Blue Room Innovation

What Blue Room Innovation does

Blue Room Innovation S.L. is a Spanish technology company founded in 2017 in Girona, Catalonia, that develops blockchain-based digital traceability platforms for the circular economy. The company's flagship product, CircularPass, generates Digital Product Passports (DPP), centralizes product, material, process, and supply chain data, and produces verifiable evidence for clients, administrations, and partners. Built on the proprietary CircularTrust public-private blockchain network and using JSON-LD for interoperability, CircularPass integrates with European federated data spaces and supports emerging EU regulatory requirements including ESPR/DPP, PPWR, MARPOL, and EPR. Around this core platform, the company has developed specialized vertical modules — WasteTrace for industrial waste traceability, CircularPort for port waste management under MARPOL, CarTrack for automotive recycled materials, Digital Nexus for federated data space integration, and Reciclos for citizen recycling engagement — giving it coverage across nine sectors (packaging, construction, textiles, ports, plastics/recycled materials, batteries, automotive, waste management, and public administrations).

The company sells primarily to enterprise and public-sector clients through a sales-led, consultative go-to-market model with a five-phase engagement methodology (Discovery, Design, Build, Deploy, Scale) and dedicated regional sales coverage in EMEA (Girona) and the GCC (Doha, Qatar at the TASMU Accelerator Hub). Named customers and partners include Acciona, CELSA Group, Ecoembes, Ports de Balears, Alsico High Tech, GORD, i2CAT, and Adalmo, spanning infrastructure, steel, packaging, ports, textiles, construction, and research. Revenue is generated through SaaS platform subscriptions (CircularPass, WasteTrace, CircularPort) combined with professional services and implementation engagements; pricing for the SaaS suite is not publicly disclosed and is quote-based for enterprise clients. The company also operates BlueLab, a coworking space in Girona, as a secondary revenue stream.

With a team of 20+ multidisciplinary staff across technology, design, and business functions in Girona and Doha, the company is founder-led (CEO Denisa Gibovic, CTO Xavi Torrès) and has grown organically without disclosed external funding rounds. It has accumulated multiple industry recognitions — Premios Alastria 2024 (Sustainability), Techxcellence 2024 (Innovation), Scaleup Global 2024 (Finalist), TASMU Accelerator 3rd Cohort 2026 (Winner), Spanish 'Sello de Pyme Innovadora' (2024), and goCircular Pass (2024) — and participates in a broad ecosystem of industry clusters (PTEC, PACKNET, Smartech Cluster, Clúster de Residuos, Pacte per a la Moda Circular, Clúster Digital, Turistec) alongside its international expansion into GCC markets (Qatar, UAE, Saudi Arabia) supported by a strategic alliance with ACCIONA.

Name

Blue Room Innovation

Legal name

BLUE ROOM INNOVATION S.L.

Website

https://blueroominnovation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Circular Economy / Sustainability Traceability Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Circular Economy & Waste/Materials Reporting (Zero waste, packaging) (EUAHAJAL)

akta.pro secondary industries

Smart Contract Developer Platforms & Tooling (SDKs, APIs, frameworks, indexing) (FSAPAAAH), Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum) (FSAPAIAA)

Keywords

• Circular economy software
• Digital product passport
• Supply chain traceability
• Waste traceability platform
• Blockchain sustainability

Headquarters

HQ city

Gerona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions (CircularPass, WasteTrace, CircularPort): Blue Room Innovation primarily generates revenue through SaaS platform subscriptions. CircularPass serves as the main technology suite, with specialized modules for waste traceability (WasteTrace) and port waste management (CircularPort). Clients are charged for platform access, implementation, and support. The company also develops project-specific solutions alongside clients, suggesting professional services as a complementary revenue stream.
2. Professional Services & Implementation: Each project follows a five-phase methodology (Discovery, Design, Build, Deploy, Scale), indicating that the company generates revenue from consulting and implementation services alongside platform subscriptions. The company works closely with clients through co-development engagements.
3. Coworking Space (BlueLab): BlueLab is a coworking space in Girona operated by Blue Room Innovation, generating revenue through flexible desk rentals (individual, team, meeting rooms) and virtual office services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blue Room Innovation builds and sells blockchain-based digital traceability platforms for the circular economy. Its core offering is CircularPass, a SaaS suite that generates Digital Product Passports (DPP) and centralizes product, material, process, and supply-chain data into verifiable evidence for manufacturers, waste managers, port operators, and public administrations. Around this core, it delivers vertical modules — WasteTrace for industrial waste traceability and CircularPort for MARPOL-compliant port waste management — and specialized tools such as Digital Nexus (data-space interoperability), CarTrack (automotive recycled-material traceability), Reciclos (citizen recycling incentives), and EasyTrack (rapid 4-month DPP deployment). Engagement is delivered through a five-phase Discovery-Design-Build-Deploy-Scale methodology.

