Mixed Chicks
Mixed Chicks is a privately held, founder-owned multicultural hair care brand that formulates curl-defining shampoos, conditioners, and styling products for multiracial consumers, distributing direct-to-consumer via mixedchicks.net and through major US pharmacy and mass retailers across 35+ countries.
- Company typePrivate
- Founded2005
- HeadquartersCanoga Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mixed Chicks does
Mixed Chicks, LLC is a privately held, founder-owned multicultural hair care company headquartered in Canoga Park, California, operating since 2005 under co-founders Wendi Levy and Kim Etheredge. The company's core proposition is a curl-defining haircare system formulated to work across diverse, multiracial hair textures — spanning straight, wavy, curly, coily, and weaves — explicitly filling the gap between products designed for single-ethnicity hair types. The product portfolio is broad: leave-in conditioners (sizes from 6.7oz to 33oz), clarifying and sulfate-free shampoos, co-wash, styling gels, curl sculptors and creams, detangling treatments, and thermal protection, organized around multiple sub-brands — HIS MIX (men's), Mixed Chicks Kids, Hair Four Days (multi-day wear), Mixed Chicks CBD, and a Castor Oil line — alongside accessories (satin bonnets, brushes, towels), makeup, soaps, apparel, and dolls.
Revenue is generated through direct-to-consumer e-commerce at mixedchicks.net, a wholesale/marketplace layer that includes Amazon via authorized reseller pricePRO, and retail distribution through CVS, Walgreens, Rite Aid, Target, and Shoppers Drug Mart, as well as beauty supply stores and salons, with international shipping to over 35 countries. Pricing is unit-based across full-size products (roughly $8–$50), low-friction samples starting at 99 cents plus shipping, gift packs, and digital gift cards ($10–$100). Marketing relies on a community-led motion: an ambassador program, 'Your Hair Story Series' of customer testimonials, a curl quiz, active social channels (Instagram, Facebook, YouTube, X, Pinterest), blog content, and entertainment partnerships. The company operates with a lean 1–10 person team, has no disclosed outside funding, and is MBE certified.
Mixed Chicks firmographics
Firmographics- Name
- Mixed Chicks
- Legal name
- Mixed Chicks, LLC
- Website
- https://mixedchicks.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mixed Chicks is a privately held, founder-owned multicultural hair care brand that formulates curl-defining shampoos, conditioners, and styling products for multiracial consumers, distributing direct-to-consumer via mixedchicks.net and through major US pharmacy and mass retailers across 35+ countries.
- Ownership category
- akta.pro rank
Mixed Chicks industry classification
Industry- Product category
- Hair Care Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Conditioners & Hair Masks (CRABABAB), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Kids Haircare (Shampoo, Styling, Detanglers) (CRABAJAJ)
Keywords
Where Mixed Chicks is headquartered
LocationHeadquarters
- HQ city
- Canoga Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mixed Chicks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Direct E-commerce Sales: Revenue from direct sales through mixedchicks.net website to consumers, including full-size products and samples.
- Retail Distribution: Sales through retail partners including CVS, Walgreens, Rite Aid, Target, and Shoppers Drug Mart, plus beauty supply stores and salons.
- Amazon Marketplace: Sales through Amazon.com via authorized reseller pricePRO.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Full-size hair care products |
| Unit Pricing | Pay-as-you-go | Product samples |
| Unit Pricing | Pay-as-you-go | Gift packs |
| Unit Pricing | Pay-as-you-go | Digital gift cards |
| Other | Pay-as-you-go | International shipping |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Mixed Chicks product offering
Product offeringCore offering
Mixed Chicks manufactures and sells a curated line of hair care, body care, and accessory products specifically formulated for multiracial individuals with curly, wavy, coily, or straight hair. The product portfolio spans leave-in conditioners, clarifying and sulfate-free shampoos, co-washes, styling gels, curl sculptors, and specialty sub-lines including Hair Four Days, CBD-infused, Castor Oil, Kids, and Men's (His Mix) ranges. Products are sold direct-to-consumer via mixedchicks.net and through retail pharmacy chains, beauty supply stores, and salons.
