Blue Room Innovation
- Company typePrivate
- Founded2017
- HeadquartersGerona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Blue Room Innovation does
Blue Room Innovation S.L. is a Spanish technology company founded in 2017 in Girona, Catalonia, that develops blockchain-based digital traceability platforms for the circular economy. The company's flagship product, CircularPass, generates Digital Product Passports (DPP), centralizes product, material, process, and supply chain data, and produces verifiable evidence for clients, administrations, and partners. Built on the proprietary CircularTrust public-private blockchain network and using JSON-LD for interoperability, CircularPass integrates with European federated data spaces and supports emerging EU regulatory requirements including ESPR/DPP, PPWR, MARPOL, and EPR. Around this core platform, the company has developed specialized vertical modules — WasteTrace for industrial waste traceability, CircularPort for port waste management under MARPOL, CarTrack for automotive recycled materials, Digital Nexus for federated data space integration, and Reciclos for citizen recycling engagement — giving it coverage across nine sectors (packaging, construction, textiles, ports, plastics/recycled materials, batteries, automotive, waste management, and public administrations).
The company sells primarily to enterprise and public-sector clients through a sales-led, consultative go-to-market model with a five-phase engagement methodology (Discovery, Design, Build, Deploy, Scale) and dedicated regional sales coverage in EMEA (Girona) and the GCC (Doha, Qatar at the TASMU Accelerator Hub). Named customers and partners include Acciona, CELSA Group, Ecoembes, Ports de Balears, Alsico High Tech, GORD, i2CAT, and Adalmo, spanning infrastructure, steel, packaging, ports, textiles, construction, and research. Revenue is generated through SaaS platform subscriptions (CircularPass, WasteTrace, CircularPort) combined with professional services and implementation engagements; pricing for the SaaS suite is not publicly disclosed and is quote-based for enterprise clients. The company also operates BlueLab, a coworking space in Girona, as a secondary revenue stream.
With a team of 20+ multidisciplinary staff across technology, design, and business functions in Girona and Doha, the company is founder-led (CEO Denisa Gibovic, CTO Xavi Torrès) and has grown organically without disclosed external funding rounds. It has accumulated multiple industry recognitions — Premios Alastria 2024 (Sustainability), Techxcellence 2024 (Innovation), Scaleup Global 2024 (Finalist), TASMU Accelerator 3rd Cohort 2026 (Winner), Spanish 'Sello de Pyme Innovadora' (2024), and goCircular Pass (2024) — and participates in a broad ecosystem of industry clusters (PTEC, PACKNET, Smartech Cluster, Clúster de Residuos, Pacte per a la Moda Circular, Clúster Digital, Turistec) alongside its international expansion into GCC markets (Qatar, UAE, Saudi Arabia) supported by a strategic alliance with ACCIONA.
Blue Room Innovation firmographics
Firmographics- Name
- Blue Room Innovation
- Legal name
- BLUE ROOM INNOVATION S.L.
- Website
- https://blueroominnovation.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blue Room Innovation industry classification
Industry- Product category
- Circular Economy / Sustainability Traceability Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)
- akta.pro secondary industries
- Smart Contract Developer Platforms & Tooling (SDKs, APIs, frameworks, indexing) (FSAPAAAH), Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum) (FSAPAIAA)
Keywords
Where Blue Room Innovation is headquartered
LocationHeadquarters
- HQ city
- Gerona
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Blue Room Innovation business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscriptions (CircularPass, WasteTrace, CircularPort): Blue Room Innovation primarily generates revenue through SaaS platform subscriptions. CircularPass serves as the main technology suite, with specialized modules for waste traceability (WasteTrace) and port waste management (CircularPort). Clients are charged for platform access, implementation, and support. The company also develops project-specific solutions alongside clients, suggesting professional services as a complementary revenue stream.
- Professional Services & Implementation: Each project follows a five-phase methodology (Discovery, Design, Build, Deploy, Scale), indicating that the company generates revenue from consulting and implementation services alongside platform subscriptions. The company works closely with clients through co-development engagements.
