Haas Door
Haas Door is a privately held, family-owned American manufacturer founded in 1954 that designs and produces steel and aluminum residential and commercial garage doors at a single Northwest Ohio facility, distributing exclusively through an authorized North American dealer and installer network.
- Company typePrivate
- Founded1954
- HeadquartersWauseon, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Haas Door does
Haas Door Company is a privately held, family-owned garage door manufacturer founded in 1954 and headquartered in Wauseon, Ohio. The company produces steel and aluminum residential and commercial garage doors across eight product lines, including the premium American Tradition 9000 Series, Insulated Aluminum 5000 Series, Insulated Steel 2000/700/600 Series, Residential Aluminum 360 Series, non-insulated Steel 2400/2500 Series, Commercial Aluminum CA Series, and Insulated Steel 800 Series. Core technology revolves around polyurethane foam insulation enclosed within steel or aluminum skins, full thermal breaks separating interior and exterior metal surfaces, and wind load certification up to 200 mph with impact-resistant glazing for hurricane-prone regions; thermal performance is third-party validated through the DASMA Thermal Performance Verification Program with U-Factors ranging from 0.081 to 0.110.
The company sells exclusively through an authorized dealer and installer network across North America, with quote-based pricing transacted at the dealer level rather than directly to end customers. It serves four primary customer segments: residential homeowners seeking curb appeal, energy efficiency, and storm protection; commercial businesses including restaurants, hospitality, manufacturing, agriculture, and retail; architects and builders specifying doors for new construction or renovation; and the dealer channel itself. The company supports dealers and end customers with a suite of digital tools — HaasWorx for online configuration and ordering, HaasConnect for technical and marketing resources, the iHaasDoor Door Finder portal for QR-based product lookup, and HaasCreate as a homeowner-facing visualizer — and reinforces the channel through participation in the IDA Expo, the International Builders' Show, and partnerships with industry bodies such as DASMA, IDA, IBHS, and FLASH.
The company markets itself as "Family Owned USA," with the business led by President Jeffrey Nofziger and founder lineage traceable to Edward Nofziger. Revenue is not publicly disclosed. The business operates from a single Northwest Ohio manufacturing facility, supports 75+ internal job functions spanning production, engineering, IT, maintenance, and logistics, and pursues a measured cadence of product, color, and finish extensions — most recently plank wood-grain finishes, impact-resistant slimline lites, and aluminum variants of the American Tradition Series — alongside energy-efficiency marketing and storm-resilience advocacy partnerships.
Haas Door firmographics
Firmographics- Name
- Haas Door
- Legal name
- Haas Door Company
- Website
- https://haasdoor.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Haas Door is a privately held, family-owned American manufacturer founded in 1954 that designs and produces steel and aluminum residential and commercial garage doors at a single Northwest Ohio facility, distributing exclusively through an authorized North American dealer and installer network.
- Ownership category
- akta.pro rank
Haas Door industry classification
Industry- Product category
- Garage Door Manufacturing
- NAICS
- Metal Window and Door Manufacturing (332321)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442), Sheet Metal Work (3444)
- akta.pro primary industry
- Garage Doors & Rolling Shutters (IMADAIAE)
Keywords
Where Haas Door is headquartered
LocationHeadquarters
- HQ city
- Wauseon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Haas Door business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Garage Door Manufacturing and Sales: Haas Door manufactures steel and aluminum garage doors and sells through an extensive network of authorized dealers who install the products for end customers. Products are sold throughout North America and globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products sold through dealer network with quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Haas Door product offering
Product offeringCore offering
Haas Door manufactures steel and aluminum garage doors for residential and commercial applications, offering eight product lines including the American Tradition 9000 Series, Insulated Aluminum 5000 Series, Insulated Steel 2000/700/600 Series, Steel 2400/2500 Series, Commercial Aluminum Series, and Insulated Steel 800 Series. Products feature polyurethane foam insulation, full thermal break technology, wind load certification up to 200 mph, and extensive customization options across colors, sizes, and window choices. All products are sold exclusively through an authorized dealer network across North America and globally, supported by proprietary digital tools including HaasCreate visualizer, HaasWorx ordering system, and HaasConnect resource center.
