Tharaldson Hospitality Management

What Tharaldson Hospitality Management does

Tharaldson Hospitality Management (THM) is a privately held hotel owner-operator founded in 1982 by Gary Tharaldson with the purchase of a single property in Valley City, North Dakota. Today, the company develops and operates 90+ hotels across 19 U.S. states under franchise agreements with all four tier-one U.S. hospitality brands — Hilton, Hyatt, IHG, and Marriott — covering extended-stay (Residence Inn, Homewood Suites, Staybridge Suites, Home2 Suites), select-service (Hampton Inn, Fairfield Inn, Courtyard, Hyatt House, Hilton Garden Inn), and lifestyle segments (Element, Tru by Hilton). THM monetizes operations through room revenue, food and beverage, and ancillary hospitality services at owned and operated properties; distribution is intermediated by the franchisors' central reservation systems, brand loyalty programs, and OTAs. Active development projects include dual-brand builds in Cabazon, CA and Mesa, AZ, and the December 2025 opening of Element Las Vegas Airport.

The company's underlying technology is operational rather than proprietary: standard hotel property management, revenue management, and CRS capabilities are delivered through the franchise brand platforms. THM differentiates on development expertise (it has built prototype properties for Marriott and received Developer of the Year awards from both Marriott and Hilton), operating consistency (2025 awards include Homewood Suites General Manager of the Year and IHG Target Triumph), and a structured internal talent pipeline — the Manager in Training (MIT) program and Internship program — which has produced VPs and regional leaders promoted from housekeeping and front-desk entry points. The senior team is tenured and internally grown: COO Aimee Fyke (30+ years in lodging, ex-Marriott and Archon Hospitality) anchors operations, with VPs of Operations, Sales & Marketing, Revenue Management, Capital Improvement, and Legal Affairs filling out the C-suite.

THM sits within a broader Tharaldson family enterprise that includes Tharaldson Ethanol, a 153 million-gallon-per-year ethanol plant in North Dakota, and Tharaldson Investments, a real estate portfolio exceeding $1 billion in assets. The 2006 sale of 140 hotels to Whitehall Global Real Estate (Goldman Sachs) for approximately $1.25 billion reset the company from the largest privately held U.S. hotel operator into a leaner, refocused owner-operator that continues to expand its portfolio through new construction and selective acquisition.

Name

Tharaldson Hospitality Management

Legal name

Tharaldson Hospitality Management

Website

https://tharaldson.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Tharaldson Hospitality Management is a privately held hotel owner-operator founded in 1982 by Gary Tharaldson, operating 90+ franchised hotels under Hilton, Hyatt, IHG, and Marriott brands across 19 U.S. states.

Ownership category

akta.pro rank

Product category

Hotel Management & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

akta.pro secondary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hotel management services
• Franchise hotel operations
• Hospitality property development
• Extended stay accommodations
• Hotel revenue management

Headquarters

HQ city

Fargo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Operations: Revenue generated from owning and operating hotels across franchise brands including Hilton, Hyatt, IHG, and Marriott. The company operates 90+ properties generating room revenue, food and beverage, and other hospitality services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Tharaldson Hospitality Management owns and operates a portfolio of 90+ hotels across 19 U.S. states under franchise agreements with major hospitality brands including Hilton, Hyatt, IHG, and Marriott. The company develops, acquires, and manages branded properties spanning extended-stay, select-service, and full-service segments, complemented by in-house management training and internship programs.

Product overview

Tharaldson Hospitality Management operates a diversified portfolio of 90+ hotels across the United States under four major franchise brands: Hilton (Homewood Suites, Hampton Inn & Suites, Hilton Garden Inn, Home2 Suites, Tru by Hilton), Hyatt (Hyatt House), IHG (Staybridge Suites, Candlewood Suites, Holiday Inn Express), and Marriott (Residence Inn, TownePlace Suites, Courtyard, SpringHill Suites, Fairfield Inn & Suites, Element). The company, founded by Gary Tharaldson in 1982, provides hospitality services through owned and operated properties. Supporting the core hotel operations, the company offers Manager in Training (MIT) and Internship programs to develop future hospitality professionals. Several new hotel developments are under construction including dual-brand properties in Cabazon, CA and Mesa, AZ.