Product overview
Mixed Chicks is a multicultural curly hair care brand offering a comprehensive portfolio of hair products, accessories, body care, and makeup. The core product line centers on curly hair care formulations including leave-in conditioners (in various sizes from 6.7oz to 33oz/1 liter), clarifying and sulfate-free shampoos, co-washes, styling gels, curl sculptors, and styling creams. Specialty sub-lines include Hair Four Days (volumizer, dry shampoo, hair perfume, curl refresher spray, calming cream), CBD-infused products (body cream, body wash, tea tree shampoo, conditioner), Castor Oil products (tangle tamer, styling gel, sculptor), and Kids hair care (leave-in conditioner, shampoo, conditioner, tangle-tamer). The brand also offers a dedicated men's line called His Mix. Supporting product categories include accessories (hair towels, bonnets, brushes, picks, massagers), makeup (5 foundation shades), body soaps, apparel, dolls, and gift cards. The products are marketed as non-sticky, lightweight formulations suitable for all hair types from straight to coily, and also work on weaves.
Differentiator
Problem solved
Functional benefit
Brands
- HIS MIX: Men's haircare line including leave-in conditioner, firm hold gel, castor oil conditioner, and clarifying shampoo.
- Mixed Chicks Kids
- Hair Four Days
- Mixed Chicks CBD
Products and services
- Leave-In Conditioner (33oz / 1 LITER) Leave-in conditioner formulated to define and moisturize curls while providing frizz control and lasting shine. Sized at 33oz (1 liter) for extended use.
- Leave-In Conditioner (10oz / 300ml) Leave-in conditioner for curl definition and frizz control, sized at 10oz (300ml).
- 3-in-One Leave-In Conditioning Mist (10oz / 300ml) Multi-purpose conditioning mist providing moisture, definition, and detangling in one product for all hair types.
- Lightweight Oil Elixir Spray (6.7oz / 198ml) Lightweight oil spray for hair conditioning and shine, presented in a 6.7oz bottle.
- Clarifying Shampoo (33oz / 1 LITER) Deep-cleansing clarifying shampoo for removing buildup, sized at 33oz (1 liter).
- Clarifying Shampoo (10oz / 300ml) Deep-cleansing clarifying shampoo in 10oz (300ml) size.
- Sulfate Free Color Safe Shampoo (10oz / 300ml) Sulfate-free shampoo designed to be gentle on color-treated hair, sized at 10oz (300ml).
- Conditioning Cleansing Co-Wash (8oz / 236ml) Conditioning cleansing co-wash as a shampoo alternative for gentle hair cleansing.
- Curly Friendly Leave-In Conditioner (10oz / 300ml) Vegan and sulfate-free leave-in conditioner designed for defining and hydrating curls with frizz control. Compatible with the Curly Girl method.
- Base Coat with Prickly Pear Seed Oil (9oz) Base coat treatment with prickly pear seed oil for nourishing and detangling, ideal for all hair types and style preparation.
- Daily Hair Dress (6oz / 177ml) Conditioning cream with avocado, almond, and safflower oils for daily hair conditioning.
- Styling Gel (8oz / 236ml) Styling gel for hold and definition in curly hair styling.
- Curl Sculptor (8oz / 236ml) Styling product designed to sculpt and define curls.
- Coil, Kink & Curl Styling Cream (12oz / 354ml) Styling cream for thick hair, coils, kinks and waves for definition and moisture.
- Hair Four Days Volumizer (8oz / 237ml) Product from the Hair Four Days line designed to add volume to hair and maintain curl definition and freshness for multiple days without washing.
- Hair Four Days Dry Shampoo (80g / 2.8oz) Dry shampoo from the Hair Four Days line for refreshing hair between washes.
- Hair Four Days Hair Perfume Spray (4oz / 125ml) Hair perfume spray from the Hair Four Days line for scented hair refresh.
- Hair Four Days Calming Cream (4oz / 125ml) Calming cream from the Hair Four Days line for soothing hair.
- Hair Four Days Curl Refresher Leave-in Spray (10oz / 250ml) Leave-in spray from the Hair Four Days line for refreshing curls.
- CBD Leave-in Conditioner for Frizz-Free Curls CBD-infused leave-in conditioner designed for frizz-free curl control.
- CBD Body Cream for Soft Hydrated Skin CBD-infused body cream for skin hydration.
- CBD California Dreamin Body Wash CBD-infused body wash for cleansing and hydration.
- CBD Tea Tree Shampoo for Scalp Soothing CBD and tea tree shampoo for scalp soothing and healthy hair.
- CBD Moisture Tangle Fix Conditioner CBD-infused conditioner for detangling and moisture.
