Unity Group
Unity Group is a privately held Delhi-based diversified real estate developer founded in 1996, building luxury residential, commercial, retail mall (Unity One), and mixed-use properties across Delhi NCR, with a flagship Versace-branded residential tower and 15 million sq ft of cumulative development.
- Company typePrivate
- Founded1996
- HeadquartersNew Delhi, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Unity Group does
Unity Group is a privately held, diversified real estate developer headquartered in New Delhi, founded in 1996 and operating across Delhi NCR. The group develops residential, commercial, retail, healthcare, hotel, marble trading, and education infrastructure assets, with a cumulative track record of 15 million sq ft developed across 150+ projects and 15,000+ customers served, and a stated zero litigation history. Its flagship residential product is The Amaryllis, a luxury tower in Central Delhi developed in partnership with Italian fashion house Versace (160 branded apartments, Rs 500 crore project value). The group also operates the Unity One shopping mall portfolio across Janakpuri, CBD Shahdara, Rohini, and Azadpur, plus commercial office towers, generating recurring rental income alongside one-time property sales revenue.
The business operates through a multi-entity corporate structure comprising wholly-owned subsidiaries Unity Buildwell Limited (residential and commercial projects), Indian Realtors Private Limited (commercial real estate), Aggarwal Plaza Private Limited (mall operations), and Basant Projects Limited (The Amaryllis SPV). Revenue is generated through one-time residential and commercial property sales, recurring commercial and mall tenant rentals, and adjacent verticals including marble trading and hospitality infrastructure. Go-to-market is enterprise field sales targeting HNW individuals, NRI investors (supported by a dedicated NRI Zone), and commercial tenants, with the Unity One malls functioning as both revenue-generating assets and experiential marketing venues. Pricing is project-specific and quote-based; no public tiers are disclosed. The group holds RERA and BOCW registrations across its operating entities, IGBC green building certification, and a January 2025 environment clearance, indicating a sustained regulatory compliance posture relative to less-organized regional developers.
There are no disclosed AI/ML capabilities, digital platforms, or technology partnerships beyond the standard corporate website and social media presence. The group does not disclose revenue, headcount trends beyond a 501-1,000 employee range, or external funding, indicating a self-funded, privately controlled operating model.
Unity Group firmographics
Firmographics- Name
- Unity Group
- Legal name
- Unity Group
- Website
- https://unitygroup.in
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Unity Group is a privately held Delhi-based diversified real estate developer founded in 1996, building luxury residential, commercial, retail mall (Unity One), and mixed-use properties across Delhi NCR, with a flagship Versace-branded residential tower and 15 million sq ft of cumulative development.
- Ownership category
- akta.pro rank
Where Unity Group is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Unity Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Residential Property Sales: Sale of residential apartments and luxury units including The Amaryllis project featuring Versace-designed interiors. Revenue generated through property sales to end buyers.
- Commercial Property Development: Development and sale/lease of commercial spaces including office towers and retail malls such as Unity One Janakpuri, CBD Shahdara, and Rohini.
- Retail Mall Operations: Operation of Unity One retail malls generating revenue from tenant rentals and footfall-driven events and promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Residential properties - quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Unity Group product offering
Product offeringCore offering
Unity Group is a Delhi NCR-based real estate developer that builds, sells, and leases residential apartments, commercial office spaces, and retail mall properties. The company also develops specialized real estate infrastructure for automobile retail, healthcare, hotels, and education, and trades in marble. Key branded offerings include Unity One shopping malls and The Amaryllis luxury residential project with Versace-designed interiors.
Product overview
Unity Group is a diversified real estate developer in Delhi NCR with 25 years of experience, operating as a single unified developer offering multiple property types. The company's product portfolio spans commercial properties (office/retail spaces), residential projects (luxury apartments through The Amaryllis and other developments), and specialized real estate segments including automobile retail spaces, healthcare infrastructure, hotel developments, marble trading, and education infrastructure. Their subsidiary entities include Basant Projects Limited (managing The Amaryllis luxury residential project), Unity Buildwell Limited, Indian Realtors Private Limited, and Aggarwal Plaza Private Limited. Key branded offerings include Unity One shopping malls across Delhi NCR and The Amaryllis featuring Versace-designed interiors.
Differentiator
Problem solved
Functional benefit
Products and services
- The Amaryllis Luxury residential project offering 3, 4, 5 BHK apartments in Central Delhi near Karol Bagh, developed by Basant Projects Limited with interiors designed by Versace Homes. Targeted at high-net-worth buyers seeking branded luxury living.
- Unity One Malls Unity One is the retail mall portfolio featuring shopping centers across Delhi NCR including locations in Janakpuri, CBD Shahdara, Rohini, and Azadpur (Unity One Cuoturio Mall near Azadpur Metro Station). Generates rental income from tenants and serves as experiential venues for marketing Unity Group properties.
- Commercial Properties Commercial real estate development including office spaces, commercial towers, and retail buildings across Delhi NCR for business tenants and buyers.
- Unity One Cuoturio Mall Retail mall at Azadpur Metro Station, Delhi, operated by Aggarwal Plaza Private Limited, providing high-footfall retail space to commercial tenants.
- Unity Buildwell Projects Subsidiary entity managing various residential and commercial projects under the Unity Buildwell brand including Unity Elegante, City Centre-II, and City Heights in Delhi NCR.