Product overview
Haas Door is a garage door manufacturer based in Wauseon, Ohio, producing steel and aluminum residential and commercial garage doors since 1954. The company offers eight product lines including the premium American Tradition 9000 Series (carriage house style), Residential Aluminum 360 Series, Insulated Aluminum 5000 Series, Insulated Steel 2000/700/600 Series, and Steel 2400/2500 Series. Commercial offerings include the Commercial Aluminum Series (CA-320, CA-315, CA-110) and Insulated Steel 800 Series. Supporting dealer operations, the company provides digital tools including HaasCreate (door visualizer), HaasWorx (online ordering), HaasConnect (resource center), and iHaasDoor portal. All products are manufactured in the USA with wind load options up to 200 mph and include polyurethane insulation with U-Factors validated by DASMA.
Differentiator
Problem solved
Functional benefit
Brands
- American Tradition™ Series: Premium carriage house style garage doors with handcrafted wooden door aesthetics combined with modern technology, available in residential and commercial models.
- HaasCreate
- HaasWorx
- HaasConnect
- iHaasdoor
Products and services
- American Tradition 9000 Series Premium carriage house style garage doors featuring handcrafted wooden door aesthetics with modern steel and aluminum construction, polyurethane insulation, and multiple color and window options. Available in 9200 (2-5/8" thick), 9200a (aluminum), and 9600 (2" thick) models for residential and commercial applications.
- Residential Aluminum 360 Series Lightweight aluminum garage doors designed for residential applications with corrosion-resistant properties and modern aesthetics.
- Insulated Aluminum 5000 Series Energy-efficient aluminum garage doors featuring polyurethane insulation and full thermal breaks. Available in 5200, 5700, and 5800 models with U-Factors as low as 0.089 for residential and commercial applications.
- Insulated Steel 2000 Series Two-inch thick insulated steel garage doors with polyurethane foam insulation, air infiltration seals, and 26 color options. R-Value of 17.66 with full thermal break for residential and commercial use.
- Insulated Steel 700 Series Mid-range insulated steel garage doors with durable construction, multiple panel styles, and color options for residential applications.
- Insulated Steel 600 Series Residential insulated steel garage doors offering a balance of insulation, durability, and affordability with various design options.
- Steel 2400 Series Non-insulated steel garage doors with polystyrene foam construction and English Oak wood grain color option. Two-inch thick, 24-gauge galvanized steel for residential applications.
- Steel 2500 Series Non-insulated steel garage doors with basic construction for residential applications where insulation is not required.
- Commercial Aluminum Series (CA) Commercial-grade aluminum garage doors including CA-320 (heavy-duty frame), CA-315 (larger glass area), and CA-110 (narrow line frame) models. Feature tongue-and-groove joints with bulb seals meeting IECC air infiltration requirements.
- Insulated Steel 800 Series Three-inch thick commercial insulated steel garage doors with polyurethane insulation, full thermal break, and air infiltration seal. R-Value of 25.8. Maximum size 24'2\" x 16' for commercial applications.
- HaasCreate Door Designer Online door visualizer and design tool allowing homeowners to upload photos and preview different garage door styles, colors, and options on their actual home before purchasing.
- HaasWorx Online Ordering System Online ordering system for Haas Door dealers to configure, quote, and place orders for garage doors.
- HaasConnect Resource Center Online resource center for dealers containing technical door information, marketing resources, and the latest Haas Door News announcements.
- iHaasDoor Portal with Door Finder Dealer, installer, and homeowner information portal with Door Finder feature allowing technical information lookup via QR code scanning or serial number input.
Quantifiable outcome
- 268% ROI - garage door replacement ranks #1 among home improvement projects per Zonda's 2025 Cost vs. Value study
- +2 more outcomes
Companies that use Haas Door
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Haas Door technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Haas Door partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Mid Florida Garage Doors LLCminorLong-time trusted Haas Door installer partner selected for CBS Secret Celebrity Renovation project, featured two American Tradition Series doors with wind load for Florida home renovation.
- FLASH (Federal Alliance for Safe Homes)corePartnership for home safety education and resilience awareness. Haas Door hosted invitation-only event at IBS 2026 with FLASH leadership discussing garage door role in storm protection.
- DASMA (Door and Access Systems Manufacturers Association)coreIndustry association membership providing thermal performance verification program. Haas Door participates in DASMA #155, #160, #168, #194 technical data sheet standards.
- IBHS (Insurance Institute for Business & Home Safety)coreResearch partnership providing data on garage door performance in storms. Research shows 90% of homes with intact garage door survive storms without structural damage.
- Sherwin-WilliamsminorColor matching partnership allowing Haas Door colors to be available at Sherwin-Williams stores with printable color codes for matching trim to garage doors.
