All Options
All Options is a privately held proprietary options market-making firm, founded in 1998 and headquartered in Amsterdam, that uses its own capital to provide liquidity on European and US options exchanges via offices in Amsterdam and Austin.
- Company typePrivate
- Founded1998
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What All Options does
All Options is a privately held proprietary trading and market-making firm that specializes in options on listed financial instruments. Founded in 1998 and headquartered in Amsterdam, the firm operates with founder and employee ownership, using its own capital to provide liquidity across European and US options exchanges without external clients or investors. Its headcount of 110 staff spans 21 nationalities and is concentrated at two offices in Amsterdam (European headquarters, licensed by the Dutch Financial Markets Authority and supervised by the Dutch Central Bank) and Austin, Texas (US affiliate All Options USA LLC, a FINRA member). The firm is positioned in filings and corporate disclosures as independent, capable of acting decisively on long-term horizons, and focused on continuous improvement of market efficiency rather than on selling investment services or products to the public.
The firm's commercial engine is its proprietary trading and market-making technology, deployed across 268 trading screens and covering 250K+ instruments on 800+ underliers across five European option exchanges. In the US, the Austin office prices options on 1,000+ US underliers and quotes on 200+ US underliers, reflecting an ongoing transatlantic build-out of the same core capability. There are no externally marketed products, services, or price lists; revenue is generated entirely from spreads, rebates, and proprietary positioning on listed options venues, with the firm dealing on its own account.
Its business model is therefore a classic proprietary market-making model: revenue is transaction- and volatility-driven rather than subscription- or fee-driven, and there are no external customers to onboard, retain, or price for. The leadership team comprises a Chief Executive Officer (Allard Jakobs), a Chief Operating Officer (Martin Polak), a Head of Risk and Operations (Frank Nieuwendijk), and a Head of Equity Derivatives (Jan Metten). Strategic positioning emphasizes collaboration with exchanges, regulators, and lawmakers, with an explicit stated objective of ensuring best execution for both retail and institutional end-users of options markets.
All Options firmographics
Firmographics- Name
- All Options
- Legal name
- All Options International B.V.
- Website
- https://alloptions.nl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All Options is a privately held proprietary options market-making firm, founded in 1998 and headquartered in Amsterdam, that uses its own capital to provide liquidity on European and US options exchanges via offices in Amsterdam and Austin.
- Ownership category
- akta.pro rank
All Options industry classification
Industry- Product category
- Options Market Making
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Options Brokerage (FSAEACAI)
- akta.pro secondary industry
- Options Exchanges (Listed Options Markets) (FSAFABAK)
Keywords
Where All Options is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
All Options business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Proprietary Trading: Revenue generated from proprietary trading and market making activities on European and US options exchanges. The firm deals on own account without external clients or investors.
Go-to-market motion1 record
All Options product offering
Product offeringCore offering
All Options is a proprietary trading and market making firm that specializes in listed equity options and equity index options on European and US exchanges. The firm deals exclusively on its own account, providing continuous liquidity as a market maker across multiple regulated exchanges without serving external client orders. Its business is fully self-funded by founder and employee ownership, with no outside shareholders or fund investors.
Product overview
All Options is a proprietary trading and market making firm that has operated since 1998. The company operates as a unified proprietary trading operation from two offices (Amsterdam and Austin), focusing on options trading across European and US markets. No distinct named products, modules, or service offerings are marketed externally — the company trades its own capital on exchanges and does not offer products or services to external customers. The firm operates under employee and founder ownership, trading on all major European option exchanges (5 EU exchanges across 800+ underliers, 250K+ instruments) and extending into US markets (pricing options on 1,000+ US underliers, quoting on 200+ US underliers) from its Austin office.
Differentiator
Problem solved
Functional benefit
Companies that use All Options
Customer profileIdeal customer profiles1 record
All Options technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
All Options partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- European Option ExchangescoreCollaborates closely with European option exchanges for market making activities. Currently active on 5 EU exchanges.
- Dutch Financial Markets Authority (AFM)coreLicensed and regulated by the Dutch Financial Markets Authority (AFM) and supervised by the Dutch Central Bank (DNB).
- FINRAcoreAll Options USA LLC (AOUS), an affiliate of AOI, is a member of FINRA for US market operations.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
All Options competitors and assessment
Company assessmentDirect peers
- Maven Securities: European proprietary trading firm with a focus on options market making. Closely comparable in size, product focus, and European roots to All Options.
- Optiver: Amsterdam-headquartered proprietary trading firm and leading global options market maker. Direct competitor to All Options in European listed options, with substantially larger scale across asset classes and geographies.
- IMC Financial Markets: Amsterdam-based global proprietary trading firm active in options and other derivatives market making across multiple exchanges. Direct competitor in EU options and a benchmark for European prop trading scale.
- Flow Traders: Amsterdam-headquartered, publicly listed liquidity provider trading exchange-traded products and derivatives globally. Direct comparable as a European-rooted, principal-trading market maker with multi-asset exposure.
- Mako Global Markets: London-based options market making and proprietary trading firm. Direct competitor in the European listed options space, with similar scale and product focus.
- Susquehanna International Group (SIG): Global proprietary trading firm with significant options and equity derivatives market making operations. Larger and more diversified than All Options, but a direct competitor in the US and European options markets.
- DRW Trading: Chicago-based principal trading firm with options and other derivatives market making activity. Comparable as a multi-strategy proprietary trading firm competing in listed options markets.
- Wolverine Execution Services (WEX): Global options and equity market making firm operating on multiple US and European exchanges. Direct competitor in listed options market making, particularly relevant to All Options' US build-out.
Broad incumbents
- Citadel Securities: Large, multi-strategy global market maker with major options market making operations in the US and Europe. A much larger incumbent that competes with All Options for flow and exchange relationships across both regions.
- Jane Street: Global proprietary trading firm and market maker with significant options and ETF flow across US and European venues. Larger and broader than All Options, but overlapping in listed options liquidity provision.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
All Options social profiles
Digital presenceAll Options financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Options leadership team
Management profileNumber of profiles
Profiles4 records
All Options subsidiaries and ownership
Company hierarchySubsidiaries1 record
All Options funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Options M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Options
What does All Options do?
All Options is a proprietary trading and market making firm that specializes in listed equity options and equity index options on European and US exchanges. The firm deals exclusively on its own account, providing continuous liquidity as a market maker across multiple regulated exchanges without serving external client orders. Its business is fully self-funded by founder and employee ownership, with no outside shareholders or fund investors.
Is All Options a public or private company?
All Options is a private company. It is classified as management employee owned and is currently operating.
When was All Options founded?
All Options was founded in 1998. It employs 11 to 50 people.
Where is All Options based?
All Options is headquartered in Amsterdam, Netherlands, in the Europe region.
How does All Options make money?
One revenue line is on record: proprietary Trading.
Who are All Options's main competitors?
Direct peers on record are Maven Securities, Optiver, IMC Financial Markets, Flow Traders, Mako Global Markets, Susquehanna International Group (SIG), DRW Trading and Wolverine Execution Services (WEX). Broad incumbents are Citadel Securities and Jane Street.
Does All Options have an API?
No public API is recorded for All Options.
What industry is All Options in?
All Options's product category is Options Market Making. Its primary akta.pro industry code is FSAEACAI, Options Brokerage, with a secondary code of FSAFABAK, Options Exchanges (Listed Options Markets). Its NAICS code is 523210 and its SIC code is 6221.