Road Rental

What Road Rental does

Road Rental is a Swedish specialist provider of traffic management equipment and solutions for road construction, infrastructure, and civil engineering projects, operating under the legal name Road Rental Scandinavia AB and now commercially branded as BUKO Trafiksäkerhet following integration into the BUKO Group. The company supplies a broad physical product portfolio — heavy barriers, automated gates, temporary fencing, driving plates and bridges, traffic signs and mobile sign trailers, portable traffic lights, speed reducers and cable protection, noise and shell barriers, ground thawing machines, and road and curb marking systems — complemented by services including traffic arrangement planning (TA-planer), equipment rental, permit handling, personnel training, inspections and emergency response, flagging and pilot services, and TMA (Truck-Mounted Attenuator) operations. A new BUKO Digital sub-brand extends the offering into software-enabled traffic management services.

The business is asset- and labor-intensive, built around a Sweden-wide network of 20 regional depots that provide local delivery, pickup, and on-site consultation for project-based engagements. Revenue is generated through usage-based equipment rental contracts and professional services fees (planning, training, permits, inspections), with pricing conducted on a quote basis tailored to each project's scope and complexity. The customer base is concentrated in large enterprise construction and infrastructure firms — including Skanska, NCC, Peab, Aarsleff, Infrakraft, Vattenfall, GRK, and PAAL-B.CO — with whom the company maintains relationship-driven, multi-project engagements emphasizing competence, flexibility, and short-notice response capability.

Operationally, the firm is ISO 9001, ISO 14001, and ISO 45001 certified across quality, environmental, and occupational health and safety management, credentials typically required for participation in public infrastructure tenders. Following its 2024 rebranding, Road Rental/BUKO Trafiksäkerhet operates as the Swedish arm of the broader BUKO Group, which consolidates four European actors with approximately 1,300 employees and depots across Europe. The company markets primarily through direct sales, its corporate website, and a presence on LinkedIn, Facebook, and Instagram.

Name

Road Rental

Legal name

Road Rental Scandinavia AB

Website

https://roadrental.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Road Rental, now BUKO Trafiksäkerhet, is a Swedish specialist supplier of traffic safety equipment, traffic arrangement planning, and related rental and training services for construction and infrastructure projects, serving enterprise clients via 20 regional depots across Sweden.

Ownership category

akta.pro rank

Product category

Traffic Safety Equipment Rental and Traffic Management Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB)

akta.pro secondary industries

Work Zone & Temporary Road Safety Systems (Temporary Barriers, Cones/Drums, Portable VMS, Impact Protection) (TLAJAGAL), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC)

Keywords

• Traffic safety equipment
• Traffic management solutions
• Road construction rental
• Traffic arrangement planning
• Construction site safety

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of traffic safety equipment including barriers, gates, signage, portable traffic lights, speed reducers, cable protectors, driving plates, bridges, fencing, noise barriers, and thaw machines. Revenue generated through equipment hire contracts for construction and infrastructure projects.
2. Traffic Arrangement Planning (TA-planer): Design and planning services for traffic arrangement plans customized for each project. Professional consulting services combined with equipment delivery.
3. Training Services: Education and training services for traffic safety personnel and construction workers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Road Rental supplies and rents traffic safety equipment such as barriers, automated gates, fencing, driving plates, bridges, portable traffic lights, signage, speed reducers, cable protection, noise barriers, thawing machines, and road markings to construction and infrastructure clients across Sweden. The equipment is bundled with traffic arrangement planning (TA-planer), permitting, training, inspections and emergency service, TMA, and BUKO Digital services to deliver complete temporary traffic management solutions.

Product overview

Road Rental is a specialist and full-service provider of traffic management equipment and solutions for road and construction work across Sweden. The product portfolio centers on physical traffic control equipment including heavy barriers (Tungavstängning), automatic gates (Automatiska grindar), fencing (Inhängnad), driving plates and bridges (Körplåtar och broar, Gångbro), traffic signs and sign holders (Skyltar, Skyltbärare och fundament), portable traffic lights (Portabla trafikljus), speed reducers and cable protection (Farthinder och kabelskydd), noise and shell protection (Bullerskydd och skalskydd), ground thawing machines (Tjältiningsmaskin), road markings (Väg och kantmarkeringar), road sign wagons (Vägmärkesvagn), and urban design solutions (Stadsdesign). These products are complemented by services including traffic management planning (TA-planer), equipment rental (Materialuthyrning), permits (Tillstånd), training (Utbildning), inspections and emergency service (Tillsyner & jour), TMA (Truck-Mounted Attenuator), and BUKO Digital solutions.

