Singh-Ray Filters

What Singh-Ray Filters does

Singh-Ray Filters is a privately held, family-owned US manufacturer of premium photographic optical filters, founded in 1973 by Bob Singh and currently led across its third generation. The company designs and hand-assembles its products one-at-a-time at its single Loxahatchee, Florida facility, using a proprietary optical glass formulation and optical resin (the same resin used in prescription eyeglass lenses), with each unit individually inspected before shipment. Its portfolio spans variable and solid neutral density (ND) filters (Vari-ND, Vari-N-Trio, Vari-N-Duo, Mor-Slo, George Lepp), graduated ND filters (Galen Rowell, Daryl Benson Reverse Graduated), circular polarizers (LB Warming/Neutral, Gold-N-Blue, Color Combo), UV/protective filters (Hi-Lux), infrared filters (I-Ray 690/830), specialty filters (Astro-Vision, Twinkling Luminary, Soft-Ray Diffusion, Sunset Warming), and curated signature kits tied to named ambassadors, plus complementary accessories including XUME magnetic rings, Mindshift storage, filter holders, and RayVu cleaning products.

Singh-Ray sells exclusively direct-to-consumer via its own e-commerce storefront (singh-ray.com), with international shipping fulfilled from Florida. The company does not maintain retail or distributor relationships, does not offer subscriptions, and prices all units as one-time hardware purchases — variable ND filters typically $340-$620, solid NDs $99-$670, polarizers $210-$480, with ambassador kits ranging from roughly $386 to $1,456. Its primary customer base is professional and serious-amateur landscape, nature, travel, and long-exposure photographers, with secondary segments in portrait/commercial work and creative photography enthusiasts. About a dozen professional photographer ambassadors contribute unpaid endorsements, blog tutorials, webinars, and curated signature kits that function as the company's principal marketing channel alongside an extensive SEO-driven blog and organic social presence.

Name

Singh-Ray Filters

Legal name

Singh-Ray Filters

Website

https://singh-ray.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Singh-Ray Filters is a US-based, family-owned manufacturer of premium handcrafted optical camera filters, sold direct-to-consumer via its website to professional and serious-amateur landscape, nature, and travel photographers worldwide.

Ownership category

akta.pro rank

Product category

Photography Camera Filters

NAICS

Optical Goods Retailers (456130), Optical Goods Retailers (45613)

SIC

Optical Instruments & Lenses (3827)

akta.pro industry

PRIMARYCRACAPAF

Lenses & Optical Accessories (Lenses, Filters, Adapters, Teleconverters)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Cameras & Imaging Devices (Digital Cameras, Action Cams, Drones for Consumer Imaging)

Keywords

• Camera optical filters
• Neutral density filters
• Polarizing filters
• Photography accessories
• Handcrafted lens filters

Headquarters

HQ city

Arcadia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camera Filter Sales: Direct sales of high-end camera filters including neutral density filters, polarizing filters, graduated filters, infrared filters, UV filters, and specialty filters. Products are sold as one-time purchases with various sizes and configurations.
2. Accessories and Kits: Sale of filter accessories including filter holders, adapter rings, cases, pouches, cleaning supplies, and pre-configured photography kits branded with ambassador names.
3. Gift Cards: Digital gift cards available in denominations from $25 to $500 for gifting to photographers.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Singh-Ray Filters is a US-based manufacturer that designs and hand-assembles premium optical camera filters one-at-a-time in its Florida facility. Its core offering spans neutral density (ND) filters (variable Vari-ND, Vari-N-Trio, Vari-N-Duo, and fixed Mor-Slo and George Lepp lines), graduated ND filters (Galen Rowell and Daryl Benson lines), polarizing filters (LB Warming, LB Neutral, Gold-N-Blue, Color Combo), color-intensifying and UV/protective filters, infrared filters, and specialty filters (Astro-Vision, Twinkling Luminary, diffusion, Sunset Warming), complemented by accessories and photographer-curated filter kits and combos sold direct to photographers worldwide via singh-ray.com.