Product overview

Blue Room Innovation operates as a provider of digital traceability platforms for the circular economy, organized as a main suite technology (CircularPass) with specialized vertical solutions and targeted tools. CircularPass is the primary platform—built on blockchain technology—that generates Digital Product Passports (DPP), centralizes product/material/production/supply chain data, creates verifiable evidence, and facilitates new traceability, compliance, and circular economy models aligned with EU regulations. From this core platform, the company develops specialized modules: WasteTrace addresses industrial waste traceability, CircularPort handles port waste management under MARPOL. Additionally, specialized tools serve specific sectors: Digital Nexus connects DPP with federated data spaces for interoperability; CarTrack traces recycled materials in automotive manufacturing; Reciclos provides a deposit return incentive system for beverage containers. The portfolio combines established SaaS platforms with project-based solutions tailored to specific processes, sectors, and needs.

Differentiator

Problem solved

Functional benefit

Brands

• CircularPass: Main technology suite for digital product traceability and Digital Product Passport (DPP) platform using blockchain technology.
• WasteTrace
• CircularPort
• BlueLab

Products and services

• CircularPass Blockchain-based traceability platform that generates Digital Product Passports (DPP) and centralizes product, material, process, and supply-chain data into verifiable evidence for clients, administrations and partners across multiple sectors.
• WasteTrace Comprehensive waste traceability tool that records, tracks, and verifies the journey of industrial waste from generation through treatment, recovery or final disposal, with digital documentation, operator control and compliance reporting.
• CircularPort Digital platform that connects ports, operators and waste managers on a shared system to improve traceability, transparency and operational efficiency of port waste flows in compliance with MARPOL.
• Digital Nexus Data-space connector that links CircularPass Digital Product Passports with European federated data spaces, enabling interoperability of traceability data across organizations and supply chains.
• CarTrack Traceability solution for recycled materials in the automotive industry, documenting the origin, transformation and application of recycled components throughout the manufacturing supply chain.
• Reciclos Incentive system that uses digital traceability to promote recycling of beverage cans and bottles, connecting citizens with recycling flows to encourage circular behavior.
• EasyTrack Rapid-deployment Digital Product Passport package that delivers a working DPP implementation in 4 months for organizations needing faster time-to-value than the standard five-phase engagement.
• BlueLab Coworking Coworking space in central Girona offering individual desks (9 €/day or 125 €/month), flexible team offices for 6–8 persons (120 €/person/month), meeting rooms (15 €/hour) and virtual office services (39 €/month).

Quantifiable outcome

• 22+ projects deployed or in progress across 9 sectors and 6 application areas in 4+ countries
• +1 more outcomes

Named customers7 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

20 partnerships are on record, tiered core and minor.