- Castor Oil Tangle Tame Conditioner (10oz) Castor oil-based conditioner for detangling and moisture.
- Castor Oil Curly Styling Gel (10oz) Castor oil styling gel with medium hold and no flakes for curly hair.
- Castor Oil Styling Sculptor (10oz) Castor oil curl and wave styling sculptor for definition.
- Kids Leave-In Conditioner Leave-in conditioner specifically formulated for children's hair.
- Kids Conditioner Conditioner specifically formulated for children's hair.
- Kids Shampoo Gentle shampoo formulated for children's hair.
- Kids Tangle-Tamer (8oz) Detangling product designed for children's tangled hair.
- Kids Quad Pack (4 x 8oz) Bundle of four kids hair care products for complete hair care routine.
- His Mix Men's Leave-In Conditioner Men's leave-in conditioner to hydrate and define hair, part of the His Mix line.
- His Mix Men's Firm Hold Gel Men's firm hold gel for long-lasting style, from the His Mix line.
- His Mix Men's Castor Oil Conditioner Men's castor oil daily conditioner for moisture, from the His Mix line.
- His Mix Shampoo for Men (6 oz) Men's clarifying shampoo, 6 oz size, from the His Mix line.
- Straightening Serum Serum for straightening and smoothing hair with thermal protection.
- Gloss and Shining Hair SILK Hair silk product for shine, smoothing and finishing.
- Morning After Redefining Foam (3.4oz / 100ml) Foam for redefining curls the morning after styling.
- Morning After Redefining Foam (8oz / 236ml) Larger size curl redefining foam for morning after styling.
- Slick Styling Tamer - Edge Gel (2oz / 59ml) Edge control gel for sleek styling and edge taming.
- Detangling Deep Conditioner (8oz / 236ml) Deep conditioning treatment for dry hair and detangling.
- Detangling Deep Conditioner (33oz / 1 LITER) Large size deep conditioning treatment for dry hair.
- No Frizz TRIO Curly hair solution trio bundle (10oz / 8oz / 10oz) for frizz control.
- Mixed Chicks Quad Pack (4-piece frizz control) Curly Revolution Kit with four frizz control products.
- Replenishing Oil for Hair and Skin (1.7oz / 50ml) Multi-purpose replenishing oil for both hair and skin hydration.
- Curl Defining Leave-In Conditioner (6.7oz / 198ml) Curl defining leave-in conditioner for enhanced curl formation.
- Timeless Tawney Makeup Foundation shade for fair to light complexions with golden undertone.
- Sultry Sand Makeup Foundation shade for fair to light complexions.
- Heavenly Hazel Makeup Foundation shade for brown complexion.
- Bangin' Bronze Makeup Foundation shade for deep brown complexion.
- Alluring Almond Makeup Foundation shade for medium complexion.
- Mixed Chicks Satin Logo Scarf Branded satin scarf with Mixed Chicks logo.
- Satin Lined Hair Bonnet Sleep cap with satin lining for protecting curly hair overnight.
- Brown Hair Towel Hair towel in brown color for drying curly hair.
- Grey Hair Towel Hair towel in grey color for drying curly hair.
- Scalp Massager Tool for massaging the scalp to promote circulation.
- Hair Pick Hair pick for detangling and styling.
- Edge Tamer Brush Brush designed for taming and styling edges.
- Paddle Brush Paddle-style hair brush for styling and detangling.
- Sweet Pear Bar Soap Bar soap with sweet pear scent.
- Pineapple Coconut Bar Soap Bar soap with pineapple and coconut scents.
- Digital Gift Cards ($10, $25, $50, $100) Digital gift cards available in denominations of $10, $25, $50, and $100.
Quantifiable outcome
- Free shipping on domestic orders over $100
- +1 more outcomes
Companies that use Mixed Chicks
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Mixed Chicks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Mixed Chicks partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, minor and flagship.
- pricePROcorepricePRO is the authorized reseller of Mixed Chicks products on Amazon.com. Mixed Chicks' limited warranty coverage is only applicable with valid proof of purchase and verification of proof of delivery from pricePRO.
- FedExcoreFedEx is used as the primary shipping carrier for domestic and international package delivery, along with USPS.
- USPScoreUSPS (United States Postal Service) is used as a shipping carrier, with carrier selection determined by region and zip code at Mixed Chicks' discretion.