- Coworking Space (BlueLab): BlueLab is a coworking space in Girona operated by Blue Room Innovation, generating revenue through flexible desk rentals (individual, team, meeting rooms) and virtual office services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual desk — 9 €/day or 125 €/month |
| Subscription | Monthly | Flexible office for teams of 6–8 persons — 120 €/person/month |
| Unit Pricing | Pay-as-you-go | Meeting room — 15 €/hour |
| Subscription | Monthly | Virtual office — 39 €/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Blue Room Innovation product offering
Product offeringCore offering
Blue Room Innovation builds and sells blockchain-based digital traceability platforms for the circular economy. Its core offering is CircularPass, a SaaS suite that generates Digital Product Passports (DPP) and centralizes product, material, process, and supply-chain data into verifiable evidence for manufacturers, waste managers, port operators, and public administrations. Around this core, it delivers vertical modules — WasteTrace for industrial waste traceability and CircularPort for MARPOL-compliant port waste management — and specialized tools such as Digital Nexus (data-space interoperability), CarTrack (automotive recycled-material traceability), Reciclos (citizen recycling incentives), and EasyTrack (rapid 4-month DPP deployment). Engagement is delivered through a five-phase Discovery-Design-Build-Deploy-Scale methodology.
Product overview
Blue Room Innovation operates as a provider of digital traceability platforms for the circular economy, organized as a main suite technology (CircularPass) with specialized vertical solutions and targeted tools. CircularPass is the primary platform—built on blockchain technology—that generates Digital Product Passports (DPP), centralizes product/material/production/supply chain data, creates verifiable evidence, and facilitates new traceability, compliance, and circular economy models aligned with EU regulations. From this core platform, the company develops specialized modules: WasteTrace addresses industrial waste traceability, CircularPort handles port waste management under MARPOL. Additionally, specialized tools serve specific sectors: Digital Nexus connects DPP with federated data spaces for interoperability; CarTrack traces recycled materials in automotive manufacturing; Reciclos provides a deposit return incentive system for beverage containers. The portfolio combines established SaaS platforms with project-based solutions tailored to specific processes, sectors, and needs.
Differentiator
Problem solved
Functional benefit
Brands
- CircularPass: Main technology suite for digital product traceability and Digital Product Passport (DPP) platform using blockchain technology.
- WasteTrace
- CircularPort
- BlueLab
Products and services
- CircularPass Blockchain-based traceability platform that generates Digital Product Passports (DPP) and centralizes product, material, process, and supply-chain data into verifiable evidence for clients, administrations and partners across multiple sectors.
- WasteTrace Comprehensive waste traceability tool that records, tracks, and verifies the journey of industrial waste from generation through treatment, recovery or final disposal, with digital documentation, operator control and compliance reporting.
- CircularPort Digital platform that connects ports, operators and waste managers on a shared system to improve traceability, transparency and operational efficiency of port waste flows in compliance with MARPOL.
- Digital Nexus Data-space connector that links CircularPass Digital Product Passports with European federated data spaces, enabling interoperability of traceability data across organizations and supply chains.
- CarTrack Traceability solution for recycled materials in the automotive industry, documenting the origin, transformation and application of recycled components throughout the manufacturing supply chain.
- Reciclos Incentive system that uses digital traceability to promote recycling of beverage cans and bottles, connecting citizens with recycling flows to encourage circular behavior.
- EasyTrack Rapid-deployment Digital Product Passport package that delivers a working DPP implementation in 4 months for organizations needing faster time-to-value than the standard five-phase engagement.
- BlueLab Coworking Coworking space in central Girona offering individual desks (9 €/day or 125 €/month), flexible team offices for 6–8 persons (120 €/person/month), meeting rooms (15 €/hour) and virtual office services (39 €/month).
Quantifiable outcome
- 22+ projects deployed or in progress across 9 sectors and 6 application areas in 4+ countries
- +1 more outcomes
Companies that use Blue Room Innovation
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles6 records
Blue Room Innovation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Blue Room Innovation partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- EcoembescoreEcoembes is a non-profit organization operating Spain's integrated packaging waste management system (SIG). Blue Room Innovation works with Ecoembes as a technology partner in circular economy and recycling traceability, with Ecoembes appearing as a client and ecosystem partner.
- ACCIONAcoreACCIONA is a global infrastructure and renewable energy company. Blue Room Innovation has a strategic alliance with ACCIONA for technical consulting and joint operations, particularly in the Middle East region (Qatar/GCC) where ACCIONA provides technical expertise and operational support for digitalization projects.
