Sunrise Farms
Sunrise Farms is a privately held, second-generation Canadian family-owned poultry processor that vertically integrates hatcheries, primary and further processing, and cold chain distribution across four provinces. It supplies private and customer label fresh, cooked, frozen, and plant-based protein products to leading Canadian retailers, foodservice chains, and industrial customers.
- Company typePrivate
- Founded1983
- HeadquartersSurrey, Canada
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sunrise Farms does
Sunrise Farms is a privately held, second-generation Canadian family-owned protein processing company headquartered in Surrey, British Columbia. Founded in 1983 with a single processing facility, the company has grown into a vertically integrated poultry operation spanning four provinces (British Columbia, Alberta, Manitoba, and Ontario) with approximately 3,000 full-time and part-time employees. The company controls the full farm-to-table value chain: three hatcheries supplying chicks to partnered family farms, primary processing facilities in three provinces, further processing facilities in two provinces, and a distribution network combining a private fleet with partner carriers that maintains cold chain integrity via GPS tracking and temperature monitoring.
The product portfolio is organized into five categories — Fresh (broiler chicken, antibiotic-free, organic, halal, marinated, cut product), Fully Cooked (battered, breaded, cooked burgers, wings, meatballs, sliced proteins, par-fried items), Ready to Cook (formed, breaded, stuffed), Individually Frozen (parts, burgers, appetizers, turkey), and Vegetarian/Meatless/Plant-Based (meatless burgers, chickenless strips, plant-based sausages, meatless crumble) — plus a JL Beef subsidiary handling red meat. Sunrise Farms claims first-in-North-America status for in-line smoking capability across all proteins. All plants hold HACCP certification and BRC certification and are federally regulated by the Canadian Food Inspection Agency.
The business model is sales-led B2B with custom, quote-based pricing. Revenue is generated through private label and customer label poultry and protein product sales to Canada's leading retailers and regional chains (Retail segment, primary), to national chain restaurants, food distributors, hotels, healthcare facilities, schools, universities, summer camps, and sport complexes (Foodservice segment, primary), and to industrial customers requiring bulk proteins (Industrial segment, secondary). The company bundles custom product development, package design, forecasting, GS1 maintenance, and trade spending support with its supply contracts, and uses direct delivery via its private fleet alongside partner carriers to serve customers across Canada.
Sunrise Farms firmographics
Firmographics- Name
- Sunrise Farms
- Legal name
- Sunrise Farms
- Website
- https://sunrisefarms.ca
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Sunrise Farms is a privately held, second-generation Canadian family-owned poultry processor that vertically integrates hatcheries, primary and further processing, and cold chain distribution across four provinces. It supplies private and customer label fresh, cooked, frozen, and plant-based protein products to leading Canadian retailers, foodservice chains, and industrial customers.
- Ownership category
- akta.pro rank
Sunrise Farms industry classification
Industry- Product category
- Poultry Processing
- NAICS
- Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123)
- SIC
- Poultry Slaughtering And Processing (2015)
- akta.pro primary industry
- Primary Poultry Processing (Slaughtering, Evisceration & Chilling) (AFANACAA)
- akta.pro secondary industries
- Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)
Keywords
Where Sunrise Farms is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
Sunrise Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Poultry and Protein Product Sales: Manufacturing and selling of poultry products including fresh, fully cooked, ready to cook, and individually frozen products. Also includes meat and plant-based alternatives. Revenue from private label and customer label products sold to retailers and foodservice establishments.
- Custom Product Development Services: Product development services working with customers to create customized food solutions from concept to commercialization. Revenue generated through development fees and subsequent manufacturing of custom products.
- Sales and Marketing Services: Comprehensive sales and marketing support including customer management, forecasting, package design, pricing, product sourcing, and trade spending for retail and foodservice partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sunrise Farms product offering
Product offeringCore offering
Sunrise Farms is a vertically integrated Canadian poultry processor that produces, further processes, and distributes fresh, fully cooked, ready-to-cook, individually frozen, and plant-based protein products. Operations span hatcheries, family farm partnerships, primary processing, further processing, and cold-chain distribution, serving retail, foodservice, and industrial customers across Canada.