- H2PRO Beauty LifeminorH2PRO Beauty Life handles flat iron returns to manufacturer for defect and covered damage. Contact: [email protected] / (800) 896-7728. Address: 5730 Oakbrook Parkway Unit 180, Norcross GA 30093.
- Global Media DesignminorGlobal Media Design produces the Mixed Chicks website (mixedchicks.net), handling web development and digital production.
- Victoria MonetflagshipMixed Chicks was the Official Hair Care Sponsor for Victoria Monet during the Dangerous Woman Ariana Grande Tour 2017, providing hair care products for the entertainer's styling needs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mixed Chicks competitors and assessment
Company assessmentDirect peers
- As I Am: NaturallyCurly-approved curl care brand with a full system of cleansers, conditioners, and styling products for textured hair; comparable positioning to Mixed Chicks' curl-defining ecosystem.
- Kinky-Curly: Independent natural-hair brand with Curly Girl Method-friendly, botanical-based curl-defining products that overlap with Mixed Chicks' sulfate-free, vegan leave-in conditioners.
- DevaCurl: Pioneer of the Curly Girl Method-aligned sulfate-free haircare line for wavy-to-coily hair; competes with Mixed Chicks' Curly Friendly Leave-In and curl-defining portfolio.
- Cantu Beauty: Mass-market haircare brand specializing in shea-butter-based products for curly, coily, and wavy textures with deep drugstore penetration; directly contested shelf space with Mixed Chicks at CVS, Walgreens, and Target.
- Carol's Daughter: Founder-built multicultural beauty brand spanning hair, body, and skincare with deep mass-retail distribution; competes head-to-head with Mixed Chicks in textured-hair care, particularly through Target and Ulta.
- Pattern Beauty: Tracee Ellis Ross's curly, coily, and tight-textured hair care brand with strong DTC and Sephora/Target presence; a comparable multicultural-celebrity-led brand targeting the same curl types.
- SheaMoisture: Unilever-owned natural hair and body care brand targeting textured and multicultural consumers with sulfate-free shampoos, conditioners, and stylers — directly overlapping Mixed Chicks' curl-defining system.
- Camille Rose: Black-owned natural haircare brand with botanical/algae-based formulas and celebrity-driven marketing; competes in the same textured-hair aisle as Mixed Chicks at Target and Sephora.
- Mielle Organics: Black-owned textured haircare brand with a broad shampoo/conditioner/styler portfolio and Walmart/Walgreens/Target distribution; one of the fastest-growing direct competitors in the multicultural haircare category.
Emerging players
- TGIN (Thank God It's Natural): Black-owned textured-haircare brand carried in Sally Beauty and mass retailers; an emerging competitor in the same multicultural curl-care space, though at smaller scale than Mixed Chicks.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mixed Chicks social profiles
Digital presenceMixed Chicks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mixed Chicks leadership team
Management profileNumber of profiles
Profiles2 records
Mixed Chicks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mixed Chicks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mixed Chicks
What does Mixed Chicks do?
Mixed Chicks manufactures and sells a curated line of hair care, body care, and accessory products specifically formulated for multiracial individuals with curly, wavy, coily, or straight hair. The product portfolio spans leave-in conditioners, clarifying and sulfate-free shampoos, co-washes, styling gels, curl sculptors, and specialty sub-lines including Hair Four Days, CBD-infused, Castor Oil, Kids, and Men's (His Mix) ranges. Products are sold direct-to-consumer via mixedchicks.net and through retail pharmacy chains, beauty supply stores, and salons.
Is Mixed Chicks a public or private company?
Mixed Chicks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mixed Chicks founded?
Mixed Chicks was founded in 2005. It employs 1 to 10 people.
Where is Mixed Chicks based?
Mixed Chicks is headquartered in Canoga Park, United States, in the North America region.
How does Mixed Chicks make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution and amazon Marketplace.
Who are Mixed Chicks's main competitors?
Direct peers on record are As I Am, Kinky-Curly, DevaCurl, Cantu Beauty, Carol's Daughter, Pattern Beauty, SheaMoisture, Camille Rose and Mielle Organics. TGIN (Thank God It's Natural) is listed as an emerging player.
Does Mixed Chicks have an API?
No public API is recorded for Mixed Chicks.
What industry is Mixed Chicks in?
Mixed Chicks's product category is Hair Care Products. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 2844.