- TASMU AcceleratorcoreTASMU Accelerator is Qatar's national innovation and acceleration platform for digital transformation. Blue Room Innovation operates from the TASMU Accelerator Hub in Doha and won the TASMU Accelerator 3rd Cohort in 2026. TASMU provides the platform for regional market entry and validation in the GCC.
- i2CAT Foundationcorei2CAT is a non-profit research foundation working on Internet technologies and digital innovation. Together with i2CAT, Blue Room Innovation developed Digital Nexus — a project connecting Digital Product Passports with European federated data spaces. The partnership validates interoperability of traceability data in real environments.
- GORD (Global Organization for Sustainable Development)coreGORD is a sustainable development organization based in Qatar. Blue Room Innovation collaborates with GORD to develop solutions for structuring, regionalizing, and verifying environmental data adapted to Gulf standards and needs. Joint projects include EPIC-DATA for construction product environmental data.
- ACCIÓminorACCIÓ is Catalonia's public agency for business competitiveness. Blue Room Innovation collaborates with ACCIÓ as an ecosystem partner for international expansion and innovation support in Catalonia.
- Ports de BalearscorePorts de Balears (Ports of the Balearic Islands) operates island ports in Spain. Blue Room Innovation deployed CircularPort for pilot testing of port waste digitalization and MARPOL compliance in Balearic ports.
- CELSA GroupcoreCELSA Group is one of Europe's largest steel recycling groups. Blue Room Innovation worked with CELSA to develop Circular Steel GSW — a traceability solution for steel materials and environmental attributes, connecting emissions, offset credits, and industrial processes.
- Alsico High TechminorAlsico High Tech is a technical textile company. Blue Room Innovation collaborates with Alsico on the LIFE DPP TEX project — developing and validating a Digital Product Passport model for the textile industry.
- Smartech ClusterminorSmartech Cluster is a technology and innovation cluster in Catalonia. Blue Room Innovation won the Techxcellence 2024 Innovation award through Smartech Cluster and participates as an active member for networking and visibility.
- AdalmominorAdalmo is a technology and sustainability company. Blue Room Innovation partnered with Adalmo alongside Celsa Group in the development of CircularPass, providing complementary expertise in circular economy solutions.
- PTEC (Plataforma Tecnológica de la Construcción)minorPTEC is the Spanish technology platform for construction. Blue Room Innovation is a member, participating in the construction sector innovation ecosystem.
- PACKNET (Clúster de Packaging)minorPACKNET is the packaging cluster in Catalonia with 100+ members. Blue Room Innovation is an active member, participating in cluster events and initiatives related to packaging sustainability and traceability.
- Clúster de Residuos de CatalunyaminorCatalan waste management cluster. Blue Room Innovation participates as a member supporting circular economy and waste traceability innovation in the region.
- Clúster DigitalminorDigital technology cluster in Catalonia. Blue Room Innovation participates as a member in the digital innovation ecosystem.
- Pacte per a la Moda CircularminorPacte per a la Moda Circular is a Catalan pact for circular fashion. Blue Room Innovation participates in the textile sustainability ecosystem through this platform.
- TheCircularLab / goCircular RadarminorTheCircularLab is Ecoembes' open innovation center for circular economy. Blue Room Innovation earned the goCircular Pass distinction from TheCircularLab and appears on the goCircular Radar platform.
- Clúster TuristecminorTuristec is the International ICT cluster for tourism. Blue Room Innovation joined as a member to offer consulting and innovation financing services to cluster members in the tourism sector.
- NavozymeminorNavozyme is a biotechnology company. Blue Room Innovation collaborated with Navozyme on the PORTWASTE project for port waste management using blockchain technology.
- Ideas MedioambientalesminorBlue Room Innovation and Ideas Medioambientales agreed to collaborate on traceability projects for the circular economy, combining environmental expertise with digital traceability technology.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Blue Room Innovation competitors and assessment
Company assessmentDirect peers
- OriginTrail: OriginTrail is a decentralized knowledge graph infrastructure focused on supply chain transparency and digital identity, including supply-chain DPP use cases. Comparable technology stack and target customers in verifiable data exchange.
- Circulor: Circulor is a blockchain-based supply chain traceability platform covering materials traceability (cobalt, lithium, plastics) and Digital Product Passport use cases. Directly competes with CircularPass on the same enterprise and regulatory DPP thesis.
