ customers; provides similar operating leases, EV advisory, and managed fleet services.
• Arval: BNP Paribas-owned global fleet leasing and mobility specialist and Element's alliance partner through the Element-Arval Global Alliance. Serves ANZ customers as both a competitor and cooperative partner on multinational accounts.
• Element Fleet Management: TSX-listed parent company and the world's largest pure-play fleet manager with 1M+ vehicles globally. Provides Custom Fleet with capital, technology, and global reach; itself a peer through its other geographies (US, Canada, Mexico) for multinational ANZ customers.
• ORIX Australia: Australian operation of Japanese financial services group ORIX Corporation. Provides novated leasing, vehicle finance, and fleet leasing in Australia, overlapping with Custom Fleet's core product set across consumer and corporate segments.

Regional players

• Sumitomo Mitsui Auto Finance: Japan-headquartered vehicle finance and fleet leasing arm of Sumitomo Mitsui Financial Group. Operates primarily in Japan but competes with Custom Fleet for global fleet mandates from Japanese-headquartered multinationals with ANZ operations.
• Wheels (a LeasePlan company): North American fleet management company, part of LeasePlan/Ayvens. Comparable in service model (leasing, telematics, accident management) but operates in a different primary geography; relevant for benchmarking global fleet management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/custom-fleet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Fleet