Differentiator

Problem solved

Functional benefit

Products and services

• Hilton Portfolio Hotels Hotels operated under Hilton franchise brands including Homewood Suites, Hampton Inn & Suites, Hilton Garden Inn, Home2 Suites by Hilton, and Tru by Hilton, spanning multiple U.S. states.
• Hyatt Portfolio Hotels Hotels operated under Hyatt brands including Hyatt House, serving guests in Tennessee markets such as Nashville and Franklin with extended-stay accommodations.
• IHG Portfolio Hotels Hotels operated under IHG brands including Staybridge Suites, Candlewood Suites, and Holiday Inn Express & Suites across Nevada, Ohio, California, and Tennessee.
• Marriott Portfolio Hotels Hotels operated under Marriott brands including Residence Inn, TownePlace Suites, Courtyard, SpringHill Suites, Fairfield Inn & Suites, and Element across multiple U.S. states.
• Element Las Vegas Airport A five-story, 118-room Element brand hotel opened in December 2025 at Town Square Las Vegas, developed by Tharaldson Hospitality Management.
• Hampton Inn & Suites and Home2 Suites by Hilton (Cabazon, CA) Dual-brand hotel development project in Cabazon, California combining Hampton Inn & Suites and Home2 Suites properties.
• Residence Inn by Marriott (Mesa, AZ) Upcoming hotel development project in Mesa, Arizona under the Residence Inn by Marriott brand.
• Home2 Suites by Hilton (Mesa, AZ) Upcoming extended-stay hotel development project in Mesa, Arizona under the Home2 Suites by Hilton brand.
• Manager in Training (MIT) Program A comprehensive training program designed to prepare candidates for management roles within the company, featuring personalized mentorship and exposure to company core values.
• Internship Program Provides students with practical experience in various hotel departments including front desk, housekeeping, and food and beverage, with a curriculum supporting career advancement in hospitality.

Quantifiable outcome

• Many regional and vice presidents began careers as entry-level managers or housekeepers, demonstrating commitment to internal advancement

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• HiltoncoreChannel Partner/ Reseller/ DistributorTHM operates hotels under Hilton franchise brands including Hilton Garden Inn, Homewood Suites, Hampton Inn & Suites, Home2 Suites, and Tru by Hilton. The company has received Developer of the Year awards from Hilton and Gary Tharaldson served on Homewood Suites Owners Advisory Council.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorTHM operates hotels under Marriott franchise brands including Residence Inn, Fairfield Inn & Suites, Courtyard, TownePlace Suites, SpringHill Suites, and Element. THM developed prototype properties for Marriott and received Developer of the Year awards.
• IHG Hotels & ResortscoreChannel Partner/ Reseller/ DistributorTHM operates hotels under IHG franchise brands including Staybridge Suites, Candlewood Suites, and Holiday Inn Express. Staybridge Suites Phoenix - Chandler won the IHG 2025 Target Triumph award.
• HyattcoreChannel Partner/ Reseller/ DistributorTHM operates hotels under Hyatt brands including Hyatt House in Nashville and Franklin, Tennessee markets.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Highgate Hotels: Privately held hotel management, investment, and development company operating a large multi-brand portfolio across the U.S., directly comparable to THM in scale, franchise-brand mix, and owner-operator model.
• HEI Hotels & Resorts: Owner-operator of upper-upscale and select-service hotels under major franchised brands across the U.S., highly comparable to THM's owner-operator strategy and franchised brand portfolio.
• Aimbridge Hospitality: One of the largest independent hotel management and franchising companies in North America, operating across Hilton, Marriott, IHG, and Hyatt brands with a similarly broad third-party management and ownership model to THM.
• Sage Hospitality Group: Privately held hotel owner, operator, and developer with a portfolio across Hilton, Marriott, IHG, and independent brands; comparable to THM in franchised multi-brand operations and development activity.
• Westmont Hospitality Group: Large private hotel owner, operator, and franchisor with a U.S. franchised portfolio of select-service and extended-stay properties; comparable in scale, asset ownership, and brand-franchise strategy to THM.
• Peachtree Hotel Group: Private hotel investment, development, and management company focused on premium-branded select-service and extended-stay hotels, directly overlapping THM's franchised portfolio focus.
• Driftwood Hospitality: Private hotel ownership and management company operating full-service and select-service franchised properties across the U.S., comparable to THM in scale and owner-operator strategy.
• Interstate Hotels & Resorts: One of the largest U.S. third-party hotel management companies, operating franchised properties under major brands; closely aligned with THM's franchised portfolio and third-party management focus.
• Concord Hospitality Enterprises: Private hotel development, ownership, and management firm operating Hilton, Marriott, IHG, and Hyatt franchised properties; comparable in scale, brand mix, and developer/owner-operator profile to THM.
• Pyramid Hotel Group: Private hotel management and ownership company operating branded full-service, select-service, and extended-stay properties; directly comparable in third-party management model and franchise-brand mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thmhospitality
• Xx.com/tharaldsonhm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tharaldson Hospitality Management