- Circularise: Circularise provides blockchain-based Digital Product Passport and material traceability software for plastics, textiles, and batteries. Closest head-to-head competitor to Blue Room Innovation's CircularPass/CarTrack modules.
- Textile Genesis: Textile Genesis offers a traceability platform for the textile and fashion industry, mapping fiber-to-garment chains. Direct overlap with Blue Room Innovation's LIFE DPP TEX textile work and Alsico High Tech engagement.
- Minespider: Minespider builds blockchain-based raw material provenance and battery passport infrastructure. Overlaps directly with Blue Room Innovation's battery and plastics verticals using similar DPP/blockchain architecture.
Broad incumbents
- Avery Dennison (atma.io): atma.io is Avery Dennison's connected-product traceability platform, leveraging item-level RFID/IoT identifiers. A much larger incumbent offering similar product-level traceability but anchored in physical item tagging rather than blockchain.
- SAP (Product Compliance and Sustainability): SAP embeds product compliance, sustainability, and DPP-related capabilities inside its broader enterprise application portfolio. A broad incumbent that bundles DPP-adjacent functionality for global enterprise customers.
- IBM Blockchain Transparent Supply: IBM offers enterprise blockchain supply chain traceability as part of its broader blockchain and sustainability suite. Competes at the enterprise procurement level for the same large corporate and government mandates.
Emerging players
- 4flow: 4flow provides supply chain consulting and software for transport, logistics, and circular flows. Adjacent competitor pursuing the same enterprise customers around reverse logistics and material traceability, with more limited blockchain specialization.
- Envision Digital: Envision Digital offers AIoT and blockchain-enabled sustainability tracking for energy, manufacturing, and supply chains. Comparable to Blue Room Innovation's broader sustainability-data-stack positioning though stronger in energy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Room Innovation social profiles
Digital presenceBlue Room Innovation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Room Innovation leadership team
Management profileNumber of profiles
Profiles6 records
Blue Room Innovation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Room Innovation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Room Innovation
What does Blue Room Innovation do?
Blue Room Innovation builds and sells blockchain-based digital traceability platforms for the circular economy. Its core offering is CircularPass, a SaaS suite that generates Digital Product Passports (DPP) and centralizes product, material, process, and supply-chain data into verifiable evidence for manufacturers, waste managers, port operators, and public administrations. Around this core, it delivers vertical modules — WasteTrace for industrial waste traceability and CircularPort for MARPOL-compliant port waste management — and specialized tools such as Digital Nexus (data-space interoperability), CarTrack (automotive recycled-material traceability), Reciclos (citizen recycling incentives), and EasyTrack (rapid 4-month DPP deployment). Engagement is delivered through a five-phase Discovery-Design-Build-Deploy-Scale methodology.
Is Blue Room Innovation a public or private company?
Blue Room Innovation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Room Innovation founded?
Blue Room Innovation was founded in 2017. It employs 11 to 50 people.
Where is Blue Room Innovation based?
Blue Room Innovation is headquartered in Gerona, Spain, in the Europe region.
How does Blue Room Innovation make money?
Three revenue lines are on record. SaaS Platform Subscriptions (CircularPass, WasteTrace, CircularPort) is the primary driver. The others are professional Services & Implementation and coworking Space (BlueLab).
Who are Blue Room Innovation's main competitors?
Direct peers on record are OriginTrail, Circulor, Circularise, Textile Genesis and Minespider. Broad incumbents are Avery Dennison (atma.io), SAP (Product Compliance and Sustainability) and IBM Blockchain Transparent Supply. Emerging players are 4flow and Envision Digital.
Does Blue Room Innovation have an API?
Yes. CircularPass supports data loading through an API connected to integration frameworks. Digital Product Passports are available in JSON-LD format, an open and interoperable standard that enables easy data sharing across supply chains. Data can also be loaded via spreadsheets provided by clients for rapid integration. Developer documentation is at circularpass.io.
What industry is Blue Room Innovation in?
Blue Room Innovation's product category is Circular Economy / Sustainability Traceability Software. Its primary akta.pro industry code is EUAHAJAL, Circular Economy & Waste/Materials Reporting (Zero waste, packaging), with a secondary code of FSAPAAAH, Smart Contract Developer Platforms & Tooling (SDKs, APIs, frameworks, indexing). Its NAICS code is 5182 and its SIC code is 7372.