- Automobile Retail Infrastructure Development of automobile retail spaces and showroom infrastructure optimized to deliver an enhanced customer experience for automotive brands and dealers.
- Healthcare Infrastructure Development of healthcare facility infrastructure designed to support hospitals and medical service providers with robust construction.
- Hotel Development Real estate development for hospitality operators, providing hotel infrastructure designed to support robust hospitality business models.
- Education Infrastructure Real estate development for educational institutions providing infrastructure to support holistic learning environments.
- Marble Trading One of the largest importers and traders of high-quality marble, supplying materials for construction and interior design projects.
Quantifiable outcome
- Zero litigation across 25 years of operations
- +1 more outcomes
Companies that use Unity Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Unity Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unity Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VersaceflagshipStrategic partnership with Italian luxury brand Versace to develop The Amaryllis - an iconic residential tower in Central Delhi with interiors designed by Versace Home. Project valued at Rs 500 crore with 160 branded luxury apartments. Versace provides design expertise and brand association for ultra-luxury positioning.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Unity Group competitors and assessment
Company assessmentBroad incumbents
- DLF Limited: India's largest real estate developer, with deep Delhi NCR presence in residential (DLF The Camellias, DLF The Aralias) and commercial (DLF Cyber City) segments. DLF is the dominant scale player in the same geography as Unity Group, competing for the same HNI buyer pool with substantially larger land bank and capital base.
- Macrotech Developers (Lodha Group): One of India's largest listed real estate developers, focused primarily on luxury and premium residential developments. Comparable to Unity Group's residential ambitions but at significantly larger scale and with greater geographic diversification across Mumbai, Pune, Bangalore, and London.
- Tata Housing Development Company: Part of the Tata Group, Tata Housing develops premium and luxury residential projects across India including Delhi NCR. Competes with Unity Group in the same trust-driven, branded-developer category and brings deeper institutional backing and corporate brand equity to the same buyer pool.
Direct peers
- Godrej Properties: Listed Indian residential and commercial developer operating across multiple cities including Delhi NCR. Godrej competes for the same luxury and premium residential segments as Unity Group's The Amaryllis and offers comparable branded-developer trust positioning, with similar portfolio breadth across residential, commercial, and mixed-use.
- Oberoi Realty: Mumbai-based luxury residential and commercial developer with a strong focus on premium developments. Oberoi's branded-residential positioning (Oberoi Sky City, Three Sixty West) is directly comparable to Unity Group's Versace-branded Amaryllis strategy, with similar premium pricing power and HNI buyer focus.
- Sobha Limited: Listed Indian real estate developer focused on premium residential projects with backward integration into construction and interior design. Sobha's quality-construction-first positioning and luxury segment focus is comparable to Unity Group's premium delivery model and Versace interior partnership approach.
- Mahindra Lifespace Developers: Part of the Mahindra Group, this listed developer focuses on premium residential and integrated townships across India including Delhi NCR. Comparable to Unity Group's mixed-use and integrated development approach with similar emphasis on sustainability credentials.
- M3M India: Delhi NCR-focused luxury and ultra-luxury real estate developer with rapid growth in high-end residential and commercial projects. M3M is a direct regional competitor to Unity Group in the Delhi NCR luxury segment, particularly competing for the same HNI buyer pool with similar branded-developer positioning.
Regional players
- Prestige Group: Large South India-based developer with residential, commercial, retail, and hospitality projects. While primarily South-focused, Prestige is comparable in portfolio diversification across real estate verticals and is expanding into other metros where Unity Group operates, representing a future competitive threat.
- Brigade Group: Bangalore-based diversified real estate developer with residential, commercial, retail, and hospitality segments. Comparable to Unity Group's diversified real estate portfolio model but concentrated in South India; represents similar vertical integration strategy and could expand into Delhi NCR.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Unity Group social profiles
Digital presenceUnity Group compliance and trust
Trust signalCompliance4 records
Unity Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity Group leadership team
Management profileNumber of profiles
Unity Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
Unity Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity Group
What does Unity Group do?
Unity Group is a Delhi NCR-based real estate developer that builds, sells, and leases residential apartments, commercial office spaces, and retail mall properties. The company also develops specialized real estate infrastructure for automobile retail, healthcare, hotels, and education, and trades in marble. Key branded offerings include Unity One shopping malls and The Amaryllis luxury residential project with Versace-designed interiors.
Is Unity Group a public or private company?
Unity Group is a private company. It is classified as family owned and is currently operating.
When was Unity Group founded?
Unity Group was founded in 1996. It employs 501 to 1,000 people.
Where is Unity Group based?
Unity Group is headquartered in New Delhi, India, in the Asia region.
How does Unity Group make money?
Three revenue lines are on record. Residential Property Sales are the primary driver. The others are commercial Property Development and retail Mall Operations.
Who are Unity Group's main competitors?
Broad incumbents on record are DLF Limited, Macrotech Developers (Lodha Group) and Tata Housing Development Company. Direct peers are Godrej Properties, Oberoi Realty, Sobha Limited, Mahindra Lifespace Developers and M3M India. Regional players are Prestige Group and Brigade Group.
Does Unity Group have an API?
No public API is recorded for Unity Group.