Product overview
Sunrise Farms is a Canadian food processing company operating under a vertical integration model. The company produces and distributes quality poultry and other fine protein products across Canada from processing plants located in British Columbia, Alberta, Manitoba, and Ontario. The product portfolio includes five main product categories: Fresh (poultry, antibiotic-free, organic, halal), Fully Cooked (battered, breaded, cooked burgers, wings, meatballs), Ready to Cook (breaded formed, stuffed products), Individually Frozen (parts, burgers, appetizers), and Vegetarian/Meatless/Plant-Based (meatless burgers, chickenless products, plant-based sausages). Services span the entire farm-to-table value chain including hatcheries, family farm partnerships, primary processing, further processing, distribution, sales and marketing, and product development. The company serves retail, food service, and industrial sectors from coast to coast.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Poultry Products
- Fully Cooked Products
- Ready to Cook Products
- Individually Frozen Products
- Vegetarian / Meatless / Plant-Based Products
- Sales & Marketing Services
- Product Development Services
- Distribution Services
Companies that use Sunrise Farms
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Sunrise Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sunrise Farms partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Sunrise Farms competitors and assessment
Company assessmentBroad incumbents
- JBS USA / Pilgrim's Pride: Global poultry processors with primary and further-processed product lines; comparable product mix and category leadership, though with primarily US/International footprint.
- Tyson Foods (Canada): Global poultry incumbent with Canadian sales and limited Canadian production; comparable in product categories but with much broader portfolio and scale advantages.
- Cargill (Canadian Protein): Global agribusiness with Canadian poultry and further-processing operations serving retail and foodservice; comparable protein categories and channel reach, though embedded within a much larger commodity business.
Direct peers
- Maple Leaf Foods: Largest Canadian poultry and prepared-meats processor with retail and foodservice brands and vertically integrated operations; directly comparable to Sunrise on protein categories, Canadian retail/foodservice channels, and primary-plus-further-processing footprint.
- Maple Lodge Farms: Canadian chicken processor serving retail and foodservice with hatchery, processing, and further-processed products; comparable primary product mix, customer base, and Canadian market focus.
- Exceldor Cooperative: Canadian poultry cooperative with primary and further processing plants supplying retail and foodservice; comparable processor footprint and private-label retail exposure.
- Olymel: Quebec-based pork and poultry processor with further-processed product lines serving Canadian retail and foodservice; comparable protein processing model and Canadian channel coverage.
- Sofina Foods (Lilydale): Canadian protein processor (Lilydale brand) with poultry, deli meats, and further-processed products; comparable product portfolio and foodservice/retail customer mix.
Emerging players
- Garden Protein International (Beyond Meat competitor - PLANT BASED): Plant-based protein manufacturer with retail and foodservice distribution in Canada; comparable to Sunrise's plant-based product line as direct competition for vegetarian/plant-based shelf and menu space.
Regional players
- Grimaud Farms: Specialty poultry breeder and producer operating in North America; comparable at the hatchery and live-production stage of Sunrise's vertical integration model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sunrise Farms social profiles
Digital presenceSunrise Farms compliance and trust
Trust signalCompliance5 records
Sunrise Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunrise Farms leadership team
Management profileNumber of profiles
Sunrise Farms subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sunrise Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunrise Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunrise Farms
What does Sunrise Farms do?
Sunrise Farms is a vertically integrated Canadian poultry processor that produces, further processes, and distributes fresh, fully cooked, ready-to-cook, individually frozen, and plant-based protein products. Operations span hatcheries, family farm partnerships, primary processing, further processing, and cold-chain distribution, serving retail, foodservice, and industrial customers across Canada.
Is Sunrise Farms a public or private company?
Sunrise Farms is a private company. It is classified as family owned and is currently operating.
When was Sunrise Farms founded?
Sunrise Farms was founded in 1983. It employs 1,001 to 5,000 people.
Where is Sunrise Farms based?
Sunrise Farms is headquartered in Surrey, Canada, in the North America region.
How does Sunrise Farms make money?
Three revenue lines are on record. Poultry and Protein Product Sales are the primary driver. The others are custom Product Development Services and sales and Marketing Services.
Who are Sunrise Farms's main competitors?
Broad incumbents on record are JBS USA / Pilgrim's Pride, Tyson Foods (Canada) and Cargill (Canadian Protein). Direct peers are Maple Leaf Foods, Maple Lodge Farms, Exceldor Cooperative, Olymel and Sofina Foods (Lilydale). Garden Protein International (Beyond Meat competitor - PLANT BASED) is listed as an emerging player. Grimaud Farms is listed as a regional player.
Does Sunrise Farms have an API?
No public API is recorded for Sunrise Farms.
What industry is Sunrise Farms in?
Sunrise Farms's product category is Poultry Processing. Its primary akta.pro industry code is AFANACAA, Primary Poultry Processing (Slaughtering, Evisceration & Chilling), with a secondary code of AFAKACAG, Frozen Meat, Poultry & Seafood Manufacturing. Its NAICS code is 112320 and its SIC code is 2015.