- IDA (International Door Association)coreIndustry membership organization for door and access systems manufacturers. Haas Door participates in IDA Expo annual trade show.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Haas Door competitors and assessment
Company assessmentDirect peers
- Clopay Corporation: Clopay is the largest US garage door manufacturer, offering steel and aluminum residential and commercial garage doors through an extensive dealer network. Direct competitor with overlapping product lines, similar insulated steel construction, and a comparable north American distribution model.
- Raynor Garage Doors: Raynor manufactures residential and commercial garage doors distributed through authorized dealers across North America. Direct competitor with overlapping steel and aluminum product lines, wind load and insulated offerings, and parallel dealer-distribution model.
- Wayne Dalton: Wayne Dalton is a major garage door and commercial door manufacturer with a broad portfolio of steel and aluminum residential and commercial doors sold through dealers. Direct competitor with comparable insulated products, wind load options, and dealer-distributed model.
- Overhead Door Corporation: Overhead Door is a legacy garage door manufacturer (founded 1921) offering residential and commercial sectional garage doors nationwide through dealer and installer networks. Direct peer with similar product breadth, dealership-driven GTM, and commercial aluminum offerings like Thermacore.
- Clopay (Griffon) Commercial Sectional Doors: Clopay's commercial division (formerly Cornell Iron Works) competes directly with Haas Door's Insulated Steel 800 Series and Commercial Aluminum line in industrial and commercial applications. Closest direct competitor in the commercial segment.
- C.H.I. Overhead Doors: C.H.I. is a US-based garage door manufacturer offering residential and commercial steel doors through dealer networks. Direct peer with similar product portfolio, independent family-business DNA, and comparable geographic presence.
- Amarr Garage Doors: Amarr is a US garage door manufacturer (subsidiary of ASSA ABLOY) producing residential and commercial sectional doors through a dealer network. Direct competitor with overlapping steel insulated product lines, similar thermal performance positioning, and dealership channel.
Regional players
- Garaga: Canadian-based garage door manufacturer offering residential and commercial steel and aluminum doors through a dealer network primarily in Canada and the US Northeast. Comparable product portfolio with regional overlap in North America.
- Hörmann Group: German-headquartered global manufacturer of residential and commercial garage and industrial doors. Comparable in product breadth and engineering quality but primarily serves European markets; competes in North America via limited distribution channels.
Emerging players
- Windsor Republic Doors: Canadian garage door manufacturer offering steel insulated and aluminum doors to dealers in North America. Smaller scale emerging player with overlapping product types and comparable dealer-channel GTM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Haas Door social profiles
Digital presenceHaas Door financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haas Door leadership team
Management profileNumber of profiles
Profiles2 records
Haas Door subsidiaries and ownership
Company hierarchySubsidiaries4 records
Haas Door funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haas Door M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haas Door
What does Haas Door do?
Haas Door manufactures steel and aluminum garage doors for residential and commercial applications, offering eight product lines including the American Tradition 9000 Series, Insulated Aluminum 5000 Series, Insulated Steel 2000/700/600 Series, Steel 2400/2500 Series, Commercial Aluminum Series, and Insulated Steel 800 Series. Products feature polyurethane foam insulation, full thermal break technology, wind load certification up to 200 mph, and extensive customization options across colors, sizes, and window choices. All products are sold exclusively through an authorized dealer network across North America and globally, supported by proprietary digital tools including HaasCreate visualizer, HaasWorx ordering system, and HaasConnect resource center.
Is Haas Door a public or private company?
Haas Door is a private company. It is classified as family owned and is currently operating.
When was Haas Door founded?
Haas Door was founded in 1954. It employs 51 to 100 people.
Where is Haas Door based?
Haas Door is headquartered in Wauseon, United States, in the North America region.
How does Haas Door make money?
One revenue line is on record: garage Door Manufacturing and Sales.
Who are Haas Door's main competitors?
Direct peers on record are Clopay Corporation, Raynor Garage Doors, Wayne Dalton, Overhead Door Corporation, Clopay (Griffon) Commercial Sectional Doors, C.H.I. Overhead Doors and Amarr Garage Doors. Regional players are Garaga and Hörmann Group. Windsor Republic Doors is listed as an emerging player.
Does Haas Door have an API?
No public API is recorded for Haas Door.
What industry is Haas Door in?
Haas Door's product category is Garage Door Manufacturing. Its primary akta.pro industry code is IMADAIAE, Garage Doors & Rolling Shutters. Its NAICS code is 332321 and its SIC code is 3442.