• EcoembescoreStrategic or Co-development PartnerEcoembes is a non-profit organization operating Spain's integrated packaging waste management system (SIG). Blue Room Innovation works with Ecoembes as a technology partner in circular economy and recycling traceability, with Ecoembes appearing as a client and ecosystem partner.
• ACCIONAcoreStrategic or Co-development PartnerACCIONA is a global infrastructure and renewable energy company. Blue Room Innovation has a strategic alliance with ACCIONA for technical consulting and joint operations, particularly in the Middle East region (Qatar/GCC) where ACCIONA provides technical expertise and operational support for digitalization projects.
• TASMU AcceleratorcoreGTM or Marketing PartnerTASMU Accelerator is Qatar's national innovation and acceleration platform for digital transformation. Blue Room Innovation operates from the TASMU Accelerator Hub in Doha and won the TASMU Accelerator 3rd Cohort in 2026. TASMU provides the platform for regional market entry and validation in the GCC.
• i2CAT FoundationcoreStrategic or Co-development Partneri2CAT is a non-profit research foundation working on Internet technologies and digital innovation. Together with i2CAT, Blue Room Innovation developed Digital Nexus — a project connecting Digital Product Passports with European federated data spaces. The partnership validates interoperability of traceability data in real environments.
• GORD (Global Organization for Sustainable Development)coreStrategic or Co-development PartnerGORD is a sustainable development organization based in Qatar. Blue Room Innovation collaborates with GORD to develop solutions for structuring, regionalizing, and verifying environmental data adapted to Gulf standards and needs. Joint projects include EPIC-DATA for construction product environmental data.
• ACCIÓminorGTM or Marketing PartnerACCIÓ is Catalonia's public agency for business competitiveness. Blue Room Innovation collaborates with ACCIÓ as an ecosystem partner for international expansion and innovation support in Catalonia.
• Ports de BalearscoreStrategic or Co-development PartnerPorts de Balears (Ports of the Balearic Islands) operates island ports in Spain. Blue Room Innovation deployed CircularPort for pilot testing of port waste digitalization and MARPOL compliance in Balearic ports.
• CELSA GroupcoreStrategic or Co-development PartnerCELSA Group is one of Europe's largest steel recycling groups. Blue Room Innovation worked with CELSA to develop Circular Steel GSW — a traceability solution for steel materials and environmental attributes, connecting emissions, offset credits, and industrial processes.
• Alsico High TechminorStrategic or Co-development PartnerAlsico High Tech is a technical textile company. Blue Room Innovation collaborates with Alsico on the LIFE DPP TEX project — developing and validating a Digital Product Passport model for the textile industry.
• Smartech ClusterminorGTM or Marketing PartnerSmartech Cluster is a technology and innovation cluster in Catalonia. Blue Room Innovation won the Techxcellence 2024 Innovation award through Smartech Cluster and participates as an active member for networking and visibility.
• AdalmominorStrategic or Co-development PartnerAdalmo is a technology and sustainability company. Blue Room Innovation partnered with Adalmo alongside Celsa Group in the development of CircularPass, providing complementary expertise in circular economy solutions.
• PTEC (Plataforma Tecnológica de la Construcción)minorGTM or Marketing PartnerPTEC is the Spanish technology platform for construction. Blue Room Innovation is a member, participating in the construction sector innovation ecosystem.
• PACKNET (Clúster de Packaging)minorGTM or Marketing PartnerPACKNET is the packaging cluster in Catalonia with 100+ members. Blue Room Innovation is an active member, participating in cluster events and initiatives related to packaging sustainability and traceability.
• Clúster de Residuos de CatalunyaminorGTM or Marketing PartnerCatalan waste management cluster. Blue Room Innovation participates as a member supporting circular economy and waste traceability innovation in the region.
• Clúster DigitalminorGTM or Marketing PartnerDigital technology cluster in Catalonia. Blue Room Innovation participates as a member in the digital innovation ecosystem.
• Pacte per a la Moda CircularminorGTM or Marketing PartnerPacte per a la Moda Circular is a Catalan pact for circular fashion. Blue Room Innovation participates in the textile sustainability ecosystem through this platform.
• TheCircularLab / goCircular RadarminorGTM or Marketing PartnerTheCircularLab is Ecoembes' open innovation center for circular economy. Blue Room Innovation earned the goCircular Pass distinction from TheCircularLab and appears on the goCircular Radar platform.
• Clúster TuristecminorGTM or Marketing PartnerTuristec is the International ICT cluster for tourism. Blue Room Innovation joined as a member to offer consulting and innovation financing services to cluster members in the tourism sector.
• NavozymeminorStrategic or Co-development PartnerNavozyme is a biotechnology company. Blue Room Innovation collaborated with Navozyme on the PORTWASTE project for port waste management using blockchain technology.
• Ideas MedioambientalesminorStrategic or Co-development PartnerBlue Room Innovation and Ideas Medioambientales agreed to collaborate on traceability projects for the circular economy, combining environmental expertise with digital traceability technology.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OriginTrail: OriginTrail is a decentralized knowledge graph infrastructure focused on supply chain transparency and digital identity, including supply-chain DPP use cases. Comparable technology stack and target customers in verifiable data exchange.
• Circulor: Circulor is a blockchain-based supply chain traceability platform covering materials traceability (cobalt, lithium, plastics) and Digital Product Passport use cases. Directly competes with CircularPass on the same enterprise and regulatory DPP thesis.
• Circularise: Circularise provides blockchain-based Digital Product Passport and material traceability software for plastics, textiles, and batteries. Closest head-to-head competitor to Blue Room Innovation's CircularPass/CarTrack modules.
• Textile Genesis: Textile Genesis offers a traceability platform for the textile and fashion industry, mapping fiber-to-garment chains. Direct overlap with Blue Room Innovation's LIFE DPP TEX textile work and Alsico High Tech engagement.
• Minespider: Minespider builds blockchain-based raw material provenance and battery passport infrastructure. Overlaps directly with Blue Room Innovation's battery and plastics verticals using similar DPP/blockchain architecture.

Broad incumbents

• Avery Dennison (atma.io): atma.io is Avery Dennison's connected-product traceability platform, leveraging item-level RFID/IoT identifiers. A much larger incumbent offering similar product-level traceability but anchored in physical item tagging rather than blockchain.
• SAP (Product Compliance and Sustainability): SAP embeds product compliance, sustainability, and DPP-related capabilities inside its broader enterprise application portfolio. A broad incumbent that bundles DPP-adjacent functionality for global enterprise customers.
• IBM Blockchain Transparent Supply: IBM offers enterprise blockchain supply chain traceability as part of its broader blockchain and sustainability suite. Competes at the enterprise procurement level for the same large corporate and government mandates.

Emerging players

• 4flow: 4flow provides supply chain consulting and software for transport, logistics, and circular flows. Adjacent competitor pursuing the same enterprise customers around reverse logistics and material traceability, with more limited blockchain specialization.
• Envision Digital: Envision Digital offers AIoT and blockchain-enabled sustainability tracking for energy, manufacturing, and supply chains. Comparable to Blue Room Innovation's broader sustainability-data-stack positioning though stronger in energy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blue-room-innovation
• Instagraminstagram.com/blueroominnovation
• Xx.com/blueroominn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Room Innovation