Sunrise Farms

What Sunrise Farms does

Sunrise Farms is a privately held, second-generation Canadian family-owned protein processing company headquartered in Surrey, British Columbia. Founded in 1983 with a single processing facility, the company has grown into a vertically integrated poultry operation spanning four provinces (British Columbia, Alberta, Manitoba, and Ontario) with approximately 3,000 full-time and part-time employees. The company controls the full farm-to-table value chain: three hatcheries supplying chicks to partnered family farms, primary processing facilities in three provinces, further processing facilities in two provinces, and a distribution network combining a private fleet with partner carriers that maintains cold chain integrity via GPS tracking and temperature monitoring.

The product portfolio is organized into five categories — Fresh (broiler chicken, antibiotic-free, organic, halal, marinated, cut product), Fully Cooked (battered, breaded, cooked burgers, wings, meatballs, sliced proteins, par-fried items), Ready to Cook (formed, breaded, stuffed), Individually Frozen (parts, burgers, appetizers, turkey), and Vegetarian/Meatless/Plant-Based (meatless burgers, chickenless strips, plant-based sausages, meatless crumble) — plus a JL Beef subsidiary handling red meat. Sunrise Farms claims first-in-North-America status for in-line smoking capability across all proteins. All plants hold HACCP certification and BRC certification and are federally regulated by the Canadian Food Inspection Agency.

The business model is sales-led B2B with custom, quote-based pricing. Revenue is generated through private label and customer label poultry and protein product sales to Canada's leading retailers and regional chains (Retail segment, primary), to national chain restaurants, food distributors, hotels, healthcare facilities, schools, universities, summer camps, and sport complexes (Foodservice segment, primary), and to industrial customers requiring bulk proteins (Industrial segment, secondary). The company bundles custom product development, package design, forecasting, GS1 maintenance, and trade spending support with its supply contracts, and uses direct delivery via its private fleet alongside partner carriers to serve customers across Canada.

Name

Sunrise Farms

Legal name

Sunrise Farms

Website

https://sunrisefarms.ca

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sunrise Farms is a privately held, second-generation Canadian family-owned poultry processor that vertically integrates hatcheries, primary and further processing, and cold chain distribution across four provinces. It supplies private and customer label fresh, cooked, frozen, and plant-based protein products to leading Canadian retailers, foodservice chains, and industrial customers.

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Broilers and Other Meat Type Chicken Production (112320), Poultry and Egg Production (1123)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Primary Poultry Processing (Slaughtering, Evisceration & Chilling) (AFANACAA)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Prepared Foods & Meals Manufacturing (AFAKACAH), Hatcheries & Chick Production (Day-Old Chicks, Pullets) (AFAEADAD)

Keywords

• Poultry processing
• Further processing
• Plant-based proteins
• Food distribution services
• Custom food development

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Poultry and Protein Product Sales: Manufacturing and selling of poultry products including fresh, fully cooked, ready to cook, and individually frozen products. Also includes meat and plant-based alternatives. Revenue from private label and customer label products sold to retailers and foodservice establishments.
2. Custom Product Development Services: Product development services working with customers to create customized food solutions from concept to commercialization. Revenue generated through development fees and subsequent manufacturing of custom products.
3. Sales and Marketing Services: Comprehensive sales and marketing support including customer management, forecasting, package design, pricing, product sourcing, and trade spending for retail and foodservice partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sunrise Farms is a vertically integrated Canadian poultry processor that produces, further processes, and distributes fresh, fully cooked, ready-to-cook, individually frozen, and plant-based protein products. Operations span hatcheries, family farm partnerships, primary processing, further processing, and cold-chain distribution, serving retail, foodservice, and industrial customers across Canada.

Product overview

Sunrise Farms is a Canadian food processing company operating under a vertical integration model. The company produces and distributes quality poultry and other fine protein products across Canada from processing plants located in British Columbia, Alberta, Manitoba, and Ontario. The product portfolio includes five main product categories: Fresh (poultry, antibiotic-free, organic, halal), Fully Cooked (battered, breaded, cooked burgers, wings, meatballs), Ready to Cook (breaded formed, stuffed products), Individually Frozen (parts, burgers, appetizers), and Vegetarian/Meatless/Plant-Based (meatless burgers, chickenless products, plant-based sausages). Services span the entire farm-to-table value chain including hatcheries, family farm partnerships, primary processing, further processing, distribution, sales and marketing, and product development. The company serves retail, food service, and industrial sectors from coast to coast.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Poultry Products
• Fully Cooked Products
• Ready to Cook Products
• Individually Frozen Products
• Vegetarian / Meatless / Plant-Based Products
• Sales & Marketing Services
• Product Development Services
• Distribution Services

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• JBS USA / Pilgrim's Pride: Global poultry processors with primary and further-processed product lines; comparable product mix and category leadership, though with primarily US/International footprint.
• Tyson Foods (Canada): Global poultry incumbent with Canadian sales and limited Canadian production; comparable in product categories but with much broader portfolio and scale advantages.
• Cargill (Canadian Protein): Global agribusiness with Canadian poultry and further-processing operations serving retail and foodservice; comparable protein categories and channel reach, though embedded within a much larger commodity business.

Direct peers

• Maple Leaf Foods: Largest Canadian poultry and prepared-meats processor with retail and foodservice brands and vertically integrated operations; directly comparable to Sunrise on protein categories, Canadian retail/foodservice channels, and primary-plus-further-processing footprint.
• Maple Lodge Farms: Canadian chicken processor serving retail and foodservice with hatchery, processing, and further-processed products; comparable primary product mix, customer base, and Canadian market focus.
• Exceldor Cooperative: Canadian poultry cooperative with primary and further processing plants supplying retail and foodservice; comparable processor footprint and private-label retail exposure.
• Olymel: Quebec-based pork and poultry processor with further-processed product lines serving Canadian retail and foodservice; comparable protein processing model and Canadian channel coverage.
• Sofina Foods (Lilydale): Canadian protein processor (Lilydale brand) with poultry, deli meats, and further-processed products; comparable product portfolio and foodservice/retail customer mix.

Emerging players

• Garden Protein International (Beyond Meat competitor - PLANT BASED): Plant-based protein manufacturer with retail and foodservice distribution in Canada; comparable to Sunrise's plant-based product line as direct competition for vegetarian/plant-based shelf and menu space.

Regional players

• Grimaud Farms: Specialty poultry breeder and producer operating in North America; comparable at the hatchery and live-production stage of Sunrise's vertical integration model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sunrise-farms-?trk=public_post-text
• Xx.com/sunrisefarmsca

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Farms