Differentiator

Problem solved

Functional benefit

Brands

• BUKO Digital: Digital services offering within the BUKO Trafiksäkerhet portfolio

Products and services

• Equipment Rental (Materialuthyrning)
• Traffic Arrangement Planning (TA-planer) and Project Management
• Traffic Signs (Trafikskyltar)
• Training Services (Utbildning)
• Permits (Tillstånd)
• Inspections and Emergency Service (Tillsyner & jour)
• TMA (Truck-Mounted Attenuator) Service
• Flag Guard and Pilot Service (Flaggvakt & lots)
• BUKO Digital
• Heavy Road Closure Barriers (Tungavstängning)
• Automated Gates (Automatiska grindar)
• Temporary Fencing (Inhängnad)
• Driving Plates and Bridges (Körplåtar och broar)
• Sign Holders and Foundations (Skyltbärare och fundament)
• Speed Reducers and Cable Protection (Farthinder och kabelskydd)
• Noise Barriers and Shell Protection (Bullerskydd och skalskydd)
• Portable Traffic Lights (Portabla trafikljus)
• Traffic Signs (Skyltar)
• Ground Thawing Machine (Tjältiningsmaskin)
• Road and Curb Markings (Väg och kantmarkeringar)
• Road Sign Trailer (Vägmärkesvagn)
• Pedestrian Bridge (Gångbro)
• Urban Design Solutions (Stadsdesign)

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BUKO GroupcoreOthersRoad Rental Scandinavia AB is now part of BUKO Trafiksäkerhet, becoming part of the BUKO Group which combines resources from 4 European actors with nearly 1,300 employees and depots around Europe.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loxam: Loxam is the largest equipment rental provider in Europe, headquartered in France with operations across multiple countries. It serves construction and infrastructure clients with a broad range of machinery and site-safety equipment, mirroring Road Rental's rental-led GTM to enterprise contractors.
• Boels Rental: Boels Rental is the largest equipment rental company in the Netherlands and a major pan-European player. Following the acquisition of Cramo and Ramirent, Boels now operates extensively in the Nordics and offers a wide range of traffic safety and work-zone equipment alongside general construction machinery — directly comparable to Road Rental's rental-led model.
• Cramo (now part of Boels): Cramo was a leading Nordic and European equipment rental company before being absorbed into Boels. Its historical Swedish/Nordic footprint in construction equipment rental, including traffic safety gear, makes it a direct historical peer and a reference point for Road Rental's Nordic scale ambitions.
• Ramirent (now part of Boels): Ramirent was a major Nordic and Baltic equipment rental company, with deep Swedish roots and a focus on construction site infrastructure including traffic management. It is highly comparable as both a Nordic peer and a former standalone acquired into a larger pan-European group — analogous to Road Rental's BUKO trajectory.
• Condon Site Safety Solutions: Condon is an Irish provider of temporary traffic management solutions, including equipment hire, traffic plan design and training services. Its full-service rental-plus-planning model and customer segment (road contractors and infrastructure projects) closely mirror Road Rental's offering.
• Vorming Verkeerstechniek: Vorming is a Dutch traffic safety and traffic management equipment rental company, also part of the BUKO Group umbrella. It operates as a sister entity to Road Rental in the Netherlands, offering the same planning, equipment hire and training model in another geography.

Broad incumbents

• Sunbelt Rentals: Sunbelt Rentals is one of the largest equipment rental companies in North America (part of Ashtead Group). As a broad incumbent with an extensive traffic and safety fleet, it serves as a useful broad-incumbent benchmark for what scaled, multi-line rental providers look like — though it does not directly compete in Sweden.
• Ashtead Group (Sunbelt owner): Ashtead Group is the UK-listed parent of Sunbelt Rentals in the US and A-Plant in the UK, both large equipment rental providers serving construction and infrastructure markets. As a public, scaled platform operating across multiple geographies, it illustrates the strategic endgame for a group like BUKO/Road Rental.

Others

• Hünnebeck (BrandSafway): Hünnebeck, part of BrandSafway, provides formwork, scaffolding and site-safety solutions to construction projects across Europe. While focused on formwork rather than traffic rental, it overlaps at the construction-site services level and competes for some of the same contractor relationships as Road Rental.

Emerging players

• AF Gruppen: AF Gruppen is a Norwegian construction and civil engineering contractor with growing in-house traffic safety and site services. It overlaps with Road Rental as both a potential customer and a vertically integrated entrant in the Nordic traffic management services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/BUKO-Trafiks%C3%A4kerhet/61590357802254
• LinkedInlinkedin.com/company/road-rental-scandinavia-ab
• Instagraminstagram.com/bukotrafiksakerhet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Road Rental