Product overview

Singh-Ray Filters is a manufacturer of high-quality optical camera filters for professional and enthusiast photographers. The product portfolio consists of handcrafted camera filters produced one-at-a-time in Florida, organized into several core product categories: Neutral Density (ND) Filters including variable (Vari-ND, Vari-N-Trio, Vari-N-Duo) and fixed-stop (Mor-Slo, George Lepp) options; Graduated ND Filters including Galen Rowell soft/hard-edge and Daryl Benson reverse graduated styles; Polarizing Filters including LB Warming, LB Neutral, Gold-N-Blue, and Color Combo variants; Color-Enhancing Filters; UV/Protective Filters (Hi-Lux); Infrared Filters (I-Ray 690, I-Ray 830); Specialty Filters (Astro-Vision, Twinkling Luminary, Diffusion, Sunset Warming, Magenta); and Accessories including filter holders, adapters, cleaning products, storage solutions, and XUME magnetic quick-release rings. The company also offers photographer-curated kit/combo products including Bryan Hansel, Randall J Hodges, Vinny Colucci, Tony Sweet, and Nevada Wier signature kits. All products are designed and assembled in the U.S.A. using proprietary processes and the highest quality optical glass.

Differentiator

Problem solved

Functional benefit

Brands

• Singh-Ray: Main brand for camera filters including ND filters, polarizers, UV filters, and accessories.

Products and services

• Vari-ND Variable Neutral Density (ND) Filter Variable ND filter that lets photographers adjust light reduction from approximately 1.5 to 8 stops by rotating the filter, enabling creative control over exposure times for landscape and long-exposure photography.
• Vari-N-Trio Variable Neutral Density (ND) Filter Triple-filter variable ND system combining three filters for extended-range ND photography and enhanced creative exposure control, priced from $540–$620 depending on size.
• Vari-N-Duo Variable Neutral Density (ND) Filter Dual-filter variable ND system providing extended ND range with improved performance at wide angles compared to single-filter variable ND designs, priced from $390–$480.
• Mor-Slo Solid Neutral Density (ND) Filters Fixed-stop solid ND filters available in 5, 10, 15, and 20-stop densities for creating long exposure effects during daylight photography, handcrafted with highest-quality optical resin and priced from $250–$670.
• George Lepp Solid Neutral Density (ND) Filters Economical solid ND filters in 1, 2, 3, and 4-stop densities for creating motion effects with slower shutter speeds and controlling depth of field, co-branded with photographer George Lepp and priced from $99–$425.
• Galen Rowell Graduated Neutral Density (ND) Filters Graduated ND filters in soft-edge and hard-edge options and various stop densities (1, 2, 3, 4 stops) for balancing exposure between bright skies and darker foregrounds, co-developed with legendary nature photographer Galen Rowell, priced from $99–$390.
• Daryl Benson Reverse Graduated Filters Reverse graduated ND filters darkest in the center and clear at the bottom, designed for sunrise and sunset photography where the bright area is at the horizon line, priced from $120–$390.
• LB 'Lighter, Brighter' Warming Polarizers Circular warming polarizers that add warmth and enhance color saturation while reducing reflections and glare from non-metallic surfaces, priced from $210–$470.
• LB 'Lighter, Brighter' Neutral Circular Polarizers (CPL Filter) Neutral circular polarizers that reduce glare and reflections without adding color warming effects, maintaining true color reproduction.
• Gold-N-Blue Polarizers Specialty polarizers that enhance blue sky and water tones while adding warm golden highlights, ideal for dramatic landscape and seascape photography, priced from $240–$480.
• Singh-Ray LB Color Combo Polarizer Combination polarizer and color intensifier filter that combines warming and polarization effects with enhanced color saturation in a single filter.
• LB 'Lighter, Brighter' Color Intensifiers Filters that intensify and enhance natural colors in landscape photography without polarization effects.
• Hi-Lux Protective Warming UV Filters UV protective filters with warming effect that protect lenses while reducing haze and adding subtle warmth to images.
• I-Ray 690 and I-Ray 830 Infrared Filters Infrared pass filters that block visible light and allow only infrared wavelengths around 690nm (I-Ray 690) or 830nm (I-Ray 830) to reach the sensor, enabling creative infrared and false-color photography.
• Singh-Ray Astro-Vision Filter Specialty filter designed for night and astrophotography to enhance star visibility and reduce light pollution effects, priced from $160–$189.
• Tony Sweet Soft-Ray Diffusion Filters Diffusion filters co-designed with photographer Tony Sweet that create soft, dreamy effects while maintaining essential detail and contrast, suited to portraits, landscapes, and romantic imagery, priced from $210–$350.
• Twinkling Luminary Filter Specialty filter designed to enhance the appearance of lights and stars, creating sparkling effects in photographs.
• Sunset Warming Filters Color-enhancing filters designed to enhance warm sunset and sunrise tones in photography, priced from $99–$375.
• #10 Magenta Filters and A-13 Warming Filters Color correction filters for adding magenta tone (#10 Magenta) or warmth (A-13 Warming) to images for balancing or creative color effects.
• Cell Phone Filters Clip-on filters designed for cell phone photography, allowing mobile photographers to use Singh-Ray filter effects with their phone cameras.
• XUME Quick Release Magnetic Rings Magnetic quick-release rings that allow instant filter changes without cross-threading or delay; includes lens rings and filter rings in sizes 49mm–82mm, priced from $12.95–$33.95.
• Filter Holders, Adapter Rings, Step-up Rings, and Microfiber Cleaning Products (RayVu Optical Cleaner, Microfiber Cloth, Filter Cases/Pouches, Filter Organizers, Mindshift Filter Nest/Hive, Push-On Lens Cap) Filter holder systems and adapter rings (A, P, and Z-Pro lines), step-up rings, push-on lens caps for thin-mount filters, RayVu optical cleaning solutions (full-size and travel-size), optical-grade microfiber cloths, individual protective pouches, tri-fold filter organizer, and Mindshift Filter Nest and Filter Hive storage cases for mounting, adapting, cleaning, and storing filters.
• Photographer-Curated Filter Kits and Combos (Bryan Hansel, Randall J Hodges, Vinny Colucci, Tony Sweet, Nevada Wier, Galen Rowell signature kits) Pre-configured photography filter kits curated and co-branded with named ambassadors including the Bryan Hansel Starter Kit ($522) and Deluxe Kit ($1,456.20), Randall J Hodges Basic, Neutral Density, Warming Polarizer and Mountain View ND kits, Vinny Colucci Extended Graduated Filter and Basic Landscape Combo, Tony Sweet Essential Long Exposure Combo ($1,251), Nevada Wier Essential Protective Filter Combo, and Galen Rowell Filters Combo — bundled ND, graduated, polarizer, and diffusion filters with accessories for landscape, long-exposure, and waterfall photography.
• Singh-Ray Gift Cards Digital gift cards available in denominations from $25 to $500 for gifting Singh-Ray filters and accessories to photographers.
• Custom Filter Request Service Direct-custom-order service allowing photographers to request bespoke filter specifications not covered by the standard catalog; pricing available on inquiry to the Singh-Ray sales team.

Quantifiable outcome

• Filters yield images with rich, bold color and detail throughout
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lee Filters: British manufacturer of resin and glass photographic filters with strong heritage in graduated ND and color-effect filters, directly comparable to Singh-Ray's graduated and specialty filter lines.
• Hoya Corporation: Japanese optical filter manufacturer producing UV, ND, polarizer, and infrared filters at scale, competing across nearly every Singh-Ray product category.
• Tiffen (The Tiffen Company): US-based manufacturer of photographic filters including ND, polarizers, and color effects under brands like Tiffen, Hoya, and Domke, broadly overlapping with Singh-Ray's portfolio.
• Cokin: French filter manufacturer known for its creative filter holder system and graduated/specialty filters, historically a major competitor to Singh-Ray in landscape photography.
• NiSi Filters: Direct competitor in the premium camera filter market, offering ND, graduated, polarizer, and cinema filters. Comparable product breadth and positioning in the professional and enthusiast photography segment.
• B+W Filters (Schneider Optics): Long-established premium optical filter brand under Schneider-Kreuznach, competing with Singh-Ray in UV, ND, polarizer, and specialty filters for professional photographers.
• Formatt-Hitech (Firecrest): UK-based filter manufacturer specializing in ND, polarizer, and cinema filters, with strong reputation in the professional landscape photography community overlapping Singh-Ray's core customer base.

Emerging players

• Haida: Chinese filter manufacturer offering ND, graduated, and polarizer systems at competitive price points, increasingly competing in the enthusiast segment where Singh-Ray's premium pricing is most challenged.
• Breakthrough Photography: Younger direct-to-consumer premium filter brand built around X4 CPL and dark ND filters. Targets the same professional and enthusiast photography segment with comparable quality claims and a similar online-first model.

Broad incumbents

• Kenko Tokina: Japanese optical products company offering camera filters, lenses, and accessories with broad distribution. Provides indirect competition in ND and UV/protective filter categories where Singh-Ray operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SinghRayFilters
• YouTubeyoutube.com/channel/UC3GWSkVUPA45NzDN30goVNQ
• Facebookfacebook.com/SinghRayFilters
• LinkedInlinkedin.com/company/singh-ray-corp
• Instagraminstagram.com/singhrayfilters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singh-Ray Filters